Slide 6.1 Curtis/Cobham © Pearson Education Limited 2008 Chapter 6 Electronic Commerce and...
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Slide 6.1 Curtis/Cobham © Pearson Education Limited 2008 Chapter 6 Electronic Commerce and Business
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Transcript of Slide 6.1 Curtis/Cobham © Pearson Education Limited 2008 Chapter 6 Electronic Commerce and...
Slide 6.1
Curtis/Cobham © Pearson Education Limited 2008
Chapter 6
Electronic Commerce and Business
Slide 6.2
Curtis/Cobham © Pearson Education Limited 2008
The Development of Websites
• Reduction in costs of advertising• Cheaper and easier provision of information• Ease of update• Reduced importance on physical shop front• Crossing geographical boundaries• Cut out ‘middleman’
Slide 6.3
Curtis/Cobham © Pearson Education Limited 2008
E-Commerce
• ‘any exchange of information or business transaction that is facilitated by the use of information and communications technologies.’
• Categories– electronic markets
– electronic data interchange
– internet commerce
Slide 6.4
Curtis/Cobham © Pearson Education Limited 2008
The Drivers for Using the Internetfor Business
• Cost • Flexibility• Protecting investment• Connectivity• Low risk• Improved customer service• Globalization
Slide 6.5
Curtis/Cobham © Pearson Education Limited 2008
Barriers To Entry
• Uncertainty over business models• Telecommunications costs• Bandwidth• Security• Lack of standards• Legal frameworks• Preparedness
Slide 6.6
Curtis/Cobham © Pearson Education Limited 2008
Repeat Trade Cycles
Figure 6.2 Repeat trade cyclesSource: FT.com
Slide 6.7
Curtis/Cobham © Pearson Education Limited 2008
Irregular Invoiced Transactions
Figure 6.3 Irregular invoiced transactions
Slide 6.8
Curtis/Cobham © Pearson Education Limited 2008
Irregular Cash Transactions
Figure 6.4 Irregular cash transactions
Slide 6.9
Curtis/Cobham © Pearson Education Limited 2008
Porter’s Five Forces Model and E-Commerce
• Threat of new entrants• Threat of substitution• Bargaining power of customers• Bargaining power of suppliers• Competition with rivals
Slide 6.10
Curtis/Cobham © Pearson Education Limited 2008
E-Commerce Business Models
• E-shops and e-malls• E-procurement• E-auctions• Specialist service providers
– parcel distribution and tracking
• Market segmenters– low-cost airlines
Slide 6.11
Curtis/Cobham © Pearson Education Limited 2008
E-commerce Business Models (Continued)
• Content providers– news archivists
• Internet infrastructure providers– trust services
• Push and pull marketing strategies
Slide 6.12
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A Business-To-Consumer Website
Figure 6.5 A business-to-consumer website
Slide 6.13
Curtis/Cobham © Pearson Education Limited 2008
A Business-To-Business Website
Figure 6.6 A business-to-business websiteSource: with permission from Woolworths
Slide 6.14
Curtis/Cobham © Pearson Education Limited 2008
An E-mall Website
Figure 6.7 An e-mall websiteSource: www.imegamall.com, with permission
Slide 6.15
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A Web Auction Site
Figure 6.8 A web auction siteSource: eBay
Slide 6.16
Curtis/Cobham © Pearson Education Limited 2008
Development of a Business Website
• Connection• Publication policy• Presentation of materials• Web presence• Website awareness• Website metrics
Slide 6.17
Curtis/Cobham © Pearson Education Limited 2008
Trends in E-Commerce
• Structural developments• Reliance on advertising• Maintaining competitive advantage• Intelligence on the Web
– intelligent agents
– bots
