Slide 2 Markets consist of human beings, not demographic sectors.
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• Marketers should think of their markets as human beings as a whole. • Markets or clients are being sorted out according to their race, age, gender, and the like. • It is possible that a man from a different country has the same product specifications as an old woman from a far away country.
Transcript of Slide 2 Markets consist of human beings, not demographic sectors.
• Marketers should think of their markets as human beings as a whole.
• Markets or clients are being sorted out according to their race, age, gender, and the like.
• It is possible that a man from a different country has the same product specifications as an old woman from a far away country.
