Slice Presenation
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Transcript of Slice Presenation
Presented By: Rana Hassan Javad 022 MMKT Imran Khan 002 MMKT Hairs Kamran 024 MMKT Ali Abbas 001 MMKT
Presented to: SIR GOHAR PIR ZADA
Parts of Presentations
PepsiCo Group Profiles
Part 1Slice Juice
Part 2
Group Profile Leadership Vision & Mission Nature of Business Product Line Competitor Market Share
PositioningMarketing Mix & Finding
ProductPrice PlacePromotion
Recommendations
PEPSICOINTERNATIONAL
Group Profile
Leadership
Vision & Mission
Nature of Business
Product Line
Competitor
Market Share
Presentation Part 1
GROUP PROFILE
• PepsiCo Inc. is an American multinational food and beverage corporation
• Headquartered in Purchase, New York, United States.
• PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.
• Annual net revenue of $43.3 billion.
• PepsiCo is the second largest food & beverage business in the world based upon net revenue.
Presentation Part 1
PepsiCo Leadership
• Indra Nooyi is an Indian American business executive and the current Chairman and Chief Executive Officer of PepsiCo.
Source:http://www.slideshare.net/swatiknp/pepsi-ppt
VISION• Our mission is to be the world's premier consumer products company focused on convenient
foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
MISSION• "PepsiCo's responsibility is to continually improve all aspects of the world in which we
operate - environment, social, economic - creating a better tomorrow than today."• Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
VISION & MISSION
• Interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.
• PepsiCo's product lines generated retail sales of more than $1 billion each product.
• Company's products were distributed across more than 200 countries.
NATURE OF BUSINESS
PRODUCT LINE
COMPANY Interests in the manufacturing, marketing and distribution
of grain-based snack foods, beverages, and other products.
PRODUCT LINE
MAJOR COMPETITORS
Globally:
PepsiCo's main competitors is
Coca-ColaDr. PepperSnappleKraft
have recently streamlined operations and increased their marketing expenditures in order to be the top processed-food manufacturer.
Source:http://www.bukisa.com/articles/216798_pepsico-competitors-analysis
Locally:PepsiCo's Locally competitors is
Coca-ColaNestleEngro FoodsShezanGourmetCountry Juice
Major Player of the Market
MAJOR COMPETITORS CON’T
Source:http://www.accuval.net/insights/industryinsights/detail.php?ID=142
Soft Drink Brands Market ShareInternationally
MAJOR COMPETITORS CON’T
Soft Drink Brands Pepsi Vs Coke Market Share
Internationally
Source:http://kninn.blogspot.com/2010/06/market-share-of-coke-vs-pepsi.html
Soft Drink Brands Pepsi Vs Coke Market Share
Pakistan
SLICE JUICEPositioning,
Marketing Mix,
Segmentation & Targeting
Weak areas,
Loop holes,
&
Our Recommendations.
Presentation Part 2
MARKET POSITIONINGSLICE JUICE
Previous PositioningStrategy
Previous Strategy based upon:
Freudian Theory Sensation Pure Mango ?
Previous Marketing P’s
• Product– Packaging was not differentiated & unique.
• Almost similar as competitors brands.
• Price– Introductory price was Premium……Rs. 25.– Competitors Price was Just Rs. 10 to 15.
• Premium Price was one of the cause of product failure.
Previous Marketing P’s
• Place
– Availability covered almost half of Pakistan.– Through Appropriate Channels
• Hyper Malls• Super Stores• General Stores• Grocery Stores• Tobacco Shops
Previous Marketing P’s
Repositioning Strategy
• Mangotainment• Aaaaammmmm……….. Ka Chaska
Proposed Repositioning Strategy& Marketing Mix
Marketing P’s
• Product:– Differentiate the product on packaging
• Price:– Economy Price (Market Penetration strategy)
• Place:– Through all channel with massive distribution
Proposed Repositioning Strategy& Marketing P’s
Marketing P’s
• Promotion:– Promote with trade discounts– Social Events– School / College & Road Activities– Co-Branding with Pepsi, Mirinda– Revised Advertisement Campaign
Proposed Repositioning Strategy& Marketing P’s
• We as team recommend our Re-Position strategy along with developed Marketing Mix for Slice, ensuring its presence by getting 1 to 2 % market share.
THANK YOU
Recommendations