SLI Systems Customer Journey Roadshow Dublin
32
Marcus Law, Head of Marketing EMEA Accelerate e-commerce by connecting shoppers to products
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Creating the Ultimate Customer Journey
Transcript of SLI Systems Customer Journey Roadshow Dublin
Marcus Law, Head of Marketing EMEA
Accelerate e-commerce by
connecting shoppers to products
2
SLI Systems
1 Value & Importance of Searchers
2 Optimising Search Across Multiple Devices
3 Leveraging Search Behaviour to Drive Online Revenue
3
Agenda
Searchers are your most valuable shoppers
4*Based on analytics data for 200+ retailers
11%higher
3xgreater
6 Min.
longer
Searchers vs.
non-
searchers*
$11.09
w/ search
$4.62 w/o search
7more
Pages Per Visit
5
Importance of Site Search
https://econsultancy.com/reports/ecommerce-platforms-buyers-guide
Site search functionality was
rated as critical by 56% of
companies… just 21% rated
their current solution as good
Why?
They have buying intent
They are in late stage buying
mode
They are loyal
They have come as a result
of a campaign
The Search Box
6
The Search Box
7
25% increase in usage
£11k extra searches
£34k potential increase p/m
Search Box Went From…
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And more importantly
included this…
The Results
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Rich Auto Complete
Text Suggestions – Conversion Rate
24% AOV increase £3.66
Product Suggestions – Conversion
Rate 29.5% AOV increase £5.40
11
Rich Auto Complete
Optimising Search Across
Multiple Devices
Key Search Reports & Insights
13
Advanced, Real-Time Reporting
Insight into users’ needs
Wide range of controls for
fine tuning
What visitors are looking for,
what they are finding and not
finding
Category-based reporting
Know Your Shopper
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Site Search Insights
Fifty Shades
50
fifty shades of grey
Exclusive distributor of an official
line of 50 Shades of Grey products!
Never Offer Visitors a Dead End
16
1% of
people exit
poor search
on the site
17
Check Spelling
Spelling suggestions
dropped from an
average of 807/day to
523/day
Click thrus on spelling
suggestions have
increased 14%
18
Redirects
40%Reduction in
bounce rate
19
Banners
Useful way to
highlight
specific
products or a
promotion
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Banners
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Search results need to be RelevantSearch Query: Black dress
vs.
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Result Accuracy
Top 5
product
76%
1 2 3 4
5
23
Chemist Direct Sell These…
24
Taking control of the Results
Search for
“Johnson’s”
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Searching on Mobile
26
Responsive Design
Leveraging Search
Behaviour to Drive Online
Revenue
27
28
Additional way
to find products
that would
make ideal gifts
29
Integrate Non-product content
Deliver relevant social media posts in search results
30
Recommendation banners that are generated on product pages, and found
through organic or paid searches (ads)
Search Term
Retailer’s link to
product page
Retailer’s Product Page
Dynamic Product Banners, which
display based on search results
for search term
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User-generated SEO that leverages your visitor’s site
search activity
Top SEO Phrases Dynamically created pageRelevant landing
page
3.3% of traffic
150K referrals
10x ROI
