Sleep Hotel 13 Design Brief

8/12/2019 Sleep Hotel 13 Design Brief

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The Sleep Hotel Design Brief 2013

Sleep

Sleep is the onlyEuropean event to focus solely on hotel architecture and design. It brings together some

4,000 industry professionals and over 150 leading international suppliers across two days in London to

celebrate hotel design achievement and explore the innovative ideas and new products that are

influencing the sector around the world. Sleep comprises the European Hotel Design Awards, a major

exhibition, seminars, a talks programme and Sleep Hotel.

Sleep Hotel 2013

Sleep Hotel provides a platform for designers to show just how creative they can be. Working to a

different brief each year and with suppliers and a fit-out team of their choosing, designers are initially

invited to pre-qualify by submitting an outline concept. A maximum of six design teams are selected to

fully design and build their concept for Sleep, held this year on 20-21 November at The Business Design

Centre in Islington. At the event, the judging panel, which includes Conrad Smith, Managing Director of

ReardonSmith Architects, Anthony Ingham, VPLuxury & Design Brands, EMEA at Starwood Hotels and

Resorts, and Catherine Ince, Curator, Barbican Centre, reviews all the entries and announces the winner.

Sleep Hotel 2013 Creative Brief

You are invited to refurbish a junior suite within a building that was completed in 1966 as a purpose-built

hotel, located on the western edge of central London. At the time, its architecture was considered

leading-edge; its style optimistic and unashamedly modern. In its heyday, the hotel was the haunt of

headline-grabbing artists, fashionistas and trend-setters, but its celebrity status dwindled in the 1980s

since when the interiors have had only superficial investment.

Last year, the hotel was acquired by a new owner with a passion for reinventing the fortunes of significant

buildings and a fascination for the era of its construction. This was the time when Britain finally emerged

from post-war austerity, when mass production was making itself felt in peoples homes and the term Pop

Art was coined to describe an artistic movement that for the first time expressed popular culture. Pop Art

was a rebellion against the artistic and social norms that had previously existed, and sought instead to

harness the new media and technologies that were rapidly changing the western world.

Your client wishes to capture this radical spirit in his rejuvenated hotel. He is not seeking a 1960s pastiche

but rather an interior design, which takes its cue from the building and its cultural heritage and

reinterprets this provenance into a relevant contemporary experience. The client has not yet decided

whether to approach an international hotel brand or an independent hotel management company.

The hotel will comprise 400 rooms of which 32 are suites. The average length of stay is anticipated to be

1.7 nights and the ADR approximately 300-350.

Within a total area of 30 sqm, your junior suite concept will include:

Bedroom area Sitting area Dining area Work area (which may be combined with either the sitting or dining area, or both) Bathroom


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What are the judges looking for?

a guestroom that delivers a contemporary and memorable guest experience with great design,creativity and innovation

a design that expresses the future of the industry reflecting changing guest profiles andexpectations and incorporates the latest technology and materials

a design story that captures the essence of the creative brief a premium guest environment that provides comfort for the needs of the leisure and business

traveller

a functional design that exhibits intuitive ease-of-use a proposition that demonstrates how great design and quality can provide a compelling

competitive advantage

a design that responds and exceeds the expectations of discerning guests in an elegant,sophisticated and timeless way

a demonstration of proactive, constructive team work between designers, suppliers andcontractors for the successful delivery of an extraordinary project

Guest Room Details

The rooms are presented in a shell state, 6000mm wide by 5000mm deep, with three walls and an open

corridor. The shell state walls will be at a height of 2740mm reduced to 2400mm by a muslin ceiling. The

corridor side is 100 % open and there is no wall provided. However you can incorporate a wall in your

design but 50% of the corridor side must remain open for health and safety reasons.

In keeping with the architectural trend at the time of the buildings construction a large window,

4800mm wide by 1700mm, high occupies the wall opposite the corridor. This window needs to be 600mm

in from each sidewall, 600mm up from the floor and 100mm down from the ceiling.

Please see the attached Technical Brief for floor plans, drawings and information on our recommended

treatment.

Within this volume each entry must deliver a total guest room experience including the following

requirements as a minimum:

king-sized bed (minimum 2000mm x 1800mm) plush bedding 3-piece bathroom appropriate toiletries hair dryer full-length mirror entertainmenta large TV, MP3 connectivity and internet access excellent lighting, appropriately located with levels appropriate to activity good climate control telephone safe mini-fridge window must have black out ability comfortable, ergonomically considered working area clothes and luggage storage waste paper bin iron and ironing board


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Timescale & Other Points

Entrants need to deliver a one-page description of their creative concept plus an informal floorplan by Monday 1 July 2013 [email protected]

Successful entrants need to then deliver their full technical drawings and 3D visuals by Monday29 July 2013 [email protected]

Any questions regarding The Sleep Hotel application process should be addressed [email protected]

Details of the on-site construction timetable will be made available in due course. Please notethat construction and dismantling times at the event are extremely short.

Entrants are reminded that they will have to be insured per the events insurance schemedetails.These are available on request.

The ownership of the designs shall remain with the design team making the entry.
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Sleep Hotel 13 Design Brief

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Transcript of Sleep Hotel 13 Design Brief