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Ruckus NationYour Idea Could Start a Movement

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The Ruckus Nation Challenge

• Online idea competition

• Generate an original product idea that will motivate middle-school kids (11-14 years old) to become more physically active

– What do we mean by “product”?

• YES: Games, devices, toys, and/or web-based, digital, or mobile solutions

• NO: Medical or surgical devices, policy initiatives, after-school programs, or products dangerous for kids to use

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Ruckus Nation Video: What’s Your Idea?

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Competition Categories

Individuals or teams of up to 6 people may enter in 1 of 4 categories:

• Middle School/Junior High School

• High School

• College/University

• All Others

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Prizes

• Semifinalists (at least 10 per category)– $250 per team

• Category Winners (at least 2 per category)– $25,000 per team

• Grand Prize Winner (only 1)– An additional $50,000 prize (selected from Category Winners)

• Inspiration Prizes (for team mentors nominated by Category Winners)– $2,500 per nominee

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Dates & Deadlines

• September 18, 2007 – Competition registration opens, entries accepted

• October 15, 2007 – Competition registration closes

– Note: Registration may close early if 1,000 teams register

• November 20, 2007 – Entry deadline

• February 2008 – Semifinalists announced

• March 2008 – Awards event; Category Winners, Grand Prize Winner Announced

• Visit www.ruckusnation.com