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Mobile Games Monetization:

Typical Mistakes & Best Practices

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Why Ads is Important?

If You’re Lucky, 3% of your Entire Player Base Will Pay

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Ads Can Help Monetize

The Other 97%

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Superstitions and Myths

Typical Mystakes

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Mistake #1:

“I will think about it later!”

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Game Balance

• Test it DURING soft-launch, not AFTER

• Potential “Currency conflict”

• Try as many places as you can

• Frequency??

• Non-currency integrations

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Featuring

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Myth #2:

“Payers will pay less or will pay less”

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Myth #3:

“Retention will Drop”

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CORE LOOP AD LOOP

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CORE & AD LOOP

Building Video Ads Strategically intoGameplay Creates a Positive Experience

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Video Ads Revenue 101

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Daily Ad Revenue Formula

ARPDAU = # impressions per DAU x eCPM

1000

DAU – Daily Active Users

ARPDAU – Average Revenue per DAU

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• Some are biased, pushing own demand

• Ad networks don’t talk to each other, therefore the solution is not truly optimized

• Serve ads based on historical data, not real-time

http://venturebeat.com/2016/09/30/why-ad-mediation-needs-disrupting/

Few Words About Mediation

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Conclusion:

• Don’t wait – integrate (now with

Brand Ads support)

• Want more money – discuss a deal

• Need an advise – ask me

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Useful Links:

• Report Whitepaper: http://bit.ly/unityadsreport

• Good Examples Doc: http://bit.ly/unityads_examples

• Email: slava@unity3d.com

• Skype: vyacheslav.taraskin

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