GROUPWORK

SKYTEAM ALLIANCE

Group members :

Nguyễn Thị Duy Tân Trần Hiền Giang

Trần Minh Thùy Đỗ Thị Hải Hà

Nguyễn Thị Tú Quyên Ngô Hồng Mai Nguyễn Duy Thành

Đặng Huyền Anh Ngô Thị Hồng Nhung

Lê Thị Nhật Lệ Nguyễn Thị Ngân Hà

Uông Thị Duyên Phùng Minh Thành

An Hương Giang Đặng Huyền My

Tô Huyền Linh Phạm Thu Hằng

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I. History and development

Timeline Member added Development in both quantity &

quality

1999 June Air France and Delta

Air Lines

Effects:

- Air France and Delta Air Lines

signed an exclusive long-term strategic agreement that laid the foundations for a major global

alliance.

2000

June

Aeromexico, Air France, Delta Air

Lines and Korean Air

Effects:

- The formation of SkyTeam™, the

first global airline alliance created around the customer.

September

Aeromexpress, Air France Cargo, Delta

Air Logistics and Korean Air Cargo as

partnership

Effects:

- SkyTeam extended its focus to cargo services and announced the

creation of the world's largest airline cargo alliance, SkyTeam CargoTM.

October CSA Czech Airlines as

alliance

Effects:

- CSA Czech Airlines enabled SkyTeam and SkyTeam Cargo to

offer customers an additional European stronghold with increased

access to travel and shipping destinations in Central, Eastern and Southern Europe.

2001

March Korean Air's new hub

in Seoul

Effects:

- Providing passengers with unequaled access to Asia and the

world and further advancing the alliance's growth potential within

its hub network.

July

Alitalia – Linee Aeree Italiane joined the

alliance

Effects:

- SkyTeam passengers gained access

to 869 additional daily flights to 21 new destinations in six additional countries served by Alitalia's fleet

of 166 modern aircraft.

August

- Air France, Alitalia – Linee Aeree Italiane, CSA Czech Airlines and

Delta filed a joint application for antitrust immunity with the U.S.

Department of Transportation (DOT) to allow the four carriers to expand their current marketing

agreements and develop a coordinated approach to sales and

marketing programs.

November

- SkyTeam Cargo members Air France, Delta and Korean Air

launched the U.S. Cargo Sales Joint Venture to provide a centralized

source for booking and service, with 14 branches in locations throughout the United States

2002

January

- the U.S. Department of

Transportation (DOT) approved the European and U.S. members'

application for transatlantic Antitrust Immunity (ATI).

March

- SkyTeam's Asian and U.S.

members, Korean Air, Delta Air Lines and European SkyTeam

members jointly filed an application for transpacific ATI.

April

- SkyTeam announced a marketing

agreement with Coca-Cola.

- SkyTeam launched its "Caring

Hands" advertising campaign with print placements appearing in business and consumer print

publications around the globe daily and major business publications in SkyTeam's key markets.

June

- The alliance's second anniversary.

- SkyTeam became the first global

airline alliance with ATI for routes across both the Atlantic and Pacific Oceans.

July

- SkyTeam opened a joint airport ticket facility at Venice Marco Polo Airport and 50 additional airports.

The joint office allows all passengers traveling through the

airport with any SkyTeam member airline to be served from one location.

August

- The alliance launched the SkyTeam Europe Pass specifically geared to accommodate leisure travelers

visiting European destinations.

November - SkyTeam was named to Global

Finance magazine's fifth annual ranking of the "Best Global

Companies," marking the first time in the magazine's history that its

editorial board awarded the title in the "Airlines" category to an airline alliance.

2003

January

- SkyTeam announced plans to

introduce an Associate Program, opening a second tier of

membership to select carriers that meet specific operational and

service standards while extending the alliance's network.

June

- The alliance's Web

site www.skyteam.com was upgraded to include additional travel resources.

- A new "SkyTeam" terminal opened at Paris' Charles de Gaulle (CDG)

airport.

September

- SkyTeam's Governing Board welcomed KLM's decision to apply

for SkyTeam membership, in the scope of a project announced by Air France and KLM to create a

new leading European airline group through a share exchange between

both airlines.

2004

January

Aeroflot's bid from Russia for

membership in the alliance

Effects:

- Fulfill the SkyTeam quality standards.

February

Air France-KLM Royal Dutch Airlines

as intended merger

Effects:

- Form the first pan-European airline

grouping, leading to KLM entering SkyTeam.

April

- Opened a joint sales office and joint

check- in desks at Stuttgart Echterdingen Airport's new

Terminal 3

May

- Air France and KLM Royal Dutch Airlines announced the success of

the Exchange Offer for KLM common shares by Air France.

- SkyTeam signed an agreement with Aeroflot as a preliminary step in the

new member process.

July

- SkyTeam launched an America

Pass specifically geared to accommodate leisure travelers visiting North American and

Caribbean destinations.

September

Continental Airlines, KLM Royal Dutch

Airlines and Northwest Airlines

became full members

of the SkyTeam alliance

Effects:

- The nine-member alliance serves 341 million passengers with 14,320

daily departures to 658 global destinations in more than 130

countries.

2005

February

A new co- located facility at Mexico City

International Airport

Effects:

- More room, an enhanced flight information display system and

expanded passenger drop-off area.

April

- SkyTeam expanded the Round the World fare and Europe Pass

offerings to include the route networks of Continental Airlines, KLM Royal Dutch Airlines and

Northwest Airlines.

- Recognized as "Best Air Freight

Alliance" at the 2005 Asian Freight and Supply Chain Awards

(AFSCA) ceremony.

May

Continental Airlines, KLM Royal Dutch

Airlines and

Northwest Airlines joined the other

SkyTeam carriers

Effects:

- Offering the America Pass fare.

June

Air Europa, Copa Airlines, Kenya

Airways and TAROM

Effects:

- The first carriers selected to take

part in the joining process regarding the Associate Program at the Governing Board

October Northwest Airlines

Effects:

- Bringing the cargo alliance membership to eight carriers.

Royal Philips Electronics of the

Netherlands

Effects:

- The first company to sign on as a client of SkyTeam's global

corporate contract offering, providing the company worldwide

access and customized travel

solutions through a single agreement with the alliance.

2006

January Middle East Airlines - As the fifth Associate Airline

candidate.

April Aeroflot

Effects:

- Offers 373 million passengers

nearly 15,000 daily flights to more than 728 destinations worldwide.

- The launch of SkyTeam Global

Meetings, a new product designed to streamline the process of

arranging travel for large-scale international meetings.

- Coordinate all air travel needs across ten member airlines via one

single point of contact, while attendees can receive attractive or discounted airfares and still accrue

frequent flyer miles on all SkyTeam carriers.

June

- SkyTeam announced it will be the

official alliance of the 2007 Paris Air Show, after signing

International Paris Air Show Le Bourget as the first SkyTeam Global Meetings customer.

- Nine SkyTeam carriers signed a Memorandum of Understanding

(MOU) with British Airport Authority (BAA) to co- locate their facilities in Terminal 4 at London

Heathrow International Airport (LHR), providing easier

connections and more convenience to the nearly 3.5 million SkyTeam passengers who travel through LHR

each year.

China Southern

Airlines

Effects:

- The agreement was a formal step in

the alliance’s new member process and indicated that the Chinese

carrier was on track for official alliance membership.

October

Sao Paulo’s Guarulhos International Airport

(GRU)

Effects:

- Aeromexico, Air France, Alitalia and KLM Royal Dutch Airlines are operating out of the new facility,

located in Terminal 1 Wing A of GRU. The facility is the first

SkyTeam-centric co- location network-wide that features

participating carriers equally.

2007

January

was named the 2006 Best Airline Alliance by Global Traveler Magazine.

February

SkyTeam signed

agreements with Air Europa, Copa Airlines

and Kenya Airways

Effects:

The agreements are a formal step in the alliance's Associate process and outline

the carriers' commitment to meet the standards to be recognized as official Associate Airlines.

June

SkyTeam named Leo van Wijk as its first chairman of the alliance. The announcement was made during

SkyTeam's Governing Board meeting in Vancouver.

September

SkyTeam announced the first

three members of its Associate Program, Air Europa, Copa Airlines and Kenya Airways. Passengers traveling

with the three carriers now receive full SkyTeam benefits, including earning

and redeeming miles on flights and airport lounge access.

November

China Southern Airlines became the

11th full member of SkyTeam

Effects:

- making the alliance the first to

welcome a carrier from mainland China.

SkyTeam now serves approximately 428 million annual passengers through a

worldwide system of 16,400 daily flights, covering 841 destinations in 162 countries.

2008

January

- Aeromexico, Continental Airlines,

Delta Air Lines and SkyTeam Associate, Copa Airlines,

announced their co- location at Terminal 2 in Benito Juárez

International Airport (MEX).

February

SkyTeam announced plan to co-locate at London Heathrow International Airport (LHR) and create the first

SkyTeam-branded lounge.

2009 January Continues to build on its strengths and

enhance its productofferings to meet

and exceed customer expectations

April

The debut of the first plane with the new SkyTeam alliance livery operated

by a Delta Air Lines 767-400 between Atlanta and Milan. The alliance releases

the news in conjunction with a press briefing in Milan by the SkyTeam Steering Committee following its

quarterly meeting.

June

SkyTeam opens its first ever co-branded SkyTeam Exclusive lounge in Terminal

4 at London’sHeathrow Airport Effects:

- The two- level lounge

occupiesmore than 1,600 square meters and offers space for more

than 300 passengers.

- The SkyTeam lounge offers

customers a place to work, relax, dine or catch up on reading.

- Complimentary Wi-Fi Internet access is available throughout the facility and customers can take

advantage of dedicated business areas.

The premium lounge was designed to offer customers a superior experience that meets their individual needs.

October

- All SkyTeam carriers serving London Heathrow operate at Terminal 4 in

the brand new SkyTeam terminal showcase including a dedicated

SkyTeam branded premium check-in area.

2010

January

- SkyTeam picked up the 2009 "Best

Airline Alliance" Global Traveler Award for the fifth consecutive year.

March

- SkyTeam was prominently present at the ITB Berlin.

- China Southern Airlines announced

its plans to join SkyTeam Cargo. With full membership in SkyTeam

Cargo expected before November this year, China Southern Airlines

will become the first Chinese carrier to join a global air cargo alliance.

April

China Eastern Airlines announced its intention to join the SkyTeam Airline

Alliance in 2011. Effects:

- SkyTeam customers worldwide will benefit from greater access to China and Asia Pacific. Current SkyTeam

member China Southern already covers China through its hubs in

Guangzhou and Beijing. Together with China Eastern and its hub in Shanghai, SkyTeam will be able to

offer services out of the three major Chinese markets. China Eastern will

bring 25 unique new destinations that will enrich SkyTeam's current network.

June

Vietnam Airlines and TAROM Romanian

Air Transport

officially joined the SkyTeam Airline

Alliance.

Effects: SkyTeam has grown to an alliance thirteen members, now offering its 384

million annual passengers a worldwide system of approximately 13,000 daily

flights covering 898 destinations in 169 countries.

September

China Airlines, the flag carrier of Taiwan, formally announced the start of

its joining process leading to full entry into the SkyTeam Airline Alliance.

Effects:

- SkyTeam customers will benefit

from further improved access to SkyTeam's extensive Asia Pacific network.

Shanghai Airlines

announced it will become part of

SkyTeam, (scheduled to join SkyTeam in

mid-2011)

Effects:

Increase the SkyTeam presence in the region as their combined networks add

up to that of Guangzhou-based member China Southern. Including China Airlines from Taipei, these four

members will cement SkyTeam's No. 1 position in the Greater China region.

Garuda Indonesia, the

flag carrier of Indonesia, signed an

agreement to join

SkyTeam in 2012.

Effects:

- Garuda has a broad Indonesian and regional network and is able to offer

additional coverage and improved connections to the Asia Pacific.

Garuda's consideration to expand its

intercontinental network to Frankfurt,

Paris, London and Rome will make the airline an increasingly attractive option

for business and leisure travelers. Garuda Indonesia was named the

'World's Most Improved Airline' at the Skytrax 2010 World Airline Awards.

Aerolíneas Argentinas, the flag carrier of

Argentina, signed an agreement to join

SkyTeam in 2012.

Effects:

- Aerolíneas will be SkyTeam's first

South American member. SkyTeam is actively working to strengthen its

presence in Latin America, a region with strong growth figures and a

positive outlook for the future.

- The extensive domestic and regional service of Aerolíneas Argentinas

brings 38 new destinations to the SkyTeam network, including

Córdoba, Mendoza, Asunción and Montevideo.

With Buenos Aires serving as a Latin

American hub with flights to and from key destinations in the region, SkyTeam

customers will benefit from improved access to the southern part of South America and Patagonia in particular,

popular destinations with travelers from all over the world.

2011 January

Saudia from Saudi

Arabia, signed an agreement to join

SkyTeam in 2012 SkyTeam’s first member from the

Middle East

Effects:

- Access to destinations across the Middle East not currently served by

SkyTeam members

- Through Saudi Arabia’s major

hubs, travelers can connect to new destinations on the Arabian Peninsula, the Indian subcontinent

and Northern Africa, including 26 domestic destinations and

international routes such as Alexandria, Aden and Islamabad.

- Access to Saudia’s customers who

fly to Europe, Asia, Africa and the USA by providing transfer-hubs

such as Paris, Rome, Nairobi and New York.

February

Middle East Airlines – Air Liban (MEA), of

Lebanon signed an agreement to join

SkyTeam in 2012 2nd member from

Middle East

Effects:

- SkyTeam will be able to compete

more efficiently to and from Western Africa.

- In return, MEA customers will be able to connect to the world

through traffic flows from the SkyTeam hubs in Europe, Africa, Asia and the Americas.

April

- SkyTeam appointed Michael

Wisbrun as its new Managing Director and Mr. Su Liang as

deputy Managing Director. They are responsible for implementing

the future strategic plan:

- expand the SkyTeam network and

enrich the alliance proposition with new customer-centered products and service

- reaffirm SkyTeam's growing presence in the region and help in

solidifying SkyTeam's #1 position in the greater China region

June

China Eastern

officially joined SkyTeam.

Effects:

- China Eastern will be included in all SkyTeam global deals offered to

clients, benefiting corporate customers and offering increased opportunities for trade and

commerce between this region and the rest of the world.

September

SkyTeam members

welcomed China Airlines of Taiwan, to

the alliance.

Effects:

- The China Airlines’ extensive route network covers Asia, Europe, North

America and Oceania, and will help customers connect to flights of SkyTeam partners worldwide.

- China Airlines offers an extensive cross-strait operation, linking

Taiwan to multiple major destinations in China. Also, Taipei will serve as an alternative Asian

hub with services to and from key business destinations in the region.

2012 January

- SkyTeam announced the

introduction of SkyPriority, a series of distinctively branded priority

airport services offered to Elite Plus, First and Business Class

customers. ensure a common and consistent

service standard for priority airport services across the alliance

March

SkyTeam launched a fully refreshed version of Skyteam.biz, its dedicated

website for the travel industry. The site was upgraded to have a similar look and

feel to SkyTeam.com, and is packed with information and tools designed with the travel professional in mind.

May

Saudia joined

SkyTeam as the 16th member of the

alliance as signed in Jan 2011

SkyTeam upgraded its online Round the

World Planner to offer a number of new features designed to make booking a

SkyTeam Round the World flight itinerary even easier.

June

SkyTeam announced several priority

initiatives focusing on three clear priority areas:

- enrich the customer proposition

- strengthen the global network

- achieve synergies.

Middle East Airlines – Air Liban (MEA) joined SkyTeam as

the 17th member of SkyTeam

Effects: It’s easier for customers to travel to and from Lebanon, whether it’s for business

or leisure.

August

SkyTeam welcomed

Aerolíneas Argentinas - the national airline of

Argentina – South

America’s second largest economy as its

18th member.

Effects:

The airline closes a gap in the network while opening up extensive business and exciting leisure travel opportunities

for global customers flying throughout the Southern Hemisphere.

November

IXiamen Air - China’s fifth largest airline

joined SkyTeam as the 19th member

2013 February

The first SkyPriority-branded fast-track security lane opened at Tokyo’s Narita

International airport

May

SkyTeam enhanced its Global Meetings product to offer more convenience

when organizing international events by launching an online booking tool

July The second SkyTeam branded lounge

opened at Istanbul’s Atatürk International Airport.

2014 March

SkyTeam welcomed

Garuda Indonesia as its 20th member.

Effects:

- further strengthens SkyTeam’s presence in the Southeast Asia as

the second airline from the region.

- Add Jakarta as an alternative

gateway to and from Southeast Asia

II. Skyteam alliance members :

There are 20 members, including Aeroflot, Aerolineas Argentinas, Aeromexico, Air

Europa, Air France, Alitalia, China Airlines, China Eastern, China Southern, Czech

Airlines, Delta Air Lines, Garuda Indonesia, Kenya Airways, KLM, Korean Air,

Middle East Airlines, Saudia, TAROM, Vietnam Airlines, Xiamen Air.

III. Extended network benefits of joining Skyteam Alliance

Cost savings

Members enjoy cost-savings from joint synergies through co-locations,

maximizing airport facility utilization (check-in areas; combining personnel

for efficiencies and reduction of ground handling costs and shared staff.)

Share airport services, including check-in desks, self-service kiosks and bag

drop off locations, exceeding customer’s expectations with its luxury

amenities and enhanced passenger benefits.

Joint benefits

Greater brand recognition and exposure, improving market positioning,

increasing reach to new destinations, enhancing customer service and

knowledge-sharing of best practices, particularly those related to safety,

information technology, customer service and operational efficiencies.

Increase each airline’s network offerings through alliance partnership (e.g.

code-share agreements and offer of additional destinations service by other

SkyTeam members.) In turn, the market position of the individual carrier

increases. The hub-and-spoke system provides unparalleled connectivity and

comfortable travelling experience.

Strengthen members’ ability to compete in the fast-changing aviation

marketplace by agreeing on consistent price ranges and offering passengers

more travel options and faster, more convenient connections.

Requirements to become a member of Skyteam

Airline member requirements In order to become an official member of

SkyTeam, aspiring members need to meet strict safety, quality, IT and customer

service standards, such as:

• IOSA registration

• Lounge access

• Elite recognition.

Teams of expert auditors from member airlines perform audits, checking in

detail whether the membership requirements are fulfilled before an airline can join

SkyTeam.

IV. Vision and strategy of Skyteam alliance

1. Vision of Skyteam alliance

- With Skyteam, the mission is to inspire people to fly away, for each journey

in every life. Although Skyteam is undoubtedly an airline with a rich

tradition, they chose not to make this distinctive element. They believe in

modern information, elegance and tranquility. They are up to date with the

latest cultural and social trends. Thus, SkyTeam looks forward to becoming a

leading alliance in aviation.

- They claim to observe the highest safety and comfort standards. They are

aware there is no progress without information, passion or insight. Skyteam

knows that they cannot make a difference without a permanent attention to

detail and perfection. They are in control due to the expertise which makes

their quick decision-makers, confident in the future and, above all, rational.

They are truthful to their passengers to whom they wish to prove every day

that style and exquisite services go hand in hand.

- By providing superior customer service for passengers and cargo customers,

the alliance also has the ability to produce incremental financial gains for its

members while creating a challenging and rewarding work environment for

its employees.

- Prosperity of SkyTeam attaches to the concern with environment problems

and sustainable development. They committed to reducing their impact on

the environment by reducing the energy they consume and generating less

waste. They take full responsibility for the way they run the business. And

they are also using their global network to help change attitudes around the

world.

2. Strategy of Skyteam alliance

- Creating efficiency and seamlessness

With more than 30 million passengers transferring among the members

annually, closer cooperation between airlines and airports has been

developed under the SkyTransfer initiative. Focus is on improving customer

transfers from one member to another by developing new efficiencies, as

well as transfer and service recovery standards, starting with SkyTeam's

largest hubs.

- Improved customer service

SkyTeam launched its flagship customer-focused initiative, SkyPriority, in

March 2012. Offering a series of premium airport services for Elite Plus,

First and Business Class customers, SkyPriority has now been implemented

throughout 75% of SkyTeam's global network and will be available at each

of SkyTeam's 1,000 global destinations by the end of 2013. In addition, the

program is being extended to include, amongst others, more dedicated

security lanes, and dedicated SkyPriority call centres to provide essential

support to high value customers. Other additions include dedicated

SkyPriority baggage desks at arrival halls.

- Delivering synergies

With its global network almost complete, SkyTeam is working to fast-track

initiatives that augment benefits offered to members. These

include SkyPort, which is focused on increasing co-location of airport

facilities to ease the customer experience while reducing costs. SkyTeam

will open 3 more co-branded lounges with Istanbul being

opened; Sydney before the end of 2013 and Beijing in early 2014. The new

lounges will reduce combined costs by approximately 10% at these airports.

To get the most out of travelling with SkyTeam, travel products have been

developed and upgraded to meet customer needs. Booking facilities will be

added to the online Round the World planning application before year's end.

The recently enhanced Global Meetings product offers more convenience

and more attractive pricing, through a new online booking tool for a

minimum of 50 delegates featuring a wide range of fare discounts off

published fares.

"Every initiative SkyTeam develops has benefits both for its members and

most importantly for the customers," continued Wisbrun. "It's not about

simply being the biggest in scale, we must evolve and facilitate in the

development and implementation of such customer focused initiatives.

SkyTeam is dedicated to taking seamlessness to the next level and

demonstrating we are the alliance that cares more about the needs of our

customers," notes Wisbrun.