Skyline Gc 3 2 09

Exhibiting Solutions

Why Do Companies Exhibit Today?

• Company Image - Branding 81.9%• Generate Leads 68.1%• Introduce New Products & Services 64.2%• Demonstrate Products/Services 58.3%• Sell Products/Services 42.0%• Press Opportunities at Exhibition 35.1%

*Center for Exhibition Industry Research (CEIR)/Douglas Ducate CEO Presention on October 22, 2004

Skyline Mission

Provide solutions and service for companies that market their

products & services through trade show and event marketing

worldwide

Skyline Focus

Industry Organized Trade Shows

Event Marketing (Distributor/Dealer/Sales Meetings)

National Accounts

Direct Mail

Internet

Direct SalesTV

Billboards

PRTrade Shows

Collateral

Trade Shows should be part of your Integrated Marketing Communications Plan

The Skyline Network

• International organization

• Founded in 1980• Privately owned and

operated• Profitable growth from

1980• 58 dedicated Skyline

offices domestically• 138 Skyline locations

worldwide• 500 +

Manufacturing/Service personnel

• 600 + Sales and field support personnel

NORTH AMERICA

138 offices around the globeASIA

AUSTRALIA

CENTRAL AMERICA

SOUTH AMERICA

MIDDLE EAST

EUROPE

• Skyline Displays Inc. holds over 30 U.S. patents.

• 40% of our current sales are from new product.

Intellectual Property

International Design CenterEagan, MN

• 300,000 sq. ft.• 400+ Mfg & Service Personnel• 24 Engineers

• 600+ Sales/Field Support Personnel

IDC Tour

Portable Exhibits

Custom Modular Exhibits

A complete 20’ x 20’ Exhibit…

Packs in to two efficient crates!!!

Reconfigurability

Custom Rentals

Case Studies - Rental Exhibit Wins CSB Best Booth Award Chuck Mencke, Marketing Information Technology Manager

"We were breaking into a new market sector so we really wanted to make an impression. We chose to rent a Skyline Inliten® exhibit rather than purchase, to gauge attendees’ reaction to the design. We had our best showing ever."

Case Studies - Creative Socio-Medics Marketing Director Ron Marge

“We’re a high-tech company, so we were after high-tech look… We achieved that look by developing new exhibits that adhere closely to our brand.”

"Our new exhibit has much more flexibility for both larger and smaller shows and the clean and elegant design provides an excellent environment for talking with prospects and clients…”

Case Studies - Paradigm Learning Reduces Operating Costs

Marketing strategist Gretchen Covine

"Jasco rented the exhibit architecture – cutting their one-show exhibit costs in half. The result? “The exhibit really made more people notice Jasco. We had a lot of people say, ‘I didn’t know Jasco before I saw you at Pittcon last year.’ It was a fantastic booth.”

Case Studies - Jasco Now Seen As “A Player” Harriet Mills, Marketing Manager

Changeable Graphics

Flexible Design – TD Waterhouse 10x10

Flexible Design – Thomson 10x10

Flexible Design – Baylor 10x10

30’ x 40’

Concept

Asset Management

Skyline can inventory, maintain, store and ship your exhibit assets so you don't have to. You can concentrate on other aspects of your show and leave the exhibit details to us.

Online Event Management

Individually Branded Portal

Staging

Show Site

Installation & Dismantle

Skyline service supervisors and technicians are experts with Skyline systems.We can install your exhibit or supervise show labor to make sure your exhibit functions perfectly.

Strategic Budgeting

A survey to 18,873 recipients went out and approximately 700 exhibitors responded

The results indicate the following:

•30% increase in overall trade show budgets

•13% increase in spending for portable/modular exhibits

•31% reduction on spending for show services

•33% reduction on shipping

-Exhibitor Magazine/EDPA Survey, November 2003

IT symposiumclient: technology consultant

Event: This client sponsors an information technology (IT) symposium bi-annually. The event attracts about 7,500 leaders from business and government to hear the latest from IT all-stars.

“It’s great to see a group (Skyline) follow through with such integrity.”

Trade Show and Exhibit Manager

Exhibit: Skyline products were used to create a series of massive towers for this event. The towers – Skyline Skytruss® with large fabric graphics – incorporated theatrical lighting and audio-visual effects to awe attendees who visited the 60’ x 120’ space. Interactive kiosks were created with customized cabinetry which supported plasma and touch screens and securely housed computer equipment. The company bought the exhibit for use at their flagship events.

Event Marketing

National Accounts

Attend our free “Profitable Exhibiting” Seminars

• Setting Objectives & Measuring Results

• Promoting Attendance• Objective Driven Design• Staff Selection & Training• Reporting Results

Partners in Trade Show Partners in Trade Show and Event Marketingand Event Marketing

Skyline Gc 3 2 09

Documents

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