SKRIPSI

PEMBANGUNAN DAN PERANCANGAN PEMBUATAN E-COMMERCE

PENJUALAN ACCESORIS HANDPHONE BERBASIS SOCIAL COMMERCE

DENGAN MODEL ANALISIS SEM

Oleh :

RIZKI HIDAYAT

2011-51-198

PROGRAM STUDI TEKNIK INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS MURIA KUDUS

2015

i

LAPORAN SKRIPSI

PEMBANGUNAN DAN PERANCANGAN PEMBUATAN E-COMMERCE

PENJUALAN ACCESORIS HANDPHONE BERBASIS SOCIAL COMMERCE

DENGAN MODEL ANALISIS SEM

Oleh :

RIZKI HIDAYAT

2011-51-198

PROGRAM STUDI TEKNIK INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS MURIA KUDUS

2015

ii

iii

iv

v

vi

ABSTRACT

Social Commerce is a development of e-commerce that involves using social

media to assist in the online buying and selling goods and services. The high use of

social media and the rapid growth of e-commerce usage in Indonesia is seen as a

cornerstone of the problems in applying research to the use of social commerce

approach. Selection of the online trading system as another object of this study is

because the shape of its business model that can put the user as a buyer and a seller.

It is very possible to mengahadirkan interaction and collaboration among users in

an e-commerce system is. Expected later can help especially in marketing and

increased sales Accesoris Mobile.

Keywords: Social Commerce, E-Commerce, Social Media, Online Purchas

vii

ABSTRAK

Social Commerce merupakan sebuah perkembangan dari e-commerce yang

melibatkan penggunaan social media untuk membantu dalam pembelian online dan

penjualan barang dan jasa. Tingginya penggunaan social media dan berkembang

pesatnya penggunaan e-commerce di Indonesia dilihat sebagai landasan

permasalahan dalam menerapkan penelitian dengan penggunaan pendekatan social

commerce. Pemilihan sistem jual beli online sebagai objek lain dari penelitian ini

adalah karena bentuk model bisnisnya yang dapat menempatkan pengguna sebagai

pembeli dan penjual. Hal ini sangat memungkinkan untuk mengahadirkan interaksi

dan kolaborasi sesama pengguna di dalam sebuah sistem e-commerce tersebut.

Diharapkan nantinya dapat membantu khususnya dalam pemasaran dan peningkatan

penjualan Accesoris Handphone.

Kata Kunci : Social Commerce, E-Commerce, Social Media, Jual Beli Online

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KATA PENGANTAR

Puji syukur kehadirat Allah SWT karena atas Rahmat dan Hidayah-Nya penulis

mampu menyelesaikan penyusunan skripsi ini dengan judul “Pembangunan Dan

Perancangan Pembuatan E-Commerce Penjualan Accesoris Handphone Berbasis

Social Commerce Dengan Model Analisis Sem”.

Skripsi ini disusun guna melengkapi salah satu persyaratan untuk

memperoleh Gelar Kesarjanaan Progam Studi Teknik Informatika Fakultas Teknik

Universitas Muria Kudus. Kiranya dalam penyusunan skripsi ini tidak akan

terselesaikan dengan baik tanpa bantuan dari berbagai pihak. Untuk itu pada

kesempatan ini penulis mengucapkan terima kasih yang sebesar-besarnya,

penghargaan yang setinggi-tingginya dan permohonan maaf atas segala kesalahan

yang pernah penulis lakukan kepada semua pihak yang telah membantu dalam

penyelesaian skripsi ini, terutama kepada :

1. Bapak Dr. Suparnyo, S.H, M.S, selaku Rektor Universitas Muria Kudus.

2. Bapak Rochmad Winarso, ST, MT, selaku Dekan Fakultas Teknik Universitas

Muria Kudus.

3. Bapak Ahmad Jazuli, M.Kom, selaku Ketua Program Studi Teknik Informatika

Universitas Muria Kudus.

4. Ibu Endang Supriyati, M.Kom, selaku pembimbing Skripsi penulis.

5. Ibu Tri Listyorini, M.Kom, selaku pembimbing Skripsi penulis.

6. Semua pihak yang telah membantu penyusunan skripsi ini yang tidak bisa penulis

sebutkan satu persatu.

Penulis menyadari sepenuhnya bahwa dalam penyusunan skripsi ini masih

terdapat banyak kekurangan, untuk itu penulis mengharap kritik dan saran dari

berbagai pihak untuk sempurnanya sebuah karya tulis. Selain itu penulis juga

berharap semoga karya tulis ini dapat memberikan manfaat bagi semua.

Kudus, 3 Desember 2015

Penulis

ix

DAFTAR ISI

Halaman

LAPORAN SKRIPSI .......................................................................................... i

PENGESAHAN STATUS SKRIPSI .................................................................. ii

PERNYATAAN PENULIS ................................................................................ iii

PERSETUJUAN SKRIPSI ................................................................................. iv

PENGESAHAN SKRIPSI .................................................................................. v

ABSTRACT ........................................................................................................ vi

ABSTRAK .......................................................................................................... vii

DAFTAR ISI ....................................................................................................... ix

DAFTAR GAMBAR .......................................................................................... xii

DAFTAR TABEL ............................................................................................... xiv

DAFTAR LAMPIRAN ....................................................................................... xv

BAB I .................................................................................................................. 1

PENDAHULUAN .............................................................................................. 1

1.1 Latar Belakang ......................................................................................... 1

1.2 Batasan Masalah ....................................................................................... 2

1.3 Rumusan Masalah .................................................................................... 2

1.4 Tujuan Penelitian ...................................................................................... 3

1.5 Manfaat Penelitian ................................................................................... 3

BAB II ................................................................................................................. 4

TINJAUAN PUSTAKA ..................................................................................... 4

2.1. Penelitian Terkait .................................................................................... 4

2.2. Landasan Teori ........................................................................................ 5

2.2.1 Sosial Commerce ............................................................................ 5

2.2.2 HTML ............................................................................................. 6

2.2.3 CSS ................................................................................................. 6

2.2.4 JavaScript ....................................................................................... 6

2.2.5 PHP ................................................................................................. 7

2.2.6 MySQL ........................................................................................... 7

2.2.7 Aplikasi Berbasis Web ................................................................... 8

2.2.8 Kelebihan Aplikasi Berbasis Web .................................................. 9

x

2.2.9 Pengertian Black Box ..................................................................... 9

2.3. Konsep Analisa dan Perancangan Sistem ............................................... 9

2.3.1. Pengertian Sistem .......................................................................... 9

2.3.2. Karakteristik Sistem ...................................................................... 10

2.4. Analisa Perancangan ............................................................................... 10

2.4.1 UML ............................................................................................... 10

2.4.2 Diagram Grafis UML ..................................................................... 10

2.4.3 Notasi Dalam UML ........................................................................ 11

2.5. Tool yang digunakan ............................................................................... 12

2.5.1 Adobe Dreamweaver CS6 .............................................................. 12

2.5.2 XAMPP .......................................................................................... 12

2.5.3 Microsoft Visio .............................................................................. 13

2.5.4 Program Analysis Moment of Structural (AMOS) 20 ................... 13

2.6. Kerangka Pemikiran ..................................................................................... 14

BAB III ............................................................................................................... 15

METODE PENELITIAN .................................................................................... 15

3.1 Study Literature ........................................................................................ 15

3.2 Pengumpulan Data dan Analisis ............................................................... 15

3.3 Metode Penelitian dan Hipotesa ............................................................... 16

3.3.1 Metode Penelitian ........................................................................... 16

3.3.2 Model dan Hipotesa Penelitian ...................................................... 17

3.3.2.1 Structural Equation Modelling (SEM) ............................... 17

3.3.2.2 Analisa SEM ...................................................................... 18

3.3.2.3 Hipotesa Penelitian ............................................................ 20

BAB IV ............................................................................................................... 24

ANALISA DAN PERANCANGAN .................................................................. 24

4.1 Deskripsi Sistem ....................................................................................... 24

4.2 Skema Direktori Website ......................................................................... 24

4.3 Analisa dan Perancangan Sistem .............................................................. 25

4.3.1 Analisa Actor .................................................................................. 25

4.3.2 Bussiness Usecase .......................................................................... 25

4.3.3 Use Case Diagram .......................................................................... 25

xi

4.3.4 Activity Diagram ............................................................................ 26

4.3.5 Sequence Diagram .......................................................................... 30

4.3.6 Class Diagram ................................................................................ 32

4.3.7 Statechart Diagram ......................................................................... 33

4.4. Perancangan Database ............................................................................. 39

4.5. Relasi Tabel ............................................................................................. 50

4.6. Desain Form yang Diusulkan .................................................................. 50

4.6.1 Perancangan layout sistem (antarmuka sistem) ............................. 50

4.6.2 Perancangan Form Input dan Output ............................................. 51

BAB V ................................................................................................................. 54

PEMBAHASAN DAN IMPLEMENTASI ......................................................... 54

5.1 Kebutuhan Implementasi .......................................................................... 54

5.1.1 Ruang Lingkup Uji Coba ............................................................... 54

5.2 Halaman Utama Sistem ............................................................................ 55

5.3 Form Pendaftaran Member ....................................................................... 56

5.4 Form Login Member ................................................................................ 58

5.5 Menu Utama Member .............................................................................. 59

5.6 Keranjang Belanja .................................................................................... 60

5.7 Halaman Detail Produk ............................................................................ 63

5.8 Pengujian Aplikasi ................................................................................... 64

5.9 Hasil pengujian untuk proses Alternatif ................................................... 65

5.10 Analisa Data Sem ................................................................................... 66

5.10.1 Analisa Hubungan Antar – Konstruk dalam Structural Model .... 66

5.10.2 Dasar Pengambilan Keputusan ..................................................... 67

5.10.3 Analisis Probability ...................................................................... 68

BAB VI ............................................................................................................... 70

PENUTUP ........................................................................................................... 70

6.1 Kesimpulan ............................................................................................... 70

6.2. Saran ........................................................................................................ 71

DAFTAR PUSTAKA ......................................................................................... 72

xii

DAFTAR GAMBAR

Halaman

Gambar 2. 1 Kerangka Pemikiran ....................................................................... 14

Gambar 3.1 Diagram Metodologi Waterfall ....................................................... 16

Gambar 3.2 Tahapan model SEM ....................................................................... 17

Gambar 3. 1 Diagram alir.................................................................................... 19

Gambar 3. 2 Model dan Hipotesa Penelitian ...................................................... 20

Gambar 4. 1 Direktori Program Ecommerce Galaxy Cell .................................. 24

Gambar 4. 2 Bisnis use case Penjualan Aksesoris Handphone ........................... 25

Gambar 4. 3 Gambar Use case sistem baru Penjualan Aksesoris Handphone .... 25

Gambar 4. 4 Activity Diagram Mengelola Barang ............................................. 26

Gambar 4. 5 Activity Diagram Pembelian .......................................................... 27

Gambar 4. 6 Activity Diagram Konfirmasi Pembayaran .................................... 27

Gambar 4. 7 Activity Diagram Pengiriman ........................................................ 28

Gambar 4. 8 Activity Diagram Membuat Review Barang .................................. 28

Gambar 4. 9 Activity Diagram Melihat Review Barang..................................... 29

Gambar 4. 10 Activity Diagram Laporan ........................................................... 29

Gambar 4. 11 Sequence Diagram Mengelola Barang ......................................... 30

Gambar 4. 12 Sequence Diagram Pembelian ...................................................... 30

Gambar 4. 13 Sequence Diagram Konfirmasi Pembayaran ................................ 31

Gambar 4. 14 Sequence Diagram Membuat Review Barang ............................. 31

Gambar 4. 15 Sequence Diagram Melihat Review Barang ................................ 32

Gambar 4. 16 Sequence Diagram Laporan ......................................................... 32

Gambar 4. 17 Class Diagram Penjualan Aksesoris Handphone ......................... 33

Gambar 4. 18 Statechart Proses Login ................................................................ 33

Gambar 4. 19 Statechart Diagram Tambah Barang ............................................ 34

Gambar 4. 20 Statechart Diagram Ubah Barang ................................................. 34

Gambar 4. 21 Statechart Diagram Hapus Barang ............................................... 34

Gambar 4. 22 Statechart Diagram Tambah Pembeli ........................................... 35

Gambar 4. 23 Statechart Diagram Ubah Pembeli ............................................... 35

Gambar 4. 24 Statechart Diagram Hapus Pembeli.............................................. 35

Gambar 4. 25 Statechart Diagram Tambah Pembelian ....................................... 36

xiii

Gambar 4. 26 Statechart Diagram Ubah Pembelian ........................................... 36

Gambar 4. 27 Statechart Diagram Hapus Pembelian .......................................... 36

Gambar 4. 28 Statechart Diagram Tambah Konfirmasi...................................... 37

Gambar 4. 29 Statechart Diagram Ubah Konfirmasi .......................................... 37

Gambar 4. 30 Statechart Diagram Hapus Konfirmasi ........................................ 37

Gambar 4. 31 Statechart Diagram Tambah Pengiriman ..................................... 38

Gambar 4. 32 Statechart Diagram Ubah Pengiriman .......................................... 38

Gambar 4. 33 Statechart Diagram Hapus Pengiriman ........................................ 38

Gambar 4. 34 Statechart Diagram Melihat Laporan ........................................... 39

Gambar 4. 35 Relasi Tabel .................................................................................. 50

Gambar 4. 36 Desain layout program ................................................................. 51

Gambar 4. 37 Desain Form Pendaftaran ............................................................. 51

Gambar 4. 38 Desain Form Login ...................................................................... 52

Gambar 4. 39 Desain Layout tampilan daftar produk ......................................... 52

Gambar 4. 40 Desain detail produk..................................................................... 53

Gambar 4. 41 Desain keranjang Belanja ............................................................. 53

Gambar 5.1 Halaman Utama Sistem ................................................................... 55

Gambar 5.2 Potongan Script Halaman Utama Sistem ........................................ 56

Gambar 5.3 Form Pendaftaran Member ............................................................. 56

Gambar 5.4 Potongan Script Form Pendaftaran Member ................................... 57

Gambar 5.5 Halaman Login Member ................................................................. 58

Gambar 5.6 Potongan Script Halaman Login Member ....................................... 59

Gambar 5.7 Halaman Member ............................................................................ 59

Gambar 5.8 Potongan Script Halaman Member ................................................. 60

Gambar 5.9 Halaman Keranjang Belanja............................................................ 60

Gambar 5.10 Potongan Script Halaman Keranjang Belanja ............................... 63

Gambar 5.11 Halaman Detail Produk ................................................................. 63

Gambar 5.12 Potongan Script Halaman Detail Produk ...................................... 64

Gambar 5.13 Structural model ............................................................................ 66

Gambar 5.14 model path diagram ....................................................................... 67

Gambar 5.15 AMOS Output Regression Weights .............................................. 68

xiv

DAFTAR TABEL

Halaman

Tabel 2. 1 Notasi dalam UML............................................................................. 11

Tabel 3.1 Variabel Laten dan indikator.............................................................. 19

Tabel 4. 1 Tabel Bank ......................................................................................... 39

Tabel 4. 2 Tabel pemesanan ................................................................................ 40

Tabel 4. 3 Tabel Lokasi ....................................................................................... 40

Tabel 4. 4 Tabel Lokasi ....................................................................................... 40

Tabel 4. 5 Tabel Kategori.................................................................................... 41

Tabel 4. 6 Tabel Member .................................................................................... 41

Tabel 4. 7 Tabel Ongkir ...................................................................................... 42

Tabel 4. 8 Tabel Pembayaran .............................................................................. 43

Tabel 4. 9 Tabel Pemesanan................................................................................ 43

Tabel 4. 10 Tabel Produk .................................................................................... 44

Tabel 4. 11 Tabel Testimoni ............................................................................... 45

Tabel 4. 12 Tabel Temporary .............................................................................. 45

Tabel 4. 13 Tabel Toko ....................................................................................... 46

Tabel 4. 14 Tabel User ........................................................................................ 46

Tabel 4. 15 Tabel User ........................................................................................ 47

Tabel 4. 16 Tabel Barang .................................................................................... 47

Tabel 4. 17 Tabel Pembeli .................................................................................. 48

Tabel 4. 18 Tabel Pembelian ............................................................................... 48

Tabel 4. 19 Tabel Pembayaran ............................................................................ 49

Tabel 4. 20 Tabel Pengiriman ............................................................................. 50

xv

DAFTAR LAMPIRAN

Lampiran 1 : Buku Bimbingan Skripsi

Lampiran 2 : Lembar Revisi Sidang

Lampiran 3 : Kuisoner

Lampiran 4 : Biografi Penulis