Skirt!® 2011 National Media Kit

skirt!® 2011skirt.com

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Where style meets substance.

print.

online.

books.

events.

skirt!® is a registered trademark of Morris Publishing Group, LLC Augusta, GA www.skirt.com | [email protected]

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*Digital only markets

Alaska* Amarillo*

Ann Arbor*Athens* Atlanta* Augusta Austin*

Birmingham* Boston*

Brainerd* Charlotte*

Charleston Chicago*

Columbia Conway*

Where is skirt!?

Dallas* Denver*

Greensboro*Greenville

Hampton Roads*Houston*

JacksonvilleKnoxville Lawrence* Las Vegas*

Lexington London*Lubbock*Memphis New York*

Portland* Providence*

Raleigh Richmond

San Francisco*Savannah/

Hilton Head Seattle*

St. Augustine* Tampa Bay*

Topeka* Toronto* Ventura/

Santa Barbara*Washington, D.C.* Winston-Salem

skirt!® is everywhere!

skirt.com

skirt!® is a registered trademark of Morris Publishing Group, LLC Augusta, GA www.skirt.com

Our Vital Statistics


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Distributionby Market

Print + Digital Markets Distribution

Augusta/Aiken/Columbia 30,000

Charleston 30,000

Greenville 12,500

Knoxville 30,000

Lexington 20,000

Memphis 22,000

Raleigh 30,000

Richmond 20,000

Savannah/Hilton Head 22,000

Winston-Salem 20,000

TOTAL 236,500

Broad Sheet /

Special Section Market Distribution

Jacksonville (The Florida Times-Union) 136,000/day

Digital Only Markets

Alaska • Amarillo • Ann Arbor • Athens • Atlanta

Austin • Birmingham • Boston • Brainerd • Charlotte

Chicago • Conway • Dallas • Denver • Greensboro

Hampton Roads • Houston • Las Vegas • Lawrence

London • Lubbock • New York • Portland •

Providence • San Francisco • Seattle • St. Augustine

Tampa Bay • Topeka • Toronto

Ventura/Santa Barbara • Washington, D.C.


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create it. live it. love it.

print.


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Words to Live ByPlanet Nikki She Said/He Said Smart GirlMonthly Theme Pageskirt! Rules She’s So skirt!

Why your business needs skirt!

Women make 85% of all buying decisions.

“Your magazine keeps me going every month. I am 23 years old, but it’s so refreshing to find something

that is such a pleasure to read for all ages.Jennifer Salane, Charleston/Greenville, SC

Target AudienceWritten by women, for women, skirt! magazine is a uniquely targeted niche publica-tion aimed at attracting and retaining affluent/influential readers and advertisers. Our brand loyalists are educated, motivated and self-possessed women who are often referred to as part feminista, part fashionista.

Unique Contentskirt! magazine is a free monthly publication that is so much more than just eye candy, it is readable art.

We celebrate women’s accomplishments throughout their communities, thus building strong bonds with our readers.

A Winning CombinationWe offer readers and advertisers a monthly “meeting place” where strong journalistic content and bold visual artistry provides a truly soulful experience. skirt! magazine attracts LOYAL READERS + LOYAL ADVERTISERS, translating into long-term economic success.


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January The Amazing Issue

February The Sinful Issue

March The What-If? Issue

April The Scrumptious Issue

May The Escape Issue

June The Yes! Issue

July The Red, White and True Blue Issue

August The Challenge Issue

September The Rules Issue

October The Open House Issue

November The Conversation Issue

December The Surprise Issue

2011 Magazine Themes and Examples of Special Advertising Sections

2 0 1 0 S p e c i a l S e c t i o n s 2 0 1 1 T h e m e s

9 to 5: Women in Business

Feel Good: Health & Wellness

The Give Book: Holiday Gifts


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EssaysWritten by women, for women. Fun, entertaining, stimulat-ing and charming!

Local ProfilesBold photos & creative profiles feature women in fresh form.

Skirt of the MonthArtfully highlighted skirts from local retailers. One skirt each month; store & designer featured.

Smart GirlArticles by a high-school girl on topics of interest to other teenagers.

Planet NikkiA visual journal from skirt! Publisher, Nikki Hardin.

skirt! LovesA fun group of products that our staff loves, adores, covets and craves!

Feel Good Five5 easy ways to feel better, for your body and soul.

Calendar Local events, charities, websites.

F-WordThe 411 for feminists.

24/7 Monthly Q&A profile with a local personality uncovers her quirks, habits, idiosyncrasies & routines.

And more each month!

“skirt! is always mind altering, uplifting and certainly inspiring.”

Jeni, via email

What’s in skirt! magazine?!

Cover Local Profile EssaySkirt of the Month Calendar He’s So Original


Guidelinesskirt! is published monthly. We reserve the right to edit or reject any material which may be deemed unsuitable for our publication.

Frequency & Contract Terms: Frequency discounts are available on a 3 month, 6 month and 12 month basis. In order to receive the 12x multiple insertion rate, ads must appear in consecutive issues.

Payment: First-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of the invoice. All prices are net.

Placement: Position requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.

Make Good Policy: Errors in ads must be reported to your account representative within 2 weeks of publication. At that time, any errors on the part of skirt! will be considered for a make-good by the publisher.

skirt! is not responsible for errors overlooked by advertisers after an ad has been proofed and approved.

Ad Designskirt!-designed ads stand out because of their quality and clean, stylish look. We are happy to provide this service for you. Ads created by skirt! must run in skirt! prior to appearing in any other publi-cation. Client must provide logos and/or specific photos and illustrations to be used in the ad. Client will receive one proof. Please proof for typographical errors as skirt! will not be responsible for errors once the ad has been approved.

Digital Ad SpecsAll camera-ready ads must be a pdf, jpeg, tiff or eps. We do not accept raw files for camera-ready art.

Note: please make sure all fonts are embedded or outlined to prevent font problems.

When making pdfs: turn OPI off and make sure that all layers have been flattened prior to making a pdf.

• Ads must have a laser proof.

• Line screen is 85 lines per inch.

• Scan images no larger than 300 dpi and the file size can be no larger than 10 megabytes.

• Ads smaller than a full page must have at least a .5 ruled border.

Incorrectly sized ads may be rebordered or resized at the discretion of skirt! and you will be charged a production fee to fix your ad.

DistributionPolicies & Specs

Rates & SizesFormat: 4-Column Tabloid • 10 3/4” x 16 7/8”


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2011 skirt!® Contacts

Alaska Amarillo, TX Ann Arbor, MI Athens, GA Atlanta, GA Austin, TX Birmingham, AL Brainerd, MN Charlotte, NC Chicago, IL Conway, AR

skirt! Augusta/Aiken [p] 706.823.3373 [f] 706.823.6083

skirt! Boston [p] 504.626.4331 [f] 781.433.6731

skirt! Charleston [p] 843.958.0028 [f] 843.958.0029

skirt! Columbia [p] 706.823.3373 [f] 706.823.6083

skirt! Greenville [p] 864.357.3669 [f] 864.751.2815

skirt! Jacksonville (Weekly) [p] 904.359.4093 [f] 904.366.6203

skirt! Knoxville [p] 865.342.6907

Dallas, TX Denver, CO Greensboro, NC Hampton Roads, VA Houston, TX Lawrence, KS Las Vegas, NV London, UK Lubbock, TX New York, NY Portland, OR

Providence, RI San Francisco, CA Seattle, WA St. Augustine, FL Tampa Bay, FL Topeka, KS Toronto., Canada Ventura/ Santa Barbra, CA Washington DC

To advertise nationally across skirt!® or in the following digital markets:

Contact Sherry Sanders [p]706.823.3580 [f] 706.823.3580 [e] [email protected]

To advertise locally in skirt!® magazine print/digital markets:

skirt! Lexington [p] 859.231.3402

skirt! Memphis [p] 901.529.6513

skirt! Raleigh [p] 919.836.5654

skirt! Richmond [p] 804.836.3865 [F] 804.775.4095

skirt! Savannah [p] 912.525.0740

skirt! Winston-Salem [p] 336.727.7387

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Augusta, GA • Aiken & Columbia, SC 1x 3x 6x 12xFull Pg $1588 $1406 $1282 $1135

1/2 Pg $941 $896 $800 $729

1/3 Pg $665 $624 $576 $535

1/4 Pg $510 $488 $444 $420

1/6 Pg $435 $418 $400 $329

Color is included in the shown rates

Knoxville, TN 1x 3x 6x 12xFull Pg $1897 $1710 $1518 $1298

1/2 Pg $1028 $930 $825 $687

1/3 Pg $731 $655 $577 $522

1/4 Pg $583 $522 $467 $412

1/6 Pg $445 $400 $357 $325

Color: Full $400, 1/2 $300, 1/3 $250, 1/4 $150, 1/6 $75

Charleston, SC 1x 3x 6x 12xFull Pg $2015 $1815 $1615 $1375

1/2 Pg $1090 $985 $875 $730

1/3 Pg $775 $690 $609 $555

1/4 Pg $620 $550 $490 $440

1/6 Pg $470 $430 $375 $345

Color: Full & 1/2, $400; 1/3, 1/4 & 1/6 $150

Greenville, SC 1x 3x 6x 12xFull Pg $1830 $1650 $1465 $1250

1/2 Pg $990 $895 $795 $660

1/3 Pg $705 $630 $555 $505

1/4 Pg $560 $505 $450 $400

1/6 Pg $430 $390 $345 $315


Lexington, KY 1x 3x 6x 12xFull Pg $1900 $1710 $1505 $1324

1/2 Pg $1025 $930 $840 $750

1/3 Pg $730 $675 $625 $560

1/4 Pg $585 $540 $500 $455

1/6 Pg $450 $425 $395 $360

Color: Full & 1/2, $400; 1/3,1/4 & 1/6 $200

Memphis, TN 1x 3x 6x 12xFull Page $1542 $1388 $1234 $1079

1/2 Pg $1221 $1099 $977 $855

1/3 Pg $921 $829 $737 $645

1/4 Pg $664 $598 $531 $465

1/6 Pg $570 $510 $450 $350


Raleigh, NC 1x 3x 6x 12xFull Pg $2000 $1800 $1280 $1050

1/2 Pg $1250 $1130 $800 $660

1/3 Pg $833 $750 $603 $531

1/4 Pg $625 $570 $450 $396

1/6 Pg $417 $380 $340 $300


Richmond, VA 1x 3x 6x 12xFull Pg $2510 $2100 $1860 $1575

1/2 Pg $1535 $1260 $1125 $975

1/3 Pg $1205 $1025 $895 $750

1/4 Pg $875 $750 $665 $560

1/6 Pg $690 $600 $525 $435

Color fee waived except for Open Rate ads.

Savannah, GA 1x 3x 6x 12xFull Pg $1625 $1500 $1365 $1200

1/2 Pg $1020 $950 $875 $750

1/3 Pg $625 $575 $520 $480

1/4 Pg $520 $480 $440 $400

1/6 Pg $400 $375 $350 $300


Winston-Salem, NC 1x 3x 6x 12xFull Pg $1920 $1730 $1540 $1345

1/2 Pg $1040 $935 $830 $730

1/3 Pg $740 $665 $595 $520

1/4 Pg $590 $530 $470 $410

1/6 Pg $450 $410 $360 $315

Color: Full $400, 1/2 $200, 1/3 & 1/4 $150, 1/6 $100

Discounts are available when you advertise in 2 or more markets. Please ask your representative for discounted rates.

All MarketAdvertising Rates


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online.


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BlogsWritten by women, for women. Fun, entertaining, stimulat-ing and charming! Our blogging community is filled with talented writers and artists.

Local ProfilesBold photos & creative profiles feature women in fresh form.

ArticlesHiighlighted causes, artists, authors, blog-gers, celebrities and women making a difference.

skirt! MamaA mom’s forum filled with community, con-tent and fun!

Daily MuseA daily inspiration or creative product.

NewslettersWeekly and monthly local and national highlights in an email format.

Contests Fabulous prizes, fantas-tic and creative ways to win!

Calendar Local and events, charities, websites.

MicroskirtsOur integrated version of twitter, skirt! style.

Social Conversations and community extending beyond our web site to the far reaches of the social hemispheres.

Skirt!LovesAll about the things we can’t live with out and the things we want most!

And more each month!

“skirt.com is my crazy-quilt of friends. Some look just like me and others are

completely different.”@getaclewis

What’s in skirt!® online?!


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skirt.com delivers your message to a highly specific target market of affluent, influential and well-educated women online. If your goal is branding, product or event awarness or sales engagement, skirt!’s portfolio of ad placements, custom sponsorships and social networking delivers unparalled performance.

In addition to the run-of-site banner placements, we offer local, region advertising opportunities. skirt.com also has roadblocks, rich-media, custom advertorial, and unique sponsorship options such as contests, email, events and social/viral promotions.

Ad Sizes Medium Rectangle 300X250 SkyScraper 160X600Large SkyScraper 300X600Leaderboard 728X80Rich Media Corner Peels and extendable ads

All MarketDigital Advertising Rates


Digital Ad Pricing

Placement Ad Type CPM/Mo. RateRun of Site Leaderboard $14 SkyScrapers $14 Medium Rectangles $14

Large City Sites Leaderboard $16 SkyScrapers $16 Medium Rectangles $16

Newsletters Leaderboard $.10/email SkyScrapers $.10/email Medium Rectangles $.10/email

Local Sm. Markets* Leaderboard $150/month SkyScrapers $150/month Medium Rectangles $150/month Newsletters $75-$150

Local Rich Media** Corner Peel or Starting @ Extending Ad $250/month*25% share-of-voice**14% share-of-voice

skirt.com understands that most advertisers have very specific needs and are willing to work with you to build a custom-ized package that fits your individual needs and budget.

Contact Sherry Sanders for more details. [email protected]

Advertise Now!


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Terms of Trading: As stated in the current Rate Card

First-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of the invoice. All prices are net.

skirt!® reserves the right to refuse any ad it deems unacceptable for the publication, without explanation.

Ads cannot be cancelled after ad space deadline as it ap-pears in the current rate card. Submission of copy is the responsibility of the Advertiser. Copy from last insertion will run if new copy is not received by applicable ad space deadline shown on the current rate card.

If no previous insertion is available, Advertiser is liable for cost of contracted space. If an ad is not submitted by ad space deadline, and no previous insertion is available, skirt!®, in its sole discretion, may opt to use such space for another advertisement; barring this, Advertiser shall still be liable for the full contract rate. skirt!® reserves the right to refuse to publish ads for delinquent accounts.

I understand that failure to fulfill this contract will result in short rating. If fre-quency/revenue agreement is not fulfilled, the cost of all space used from the effective date of the contract shall revert to the appropriate rate for which I did qualify. I understand that if I choose to extend my contract prior to the expiration of this contract period, fulfillment under the initial contract will apply toward the extended contract, and may increase the discount level for the additional weeks.

Failure to acknowledge or return proof will not alter contract payment terms or obligations.

skirt!® guarantees the delivery of this publication; however, skirt!® does not guarantee an exact publication date.

In the event that Advertiser in accordance with conditions of this Contract does not make payments; Advertiser agrees to pay for rea-sonable fees incurred by skirt!® in collection of this account, includ-ing, but not limited to, reasonable attorney’s fees, collection agency fees, court costs, etc.

The skirt!® shall not be liable to the advertiser for delays in the publication, damages resulting from failure to include all or any of said items of advertising, or from errors in the advertising, in excess of the monies paid for such advertising for the issue in which the error or the omission occurs.

2011 Print Advertising Agreement

skirt! magazine is hereby authorized to publish________________size ad(s) for__________________issue(s).

Ad space will cost $___________________per issue, based on the skirt! magazine rate card currently in effect.

General Advertising Rates As stated on current rate cardI hereby warrant that I have read the Contract conditions and that I have full power and authority to place advertising in accordance with the terms and conditions set forth herein for the below named firm and to bind said firm.

Client _________________________________________________________

Agency (If Applicable) _____________________________________________

Contact Name/Title _____________________________________________

Billing Address _________________________________________________

City/State/Zip __________________________________________________

Telephone/Fax __________________________________________________

Email _________________________________________________________

Signature _______________________________________ Date __________

Ad Representative ______________________________________________

Method of Payment

❍ Pay Pal (Must provide email address)

❍ Check

❍ Credit Card

_____________________________

_____________________________

Exp. Date _____________________

Month Ad Starts

_____________________

Months Running

❍ Jan. ❍ Feb. ❍ March

❍ April ❍ May ❍June

❍ July ❍ Aug. ❍ Sept.

❍ Oct. ❍ Nov. ❍ Dec.

______________________(Initial Here)

(Type)

(Number)

Special Instructions

____________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________

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2011 Company Credit Application


APPLICANT

Company (Your legal corporate name) ______________________________________________________________________________

Trade Names (Doing Business As) _________________________________________________________________________________

Street Address _________________________________________________________________________________________________

Mailing Address (if diffirent) ______________________________________________________________________________________

Date of Application __________________________________ Date Company Established ____________________________________

Desired Line of Credit Amount $___________________

Phone Number ( ______ ) _______________________ Email Address _____________________________________________________

COMPANY PROFILE

Corporation l Limited Liability Corporation (LLC) l Subsidiary l Division l

Partnership l Limited Liability Partnership (LLP) l Limited Partnership l

Joint Venture l Franchisee l Proprietorship l

Date of Incorporation ____________________________ State _______ Federal Tax ID_______________________________________

COMPANY’S OFFICERS/PRINCIPALS/PARTNERS

Name ______________________________________________________ Title _____________________________________________

Address ______________________________________________________________________________________________________

Telephone ___________________________________________________

Name ______________________________________________________ Title _____________________________________________

Address ______________________________________________________________________________________________________

Telephone ___________________________________________________

Please complete Information on Reverse Side

Morris Publishing Group LLCP.O. BOX 938, ATLANTA GA 300903-0938

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TERMS AND CONDITIONS

In consideration of the providing of advertising and related services by Morris Publishing Group LLC (“MPG”), now and/or in the future, the undersigned Applicant, through its Authorizing Signatory, hereby (i) implies to MPG and request MPG establish a credit account for use by the Company and all Au-thorized Users designated by Company; (ii) agrees to be bound by the terms and conditions of the Customer Agreement, as may be amended from time to time and sent to them after the account is opened, including the provision that the Customer Agreement and the account will be governed by Georgia and federal law; (iii) acknowledges and agrees that the account will be used solely for business or commercial purposes and not for personal, family or household purposes; (iv) agrees that the Company will be liable for all transactions made on the account, including transactions by anyone designated as an Authorized User; (v) acknowledges that each Authorized User is duly employed by the Company or is an agent-in-fact of the Company; (vi)) agrees to be liable for all charges on the account; (vii) authorizes the receipt and exchange of credit information on the Company; and (viii) agrees to be governed by the following:

Agreement Terms. Applicant understands that these agreement terms are subject to change. Applicant understands that the Authorizing Signatory must be 18 years or older and a U.S. citizen or permanent resident alien, and that the Company must be a U.S. business to qualify for this offer. Applicant understands that approval is based upon satisfying MPG’s credit standards. Applicant understands that this application will be retained whether or not it is approved.

Payment Terms. All invoices (including applicable sales taxes) are due net 30 days. Company shall pay all applicable taxes. If any invoice is not paid within stated terms, then MPG reserves the right to suspend its performance at any time and/or cancel the account without notice. All disputes of any kind must be reported in writing to MPG no later than 30 days from the date the invoice containing such disputed item or such item will be deemed correct and conclu-sively accepted by Company. The Company waives any claim after said 30-day period. Submission of a written dispute notice by Company shall not relieve Company of its obligation to timely pay all undisputed amounts. If Company breaches this Agreement, then Company agrees to pay all of MPG’s collection agency fees and expenses, investigation, court and litigation expenses along with attorney fees equal to the greater of: (i) 15% of the amount owed, or (ii) the amount awarded by the court. All actions related to Company’s account and collection thereon shall be brought in any state and county where Company is located. In the case where Company fails to answer a complaint concerning an unpaid balance, MPG shall be entitled to attorney’s fees in an amount equal to 15% of the unpaid balance.

Waiver of Jury Trial. In any action to enforce or interpret this agreement, Company and MPG waive trial by jury.

Additional Terms and Conditions. The Authorizing Signatory represents that he or she as the authority to do so and that by its execution he or she has caused Company to be bound hereby. If credit is approved, MPG reserves the right to cancel credit at any time with or without notice for any reason what-soever. Company agrees that should it place advertising through an advertising agency (or other third parties) that Company will continue to be obligated to MPG for payment in full. In the event Company is an agency requesting advertising on behalf of a client, Company represents that it has the authority to bind such client and Company agrees that Company is jointly and severally obligated along with its client/principal for the payment of such advertising under the terms set forth herein. Any handwritten changes to this contract or any contrary language written as a part of an insertion order will be disregarded and unenforceable unless agreed by MPG in writing. Company certifies that (i) all statements and information included in this application (including all financial statements and attachments) are true, correct and complete and are made for the purpose of inducing MPG to extend credit to Company and (ii) all officers, owners, or Authorized Users of Company are authorized to purchase advertising and MPG can rely on directions, order or instructions from any of them. MPG is hereby authorized to verify any and all statements through any source available to it. MPG retains all rights of ownership in and to all advertisements designed or created by MPG. MPG is not obliged to return ads or ad materials to Company. Company hereby grants a non-exclusive license to MPG for all copyrights and other ownership rights in any advertisement of Company which is submitted for insertion. Company agrees to indemnify MPG for any and all costs, claims, damages, and/or liability claimed against or incurred by MPG as a result of MPG’s publication of any ad copy submitted by Company (or submitted on behalf of Company) to MPG. Company represents, warrants and guarantees that any ad copy so submitted to MPG is accurate, truthful and in compliance with all copyright laws and all other applicable laws and regulations. MPG is not liable for failure to publish ads or distribute its publications be-cause of flood, fire, riots, strikes, terrorists, storms, shortages of material, orders of government, failure of transportation, acts of God or other causes beyond MPG’s control. This Agreement may be executed in one or more counterparts, each of which shall constitute an original and all of which shall constitute one and the same document. A legible facsimile copy of this Agreement when fully executed shall be considered an original copy of this Agreement. IN THE EVENT OF ANY ALLEGED BREACH BY MPG OF THIS AGREEMENT OR ANY OTHER CLAIMS BY COMPANY OR ANY OTHER PARTY, MPG SHALL IN NO EVENT BE LIABLE FOR DAMAGES IN EXCESS OF THE LESSER OF ANY AMOUNT WHICH (I) EXCEEDS OF THE COST OF THE ADVERTISEMENT; OR, (II) THE AMOUNT ACTUALLY PAID BY COMPANY TO MPG. MPG’S PAYMENT OF SUCH AMOUNT SHALL BE COMPANY’S EXCLUSIVE REMEDY AND AGREED UPON LIQUIDATED DAMAGES.

SIGNATURES

Company Name ____________________________________________________________________________________________

Authorized Signature _____________________________________________ Title ____________________________________

Print Name _____________________________________________________ Date ____________________________________

Agency Name ______________________________________________________________________________________________

Authorized Signature _____________________________________________ Title ____________________________________

Print Name _____________________________________________________ Date ____________________________________

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Skirt!® 2011 National Media Kit

Documents

Transcript of Skirt!® 2011 National Media Kit