Skipress Ride+ MediaKit

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Skipress Ride+ MediaKit

Transcript of Skipress Ride+ MediaKit

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PURE SKI

eNOrMOUS

SkiPreSS is the most widely distributed ski-

specific magazine in the market. it is available Freein more ski areas, ski towns and ski shops than all other

publications. Plus, skipressworld.com reaches a huge

amount of skiers per year. NOT eNOUGH !

As a Free publication we want to be seen by the

largest number of people in the SNOwSPOrTindustry ! we all know that the industry offers so many

options that it becomes impossible to communicate with

eVerYONe ! Until now...

CirCuLATiON

On-mountain promotions and custom display racks in high-traffic loca-

tions build awareness of the magazine and enable SkiPress to reach

skiers at point of purchase, at precisely the moment they are activelyengaged with the sport.

• Our distributors place the magazine in locations including ski shops,

mountain resorts and ski town centres accross Canada*

• Online magazine editions enable readers to stay connected from their

home and work, and to access every issue at their leisure.

• With its two separate Canadian editions — one in English, one in

French — SkiPress is the only national ski magazine that reaches all

Canadian skiers, from coast to coast.

* A complete list of distribution locations will be available on request.

The NuMBersMAGAZINE

80,000 copies per issue

40,000 copies in Quebec

40,000 copies in English Canada

* 2007 Reader Survey results: 3 readers per copy

WeBTRAFFIC

monthly page views: 120,200

monthly visitors: 41,670

page views per visitor: 2.93*Based on October 2009 - March 2010 traffic: Google Analytics

AND HERE’S MORE...

370,000 monthly page views with SkiPress

online edition. Source: Virtual Paper January 2010

35 % of SkiPress readership is from the online

edition.

USER PROFILEMEN 57%

13 -17 years old 19%

18-34 years old 31%

35 years and older 49%

HHI > $100,000 39%

Source: Quantcast April 2010

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P5MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P4

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P7

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SNOw CULTUre

skipress pure skiYOUR ski magazine: regional section, street shots,

local news, events, support, local heroes & future stars;

real people with authentic ski passions

Feature articles:Stories that matter to ski enthusiasts

SKI TEST 2011:The most comprehensive ski test in the industry.

Accessories & gear reviews

Destinations

Tech report: latest trends by the industry gurus

Lifestyle: gear, health, nutrition, DVDs, books,

travelling and much more.

ride+ everyThiNG sNOWYOUR ride magazine: regional section, news, events,

street shots, local buzz

Feature articles:Stories targeted at alternative snow culture

“420” lifestyle: gear, trends, parties, DVD’s, books, travelling and much more

Jaw-dropping photography

Photo/video contests

ALL sNOWspOrT pArTiCipANTs want media that is targeted to their chosen snowsport and messages

that are specific to their particular snowsport levels and goals. One-to-

one marketing is no longer a strange marketing concept—it’s what

YOUR customers have come to EXPECT!

Our MAGAZiNe is reAd iN pLACes Where sNOWspOrTs hAppeN

ALL kiNds OF sNOWspOrTsskiiNG, NeWsChOOL, Free-skiiNG, sNOWBOArdiNG ...

A siNGLe magazine cannot focus on the needs of ALL the

people at your resort, shop, ski town, etc...

how about 2 magazines ?

iNTrOduCiNG skipress & ride+

RIDE

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FREESKI • NEW SCHOOL • ALL MOUNTAIN • SNOWBOARD

RIDEFREESKI • NEW SCHOOL • ALL MOUNTAIN • SNOWBOARD

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P9MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P8

The snowsports industry is unique in that it attracts participants

form all age groups and genders. With our head-to-tail design

we are able to reach numerous attractive target markets.

Snowsport Industry demographics and insights provided by Canadian Ski Council

“Skier & Snowboarder Facts & Stats 2009”

skiers

12-17 years ≫ 19% 18-24 years ≫ 11%

25-34 years ≫ 16% 35-49 YEARS ≫ 35%50-64 years ≫ 16% 65+ years ≫ 3%

• The baby boom generation and Generation X (35-64 years old) con-

tinues to be a major component of the ski market (representing 51%

of the market).

• Kids and young adults (12-17 and 18-24 age groups) represent

30% of skiers.

• Montreal and Toronto account for 32% of the total skier population.

Compared to national averages:

• Far more skiers (59% vs 43%) live in households with higher incomes

($75,000 plus).

• Skiers are over-represented in higher-income categories.

• More skiers than the general population have post-secondary degrees.

sNOWBOArders

12-17 YEARS – 32 % 18-24 YEARS – 38 %25-34 years – 21 % 35-49 years – 8 %

50-64 years – 1 %

• The proportion of snowboarders 24 years old and under is 70%.

• The percentage of female snowboarders increased significantly

between 2007 and 2008.

• The snowboard market tends to be more ethnically diverse.

• 59% of snowboarders are from Quebec or Ontario.

• 70% of snowboarders live in households with children 6-17 years old.

• Alberta has the highest percentage of snowboard usage at 41%,

followed by BC at 37%.

spLiT>><<FLip desiGN

Why NOT everyONe ?

A free, location-based snowsport magazine that repre-

sents and speaks to All snowsports.

sNeAk A peAk

What are your kids sliding on? What is your dad sliding on? Where will your

friends be? Ever wanted to get to know the stories, gear, lingo, heroes and

culture of the other side? Just flip the magazine and check it out. You're

bound to find something you like.

sO diFFereNT, yeT sO MuCh iN COMMON

Purist, new school, one board, two boards, we all slide on the

same snow in the same places. We eat in the same restaurants and

stay in the same hotels. Just as every mountain has two sides -–

front and back -– we give you the two best reads in snowsports:

SkiPress and Ride+.

iNTeresTiNG AdverTisiNG OppOrTuNiTies

No back cover, but two inside-front covers:

Crossover appeal: own both!

Centre spread in 2 directions:

Perfect place for a foldout or combination ad, be creative!

spLiT ruN prOduCTiONLOCAL here NOW

Although we are a national magazine, we recognize that local info is

essential in how our magazine is consumed. We feature regular local

news sections custom fitted to Canada’s largest ski regions.

A SPlIT RUN for the local ski regions of Canada means more personalized

ski and snow community information and the ability for local companies to

speak to their local prospects at significant savings.

deMOGrAphiCs spLiT><FLip

RIDE

skiers

2,259,000

sNOW

BOArders

1,575,000

FREESKI • NEW SCHOOL • ALL MOUNTAIN • SNOWBOARD

RIDE

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P11MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P10

vol.25 no.1

Fall 2010 EDITION

SKI BUYErS’ GUIDE

SKIPRESS SKI TEST 2011

North America’s most com prehensive ski test

Space: August 27

Material: September 3

Online: September 24

On display: October 15

vol.25 no.2

Early Season 10|11 EDITION

AccESSOrIES & SOFTGOODS

Space: October 15

Material: October 22

Online: November 12

On display: December 3

vol.25 no.3

Winter 2011 EDITION

DESTINATIONS

Space: December 3

Material: December 10

Online: January 7

On display: January 28

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vol.1 no.1

Fall 2010 EDITION

rIDE+ INAUGUrAL EDITION

SKI REVIEW 2011

Alternative skis

Space: August 27

Material: September 3

Online: September 24

On display: October 15

vol.1 no.2

Early Season 10|11 EDITION

AccESSOrIES & SOFTGOODS

Space: October 15

Material: October 22

Online: November 12

On display: December 3

vol.1 no.3

Winter 2011 EDITION

DESTINATIONS, EVENTS, PArKS & PArTIES

Space: December 3

Material: December 10

Online: January 7

On display: January 28

ediTOriAL CALeNdAr

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deLiveryOn disc formatted for MAC, or electronically via FTP site.Contact [email protected] for FTP instructions.

DIGITAL FILE REQUIREMENTS:

• Preferably send a high-resolution PDF (PDF/X-1a) respecting the ad size. The bleed must be 1/8” beyond the trim.

• You may also supply your document in Quark Xpress, Illustrator, Photoshop or InDesign (MAC formatted). Pleasemake sure all graphics (photos, illustrations, logos) are in EPS or TIFF format (CMYK) and all fonts included. Theelectronic file must be accompanied by a proof made from file.

• Total ink coverage for pictures should not exceed 300%. For deeper black (rich black), use 100K, 60C, 40M, 40Y.

• Additional charges will be invoiced if material is not in accordance with spec requirements such as wrong format,low-resolution images, RGB files, spot PMS color, missing files, missing fonts, etc. The hourly rate is $100.

• SkiPress is not responsible for any material NOT accompanied by a colour proof.

FTP TRANSFER:For any material supplied by FTP, a low- resolution PDF or JPEG made from the file should be sent as a proof.

MAGAZiNe

ENGLISH & FRENCH PUBLICATIONS (80,000 COPIES PER ISSUE)

1X 2X 3X

Spread industry rates (Net) $12,750 $12,112 $11,506

Full page industry rates (Net) $7,500 $7,125 $6,768

1/2 page $4,500 $4,275 $4,061

1/4 page $2,700 $2,565 $2,436

1/8 page $1,620 $1,539 $1,462

Special report* $3,750 $3,562 $3,384

Exclusive ski test sponsorship (Net)** $61,250 (1yr) $58,200 (2yr) $55,300 (3yr)

ENGLISH OR FRENCH PUBLICATION (S40,000 COPIES PER ISSUE)

1X 2X 3X

Spread industry rates (Net) $7,650 $7,267 $6,904

Full page industry rates (Net) $4,500 $4,275 $4,061

1/2 page $2,700 $2,565 $2,436

1/4 page $1,620 $1,539 $1,462

1/8 page $972 $923 $877

Special report* $2,250 $2,137 $2,030

WeB (skipressWOrLd.COM)

QC CA QC/CA

Blast / month (18,000 emails X 4 weeks) $1,600 $1,600 $3,000

News section banner / year $900 $900 $1,700

Top banner / year $8,000 $8,000 $15,000

Top banner / month $1,750 $1,750 $3,000

Box / year $8,000 $8,000 $15,000

Box / month $1,750 $1,750 $3,000

Bottom banner / year $2,000 $2,000 $3,000

Bottom banner / month $600 $600 $3,000

Market place banner / year $800 $800 $1,500

Requested position, add 10% (Inside cover, add 25%)* Available for ski product manufacturers, tourist areas and ski resorts only.** Ski Test sponsorship includes print campaign, logo positioning on every Ski Test editorial page, posters, online Ski Finder andevent presence.

TeChNiCAL speCiFiCATiONs rATe CArd

BLEED

NONBLEED

skipress MAGAZiNe - ride+ MAGAZiNe - ski TesT 2011

AD TYPE NON-BlEED SIZES AD SIZES WITH BlEED

Spread (DPS) 20.5’’ W x 11.25’’ H 21.5’’ W x 12.25’’ H (trim) 21.75’’ W x 12.5’’ H

A. Full page 9.75’’ W x 11.25’’ H 10.75’’ W x 12.25’’ H (Trim) 11’’ W x 12.5’’ H

B. 1/2 page horiz. 9.75’’ W x 5.5’’ H 10.75’’ W x 5.875’’ H 11’’ W x 6.125’’ H

C. 1/2 page vert. 4.75’’ W x 11.25’’ H 5.25’’ W x 12.25’’ H 5.5’’ W x 12.5’’ H

D. 1/4 page horiz. 9.75’’ W x 2.622’’ H 10.75’’ W x 2.938’’ H 11’’ W x 4.188’’ H

E. 1/4 page square 4.75’’ W x 5.5’’ H 5.25’’ W x 6’’ H 5.5’’ W x 6.25’’ H

F. 1/4 page vert. 2.253’’ W x 11.25’’ H 2.5’’ W x 12.25’’ H 2.75’’ W x 12.5’’ H

G. 1/8 page horiz. 4.75’’ W x 2.625’’ H – —

H. 1/8 page vertical 2.25’’ W x 5.5’’ H – —

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SWITZLERLAND’S SWISS MISS

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THE POWDER HIGHWAYTHE ALBERTA BACKCOUNTRY

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