skimming Find out the topic sentence of each paragraph

Pa1:differ from ordinary language.

Pa2: Choosing the name

Pa3: sell better if promoted with a slogan.

Pa4:partly for information and partly because they are interesting.

Pa5: check the translation

Pa6:change the name.

Pa7:The promise do not make sense.

Part1

Right words help promote products

Part2

dangers

1 Why do ad-makers choose words and brand names very carefully?

A To make a good impression on the productsB To have a good understanding of the productsC To get the people to realize its functionD To be informed of all advantages

Reading comprehension

Para.1

2 How many kinds of names will companies choose?A 2 B 3 C 4 D 5 3 The example of battery is used to showA It has a funny nameB It is a well-known nameC Its name create a positive image of the batteryD Its name is unusual 

Para.2

4 “Catchy” in para3 means

A well-received B attractive

C misleading D impressive 

slogans

1Impossible is nothing2Just sing it3Give one day, got a thousand year4Unlike me ,my Rolex never needs a rest.

5 where there is a way, there is Toyota

6Minota, finest to put you finest

5 How to reach the purpose of attracting readers’ attention?

6 If the passage stops at para.4, can you imagine what the next is about?

Para.4

To start an ad with a question or a puzzle

To present information in an interesting and funny way

To tell a story or a series of stories

(1)

(2)

(3)

7What kinds of dangers will people get into?A Cultural difference and tricksB Translation and promotionC Selling and buyingD Getting hidden information 

8 Among all the words, which is the most simple but effective one?A humor B cost C sale D discounts

Para.5-7

1. Which of the following best expresses the main idea of the text?

A word can make millions

B Word is important to promote products

C Word contributes to sale

D The importance of words and dangers in advertising

2 What is the type of writing?

A novel B science fiction

C exposition D argumentation

Associate with needspromises

Roaring Lion MotorcycleGet on your Roaring Lion and head towards the quiet countryside.A Roaring Lion Motorcycle is your key to freedom.Mighty as a lion, a Roaring Lion Motorcycle will take you anywhere at any time.

The new Roaring Lion 5000 is a powerful machine with a new’ larger engine that lets you ride faster than ever before. It lets you ride more comfortable and cheaper. Best of all, It produces less pollution.

Feel the power of nature-feel the power of a Roaring Lion!

brand

description

slogan

writing

1create names and slogans2make the products attractive3give description of products

MP3

Possible expressions:It is …with …It is …for you to …It makes ….(adj)It is so…that…If…. / With this, you can…Besides,…Best of all,…