Skills: none Concepts: information we give up voluntarily, information we reveal as a by-product of...
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Skills: none Concepts: information we give up voluntarily, information we reveal as a by-product of using the Internet, use of information “signals,” data mining/big data, algorithm, filter bubble, political surveillance, funding of the Internet This work is licensed under a Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. “they” know about you and how they us
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Transcript of Skills: none Concepts: information we give up voluntarily, information we reveal as a by-product of...
Skills: noneConcepts: information we give up voluntarily, information we reveal as a by-product of using the Internet, use of information “signals,” data mining/big data, algorithm, filter bubble, political surveillance, funding of the Internet
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
What “they” know about you and how they use it
Where does this topic fit?
• Internet concepts– Applications– Technology– Implications
• Internet skills– Application development– Content creation– User skills
What do they know about you?
• Who are “they?” • How do “they” learn about you?
Voluntaryaccounts
Might the place you register sell your information?
Voluntaryprofiles
Involuntaryprofiles
abcnews.go.com
Facebook.com
They know when you visit a Web site.
They know when you log in
GigaOm is an Internet news and analysis site. You can log in to leave a comment using a third party like Twitter. If you do so, GigaOm gets access to your Twitter account as shown here.
What do I gain and lose by logging in?
What do Twitter and GigaOm gain when I log in?
• GigaOm terms of service• Gigaom privacy policy
Google profile
They know what you do.
Language
Searches
Google plus 1 votesGmail messages
Calendar entries
Facebook likes
Product reviews
Tweets
Facebook timeline
Facebook posts
Google plus posts
Blog postsBlog comments
Video uploads
Image uploads
Re-tweets
Email messages
They know where you are.
Where are you right now?
What sites have you visited lately?
What have you clicked on lately?
They know when you did it or were there.
They know what your friends do.
In return, you get free services
In return, you get targeted search results
In return, you get targeted ads
Video on ad targeting (1m 23s)
In return, you get friend suggestions
In return, you get information suggestions
Watch this video: http://youtu.be/J5RZOU6vK4Q
How does Google use your search signals?
Is there a downside?
“There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August.”
Is this a useful service or an invasion of your privacy?
Is creating “filter bubbles” a problem?
Socialtargeting
Political division
“They” may not be advertisers
Shi Tao Wang Xiaoning
Who pays for the free Internet services you use?
Summary
Self-study questions1. Do you have a Facebook profile? 2. How many profiles do you have on the Internet?3. What have you revealed in those profiles?4. Who can see your profile information?5. Does Facebook share profile information with others?6. Does your school or employer share information about you with others?7. Who else shares information about you?8. What services that you use are paid for by advertising?9. How much would you be willing to pay per month for unlimited Google
searches if there were no ads?10. How much would you be willing to pay per Google search if there were no ads?11. Do you pay attention to your Facebook privacy settings or did you just accept
the default setting? 12. A large part of our investment in building the Internet has come from
advertising revenue. Are there other means of raising capital for the Internet?13. A large part of our investment in building the Internet has come from
advertising revenue. Does this disturb you? (explain)14. We saw a marketing example from Target stores. Are they offering a valuable
service or invading women’s privacy? Will it lead to retail consolidation?
Resources
• Google video on the benefits of personalized search: http://bit.ly/xpA5Ne
• Google video on the benefits of personalize ad targeting: http://youtu.be/PN0I_YlDF1A
• Sixty Minutes segment on online tracking• Short interview of Eli Pariser: http://ti.me/y67vZb• Filter bubble TED Talk by Eli Pariser: http
://www.ted.com/talks/view/lang/en//id/1091• Charles Duhigg, How Companies Learn Your Secrets, New York
Times, February 16, 2012 http://nyti.ms/zfPImB• New York Times article on data mining at Target: http://
nyti.ms/YwY0g1• Blog post on Facebook’s prediction of sexual orientation and
other things: http://bit.ly/16aF4Zc• Ghostery – browser ad in for tracking sites that are tracking you:
https://purplebox.ghostery.com/• Disconnect – browser ad-in for identify sites that are tracking
you: https://disconnect.me/
