Skift: The Changing Business of Summer Travel in the United States
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The Changing Business of Summer Travel in the United States It’s a very good time to be in the U.S. travel industry, with summer forecasts looking sunny -- by every measure. Here’s what you need to know about the summer travel season to make successful decisions for your business. SKIFT REPORT #19 2014 This material is protected by copyright. Unauthorized redistribution, including email forwarding, is a violation of federal law. Single-use copy only. If you require multiple copies, contact us at [email protected]. %\ 6NLIW 6WDƪ WWW.SKIFT.COM
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It’s a very good time to be in the U.S. travel industry, with summer forecasts looking sunny--by every measure. Here’s what you need to know about the summer travel season to make successful decisions for your business.
Transcript of Skift: The Changing Business of Summer Travel in the United States
The Changing Business ofSummer Travel in the United States
It’s a very good time to be in the U.S. travel
industry, with summer forecasts looking
sunny -- by every measure. Here’s what
you need to know about the summer travel
season to make successful decisions for
your business.
SKIFT REPORT #19
2014
This material is protected by copyright.
Unauthorized redistribution, including email
forwarding, is a violation of federal law.
Single-use copy only.
If you require multiple copies, contact us at
%\�6NLIW�6WDƪ�
WWW.SKIFT.COM
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Table of contents
About Skift
Skift is a travel intel-ligence company that RƪHUV�QHZV��GDWD��DQG�services to professionals in travel and professional travelers, to help them make smart decisions about travel.
Skift is the business of travel.
Visit skift.com for more.
Executive Summary 3
Introduction 4
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Road Trip Factors 9
Value Drives Decisions 10
Experiential Content 12
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Alternative Destinations 14
Traveler Demographics 16
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Catering to Families 17
Insights and Strategies 18
About Skift 19
The Changing Business of Summer Travel in the United States SKIFT REPORT #19 2014
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The key summer travel season has arrived, bringing with it the promise of robust revenue and increased guest traffic for travel and tourism businesses.
Projections and surveys indicate the 2014 summer travel season will be a banner year for revenue, volume and traveler optimism. It’s a crucial time to capitalize on the travel trends that have been observed in the past six to 12 months, as the majority of American adults plan to take a leisure trip during the summer travel season.
• 88 percent of Americans plan to take a summer vacation this year, up 11 percent year-over-year, with more than half of trave-lers using reward points to book hotel and airfare, according to Orbitz.com survey data.
• Consumers expect to pay $1,246 per person on average, up 9 percent from last year, according to the American Express Spending & Saving Tracker.
• Hotel revenue per available room increases are being attributed to rate bumps, rather than occupancy gains, indicating pricing power in many U.S. markets.
Rather than driving demand based on pricing, travel and tourism businesses are able to compete on a more sophisticated level of marketing to capture the summer dollars. Today’s traveler has more financial confidence, but wants value.
Executive summary
The Changing Business of Summer Travel in the United States SKIFT REPORT #19 2014
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