SK InvestorDeck Revisions 081312

7/28/2019 SK InvestorDeck Revisions 081312

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Brand eCommerce

and Digital Marketing

ACQUITY GROUP

AUGUST 2012


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2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 2

Disclaimer

This presentation does not constitute an offer to buy, sell or issue, or a solicitation of an offer to purchase or subscribe for, any security or instrument of Acquity GroupLimited (the Company) in any jurisdiction or an inducement to enter into any investment activity or trading strategy, nor may it or any part of it form the basis of or be reliedon in connection with any contract, commitment or investment decision whatsoever. Specifically, this presentation does not constitute a prospectus within the meaning ofthe U.S. Securities Act of 1933, as amended (the Securities Act).

This presentation does not contain all relevant information relating to the Company or its securities, particularly with respect to the risks and special considerations involvedwith an investment in the securities of the Company. No securities of the Company may be offered or sold in the United States without registration with the United StatesSecurities and Exchange Commission (the SEC) or an exemption from such registration pursuant to the Securities Act and the regulations promulgated thereunder. Anypublic offering of the Company's securities to be made in the United States will be made pursuant to an effective registration statement and prospectus as specified underthe Securities Act. Such prospectus will contain detailed information about the Company and its management as well as the financial statements of the Company. Anydecision to purchase the Company's securities in an offering in the United States or anywhere else should be made solely on the basis of the information contained in theprospectus. The prospectus can be obtained free of charge from the SEC's website at www.sec.gov.

The information contained in this presentation has been prepared by the Company solely for informational purposes and has not been independently verified. No

representation, warranty or undertaking, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of theinformation or the opinions contained herein. No part of this transaction shall form the basis of or be relied upon in connection with any contract or commitmentwhatsoever. None of the Company or any of its affiliates, shareholders, directors, employees, agents, advisors or representatives will be liable (in negligence or otherwise)for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with the presentation.

This presentation contains forward-looking statements that reflect the Companys intent, beliefs or current expectations about the future. These statements can berecognized by the use of words such as expects, plans, will, estimates, projects, intends, or words of similar meaning. Such forward-looking statements are subjectto numerous assumptions, risks and uncertainties, which change over time. In addition, they are not guarantees of future performance and involve risks anduncertainties. Actual results may differ materially from those expressed by the forward-looking statements as a result of various factors, many of which are beyond theCompanys control. None of the Company or any of its affiliates, advisors or representatives has an obligation or undertakes to revise forward-looking statements to reflectfuture events or circumstances.

THE INFORMATION CONTAINED IN THIS DOCUMENT IS HIGHLY CONFIDENTIAL AND MAY NOT BE FORWARDED, PUBLISHED OR DISTRIBUTED, DIRECTLY OR

INDIRECTLY, TO ANY OTHER PERSON (WHETHER WITHIN OR OUTSIDE YOUR ORGANIZATION/FIRM) FOR ANY PURPOSE AND MAY NOT BE REPRODUCED INANY MANNER WHATSOEVER. ANY FORWARDING, PUBLICATION, DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART ISUNAUTHORIZED.

By attending this presentation, participants agree not to remove this document, or any materials provided in connection herewith, from the conference room where suchdocuments are provided. Participants agree further not to photograph, copy or otherwise reproduce these materials in any form or pass on these materials to any otherperson for any purpose, during the presentation or while in the conference room. Participants must return this presentation and all other materials provided in connectionherewith to the Company at the completion of the presentation.
http://www.sec.gov/http://www.sec.gov/http://www.sec.gov/http://www.sec.gov/http://www.sec.gov/http://www.sec.gov/


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We are the Leading Provider of Brand eCommerceTM and Digital Marketing Solutions

Over 600global brands

569employees year-to-date

11years operating experience

Year-to-date revenue of$70million

1H 2012 over 1H 2011 revenue growth 51%

1H 2012 adjusted EBITDA margin 23%

DIGITALMARKETING

DIGITALSTRATEGY

eCOMMERCETECHNOLOGY


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eCOMMERCE ONLINE CATALOG OMNI-CHANNEL

AUDIENCE ONE SIZE FITS ALL PERSONALIZED

WEBMASTER CEO / BOARD

SPEND DISCRETIONARY FUNDAMENTAL

FOCUS

The Evolution of the Digital Economy

PAST TODAY


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Todays digital environment is driven by the explosion of

social, mobile, tablet and an always-on consumer.

MOBILEeCOMMERCE

SALES IN 2010

$3.5BILLION

TABLETOWNERSHIP

COMPOUND GROWTH

46%

PROJECTEDMOBILE eCOMMERCE

SALES FOR 2015

$31BILLION

This Evolution Has Resulted in the Next Generation of eCommerce

Source: Forrester Research. U.S. Online Retail Forecast, 2011 to 2016, February 27, 2012


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The Solution Brand eCommerceTM

EXPERIENCES THATTELL A STORY, CREATEBRAND AWARENESS &

AFFINITY ANDULTIMATELY DRIVE

TRANSACTIONS

BRAND eCOMMERCE

IS THE SEAMLESSBLEND OF BRAND

STRATEGY,DIGITAL MARKETING

AND eCOMMERCE

OMNI-CHANNELENABLEDPROCESSES ONLINE,

IN-STORE, AND ONDEVICE

This Evolution Has Resulted in the Next Generation of eCommerce


7/312012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 7

USER EXPERIENCE

B2B Business Transformed

ONLINE ADVERTISING

GRAINGER.COM

In response to todays digital environment, Grainger improved its online experience for customers andembraced a multichannel approach to enable customers to interact with the company.

MOBILE

PROMOTIONS

GRAINGER IS AN $8B INDUSTRIAL SUPPLY COMPANY WITH OVER 900,000 PRODUCTSOPERATING IN 157 COUNTRIES

INCREASED ONLINE REVENUE BY 53% TO $2.1BN IN 2011



$8.0

$10.6

$21.3

2009 2010 2011

32.5%

ADJUSTED EBITDA ($MM)(1)

Founded in 2001 High Growth and Consistent Profitable Operating Experience

(2)

(2)

(1) Adjusted EBITDA, a non-IFRS measure, is defined as net income (loss), plus interest expense, income taxes,

depreciation and amortization, impairment losses, non-recurring expenses and acquisition-related costs. Refer to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix.

(2) See footnote (5) to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix.

REVENUES ($MM)

$51.1

$72.6

$106.7

2009 2010 2011

42.1%

47.0%

Year-on-Year Growth Year-on-Year Growth

100.1% (2)



1

2

3

4

Key Business Highlights

Massive Global Opportunity

The Market Leaderin Brand eCommerceTM

Deep Relationships with Recognized Brands

Experienced Management Team and Focused GrowthStrategy



1

2

3

4


All figures are based on 2014 forecast.

Source: Datamonitor; IDC.

11-14 CAGR: 14.5%11-14 CAGR: 13.5%

11-14 CAGR: 13.5%

GLOBAL RETAIL

$12.7TRILLION

GLOBAL B2CeCOMMERCE

SPEND

$1.3TRILLION

GLOBALONLINE AD

SPEND

$1.6TRILLION

11-14 CAGR: 4.9%

11-14 CAGR: 13.5% 11-14 CAGR: 14.5%


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1

2

3

4

Massive Global Opportunity / Brands Need Us to NavigateTodays Channel Complexities

INCREASING CHANNEL COMPLEXITIES

BRAND

Music

Events

Documents/Content

Video

Review & Ratings Social Networks

SMS/Voice

Lifestreams

Micromedia

Blog Communities

CollaborationPictures

Information

Social Bookmarks


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4

1

2

3

4

The Forrester Wave: Global CommerceService Providers, Q1 2012:

Commerce Service Focus

eCommerce Focus

Forrester 2012 Design Overview Report:

Top Interactive Design Agency

Forrester 2012 New Interactive Agency Report:

Business Transformer

The Market Leader in Brand eCommerceTM / Independent Recognition

TOP HONORS FOR BESTINSURANCE WEBSITE

THE FORRESTER WAVE REPORT: INTERACTIVE MEDIA AWARDS

Outstanding Achievement:

Manufacturing B2B

Best in Class: eCommerce

Best in Class: Banking


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4

1

2

3

4

The Market Leader in Brand eCommerceTM / Lifecycle ofAcquitys Client Engagement

CLIENTeCOMMERCE

MATURITY

CUSTOMIZATION

ACQUITYS

CLIENTENGAGEMENT

GET ONLINE SPEED TO MARKET

LOW MEDIUM HIGH

LARGE SCALE BRAND

eCOMMERCE

ACQUITY GROUPS CORE MARKET

DIGITAL STRATEGY

TECHNOLOGY INTEGRATION

DIGITAL MARKETING

TECHNOLOGYPLATFORMS


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1

2

3

4


OVER 25% OF TOP 50 ECOMMERCE COMPANIES ARE OUR CLIENTS

OUR TOP 20 CLIENTS GENERATED $30BN IN ECOMMERCE REVENUES IN 2011

Source: ComScore; Internet Retailer.


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1

2

3

4

Deep Relationships with Recognized Brands / What We Have Done

MOBILE

TABLET

THE NEW DISCOVER iPAD APP WAS THE #1 FINANCE CATEGORYDOWNLOAD INSIDE ITS FIRST WEEK, EARNING 4.5/5 STARS

HIGHLIGHTED AS APPLE STAFF FAVORITE - ONLY 24 APPS SELECTED

Discover Mobile (m.discover.com) enhanced with improved navigationand intuitive design, improved account summary interface includesfunctionality to:

View transactions Make payments Enroll in & redeem rewards programs

Discover iPad app wonBest in Class Award under

the Banking Category

INTERACTIVE MEDIAAWARD (IMA)


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1

2

3

4$1.0

$1.4

$1.7

2009 2010 2011

67%77% 81%

OUR CLIENT ENGAGEMENTS ARE ESCALATING IN SIZE TO YIELD HIGHER WALLET SHARE

Source: Acquity Group.

Deep Relationships with Recognized Brands / Our Engagements are Growing

AVERAGE REVENUE FROM>$500K CLIENTS ($MM)

AVERAGE REVENUE FROMKEY CLIENTS (TOP 10) ($MM)

Average Revenue from Clients >$500K

% Revenue from Clients >$500K

$1.8

$3.0

$4.6

2009 2010 2011


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1

2

3

4


11years focus oneCommerce

Specialist at driving

Resultsfor our clients

Proven and Disciplined

Professionals

Integration ofStrategy, Marketing, and

Technology

Award Winning

Industry Leader

CollaborativeSalesapproach

Deep Relationships with Recognized Brands / Why Clients Choose Acquity Group

FOCUSED APPROACH PROVEN TRACK RECORD EXPERIENCE


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1

2

3

4

CHRISTOPHER DALTONCo-founder, President and CEO

ANDREWPEEBLEREVP of Sales

JAMESNEWMANEVP of Operations

PAUL WEINEWUTHCo-founder, CFO

JAYDETTLINGEVP of Services

MATTHEWSCHMELTZCo-founder, EVP ofMarketing

RAYMOND GRADYExecutive Vice President and

Global Head of Sales

ADRIAN CHANDirector and Company Secretary

GEORGE LUExecutive Chairman and GroupChief Executive

OVER A DECADE OF OPERATING HISTORY TOGETHER

ENTREPRENUERIALSPIRIT

EXTENSIVEINDUSTRY

EXPERIENCE

UNIQUE GLOBALPOSITIONING

AND BUSINESSVISION

Experienced Management Team and Focused Growth Strategy


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1

2

3

4

EXPAND CORE SERVICES GEOGRAPHIC EXPANSION

Experienced Management Team and Focused Growth Strategy

Expand existing customerrelationships

Acquire new clients

Expand nonlinear serviceofferings:

Hosted solutions throughCommerce OnDemand

Analytics capabilities

Continue to expand key offices in newgeographies in North America:

Open a new office in Ottawa,Canada

Continued expansion of

development centers

Selectively pursue strategicacquisitions


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FINANCIAL

OVERVIEW


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Key Financial Highlights

1 Outsized Revenue Growth

2Proven 11-Year Performance

3 Strong Profitability

4 Well Positioned for Future Growth

Revenue growth of 51% (1H 2012 over 1H 2011)

Growth in customers and wallet share

Organic revenue CAGR of 46% since inception

Proven demand generation drives visibility

1H 2012 Adjusted EBITDA margin: 22.6%(1)

1H 2011 Adjusted EBITDA margin: 17.5% (1)

Strong, growing customer base

Well balanced portfolio

(1) Refer to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix.


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Source: Company Filings.

Financial Performance

TOTAL REVENUE FROM CLIENTS

>500K ($MM)

REVENUE

($MM)

$51.1

$72.6

$106.7

2009 2010 2011

$34.4

$56.3

$86.6

2009 2010 2011

# OFCLIENTS>$500K

33 39 50

% REVS>$500K

67% 77% 81%


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Top 10 Clients by Revenue

TOP 10 CLIENTS REPRESENTED 40% OF OUR REVENUE IN 1H 2012 COMPARED TO 47% IN 1H 2011

TOTAL REVENUE GENERATED BY TOP 10 IN 1H 2012 GREW 28% COMPARED TO TOP 10 OF 1H 2011 ALL BUT ONE OF OUR CLIENTS WHICH MADE UP THE TOP 10 IN 2009, WERE CLIENTS IN 1H 2012

2010

2011

2009

TOP 10 CLIENTREVENUE $18.4MM




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Increase in utilization

driven by increased

demand for our services

Optimal utilization level

is 78% - 82%

Continued growth in headcount in

2012 to support increase in demand

Expect to continue increasing

headcount to fulfill increasing demand


Operating Metrics

80%81%

79%

85%

2010 2011 1H 2011 1H 2012

257

357430

99

101

139

2010 2011 1H 2012Billable Non-Billable

TOTAL PERSONNELUTILIZATION RATES (%)


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9.3%

7.3% 6.3%

19.3%

16.3% 16.8%

28.6%

23.6% 23.1%

2010 2011 1H 2012


(1) Refer to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix.

Financial Performance

$31.4

$46.1

$19.4

$31.9

2010 2011 1H 2011 1H 2012

Gross Profit

Gross Profit Margin

Selling & Distribution Costs

Adjusted Administrative Expenses (1)

$10.6

$21.3

$8.1

$15.8

2010 2011 1H 2011 1H 2012

Adjusted EBITDA (1)

Adjusted EBITDA Margin (1)

GROSS PROFIT($MM)

SG&A(% of Revenue)

ADJUSTED EBITDA($MM)

43.2% 43.2%41.7%

45.6%

14.7%

19.9% 17.5%

22.6%


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Financial Goals

Revenue Growth~40%year-over-year revenue growth CAGR of 46%since inceptionProfitability

Leverage scale to drive operating efficiency and margin expansion

~20% adjusted EBITDA margin>10% net margin

Strong Financial PositionWell capitalized balance sheet with no debt Financial flexibility


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1

2

3

4

Key Business Highlights


The Market Leaderin Brand eCommerceTM


Experienced Management Team and Focused GrowthStrategy


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APPENDIX


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Reconciliation of Non-IFRS Measures to IFRS Measures


(1) Includes advisory fees paid in connection with the issuance of the convertible bonds and acquisition of Acquity Group LLC, non-cash expenses in connection with the cancellation of

incentive units, management fees paid to Equity Partners, professional fees related to an aborted financing transaction and the initial public offering related fees.

(2) During fiscal 2011, we entered into an agreement related to a 33.0% interest in our joint venture, Huaren Kudong Commercial Trading Co., LTD. Additionally, we entered into an agreement

related to a 19.9% interest in our joint venture, Digital Li-Ning. The investments for these joint ventures is accounted for as an associate of the Company using the equity method in

accordance with IAS 28. As a result, we recorded a non-cash loss related to the results of operations for each entity.

(3) For fiscal year 2011, we recorded a non-cash benefit for non-controlling interest related to a minority position in a subsidiary related to our joint venture, Huaren Kudong Commercial

Trading Co, LTD.

(4) Subsequent to the filing of our prospectus and after further review, we revised our adjusted EBITDA calculation for certain non-cash charges associated with our joint ventures and non-

controlling interest as mentioned in footnote 2 and footnote 3, respectively.

(5) Prior versions of investor presentations utilized adjusted EBITDA as reported in our prospectus; however, this presentation and those going forward will utilize adjusted EBITDA as revised

above.

Twelve months ended December 31 Six months ended June 30

(amount in thousands of US $) 2009 2010 2011 2011 2012

Revenues 51,087 72,559 106,655 46,445 69,955

Calculation of adjusted EBITDA:

Profit (loss) attributable to equity holders, as reported $(71) $(3,372) $8,335 $3,658 $4,999

Interest expense, net of interest income 2,518 6,312 (25) 31 3

Income tax expense 897 1,853 6,472 2,374 5,510

Depreciation & amortization:

Property and equipment 842 941 1,469 633 1,004

Intangible assets 2,750 2,555 2,500 1,250 1,290

Other expenses and costs (1) 1,100 2,351 1,208 88 2,115

Adjusted EBITDA, as reported $8,036 $10,640 $19,959 $8,034 $14,921

Equity in losses of joint ventures (2) - - 1,037 89 884

Non-controlling interest associated with joint ventures(3)

- - 272 - -Adjusted EBITDA (Revised) (4) $8,036 $10,640 $21,268 $8,123 $15,805

as a % of Revenues 15.7% 14.7% 19.9% 17.5% 22.6%

Calculation of adjusted administrative expense:

Administrative Expenses, as reported $14,204 $19,866 $22,543 $9,634 $14,080

Depreciation & amortization:

Property and equipment 842 941 1,469 633 1,004

Intangible assets 2,750 2,555 2,500 1,250 1,290

Other expenses and costs (1) 1,100 2,351 1,208

Adjusted administrative expenses $9,512 $14,019 $17,366 $7,751 $11,786

as a % of Revenues 18.6% 19.3% 16.3% 16.7% 16.8%


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For more Information, visit: www.acquitygroup.com

CHICAGO, IL (Headquarters)

500 West Madison Street, Suite 2200, Chicago, IL 60661 // 312.427.2470

BOISE, ID

OVERLAND PARK, KS

BEIJING, CHINA

DALLAS, TX

SAN FRANCISCO, CA

SHANGHAI, CHINA

IRVINE, CA

SCOTTSDALE, AZ

LOS ANGELES, CA

SEATTLE, WA

NEW YORK, NY

OTTAWA, CANADA

JESSICA BARIST COHEN / IR Contact+1(646) 460-9989 | [email protected]

SK InvestorDeck Revisions 081312

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