Size of the prize category booklet

1. Size ofthe Prize Chicago Research Jan. 28, 2010

2. Fast Food Furniture Hair Salons Wireless Auto Insurance Casinos

3. Auto InsuranceSize of the Prize

4. Increase your ROI&Grow Market Share Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL avg. annual auto insurance spending (HH) ($743 per car 1 *2.17 (avg. # vehicles per Hispanic household 2 )) $1,612 # Hispanic HHs that have auto insurance(Hispanic households that have any auto insurance provider 2 ) 376,269 Base revenue (Projected Hispanic Customers *Avg. spent) $606,545,628

5. Revenue 1 % HispanicMarket Share = $6.1M $12.1M $18.2M HispanicMarket Share 2 % 3 % HispanicMarket Share = = Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+

Auto Insurance Size of the Prize

6. Are you getting your piece of the pie? Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total AnnualHispanic Revenue: $607M

7. Auto InsuranceSize of the Prize Client Specific Example: Allstate

8. Increase your ROI & Grow Market Share Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL avg. annual auto insurance spending (HH) ($743 per car 1 *2.17 (avg. # vehicles per Hispanic household 2 )) $1,612 Allstate Hispanic Market Share(Hispanic households whose auto insurance provider is Allstate 2 ) 21% # Hispanic HHs that have auto insurance(Hispanic households that have any auto insurance provider 2 ) 376,269 Projected Allstate Hispanic HH auto insurance customers (market share*total Hispanic HH customers)79,016 Base revenue(Projected Hispanic HH Customers *Avg. spent) $127,373,792

9. New Revenue RevenueGrowth + 1 % HispanicMarket Share = + $6.1M + 5% + $12.1M + $18.2M + 10% + 14% HispanicMarket Share + 2 % + 3 % HispanicMarket Share = = Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+

10. Casinos: Size of the Prize

11. Opportunity abounds for casinosin the Chicago Hispanic market Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+ Total Chicagoland/IN area casino revenue (Total revenue from casinos in the Chicagoland/IN area in 2008 1 ) $2.251 Billion Total # of casino visitors(visited a casino in the past 12 months 2 ) Average revenue per customer (total casino revenue/total casino goers) $1,112.61 2,023,171 # of Hispanic casino visitors (# of Hispanics who visited a casino in the past 12 months 2 ) Revenue from Hispanic casino goers(# of Hispanic casino visitors*average revenue per customer) 230,254 $256,182,903

12. Are you getting your piece of the pie? Total AnnualHispanic Revenue:$256M Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+

13. Casinos: Size of the Prize Specific Client Example

14. Opportunity abounds for casinosin the Chicago Hispanic market Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total Chicagoland/IN area casino revenue (Total revenue from casinos in the Chicagoland/IN area in 2008 1 ) $2.251 Billion Total # of casino visitors(visited a casino in the past 12 months 2 ) Average revenue per customer (total casino revenue/total casino goers) $1,112.61 230,254 Revenue from Hispanic casino goers (# of Hispanic casino visitors*average revenue per customer) # of Hispanic casino visitors (# of Hispanics who visited a casino in the past 12 months 2 ) 2,023,171 $256,182,903

15. Fast Food Size of the Prize

16. Increase your ROI&Grow Market Share Average $ Spent by Hispanics on ALL Fast Food(per person / per month) Total # of Hispanic Fast FoodCustomers (per month) $56/month 1 544,543 2 $30,494,408 3 Total $ spent by Hispanics on Fast Food(per month) Source: 1. 2009 Global Insights $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. 544,543 Hispanic fast food customers determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers

17. Are you getting yourpiece of the pie? $30.5M Source: 1. 2009 Global Insights $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. 544,543 Hispanic fast food customers determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers TotalHispanic MonthlyRevenue: 3

18. Fast Food Size of the Prize Client Specific Example:

19. Hispanic Monthly Revenue Chicago DMA Source: 1. 2009 Global Insights $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers, 4. Arbys share of total monthly Hispanic fast food customers (5%) determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 5. Arbys Hispanic monthly revenue = Arbys Hispanic market share (5%) * $ spent by Hispanics on fast food (per month) Average $ Spent by Hispanics on ALL Fast Food (per person / per month) Arbys Hispanic market share(Hispanics who visited Arbys in the past 30 days) 5% 4 Arbys Total Hispanic Base Revenue(per month)$1,524,720 5 $56/month 1 Total # of Hisp. Fast Food customers (per month) 544,543 2 Will produceNew Revenue: Which amounts to Revenue Growth of: +1 % +20% +$305K/month +2 % +40% +$610K/month +60% +$915K/month Increasing Hispanic Market Share by:+3 % $ spent by Hispanics on Fast Food(per month) $30,494,408 3

20. Furniture CategorySize of the Prize

21. Average $ Spent on Furniture (avg. $ spent on furniture by HH in the past 12 months) $1,871 186,772 Increase your ROI&Grow Market Share # of Hispanic HHs that bought furniture (Hispanic HHs that purchased furniture in the past 12 months) $349,450,412 Base revenue(Projected Hispanic Customers*Avg. spent) Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+

22. $7M $3.5M $10.5M Revenue Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ 1 % HispanicMarket Share 2 % 3 % HispanicMarket Share HispanicMarket Share Furniture Category Size of the Prize

23. Are you getting your piece of the pie? $349M Total Annual HispanicRevenue: Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+

24. Furniture CategorySize of the Prize Client Specific Examples

25. Increase your ROI & Grow Market Share Average amount spent on furniture Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent on Furniture(avg. $ spent on furniture in the past 12 months) $1,871 The Roomplaces Hispanic Market Share(purchased furniture at The Roomplace in the past 12 months) 9% # of Hispanic HHs that bought furniture (purchased furniture in the past 12 months) 186,772 Projected Roomplace Hisp. HH customers(market share*total Hisp. HH customers)16,809 Base revenue(Projected Hispanic Customers * Avg. spent) $31,449,639

26. +$7M +$3.5M +$10.5M +1 % HispanicMarket Share +2 % +3 % HispanicMarket Share HispanicMarket Share New Revenue RevenueGrowth +22% +11% +33% Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+

27. Increase your ROI & Grow Market Share Average amount spent on furniture Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent on Furniture (avg. $ spent on furniture in the past 12 months) $1,871 # Hispanic customers whobought furniture(purchased furniture in the past 12 months) 186,772 Base revenue(Projected Hispanic Customers * Avg. spent) $349,450,412

28. +$7M +$3.5M +$10.5M New Revenue Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ +1 % HispanicMarket Share +2 % +3 % HispanicMarket Share HispanicMarket Share

29. Hair Salons Size of the PrizeClient Specific Example: Mario Tricoci

30. Grow your business by targeting Hispanic women! 532,249 Hispanic Women 18+ 1 usehair salons 2 88% Total Annual Revenue= $140,513,700 468,379 Salon users 10 Mile Radius $300/yr 3 Avg. spent Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+;2: Mintel, Professional Beauty Services, December 2005, Mintel International Group Ltd.; 3: ($50 est. average spent per visit * 6 avg. visits per year 2 )

31. Look at the opportunity in your own backyard! Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+;2: Mintel, Professional Beauty Services, December 2005, Mintel International Group Ltd.; 3: ($50 est. average spent per visit * 6 avg. visits per year 2 )

32. Are you getting your cut? Total Annual Hispanic Revenue $140.5M (within 10 miles of all Mario Tricocis locations) Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+ (578,682) andMintel, Professional Beauty Services, December 2005, Mintel International Group Ltd. (88%); 2: Mintel, Professional Beauty Services, December 2005, Mintel International Group Ltd.(6 visits per year); 3: ($50 est. average spent per visit * 6 avg. visits per year 3 ); 4: Determined by total Hispanic female salon users (per year) 2* $300 (per year) 3 3

33. Wireless CategorySize of the Prize

34. Average $ spent on Wireless (avg. $ spent on wireless service in the past 12 months) $88/mo # Hispanic wirelesscustomers(Hispanics who currently use a wireless phone) 899,645 Base revenue (projected Hispanic customers * Avg. spent) $79,168,760/mo. $1,056/yr $950,025,120/yr. Increase your ROI& Grow Market Share Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+

35. Revenue Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ 1 % HispanicMarket Share 2 % 3 % HispanicMarket Share HispanicMarket Share Wireless Category Size of the Prize $792K/mo $9.5M/yr $1.6M/mo $19M/yr $2.4M/mo $28.5M/yr

36. Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total AnnualHispanic Revenue: Are you getting your piece of the pie? $950M

37. Wireless CategorySize of the Prize Client Specific Examples

38. Increase your ROI & Grow Market Share Average $ Spent on Wireless (avg. $ spent on wireless service in the past 12 months) $88/mo Verizon Hispanic Market Share(wireless carrier currently using, among Hispanics) 15% # Hispanic wireless customers(Hispanics who currently use a wireless phone) 899,645 Projected Verizon Hispanic customers(Hispanic market share*total Hispanic customers)134,947 Base revenue(projected Hispanic customers * avg. spent) $11,875,314/mo. $1,056/yr $142,503,768/yr. Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+

39. +$792K/mo +1 % HispanicMarket Share +2 % +3 % HispanicMarket Share HispanicMarket Share New Revenue RevenueGrowth +13% +7% +20% Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+ +$19M/yr +$9.5M/yr +28.5M/yr +$1.6M/mo +$2.4M/mo

Size of the prize category booklet

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