Six Ways to Live-Tweet Like a Pro

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    15-Apr-2017
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Transcript of Six Ways to Live-Tweet Like a Pro

  • SIX WAYS TOLIVE-TWEETLIKE A PRO

    WWW.NEWSWIRE.CA

    http://cnw.newswire.ca/blog/Livetweeting-tips.html

  • More than 40% of Canadians are activelyusing Twitter, and many, many more are justfollowing along.

    As a PR professional, you can't discount thevalue of this crowd!

    WWW.NEWSWIRE.CA

    http://cnw.newswire.ca/blog/Livetweeting-tips.html

  • Whether you're hosting or attending an event,live-tweeting encourages people to interactwith your brand helping boost engagementand awareness.

    Here are a few tips to help you live-tweet likea pro.

    WWW.NEWSWIRE.CA

    http://cnw.newswire.ca/blog/Livetweeting-tips.html

  • DO YOURRESEARCH

    ALWAYS USE THEHASHTAG

    MONITOR THESTREAM TO AVOID

    DUPLICATION

    LIVE-TWEETING BEST PRACTICES

    STOP AND SHAREOTHER PEOPLE'S

    CONTENT

    MAKE USE OFMULTIMEDIA

    KEEP UP THECONVERSATIONAFTERWARDS

    #

    http://cnw.newswire.ca/blog/Livetweeting-tips.html

  • Well-planned events should include the speaker'sTwitter handle in the invite, or have it postedsomewhere online. If not, run a quick search beforeattending.

    If the speaker doesn't have a personal Twitteraccount, tag their company instead

    If you're choosing an event hashtag,research it first to see how it's beenused before

    WWW.NEWSWIRE.CA

    1. DO YOUR RESEARCH

    http://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.html

  • For some events, like an awards show, Ill keep aduo-tang of brand handles and expected speakers sowhen I share an image I can easily reference the rightpeople. This way Im not trying to search on mysmartphone for someones Twitter handle while tryingto write my tweet.

    - James Rubec Global Content Strategist, Cision

    WWW.NEWSWIRE.CA

    https://twitter.com/JamesRRubechttp://cnw.newswire.ca/blog/Livetweeting-tips.html

  • Dont miss out on the right conversation by omittingor using the wrong hashtag

    Before clicking send, check everything(including the hashtag) for spelling, grammar& accuracy

    If you only have room for one hashtagin your tweet, stick with the event'shashtag

    WWW.NEWSWIRE.CA

    2. ALWAYS USE THE HASHTAG

    http://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.html

  • Follow the hashtag constantly to see what othersare saying

    Only share information that adds value tothe conversation and to your specificaudience

    WWW.NEWSWIRE.CA

    3. MONITOR THE SOCIAL STREAMTO AVOID DUPLICATION

    http://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.html

  • Think more signal than noise

    - Rebecca Lieb Analyst, Altimer Group

    WWW.NEWSWIRE.CA

    https://twitter.com/lieblink

  • Don't always feel compelled to do all the talking- give a retweet or reply with your own thoughtson someone else's opinion or observation

    Be mindful of how much Twitteractivity is happening; you don't want tobe the only voice in the conversation

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    4. STOP AND SHARE OTHERPEOPLE'S CONTENT

    http://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.html

  • If your live event has presentation slides, snap aphoto of a cool infographic and use the remainingspace to share your thoughts

    Share a picture of the panel or speakersalong with their handles and the eventhashtag

    Tweets including multimedia assetstypically receive 30% moreretweets than text-only content

    WWW.NEWSWIRE.CA

    5. MAKE USE OF MULTIMEDIA

    http://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.html

  • Post-event, follow a few of your favouriteattendees, including the speakers and the eventorganizer

    Consider sharing relevant articles or bestpractices posts that relate to issues ortopics stemming from the event

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    6. KEEP UP THE CONVERSATIONAFTERWARDS

    http://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.htmlhttp://cnw.newswire.ca/blog/Livetweeting-tips.html

  • Not only has social media reinvented the waywe put on live events; it's also given the newsrelease a modern makeover.

    To learn more, download our free whitepaper,Tips for Creating a News Release that MaximizesSocial Sharing

    WWW.NEWSWIRE.CA

    http://cnw.newswire.ca/knowledge-centre/CNW-Tips-for-Creating-a-News-Release-that-Maximizes-Social-Sharing.html?CO=N-CO-1.1.4&LS=CNW-Blog&LSP=20K&LSC=N-CO-1.1.4

  • CONTACT USFOR MORE INFORMATION

    WWW.NEWSWIRE.CA INFO@NEWSWIRE.CA 1-877-CNW-7890

    WWW.NEWSWIRE.CA

    http://www.newswire.ca/http://www.newswire.ca/