Six Lessons from the Quotes of Walter Lippmann: The Art of Influencing
35
-
Upload
owen-pringle -
Category
Marketing
-
view
258 -
download
4
description
This presentation, first given at the UNICEF Global Forum (Geneva) in March 2014, examines the art of influencing through the ideas presented in Walter Lippmann's 1922 bestseller, 'Public Opinion'.