Situation Normal, Everything Must Change
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Transcript of Situation Normal, Everything Must Change
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Situation normal, everything must
change
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Simon Wardley
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Canonical and the Cloud
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DANGER!Will Robinson
DANGER!
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Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
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Pain
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No. Slides
Pain
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No. Slides
Pain
OK
Severerisk of harm
35 slides
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No. Slides
Pain
OK
Severerisk of harm
227 slides
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http://flickr.com/photos/jonnygoldstein/
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Cloud Computing
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What is“Cloud computing” ?
Cloud Computing
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http://www.flickr.com/photos/fimbrethil/
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It’s like computers on
the internet, innit.
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http://www.flickr.com/photos/radioflyer007/
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http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
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It’s a disruptive shift of the
computing stack to online services.
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It’s like computers on
the internet, innit.
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http://www.flickr.com/photos/radioflyer007/
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Image from Oliver Twist,
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It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s
platform as a Service and utility computing being provided in public clouds,
which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in
and did I mention infrastructure?
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Not a thing ...
Cloud Computing
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“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
Cloud Computing
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Why I.T. is changing.
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Benefits & Risks.
Why I.T. is changing.
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Canonical and the Cloud.
Benefits & Risks.
Why I.T. is changing.
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Why I.T. is changing.
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Paul Strassmann
http://www.strassmann.com/
Why I.T. is changing
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Not all IT is the same.
Why I.T. is changing
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Not all IT has value.
Why I.T. is changing
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Yesterday’s hot stuff
Why I.T. is changing
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Yesterday’s hot stuff
Today’s boredom
Why I.T. is changing
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http://www.flickr.com/photos/privatenobby
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http://www.flickr.com/photos/billege
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http://www.flickr.com/photos/billege/
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Innovation
Why I.T. is changing
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BespokeInnovation
Why I.T. is changing
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ProductsBespokeInnovation
Why I.T. is changing
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ServicesProductsBespokeInnovation
Why I.T. is changing
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Commoditisation
ServicesProductsBespokeInnovation
Why I.T. is changing
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ServicesProductsBespokeInnovation
Competitive Advantage
Why I.T. is changing
Commoditisation
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ServicesProductsBespokeInnovation
Cost of doing business
Why I.T. is changing
Commoditisation
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Innovation
Why I.T. is changing
1832
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Innovation
Why I.T. is changing
1832
Bespoke
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Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
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Image from Oliver Twist
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Image from Chicago Historical Society
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Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
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http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
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Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
1890
Utility Grids
(Services)
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Why I.T. is changing
Harvey Hubbell(1857-1927)
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Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
1930
National Grid
(Services)
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As IT becomes ubiquitous it has no strategic value
Nicholas Carr
Why I.T. is changing
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Not all IT is the same.
Why I.T. is changing
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As IT [activities] becomes ubiquitous it has
no strategic value
Nicholas Carr
Why I.T. is changing
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Nove
lCo
mmon
Ubiquity
Why I.T. is changing
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Nove
lCo
mmon
Ubiquity
Why I.T. is changing
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Nove
lCo
mmon
Ubiquity
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
TV’s, Phone, VCRs
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
INNOVATION
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
INNOVATION
COMMODITY
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Nove
l
Low High
Common
Ubiquity
Certainty
Innovation of CRM.
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Mid '80s DB marketing.
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
CRM products90’s
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
“Cloud Providers”like
Salesforce
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Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Features
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Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
Why I.T. is changing
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Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service”
Why I.T. is changing
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Why I.T. is changing
John McCarthy
Utility Computing
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ServicesProductsBespokeInnovation
highly disruptive
Why I.T. is changing
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Joseph A. Schumpeter (1883 - 1950)
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Why I.T. is changing
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The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Joseph A. Schumpeter (1883 - 1950)
newnew
new new
Why I.T. is changing
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Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
Why I.T. is changing
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ServicesProductsBespokeInnovation
Commoditisation
Why I.T. is changing
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ServicesProductsBespokeInnovation
Why I.T. is changing
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Power
ProductsBespokeInnovation Hardware
Internet
Why I.T. is changing
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Power
ProductsBespokeGoogle Hardware
Internet
Why I.T. is changing
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Operating System
CPU Memory I/O
Hypervisor
Why I.T. is changing
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Database Framework
Operating System
CPU Memory I/O
Messaging
Hypervisor
Why I.T. is changing
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Database Framework
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor
Why I.T. is changing
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Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
![Page 94: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/94.jpg)
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
![Page 95: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/95.jpg)
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
![Page 96: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/96.jpg)
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
10,000 x
Why I.T. is changing
![Page 97: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/97.jpg)
Why I.T. is changing
Herbert A. Simon (1916 - 2001)
Componentisation
![Page 98: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/98.jpg)
The rate of evolution of a system is directly related to the organisation of its subsystems
Herbert A. Simon (1916 - 2001)
Why I.T. is changing
![Page 99: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/99.jpg)
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor
Why I.T. is changing
![Page 100: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/100.jpg)
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor Infrastructure
Why I.T. is changing
![Page 101: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/101.jpg)
Database Platform
Operating System
CPU Memory I/O
Messaging
Virtualisation
Platform
Infrastructure
Application Service
Why I.T. is changing
![Page 102: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/102.jpg)
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Virtualisation
Application
Platform
Infrastructure
Why I.T. is changing
![Page 103: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/103.jpg)
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
Why I.T. is changing
![Page 104: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/104.jpg)
ServicesProductsBespokeInnovation
(Componentisation)
Platform
Application
Infrastructure
Why I.T. is changing
![Page 105: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/105.jpg)
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
![Page 106: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/106.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Why I.T. is changing
![Page 107: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/107.jpg)
CPU
Amazon EC2Infrastructure as a Service
Why I.T. is changing
![Page 108: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/108.jpg)
CPU
Google App Engine
Amazon EC2
Platform as a Service
Infrastructure as a Service
Why I.T. is changing
![Page 109: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/109.jpg)
CPU
SalesForce
Google App Engine
Amazon EC2
Software as a Service
Platform as a Service
Infrastructure as a Service
Why I.T. is changing
![Page 110: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/110.jpg)
As IT [activities] becomes ubiquitous it has
no strategic value
Nicholas Carr
Why I.T. is changing
![Page 111: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/111.jpg)
ServicesProductsBespokeInnovation
Cost of doing business
Why I.T. is changing
Commoditisation
![Page 112: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/112.jpg)
![Page 113: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/113.jpg)
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
Why I.T. is changing
![Page 114: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/114.jpg)
ServicesProductsBespokeInnovation
(Componentisation)
Platform
Application
Infrastructure
Why I.T. is changing
![Page 115: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/115.jpg)
Why I.T. is changing
“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
![Page 116: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/116.jpg)
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
Why I.T. is changing
![Page 117: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/117.jpg)
Why I.T. is changing
John McCarthy
Utility Computing
![Page 118: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/118.jpg)
Recap
![Page 119: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/119.jpg)
![Page 120: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/120.jpg)
Commoditisation
ServicesProductsBespokeInnovation
Recap
![Page 121: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/121.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Netwok Analysis
Recap
![Page 122: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/122.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
INNOVATION
COMMODITY
Recap
![Page 123: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/123.jpg)
Recap
Paul Strassmann
http://www.strassmann.com/
![Page 124: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/124.jpg)
Herbert A. Simon (1916 - 2001)
Componentisation
Recap
![Page 125: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/125.jpg)
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Virtualisation
Application
Platform
Infrastructure
Recap
![Page 126: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/126.jpg)
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive
Recap
![Page 127: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/127.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Recap
![Page 128: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/128.jpg)
CPU
SalesForce
Google App Engine
Amazon EC2
Software as a Service
Platform as a Service
Infrastructure as a Service
Recap
![Page 129: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/129.jpg)
John McCarthy
Utility Computing
Recap
![Page 130: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/130.jpg)
![Page 131: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/131.jpg)
Recap
“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
![Page 132: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/132.jpg)
It’s like computers on
the internet, innit.
![Page 133: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/133.jpg)
Benefits & Risks.
Why I.T. is changing.
![Page 134: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/134.jpg)
• Economies of scale. (volume)
Benefits & Risks of Cloud Computing
![Page 135: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/135.jpg)
• Economies of scale. (volume)
• Pay per use. (utility)
Benefits & Risks of Cloud Computing
![Page 136: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/136.jpg)
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
Benefits & Risks of Cloud Computing
![Page 137: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/137.jpg)
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Benefits & Risks of Cloud Computing
![Page 138: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/138.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
You
Benefits & Risks of Cloud Computing
![Page 139: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/139.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
You
Market
Benefits & Risks of Cloud Computing
![Page 140: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/140.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Competitive Gap
You
Market
Benefits & Risks of Cloud Computing
![Page 141: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/141.jpg)
The need to constantly evolve in order to stand still relative to an eco-system.
Professor Leigh M. Van Valen
Benefits & Risks of Cloud Computing
![Page 142: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/142.jpg)
Professor Leigh M. Van Valen
Red QueenHypothesis
Benefits & Risks of Cloud Computing
![Page 143: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/143.jpg)
http://www.flickr.com/photos/privatenobby
![Page 144: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/144.jpg)
http://www.flickr.com/photos/billege
![Page 145: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/145.jpg)
http://www.flickr.com/photos/giddygoose/
![Page 146: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/146.jpg)
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Benefits & Risks of Cloud Computing
![Page 147: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/147.jpg)
Benefits & Risks of Cloud Computing
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
![Page 148: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/148.jpg)
Transition
Benefits & Risks of Cloud Computing
• Management.
![Page 149: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/149.jpg)
Transition
Benefits & Risks of Cloud Computing
• Trust.
• Management.
![Page 150: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/150.jpg)
Transition
Benefits & Risks of Cloud Computing
• Trust.
• Transparency.
• Management.
![Page 151: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/151.jpg)
Transition
• Trust.
• Security of supply
• Transparency.
• Management.
Benefits & Risks of Cloud Computing
![Page 152: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/152.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Benefits & Risks of Cloud Computing
![Page 153: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/153.jpg)
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
Benefits & Risks of Cloud Computing
![Page 154: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/154.jpg)
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Price competition.
• Suitability.
Benefits & Risks of Cloud Computing
![Page 155: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/155.jpg)
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Price competition.
Benefits & Risks of Cloud Computing
![Page 156: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/156.jpg)
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Benefits & Risks of Cloud Computing
![Page 157: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/157.jpg)
Benefits & Risks of Cloud Computing
Adoption Barriers
![Page 158: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/158.jpg)
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Gap
Market
You
Vs
![Page 159: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/159.jpg)
![Page 160: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/160.jpg)
Canonical and the Cloud.
Benefits & Risks.
Why I.T. is changing.
![Page 161: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/161.jpg)
Canonical and the Cloud
![Page 162: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/162.jpg)
• Fastest growing Linux-based operating system.
Canonical and the Cloud
![Page 163: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/163.jpg)
• Fastest growing Linux-based operating system.
Canonical and the Cloud
• Over 10,000,000 users.
![Page 164: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/164.jpg)
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Canonical and the Cloud
![Page 165: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/165.jpg)
Electricity
Canonical and the Cloud
![Page 166: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/166.jpg)
BOOM!
Electricity
Canonical and the Cloud
![Page 167: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/167.jpg)
Standard Output
BOOM!
Canonical and the Cloud
![Page 168: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/168.jpg)
Application
Platform
Infrastructure
Canonical and the Cloud
![Page 169: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/169.jpg)
Application
Platform
Infrastructure
Canonical and the Cloud
![Page 170: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/170.jpg)
Data
Application
You
Canonical and the Cloud
![Page 171: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/171.jpg)
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
Provider(i.e. CogHead)
Canonical and the Cloud
![Page 172: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/172.jpg)
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
BOOM!
Canonical and the Cloud
![Page 173: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/173.jpg)
Platform
Operating System
Hypervisor
Bare Metal
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
BOOM!
Canonical and the Cloud
![Page 174: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/174.jpg)
Platform
Operating System
Hypervisor
Bare Metal
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
Multiple Providers
Canonical and the Cloud
![Page 175: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/175.jpg)
Platform PlatformEasy
Switching
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Canonical and the Cloud
![Page 176: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/176.jpg)
Platform Platform
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Standard Output
Canonical and the Cloud
![Page 177: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/177.jpg)
Paul Baran
Canonical and the Cloud
![Page 178: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/178.jpg)
IPX / SPXBanyan Vines
AppleTalkSNA
DECNET
Canonical and the Cloud
![Page 179: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/179.jpg)
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IP
Canonical and the Cloud
![Page 180: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/180.jpg)
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IP
Open
Canonical and the Cloud
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IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IPBind
SendMailApache
Open SourceOpen
Canonical and the Cloud
![Page 182: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/182.jpg)
TCP/IP
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
Innovation
(Componentisation)
Canonical and the Cloud
![Page 183: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/183.jpg)
Harvey Hubbell(1857-1927)
Canonical and the Cloud
![Page 184: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/184.jpg)
Application
Platform
Infrastructure
Canonical and the Cloud
![Page 185: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/185.jpg)
Application
Platform
Amazon EC2
Canonical and the Cloud
![Page 186: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/186.jpg)
Beta program for Ubuntu Server Edition
on Amazon EC2.
http://www.ubuntu.com/ec2
Canonical and the Cloud
![Page 187: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/187.jpg)
9.04 Technology PreviewUbuntu Enterprise Cloud
Canonical and the Cloud
![Page 188: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/188.jpg)
Eucalyptus
Canonical and the Cloud
![Page 189: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/189.jpg)
![Page 190: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/190.jpg)
Private in-house cloudmatching
Amazon EC2 API
Canonical and the Cloud
![Page 191: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/191.jpg)
Bare Metal
Hypervisor
Private Cloud
Canonical and the Cloud
![Page 192: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/192.jpg)
Bare Metal Bare Metal
Hypervisor Hypervisor
Amazon EC2 Private Cloud
Canonical and the Cloud
![Page 193: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/193.jpg)
Bare Metal Bare Metal
Hypervisor Hypervisor
Canonical and the Cloud
Amazon EC2 Private Cloud
Easy Switching
![Page 194: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/194.jpg)
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Canonical and the Cloud
![Page 195: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/195.jpg)
Standard Ouptut
Canonical and the Cloud
![Page 196: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/196.jpg)
Ecosystem
Canonical and the Cloud
![Page 197: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/197.jpg)
Canonical and the Cloud
Bare Metal
Hypervisor
![Page 198: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/198.jpg)
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
![Page 199: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/199.jpg)
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
![Page 200: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/200.jpg)
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
Price
![Page 201: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/201.jpg)
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
Quality of Service
![Page 202: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/202.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Feature Differentiation
Canonical and the Cloud
![Page 203: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/203.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Price vs QoS
Canonical and the Cloud
![Page 204: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/204.jpg)
CompetitiveMarket
Canonical and the Cloud
![Page 205: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/205.jpg)
Recap
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![Page 207: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/207.jpg)
Commoditisation
ServicesProductsBespokeInnovation
Recap
![Page 208: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/208.jpg)
Recap
Paul Strassmann
http://www.strassmann.com/
![Page 209: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/209.jpg)
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive
Recap
![Page 210: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/210.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Recap
![Page 211: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/211.jpg)
John McCarthy
Utility Computing
Recap
![Page 212: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/212.jpg)
Recap
“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
![Page 213: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/213.jpg)
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Recap
![Page 214: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/214.jpg)
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Recap
![Page 215: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/215.jpg)
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Recap
![Page 216: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/216.jpg)
Standard Output
Recap
![Page 217: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/217.jpg)
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IPBind
SendMailApache
Open SourceOpen
Recap
![Page 218: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/218.jpg)
Bare Metal Bare Metal
Hypervisor HypervisorStandard Output
Amazon EC2 Private Cloud
Recap
![Page 219: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/219.jpg)
9.04 Technology PreviewUbuntu Enterprise Cloud
(Eucalyptus)
Recap
![Page 220: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/220.jpg)
![Page 221: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/221.jpg)
Recap
Private in-house cloudmatching
Amazon EC2 API
![Page 222: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/222.jpg)
CompetitiveMarket
Recap
![Page 223: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/223.jpg)
Recap
Bare Metal
Hypervisor
Bare Metal
Hypervisor
![Page 224: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/224.jpg)
![Page 225: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/225.jpg)
Professor Leigh M. Van Valen
Red QueenHypothesis
Recap
![Page 226: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/226.jpg)
Situation normal, everything must
change
![Page 227: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/227.jpg)
Thank you
![Page 228: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/228.jpg)
whoops ...
![Page 229: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/229.jpg)
the outtakes ...
![Page 230: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/230.jpg)
i.e. more slides ...
![Page 231: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/231.jpg)
http://flickr.com/photos/jonnygoldstein/
![Page 232: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/232.jpg)
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
![Page 233: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/233.jpg)
B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
![Page 234: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/234.jpg)
Good, Bad & Ugly
![Page 235: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/235.jpg)
http://www.flickr.com/photos/radioflyer007/
![Page 236: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/236.jpg)
ServicesProductsBespokeInnovation
(Componentisation)
Platform
Application
Infrastructure
The Good
![Page 237: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/237.jpg)
http://flickr.com/photos/jonnygoldstein/
![Page 238: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/238.jpg)
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
The Bad
![Page 239: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/239.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
The Bad
![Page 240: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/240.jpg)
As IT becomes ubiquitous it has no strategic value
Nicholas Carr
The Bad
![Page 241: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/241.jpg)
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
The Bad
![Page 242: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/242.jpg)
![Page 243: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/243.jpg)
John McCarthy
Utility Computing
The Ugly
![Page 244: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/244.jpg)
![Page 245: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/245.jpg)
Software
Framework
Hardware
The Ugly
Software as a Service (SaaS)
Framework as a Service (FaaS)
Hardware as a Service (HaaS)
2007
![Page 246: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/246.jpg)
The Ugly
Robert Lefkowitz
“this is going to lead to a whole lot of aaS.”
Oscon 2007
![Page 247: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/247.jpg)
2007 - 2008
The Ugly
![Page 248: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/248.jpg)
The Ugly
Application
Platform
Infrastructure
Software
Framework
Hardware
DaaS
DaaS
XaaS
PaaSSaaSp
SaaSu
WaaSIaaS FaaS
OaaS
FaaSHaaSSaaS
SaaSyDaaS
DBaaS
2008
![Page 249: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/249.jpg)
Application
Platform
Infrastructure
The Ugly
Application as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
2009
![Page 250: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/250.jpg)
Terminology.
![Page 251: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/251.jpg)
It’s like computers on
the internet, innit.
![Page 252: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/252.jpg)
B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
![Page 253: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/253.jpg)
Why transparency matters ...
![Page 254: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/254.jpg)
Transparency
JoeInfrastructureas a Service
![Page 255: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/255.jpg)
JoeBare Metal Bare Metal Bare Metal
Transparency
![Page 256: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/256.jpg)
JoeBare Metal Bare Metal Bare Metal
Hypervisor Technology
Transparency
![Page 257: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/257.jpg)
JoeBare Metal Bare Metal Bare Metal
Hypervisor Technology
Transparency
![Page 258: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/258.jpg)
Tom
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 259: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/259.jpg)
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Joe
Transparency
![Page 260: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/260.jpg)
DickPaaS
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 261: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/261.jpg)
DickDevelopment Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 262: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/262.jpg)
Development Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Joe
Transparency
![Page 263: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/263.jpg)
HarryDevelopment Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Mapping API
Transparency
![Page 264: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/264.jpg)
TomMapping API
Development Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 265: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/265.jpg)
AliceMapping API
Development Platform
SaaS
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 266: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/266.jpg)
AliceMapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 267: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/267.jpg)
Harry Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 268: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/268.jpg)
Tom Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Mapping API
Transparency
![Page 269: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/269.jpg)
DickMapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 270: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/270.jpg)
Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Bob
Transparency
![Page 271: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/271.jpg)
AliceMapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 272: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/272.jpg)
Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
![Page 273: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/273.jpg)
Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Joe
Transparency
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Mapping API
Development Platform
Transport Routing
Hypervisor Technology
Storage
Joe
Transparency
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Mapping APIDeve
lopmen
t Plat
form
Transport RoutingHypervisor Technology
Storage
Transparency
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Bob Alice
Transparency
![Page 277: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/277.jpg)
Bob Alice
Tom, Dick, Harry or Joe
Transparency
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JoeHouse House House
Transparency
![Page 279: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/279.jpg)
House House House
SecurityTom
Transparency
![Page 280: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/280.jpg)
House House House
Security
Dick
Transparency
![Page 281: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/281.jpg)
Benefits & Risks of Cloud Computing
http://www.flickr.com/photos/rednuht/479370088
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B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
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Part IWhy I.T. is complex
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Nove
l
Low High
Common
Certainty
Ubiquity
Innovation of CRM.
Complexity
![Page 285: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/285.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Complexity
![Page 286: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/286.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Deviation
Complexity
![Page 287: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/287.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Deviation
Differential
Complexity
![Page 288: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/288.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Deviation
Differential
Worth
Complexity
![Page 289: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/289.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Dynamic
Complexity
![Page 290: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/290.jpg)
AgileXP / Scrum
Nove
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Low High
Common
Certainty
Ubiquity
Complexity
![Page 291: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/291.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Utility-like provision of CRM
Complexity
![Page 292: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/292.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
“Cloud Providers”like
Salesforce
Complexity
![Page 293: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/293.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
Complexity
![Page 294: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/294.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
No Deviation
Complexity
![Page 295: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/295.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
No Deviation
CODB
Complexity
![Page 296: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/296.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
No Deviation
CODB
Cost
Complexity
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Nove
l
Low High
Common
Certainty
Ubiquity
Defined
Complexity
![Page 298: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/298.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Complexity
Prince 2, Six Sigma
![Page 299: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/299.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Prince 2, Six Sigma
AgileXP, Scrum
Complexity
![Page 300: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/300.jpg)
Nove
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Low High
Common
Certainty
Ubiquity
CRM
CRM
Complexity
![Page 301: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/301.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Six Sigma
Complexity
![Page 302: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/302.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
COMMODITY
Complexity
![Page 303: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/303.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
INNOVATION
Complexity
![Page 304: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/304.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity Different Methodologies
Complexity
![Page 305: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/305.jpg)
B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
![Page 306: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/306.jpg)
Part IIThe Paradox
![Page 307: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/307.jpg)
Complexity ... Part II
Nove
l
Low High
Common
Certainty
Ubiquity
Prince 2, Six Sigma
AgileXP, Scrum
![Page 308: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/308.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
INNOVATION
Six Sigma
Complexity ... Part II
![Page 309: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/309.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Complexity ... Part II
![Page 310: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/310.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Competitive Gap
You
Market
Complexity ... Part II
![Page 311: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/311.jpg)
The need to constantly evolve in order to stand still relative to an eco-system.
Professor Leigh M. Van Valen
Complexity ... Part II
![Page 312: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/312.jpg)
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Joseph A. Schumpeter (1883 - 1950)
newnew
new new
Complexity ... Part II
![Page 313: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/313.jpg)
http://www.sandowplus.co.uk/
![Page 314: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/314.jpg)
Survival today requires ‘coherence, coordination and stability’ [order].
&
Survival tomorrow requires the replacement of these virtues [disorder].
Salaman & Storey
Innovation Paradox
Complexity ... Part II
![Page 315: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/315.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Order
Disorder
Complexity ... Part II
![Page 316: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/316.jpg)
http://www.flickr.com/photos/privatenobby
![Page 317: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/317.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Six Sigma
Complexity ... Part II
![Page 318: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/318.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
Complexity ... Part II
![Page 319: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/319.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
20% Rule
Complexity ... Part II
![Page 320: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/320.jpg)
Nove
l
Low High
Common
Certainty
Ubiquity
20% Rule
Complexity ... Part II
Rigorous defined procedures
![Page 321: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/321.jpg)
B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
![Page 322: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/322.jpg)
Things to watch ...
![Page 323: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/323.jpg)
Application
Platform
Infrastructure
Things to watch
![Page 324: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/324.jpg)
CompetitiveMarket
Things to watch
![Page 325: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/325.jpg)
Platform Platform
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Standard Output
Things to watch
![Page 326: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/326.jpg)
Platform
Things to watch
![Page 327: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/327.jpg)
Platform TechnologyVendor
Things to watch
![Page 328: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/328.jpg)
TechnologyVendor
Provider
Things to watch
![Page 329: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/329.jpg)
TechnologyVendor
Provider
Consumer
Things to watch
![Page 330: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/330.jpg)
TechnologyVendor
Provider
ISV
Consumer
Things to watch
![Page 331: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/331.jpg)
TechnologyVendor
Provider
Consumer
ISV
Things to watch
![Page 332: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/332.jpg)
TechnologyVendor
Provider
Consumer
ISV
Locked-in
Things to watch
![Page 333: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/333.jpg)
Open Standard
Provider
Consumer
ISV
Things to watch
![Page 334: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/334.jpg)
EXTEND
Provider
Consumer
ISV
Things to watch
![Page 335: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/335.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Feature Differentiation
Things to watch
![Page 336: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/336.jpg)
Nove
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Low High
Common
Ubiquity
Certainty
Price vs QoS
Things to watch
![Page 337: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/337.jpg)
PlatformOpen
SourceReference
Model
Things to watch
![Page 338: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/338.jpg)
B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
![Page 339: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/339.jpg)
Part IIIMore Or Less ...
![Page 340: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/340.jpg)
http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
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http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
![Page 342: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/342.jpg)
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
I’m in ur Internets
![Page 343: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/343.jpg)
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
I’m in ur Internets
... web fohwr zero!!
![Page 344: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/344.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
More innovation
![Page 345: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/345.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Payroll
More innovation
![Page 346: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/346.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Company Web site
Payroll
More innovation
![Page 347: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/347.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Payroll
Neuristic Kitten Thing
More innovation
Company Web site
![Page 348: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/348.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
More innovation
Dynamic
![Page 349: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/349.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
INNOVATION
More innovation
![Page 350: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/350.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Competitive Gap
You
Market
More innovation
![Page 351: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/351.jpg)
http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
![Page 352: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/352.jpg)
![Page 353: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/353.jpg)
The need to constantly evolve in order to stand still relative to an eco-system.
Professor Leigh M. Van Valen
More innovation
![Page 354: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/354.jpg)
“more efficient”
More innovation
![Page 355: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/355.jpg)
http://www.flickr.com/photos/radioflyer007/
![Page 356: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/356.jpg)
“more process”
More innovation
![Page 357: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/357.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
More innovation
Defined Processes
![Page 358: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/358.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
COMMODITY
More innovation
![Page 359: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/359.jpg)
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
![Page 360: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/360.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
COMMODITY
More innovation
![Page 361: Situation Normal, Everything Must Change](https://reader031.fdocuments.net/reader031/viewer/2022013011/55d4ec3fbb61eb9a438b4575/html5/thumbnails/361.jpg)
Nove
l
Low High
Common
Ubiquity
Certainty
Defined
More innovation
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Nove
l
Low High
Common
Ubiquity
Certainty
INNOVATION
More innovation
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Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
More innovation
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http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
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http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
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“innovate more”
More innovation
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http://www.flickr.com/photos/radioflyer007/
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“less process”
More innovation
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“more process”
More innovation
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http://flickr.com/photos/jonnygoldstein/
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Image from Oliver Twist,
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“ideas process”
More innovation
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Nove
l
Low High
Common
Certainty
Ubiquity
Skunk works
Rigorous defined procedures
More innovation
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B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
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Adopt a fast life ...
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Commoditisation
ServicesProductsBespokeInnovation
Fast life
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ServicesProductsBespokeInnovation
Product Competition
Fast life
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Early
Ado
ptio
n
Time
Products
Laggards
Fast life
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“New and Improved”
Ado
ptio
n
Time
Products
“Original”
Fast life
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http://www.flickr.com/photos/mush2274
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http://www.flickr.com/photos/mush2274/
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Diffusion of Product
Innovation
Everett Rogers( 1931 - 2004 )
Fast life
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Nove
l
Low High
Common
Ubiquity
Certainty
Product
Fast life
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Nove
l
Low High
Common
Ubiquity
Certainty
INNOVATION
Product
Fast life
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“New and Improved”
Ado
ptio
n
Time
Products
“Original”
Fast life
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Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
INNOVATION
Product
Fast life
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Nove
l
Low High
Common
Ubiquity
Certainty
INNOVATION
Services
Product
Fast life
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ServicesProductsBespokeInnovation
highly disruptive
Fast life
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Nove
l
Low High
Common
Certainty
Ubiquity
Standard Components
Fast life
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Nove
l
Low High
Common
Certainty
Ubiquity
Standard Components
Componentisation
Fast life
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Nove
l
Low High
Common
Certainty
Ubiquity
Innovation
Standard Components
Componentisation
Fast life
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Nove
l
Low High
Common
Certainty
Ubiquity
Innovation
Standard Components
Commoditisation
Componentisation
Fast life
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Nove
l
Low High
Common
Certainty
Ubiquity
Innovation
Standard Components
Commoditisation
Componentisation
Fast life
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Nove
l
Low High
Common
Certainty
Ubiquity
Innovation
Standard Components
Commoditisation
Componentisation
Fast life
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http://www.flickr.com/photos/mush2274/
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B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
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Happy clouds ...
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Happy Clouds
Three Rules happy
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Rule 1
Three Rules happy
Run the service on my own machines.
Happy Clouds
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Three Rules happy
Rule 1
Rule 2 Easily switch between my machines and a cloud provider.
Run the service on my own machines.
Happy Clouds
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Three Rules happy
Easily switch between my machines and a cloud provider.
Easily switch between cloud providers.
Run the service on my own machines.Rule 1
Rule 2
Rule 3
Happy Clouds
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Bare Metal
Hypervisor
Private Cloud
Happy Clouds
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Bare Metal Bare Metal
Hypervisor Hypervisor
Amazon EC2 Private Cloud
Easy Switching
Happy Clouds
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CompetitiveMarket
Happy Clouds
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B. Why Transparency Matters
C. Part I - Why I.T. is complexD. Part II - The Paradox
F. Things to WatchG. A fast life
A. The Good, Bad & Ugly
H. Happy Clouds
E. Part III - More or less
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End ...
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Beyond End ...