Sitra seminaire-pleiniere-google-mathieu-bruc
Transcript of Sitra seminaire-pleiniere-google-mathieu-bruc
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Les dernières innovationsdu géant du web dans l’e-Tourisme
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Joyeux anniversaire !
Source : webrankinfo.com
20 employés en 1999…28.768 employés en 2011
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Le géant des voyagessur les rangs des DMO ?
“When we look at the phases of the travel cycle - Dreaming, Researching, Booking, Experiencing and Sharing - we see potential for innovation, particularly in the early stages of Dreaming and Researching, and the final stage, Sharing.”
Source : eyefortravel.com
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investit dans le tourisme
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La réponsedu berger….
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ITA donne des ailes…Google Flights Search !
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Et hop sans les mains !
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Google Street Viewinspire expediahotelview.co.uk
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Google City Tourssur le point de non-retour !
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Google Art ProjectAu musée, comme si vous y étiez !
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Photographiez, c’est trouvé !
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Google c’est aussi… Youtube !
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Géant du web cherche amis…
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L’arme sociale ultime !?
Latong.com
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Après le social, Google misesur le « sans contact » (NFC)
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Google est accessoirement…un moteur de recherche !
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Image : triplelootz.com
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Google Panda fait le ménage !
Les gagnants Les perdants
Agrégateur s de contenus
DMO à forte notorité site-hotels.com
Sites de réservationet location de vacances
Booking.com Accorhotel (+10,81%) Hotels.com (+12,18%)Location-et-vacances.com (+15,43%)Promovacances (+5,84%)
Federal Hotel (-26,65%)Abritel (-4,16%)Expedia (-2,59%)
Avis de voyageurs
TripAdvisor (+4,25%) Vinivi (-20% ? …démenti!)
Comparateurs Trivago / Liligo Lebonprix.comSources Ranking Metrics et etourisme.info
Le contenu original !
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Google Adresses, le cocktail SoLoMo !
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Google Adresses est … Social !
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Google Adresses est… Local !
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Google Adresses est… Mobile !
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Don’t worry, be API !
Conférence Google I/O à San Francisco :Google a annoncé l’ouverture aux développeurs de l’API Google Places.
• clé limitée à 1000 requêtes par 24h (-> 100000 requêtes si vous enregistrez votre CB par soucis d’authentification - sans frais supplémentaire).
• Recherche des lieux autour d’un point et par catégorie
• Avoir le détails sur un lieu• Faire un Check’in• Ajouter ou modifier un lieu
Source : GeoInWeb
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« Trouvez où loger »avec Google hotel finder
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Bientôt « gîtes trouveur » !?
« Des chercheurs, on en trouve, mais des trouveurs on en cherche. »Général de Gaulle. Image : Touristic
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Bientôt sur vos écrans !
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Google en 3 mots…
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Les SIT en 3 mots…
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Mathieu BrucResponsable etourisme / emarketing CRDT Auvergne
mathieu.bruc (at) crdt-auvergne.fr
@MathieuBrucBlogueur sur blog-etourisme.comRédacteur pour etourisme.info