Sitour intro pp v.14 c14
11
Advertise Where Your Customers Play
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14-Sep-2014 -
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Marketing
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Unique form of advertising. Over forty-years ago Sitour pioneered a novel way of reaching active consumers. We leverage the popularity of ski resorts and their millions of yearly visitors. We developed a unique media package at the best resort focal points of attention.
Transcript of Sitour intro pp v.14 c14
Advertise Where Your Customers Play
Reach the Time-Challenged Professional
• The best way to reach this market…
• …is where they play!
The Outdoor Active Consumer
• Multi-sport– Participants going from one
season and activity to another
• Affluent*
– 29% $100,000 to $199,999 (vs. 16%of U.S. households )
– 19% incomes > $200,000(vs. 3% U.S. households).
• …and, Accessible! – Ski resorts offer a unique
opportunity for advertising
* National Ski Areas Assiocation and US Census Bureau
Introducing Sitour USA
• Over forty-years ago Sitour pioneered a novel way of reaching active consumers.
• We leverage the popularity of ski resorts and their millions of yearly visitors.
• We developed a unique media package at the best resort focal points of attention.
Our Media• Highly Visible
– Large format Print– LED Digital
• Strategically Located– Natural gathering points– Inside and outside
• Effective for all Communication– Brand communication– Detailed, call to action
messaging
Brand MediaHigh visibility media, positioned at key locations that carry your brand message, and engage consumers when they are in their favorite surroundings – the mountains.
• Stand out with bright, eye-catching LED displays• Capable of video, still and slide format• Create custom 15-second digital advertising
LED Digital Media
• Maximum exposure and long viewing times• Multiple repeat views as guest return to the
lift and regroup with friends
Lift Corral Displays
• Premier focal point of every resort• Located throughout resort in on-slope
gathering locations
Panorama Displays
Call-to-Action MediaPrint media that invites involvement, at the beginning and end of the day. Rack and poster displays broadcast a brand message from afar and a call-to-action up close.
• Your advertisement becomes a location reminder for equipment and meeting points
• Double-sided creative is seen from any angle
Ski Rack Displays
• Located at key guest service locations• Large format medium offers ample area for
communication
Poster Displays
The Sitour Resort Package
• Sitour crafted packages maximize viewership and brand conversation
• Four price levels• Each package:
– Offers a media mix – Reaches resort guests
throughout their day– Features on-slope and lodge
coverage
Plati
num
Gold
Silv
er
Bron
ze
Panorama Displays 2 2 1 1Poster Displays 2 2 1 1
Lift Corral Displays 2 2 1Ski Rack Displays 2 2 1 1
Lift Tower Displays 1LED Digital Media 1
Displays at Each Target Resort
The Sitour Resort Network
• Great exposure and value– 100+ resorts– >20-million annual
visitors– 5,000 ad locations – >100-million
impressions
Reach Your Customers Where They Play
Deliver your brand message to consumers when they are most receptive.
Relaxed moments with friends and family offer a unique opportunity to reach high-value consumers and be part of their conversations in
lift lines, around lunch tables, and at the communal maps they pass again and again – all day and all season.
For over 40 years Sitour has delivered targeted local campaigns and national exposure using all forms of media – print posters, Digital LED screens, Mobile
phone integration, hands-on experiences, and the latest innovations.
Advertise on Sitour’s nationwide network of media at over 100 ski resorts.
