Sitecore Experience Platform™ 9 series the strategy · Sitecore Experience Platform™ 9 series...

Sitecore Experience Platform™ 9 series the strategy

Pieter BrinkmanSenior Director Technical Marketing

#SUGCON2019India

@pieterbrink123

#SUGCON

© 2001-2019 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

@pieterbrink123

Sitecore Areas of Focus

Solutions to solve the

problems of tomorrow

Innovation

Rock solid stability

and performance

Enhancements

Speed throughout the

project lifecycle

Time to Market


@pieterbrink123


InnovationEnhancements

Time to Market


@pieterbrink123



Time to Market

Excitement


@pieterbrink123



Time to Market

EfficiencyExcitement


@pieterbrink123


Innovation Time to Market

Efficiency ComfortExcitement

Enhancements


@pieterbrink123

Innovation


@pieterbrink123

Harness your Experience Data with the power of Machine Learning

™

Sitecore Cortex


@pieterbrink123

Content

• One central location to manage content

• Integrate with third-party content sources

• Open to push content across all channels


@pieterbrink123

Analytics

• Analyze and measure your content effectiveness

• Test content and presentation across multiple segments

• Data compliance (GDPR)


@pieterbrink123

Content & analytics

Web

Mobile

eMail

Social

Advertising

Interactions

Conversions

Test results

Patterns

Segments

AnalyticsContent


@pieterbrink123

Content & analytics

Web

Mobile

eMail

Social

Advertising

Interactions

Conversions

Test results

Patterns

Segments

AnalyticsContent

Personalization

Marketing automation

Business intelligence

A/B testing


@pieterbrink123

Content & analytics

Web

Mobile

eMail

Social

Advertising

Interactions

Conversions

Test results

Patterns

Segments

AnalyticsContent

Suggested personalization

Predictive outcomes


Data is key

• Machine Learning requires a lot of structured data.

• Without large amounts of data we don’t know if the patterns are real or just random noise.

• With Sitecore xDB you already have large amounts structured, first party, data already available.


@pieterbrink123

Sitecore Cortex Engine

Use existing experience data in the xDB

Process and train models of data at scale with the Sitecore Cortex Data Processing Engine

Fully pluggable architecture

Extend the Data Processing Engine to process existing XDB customers data with specific ML processors

Scalable Data-Processing platform designed to integrate with the xDB and Machine Learning workers


@pieterbrink123

Sitecore Cortex an Example

Me

ssag

e b

us

Sitecore Data Processing

Engine

Configured ML Workers

Microsoft Machine Learning server

Custom ML workers

Suggested Personalization

Predictive Outcomes (TP)

Event trigger


@pieterbrink123


Me

ssag

e b

us


Engine



Custom ML workers


Predictive Outcomes (TP)

Status Notification

Event trigger


@pieterbrink123


Cortex Engine

Me

ssag

e b

us


Engine



Custom ML workers


Predictive Outcomes (TP)results

Reportingdatabase

Other

xConnectservice

Storage

Status Notification

Event trigger


@pieterbrink123


Cortex Engine

Me

ssag

e b

us


Engine



Custom ML workers


Predictive Outcomes (TP)results

Reportingdatabase

Other

xConnectservice

Storage

Status Notification

Event trigger

@pieterbrink123


@pieterbrink123

Sitecore Host


@pieterbrink123

Sitecore Host

Host Improvements in 9.2• Upgraded to latest .NET Core

version• Architecture changes to support

future direction

Identity Improvements• Single Sign-out• Token invalidation• Persistent storage


@pieterbrink123

Sitecore Host

Host Improvements• Upgraded to latest .NET Core

version• Architecture changes to support

future direction

Identity Improvements• Single Sign-out• Token invalidation• Persistent storage

Publishing Improvements• Publishing service on host


@pieterbrink123

Delivering individual experiences connected and disconnected to any platform with the full power of the Sitecore Experience Cloud

™

Sitecore Omni ™


@pieterbrink123

Sitecore Omni™

Sitecore JSS

Build Sitecore applications

using modern JavaScript

libraries

Sitecore GraphQL

Modern query language to the

Sitecore API

Sitecore Services

Use standard services to

access Sitecore content directly

Universal Tracker

Capture interactions

online and offline on any device in

any state

Sitecore Experience Accelerator

JSON Data Modelling and

Layout Service to render webpages

in JSON

@pieterbrink123Sitecore Omni ™

Universal TrackerScalable tracking service based on Web API technology designed for full freedom of collecting events as they occur real-time on any device


@pieterbrink123

Universal Tracker

Universal Tracker

Sitecore Experience Database

Mobile App AR/VRVirtual

AssistantIoT Device WebsiteTracking service based on Web/REST API

technology

Track interactions as they’re occurring

Process interactions before they go into the Experience Database

Plugin architecture

.NET Core


@pieterbrink123

Universal Tracker

Universal Tracker

Collection Storing Processing

Mobile App

IoT Device

Website

xConnectservice

The Universal Tracker uses different stages in the whole process

© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

Universal Tracker Client SDK

Portable Class Library

Built into the Xamarin Mobile SDK

Register events

Interaction

Event types from xConnect

Additional events


@pieterbrink123

Innovation

Excitement


@pieterbrink123

Time To Market


@pieterbrink123

Release of Sitecore Install Assistant (SIA)


@pieterbrink123

GUI for SIF + XP0

A wrapper around SIF

First release XP0 only

Quick start for non-technical users and developers

Release of Sitecore Install Assistant (SIA)


@pieterbrink123

Helix


@pieterbrink123

More focus on the why and core principles of Helix

New set of examples and new UX designs

Alter and simpler VS project structure

Guidance for structuring for Commerce and xConnect

Helix


@pieterbrink123

Active personalization report


@pieterbrink123

Time To Market

Efficiency


@pieterbrink123

Enhancements


@pieterbrink123

Platform improvements

Customer Satisfaction

Platform Performance Improvement

Remove Legacy Debt

Address community

requests


@pieterbrink123

xDB Data Purging

API to allow for maintenance and purging of data within xDB.

Meet regulatory criteria, such as GDPR.

Limit and reduce size of xDB.

Decrease rebuild time.


@pieterbrink123

Robot Detection

Updating detection to identify new, malicious bots.

Improved 30+ Personalization rules triggered on robot traffic

Improve analytics to filter out bot traffic.


@pieterbrink123

Yaml format for serialization

Yaml File format for serialization


@pieterbrink123

Search improvements

Brand new Sitecore Search role

Lucene is now Obsolete

Better control of field indexing in Azure Search


@pieterbrink123

Tracker improvements

Reduced number requests to XConnect

Session:end improvements

Server role assignments


@pieterbrink123

Enhancements

Comfort


@pieterbrink123



Time to Market

Efficiency ComfortExcitement

Thank you

FOR DISCUSSION PURPOSES ONLY.

Sitecore Confidential and Proprietary. ©2019 Sitecore Corporation

A/S. Sitecore® and Own the Experience® are registered trademarks

of Sitecore Corporation A/S. All other brand names are the property

of their respective owners.

Sitecore Experience Platform™ 9 series the strategy · Sitecore Experience Platform™ 9 series...

Documents

Transcript of Sitecore Experience Platform™ 9 series the strategy · Sitecore Experience Platform™ 9 series...