Multi-Channel Analyticsfor the Gaming Sector

CONFIDENTIALPaul Galbraith, Manager, Gaming & Entertainment

Titre lorem ipsumWe provide the most comprehensive and flexible Business Intelligence

solutions, and have established ourselves at the leading edge of e-

commerce customer insight:

� Technology focused

� Consistently punched above our weight through differentiated and high-

quality technology, services and support

� Consistently ahead of the curve with product development and functionality

� Consistently delivered unique value and visionary insight for our customers

Who are Site Intelligence?

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“This years’ ‘Must-See’ analytics product”Aberdeen Group

“The navigational analysis and reporting is undoubtedly best in breed”E-consultancy

“The reporting tools make Terrabytes of complex data digestible and therefore actionable.” Database Marketing

Titre lorem ipsumWorld-Class Client List

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Titre lorem ipsum� Genuine Multi-Channel Analytics

� Integrated multi-channel customer data Insight

� Tie together Campaigns, Banners, PPC, Affiliates, Loyalty Schemes, CRM Data,

E-mail Marketing, On/Offline Visitor Data

� Cross-Channel Marketing Assessment (Post Event, Real-Time &

Predictive Analysis)

� Acquisition

� Conversion

� Retention

� Site Performance & Usability

� Visitor & Revenue Analytics

� Behavioural Targeting

� Advanced Visitor Profiling & segmentation

What We Can Do for You

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Titre lorem ipsumOne World, Multiple Insights

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Predictive Analysis

Email Integration

PPC / SEO Data

Industry Standard

Business Intelligence

Site Intelligence ToolsWeb Visitor Behaviour

VBIS

Third-Party Tools

Campaign Management

Betfair and/or ExternalDatabases

Titre lorem ipsumWe combine powerful analytics and data visualisation with a high-speed,

responsive and accessible data warehouse that delivers insightful

business intelligence to companies who generate high volumes of multi-

channel data.

What We Deliver

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Titre lorem ipsumWe build and maintain:

�a highly flexible and intelligent database architecture for linking multi-

channel data together and centralizing it to a core source

We also deliver tools which provide:

�Powerful reporting and intuitive and graphical data visualizations for

fast decision making using all the data gathered

We also work with virtually any third-party systems, data and analytical

tools which allow:

�Clients to use existing BI and analytical tools as well as linking to

PPC/SEO Agencies, E-Mail Service Providers, Banner Ad & Affiliate

Agencies etc.

In More Detail…

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Titre lorem ipsumA Complete Solution

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A complete and flexible data warehouse with additional business modules.

Online Data

Collection

External Data Tables

Clickstream Tables

Custom Tables

Optional Modules

Data

Warehouse

and/or 3rd Party Tools

Data

Analysis

Site Intelligence Analytics Tools

Log Files

Network

Sniffers

Web

Tags

Other

Mobile

Devices

VBISSQLServer

∑

RT

Titre lorem ipsumWe provide a truly bespoke Business Intelligence platform that will

enable you to:

� Store the detail - every click of every visit to your websites

� Process click sequences into visit profiles

� Build visit histories of individuals over all time across all sites

� Create profiles and segments of users/customers

� Integrate on-line and off-line data – e.g. multi-channel analytics

� Access this rich data through our tools designed for specific

tasks or via almost any third-party software you may already be

using

Bespoke Business Intelligence

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Titre lorem ipsumRange of Analytics Tools

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Titre lorem ipsumOur Value Proposition

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� Open data repository - hosted remotely or on-site with the client

� Scalable, flexible, data Integration

� One database - ‘one version of the truth’

� Complex data made easy to understand

� Easy-to-use reporting tools

� Instant, scheduled and auto-run reporting

� Easy data import/export functionality

� Single sign-on security model

� Dynamic/‘on-the-fly’ segmentation

We provide a platform that will quickly deliver real business value:

Titre lorem ipsumWhat Sets Us Apart

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� You retain ownership of all your business data

� Future insights not predefined, therefore flexible and future-

proof

� Ease of Integration with existing and new systems/data sets

� Proven scalability and performance

� Dedicated and highly-rated business consultancy

� Support and training services

� A complete upgrade path without the need to reinvest

We provide a ‘truly tailored solution’ that is perfect for you needs, reduces your risk and places your investment in a proven technology and strategy.

Real World Examples- Value Delivered

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Building Business Value through Online Business Intelligence

Titre lorem ipsumTesco have used Site Intelligence, for example, to determine that demand for home

delivery outstrips capability in specific regions and as a result opened the first online

only Tesco store in South London.

“The ability to predict and understand the customer enables you to reinforce and

extend your clients brands”

Predicting & Fulfilling Online

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Titre lorem ipsumHoliday-Rentals.co.uk used Site Intelligence to carry out a complete review of

attraction and affiliate traffic resulting in an immediate improvement in conversion

rate and a complete return on investment in Site Intelligence VBIS.

“The ability to measure every aspect of the online channel in detail is key to

determining which areas are profitable”

Know What Is Working for You

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15% reduction in digital marketing spend and 25% increase in conversion

Focused program of cost review against benefit

Affiliates

Banners

PPC

Campaigns

Titre lorem ipsumThe Open University needed to understand the complex interplay of visitors, new

registrations and students across it’s entire web offering. A non-trivial task

considering this involved course and qualification content, course registrations and

online learning across more than 7000 distinct domain areas across multiple sites.

“Tracking the behaviour of each unique user resulting in a clear understanding of the

needs of each visitor and group of visitors”

Understanding the Complete Picture

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Titre lorem ipsumThomas Cook use Site Intelligence to both gather and tie together and make sense

of multiple sets of data.

“Using a single overriding tracking source ensures a consistent and accurate

approach to reporting across all activities and channels.”

Russell Gould – eCommerce Director, Thomas Cook.

Tie Together All Your Data

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PPC

AtlasSEO

LynchPin

Affiliates

Affiliate

Future

Partners

Site

Intelligence

Aggregators

Site

Intelligence

eMail

Oracle

Titre lorem ipsumDairy Crest discovered that what started out as a ‘survival strategy’ could actually be

turned into compelling growth. Since partnering with Site Intelligence they have

gained 120,000 new registrations, a whole group of new (previously untapped)

customers, a higher yield per customer and a better understanding of their customer

demographics and segments.

“Tailoring offerings to convenience & lifestyle can overcome the price driver”

From Milk Floats to Multi-channel Ops

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Gaming Experience

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Proven & Ongoing Success with Major iGaming Businesses

Titre lorem ipsumSite Intelligence currently work with Camelot Plc on the UK National

Lottery and through a successful partnership/reseller agreement with

Gtech (G2) are also integrated with the Swiss and Belgian National

Lotteries, with more partnerships/integrations to follow shortly.

�We have become absolutely central to all these organisations in terms of

understanding and segmenting their customers, and in tracking marketing

campaigns and ROI.

Experience in the Gaming Sector

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Titre lorem ipsum� Site Intelligence is only vendor able to provide a truly bespoke solution

to each of its clients

� We can successfully load and integrate historic web analytics data from

other competitors

� We are able to work and/or integrate with numerous third-parties and

their systems eg. Google Adwords, CheetahMail, Silverpop, etc.

� We allow the business to access/analyse the central database with

other tools, e.g. Business Objects or Cognos

Providing Additional Flexibility

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Titre lorem ipsumSome Third-Parties We Work With

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Titre lorem ipsum� We are flexible enough to work with on and offline data from multiple

sources and databases

� We can work across multiple websites, content types and products

� We can deliver a solution to match and then grow with your level of

marketing and analytical sophistication

� We are the most cost-effective and complete solution available

� We provide the most highly tailored/bespoke solution

� We have the highest-rated customer and support services

� We are happy to provide strong and compelling references from our

clients

Why Partner with Site Intelligence?

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Any questions?

CONFIDENTIALhttp://www.site-intelligence.com

…Thank you for listening!