Sitbru session 1 sap communities & sap mentors by m. gillet

© 2010 Martin Gillet. All rights reserved.

SAP Communities & SAPMentors : What's in it for me ?How to convince my Boss tolet me access it ?

Martin GilletCogilius bvbaSA

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Disclaimer

• Part of this presentation has been illustrated with slides kindlyprovided by the SAP Communities.

• Although this session highlights key question, the informationprovided here are my views and opinions and do not reflectnecessarily SAP AG’s views.


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In This Session ...

• Discover what are the SAP Communities and what they can bringyou

• Get introduced to the SAP Mentors

• Identify key answers to convince your boss to let you access theSocial networks as well as SAP Communities


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What’s in it for me ?

COLLABORATION

BLOGS

COMMUNITIES

TRIBE

PEERS EXAMPLES

. . .

FAQ

ENHANCEMENTS

HOWTOGUIDELINES

INTEGRATION WITHSAP PRODUCTS

INTEGRATION WITHSAP ENTERPRISE PORTAL

TIPS AND TRICKS


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What are the SAP Communities ?

Social Media – Tim O’Reilly“…a set of technology, social, and economic trends...”

Leverage thepower of crowds

http://wordle.net

http://wordle.net/

© SAP AG 2010. All rights reserved. / Page 6

Comprehensive, World-Class Social MediaBest-Practices and Leadership

“SAP Community Network…may be the most extensive use to date of social mediaby a corporation.” -- Leveraging the Talent-Driven Organization, The Aspen Institute, 2010.

40K visits via blogs

20K followers18+ accounts

25K fans,15+ active pages

5 major groups2M+ members

4 major groups30K+ members

575+ storefrontsLeads & Revenue


Explosive growth indissemination of informationoverwhelms teams

Exponential rateof change

Proliferation of devices:Increasing access to informationon new form factors

Fragmentation: Sources ofinformation are user generated ,now from a multitude of sources

Globalization: Economies,societies, and cultures are integrated

Complex world

Why Do Communities Matter?People Work Differently Today to Manage the Explosion in Sources of Data

110 1001110 1011

101 0111

110 1001

a × 10b


SAP Community NetworkWhat is it…?

The SAP Community Network (SCN) is the business network for SAP professionals.

It delivers social innovation, social commerce, and social intelligence to our globalecosystem of SAP customers, partners, employees, and independent experts.

The SAP Community Network (SCN) is the business network for SAP professionals.

It delivers social innovation, social commerce, and social intelligence to our globalecosystem of SAP customers, partners, employees, and independent experts.

Engageconnect

participate

converse

people-to-peoplecollaborate

ask

rateevaluate

comment

share

solve

Innovateimplement

operate

optimize

adopt

best practicecustomize

gain insightCode Exchange

Idea Place

create

extend solution

Find partner solutionsExplorejoin

consumediscoverlearn

subscribe

find

use

follow

search

Developers andIT Pros

BusinessProcess Experts

Business Users Professors andStudents


People in Many Roles, Actively EngagedLarge, Active Community of 2 Million Members

~ 2 million members> 200 countries and territories~ 30,000 new members / month

Members

~ 1 million unique visitors / month> 29 million total visits in 2009~ 20 million pages viewed / month

Traffic

> 200,000 have contributed> 70,000 in last year> 6,000 bloggers

Contributors

~ 4,000 posts / day in 350+ forums> 1.5 million topic threads> 7 million total messages

Momentum

Developers andIT Pros

Professors andStudents

Business UserBusinessProcess Experts


Wealth of Resources In Active CommunityTwo Million Members - Contributing, Engaging, Connecting

~ 2 million members> 200 countries and territories~ 30,000 new members / month

Members

~ 1 million unique visitors / month> 29 million total visits in 2009~ 20 million pages viewed / month

Traffic

> 200,000 have contributed> 70,000 in last year> 6,000 bloggers

Contributors

~ 4,000 posts / day in 350+ forums> 1.5 million topic threads> 7 million total messages

Momentum


Communities Provide Deep, Broad ResourcesBest Practices, Thought Leadership and Training

Downloads and ToolsCollaboration Skills DevelopmentContent Marketplace

© SAP 2009 / Page 12

Customers

SAP DeveloperNetwork

SAP CommunityNetwork Business Process

Expert

Business ObjectsCommunity

EcoHub

University AlliancesCommunity

SAP Community Network – OnlineA Vibrant Global Network of Customer-Facing & Partner-Enabling Assets

© SAP 2010 / Page 12

© SAP 2009 / Page 13

Organizations Who Engage in SAP CommunityNetwork Drive Better Results

Speed – accelerate execution through access totechnologies, models, and a network of experts

Efficiencies – reduce wasted resources, cycles, andmoney, by re-using existing experiences and solutions

Impact – drive higher quality and better business resultsby leveraging the community and known best practices

Insight – innovate and differentiate with the benefit ofcollective wisdom and a broad perspective


SAP Community Network – Three Simple StepsLeverage the Communities in Your Organization

ExploreJoin the community, search for theresources you need, learn how to usethe site to benefit your team

EngageConnect to build YOUR network,collaborate with peers, share yourknowledge to “give back” and growyour reputation

InnovateAdopt best practices, optimize yourlandscape, visit Code Exchange andIdea Place for innovative discourse


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What are the SAP Mentors ?


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What is a tribe ?tribeNoun1. a social division of (usually preliterate) people(synonym) folk(hypernym) social group(hyponym) phyle(member-meronym) moiety

2. a federation (as of American Indians)(synonym) federation of tribes(hypernym) nation(member-meronym) Mayan, Maya(classification) United States, United States of America, America, US, U.S., USA, U.S.A.

3. (biology) a taxonomic category between a genus and a subfamily(hypernym) taxonomic group, taxonomic category, taxon(hyponym) Bovini, tribe Bovini(member-holonym) family(classification) biology, biological science

4. group of people related by blood or marriage(synonym) kin, kin group, kinship group, kindred, clan(hypernym) social group(hyponym) mishpocha, mishpachah(member-meronym) relative, relation

Source : Babylon dictionnary


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‘Gather and promote your tribe !’ Mark Finnern

SAP Ecosystem EventsEducation plus Deepening Relationships, Loyalty, Commitment

SAP TechEd and TechTour30,000 attendees in 4 regional + 40 local events

SAP TechEd ( www.sapteched.com )SAP’s premier technical education conference and business process event.Target audience: LE and mid-market customers + partners + SAP employees

SAP TechTour ( www.sapteched.com/techtour )Road show with SAP TechEd content, free of charge, local languageTarget audience: LE, SME customers and prospects + partners + SAP employees

© SAP 2010 / Page 18

Berlin

Las VegasShanghai

Bangalore

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http://www.sapteched.com)/

http://www.sapteched.com/techtour)


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How to convince my manager …?

• How to convince my boss to access these places ?

20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

How does social media deliver value in industry?Social

Objectives Approach Example Goals

LISTENINGMonitor mentions of keywords and phrases

•Customer insight; crisis management•Improved segmentation•Alignment of offering with need

TALKINGAdd messages & topics todiscussions & interactions

•Changes in reach, impressions, brand awareness•Increased share of voice•Higher quality of responses to offers

ENERGIZINGConvert influencers intoadvocates of your valuepropositions

•Increased velocity of messages in market•Increased recommendation, promotion, advocacy•Higher trust, brand trust perception

SPREADING Diffuse innovations acrosstarget groups

•Faster deployments at new customers•Existing customers create new business capacity

SUPPORTINGBroker assistance betweenrequesters and assistors

•Reduced support costs•Higher customer satisfaction•Less churn

EMBRACING Enfranchise customers intodevelopment processes

•Deliver products faster to market•Increased loyalty, increased advocacy


Open access to subject matter experts for fast implementation + issue resolutionMany support resources reduce customer operations costs (TCO)Increase knowledge and insightConnect with peers and partners; increase influenceCo-innovate by connecting experts for surprising resultsDiscover, evaluate, and buy partner and SAP solutions

Customers

Quick product/service adoption and market ramp-up with immediate global reachSpeed, agility, better decision making, and risk reduction via rich insightsHigher customer satisfaction and loyalty; better retention, up-sell, and cross-sellImproved product and information quality with outside-in feedback on our products,services, processes, and customer experiencesSAP

Partners

Proof of strong commitment to ecosystem enablement and successLead generation for the entire ecosystem – SAP and partnersCo-innovation by connecting experts with others = leadershipGateway to solution certification, roll-out, ramp-up, and successOur Ecosystem

SAP Communities Drive Value to…

Subject matter experts for solutions, innovation, and market insightMany implementation and support resources reduce support costsDemonstrate expertise, generate leads to > 2M members globallyGain access to massive SAP installed base

© SAP 2010 / Page 21


Leading Practices and Solutions“How-to” Guides, Whitepapers, ArticlesNewsletters and eLearningEnterprise Services Definitions, BusinessMaps, and Implementation DocumentsSAP EcoHub Partner Solutions & ServicesMarketplaceSolution Demos and Specs

Exclusive Content

Configuration & Optimization ExamplesAudio / Video Demos, eLearningWidgets, Wizards, EditorsPreviews, Trials, Add-On DownloadsTools, Analyzers, Development KitsSolution ComposerInnoCentive & Idea Place for InnovationPartner and SAP Solutions + Services

Rich Assets

Peer NetworkingMajor Conferences & Local EventsIndustry & Solution ForumsThought Leader BlogsCollaborative WikisExpert Discussion ForumsAccess to Influencers + ExecsPartner to Customer to SAP

Connectivity

Skills EnhancementMember-Granted PointsReputation-Based RecognitionAppreciation, Status, Awareness, VisibilityEducation & Professional DevelopmentSkills CertificationSAP Mentor ProgramCareer Center Job Board

Individual & Company Benefits

SAP Communities Deliver Value thru…

© SAP 2010 / Page 22


SAP Community Network Team ExcelsRecognized Experts in Community Building

“SAP ‘s results have been impressive, not only in the scale of the creation space but in learningand performance improvements it has produced.”John Hagel III, John Seeley Brown, Lang DavisonThe Power of Pull, April 2010

“

“

SAP Community Network… may be the most extensive use to date of social media by acorporation.”Richard AdlerLeveraging the Talent-Driven Organization, The Aspen Institute, March 2010

“

SAP has elevated its community development into an entire practice…it allows the mostdedicated members of its community direct access to senior management to provide feedback onproducts, services, and strategy.

Chris AndrewsFour Components of Successful Innovation, Forrester, April 2009

“

SAP ranks in the top ten of “the world's most valuable brands based on how they leverage socialmedia to interact with customers.”Charlene LiThe World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009


Standard Bank is using SDNenterprise service use casesto ensure accuracy andshorten cycles.

“Project resources togetherwith the SAP CommunityNetwork are proving paramountto us realizing our vision. Wewere able to capitalize on thecontent and lessons learned onSCN to significantly shortenour learning curve anddevelopment lifecycles.”

Phillip ParkinsonIntegration Developer

Standard Bank

Colgate Palmolive saved10% to 20% of project timeusing the SAP Communitiesas a resource.

“ SCN has been a very helpfulresource for many questionsthat we encountered during thedevelopment phase of our SAPimplementation; easily savingus 10-20% of overall projecttime. Finding a similar solutionourselves might have taken anextra 2-3 weeks, in some cases.”

Faisal MehmoodBusiness Process Analyst

Colgate Palmolive

Customers Gain Insight with CommunitiesDirect Access to Best Practices

Hamelin learned from trustedsources what worked anddidn’t, leading to informeddecisions and successfulimplementation.

“ We wanted technicalinformation, step-by-stepinstructions on how to get [SAPBusinessObjects solutions andSAP ERP] to work together. TheSAP BusinessObjectscommunity gave us what weneeded to implement thesoftware successfully.”

Jean-Marc ViallatteManaging Director

Hamelin


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… Show your colors !

This handy sticker will make your manager ….


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Resources

• SAP Examples !SAP social media guidelines for employees :

http://www.sapweb20.com/blog/2009/07/sap-social-media-guidelines-2009/

Social Media Trendshttp://wiki.sdn.sap.com/wiki/display/profile/Social+Media+Trends

From Web 2.0 to Enterprise 2.0 :http://en.sap.info/twitter-facebook-blog-wiki/30508

Facebook for Businesshttp://en.sap.info/streamwork-netweaver-business-client/38735

http://www.sapweb20.com/blog/2009/07/sap-social-media-

http://wiki.sdn.sap.com/wiki/display/profile/Social

http://en.sap.info/twitter-facebook-blog-wiki/30508

http://en.sap.info/streamwork-netweaver-business-


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Resources (con’t)• Websites

http://sdn.sap.comhttp://sapmentors.sap.com

• Twitterhttp://twitter.com/sapmentorshttp://twitter.com/sapcommnet

http://sdn.sap.com/

http://sapmentors.sap.com/

http://twitter.com/sapmentors

http://twitter.com/sapcommnet

internal


sap.com/techtoursap.com/techtoursap.com/techtour


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Questions ?

Hopefully some answers …


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Your Turn! Questions?

How to contact me:Martin Gillet

[email protected]://www.twitter.com/mgillet

Finish Line!

mailto:[email protected]

http://www.twitter.com/mgillet

Sitbru session 1 sap communities & sap mentors by m. gillet

Education

Transcript of Sitbru session 1 sap communities & sap mentors by m. gillet