Sita corporate overview

WELCOME TO SITAThe specialists in air transport communications and IT

SITA OVERVIEW

Talent Acquisition Presentation

CONTENTS

3 | Talent Acquisition Orientation – APAC | © SITA 2014

1. AT THE HEART OF THE AIR TRANSPORT COMMUNITY

2. TRANSFORMING SITA TO ENSURE SUCCESS

3. OUR VISION AND STRATEGY

4. INDUSTRY RECOGNITION FOR SITA

5. OUR SOLUTION LINES

6. INNOVATION

7. SITA IN ASIA PACIFIC

8. SITA SENIOR LEADERSHIP COMPANY STRUCTURE

9. TALENT AQUISITION AT SITA

10.OUR VALUES

11.LOCAL ASIA PACIFIC BENEFITS

12.ONLINE INDUCTION

http://www.sita.aero/content/facts-and-figures


http://www.sita.aero/about-sita/what-we-do/transformation



INTRODUCING SITA


AT THE HEART OF

THE AIR TRANSPORT COMMUNITY

SITA’S SINGLE-MINDED GOAL

We are the specialists in air transport

communications and IT with the broadest

portfolio for customers.

We aim to meet and exceed the

demands of the air transport industry

every single day.

Customer proposition:

We’re focused on helping our customers’

businesses perform as effectively as

possible.

We’re committed to delivering the best

outcomes for customers, across the

globe.


AIRLINES

GOVERNMENTS

GLOBAL

DISTRIBUTION

SYSTEMS

AIRPORTS

AEROSPACE

INTERNATIONAL

ORGANIZATIONS

AIR

CARGO

WHO WE ARE

SITA is owned by the air transport industry

As a unique hybrid commercial-cooperative model

We work collaboratively with:

AIR

NAVIGATION

SERVICE

PROVIDERS

AIRCRAFT

& AIRFRAME

MAKERS

7

A GLOBAL CUSTOMER BASE





http://www.sita.aero/content/our-business-your-business





OWNED AND DRIVEN BY THE

AIR TRANSPORT INDUSTRY

9

SITA's Board includes directors from the following member companies:

Click here for

more about

SITA’s Board

SITA Board Directors

Bill Miller (Chair, United Airlines), Matthew Billings (Virgin Atlantic), Kevin Cai (China

Eastern Airlines), Paul Coby, Omar Jefri (Saudi Arabian Airlines), Laurent Jossart

(Luxair), Myriam Meyer, Patrick Naef (Emirates), Hera Siu, Tomasz Smaczny, A.T.

Srinivasan (Qatar Airways), Lianne Stein (Boeing) and Francesco Violante (SITA).

| Talent Acquisition Orientation – APAC | © SITA 2014

http://www.sita.aero/content/sita-board

SITA COUNCILRepresenting Regional Airline Groups, Airport Group and ICT Group

Northern Europe Group

Sub-Sahara Africa Group

North Asia &

Pacific Group

North American Group

South Asia & India Group

North Africa &

Middle East Group

Middle & North Africa

Group

Airport Group

ICT Group

Latin America &

Caribbean Group

Click here to see

SITA’s Council

members

CIS & Russia

Group

Southern Europe Group


http://www.sita.aero/about-sita/board-members/sita-council

OUR COUNCIL


OUR PORTFOLIO, PEOPLE AND

PRESENCE

12

The broadest portfolio for air transport:


OUR PEOPLE ARE YOUR PEOPLE

13

A TRULY GLOBAL ORGANIZATION





Please select your Geo below

Europe Middle East, India & AfricaAmericas Asia Pacific

WE’RE LOCAL EVERYWHERE

Move to next section >>


AMERICAS

American Airlines

Los Angeles World Airport

TAM Linhas Aéreas

United Airlines

And many more ...



ASIA PACIFIC



EUROPE



MIDDLE EAST, INDIA & AFRICA

TRANSFORMING TO ENSURE SUCCESS

OUR TRANSFORMATION JOURNEY

1999: SITA raises $billions with public offerings of

Equant (now Orange Business Services).

2000: SITA partners with CPS Systems to create the

world’s first global electronic visa system.

2004: CHAMP Cargosystems formed in partnership

with CargoLux.

2005: OnAir formed by SITA and Airbus.

2009: Strategic agreements –

Orange Business Services, Oracle

2010: Acquisitions – WorkBridge, Com-Net

2011: Members vote for stronger SITA hybrid model,

retaining exclusive air transport industry focus

2013: Acquired Airbus shares in OnAir to take full

control of OnAir

To grow and sustain the

business

Preserving and building from our

infrastructure business

And developing a strong

applications and associated

managed services portfolio

Significant investments. We’re

increasingly moving towards

being a people-based business

with strong shift in skills and

capabilities

The journey is a demanding

multi-year program

Ambitious transformation

program

Other key milestones

The leader in enabling the air

transport industry to harvest

the full potential of

collaboration


Tomorrows Airport Today

Video


…with a focus on enabling the air

transport industry to harvest the full

potential of collaboration.

BY 2020 SITA WILL BE A US$2.5 BILLION IT AND BUSINESS SOLUTIONS PROVIDER …

OUR 2020 VISION

22

6% CAGRREVENUE GROWTH

RATE TO 2020


SITA 2020 – SHAPING THE AIR TRANSPORT

INDUSTRY AND SITA’S FUTURE

SITA 2020

Transform SITA’s global

infrastructure, beyond the

network, to maintain its

position as backbone to

the air transport industry

and core enabler of SITA’s

portfolio

Continue to work with

global leadership at the

airport, to improve core

industry processes through

innovative end-to-end

solutions and capabilities

2

Unleash the full potential of

the connected aircraft,

leveraging SITA’s cockpit

communication leadership

to serve the wider next

generation e-aircraft

market

31

Lead development of Cloud

services to raise

performance of core air

transport processes

through new Cloud-

enabled business models

Continue the rapid growth of

SITA’s Government and

Security business to

establish global footprint

and scale for the industry’s

benefit

5

Grow SITA’s next

generation Horizon

Passenger Management to

benefit new and existing

customers, through

partnering and adapting

SITA’s business model

64

Long term strategic directions set for each theme


OUR VISION AND STRATEGYLong term investment committed

to evolving SITA’s portfolio,

delivery, operations and service

capability ... as part of SITA’s

Business Plan 2014-2016

• Solid growth from application and new network services

• Decline in core network services as % of revenues

– while maintaining leadership in network services

• Delivering a:• New service model

• New investment profile

• Changing skills mix

OUR MAJOR BUSINESS

TRANSFORMATION CONTINUES ...


UNIQUENESS: BUILDING ON

OUR STRENGTHS

• Community ownership

• Industry focus and expertise

• Global presence and worldwide footprint

• Significant presence at airports – the touch-point of the industry

• Communications infrastructure for air transport

26

“The evolution of the air transport industry

and the evolution of SITA cannot be

separated. We are travelling, and always

will be, on one and the same path.”Francesco Violante, CEO, SITA


GROWTH:

A PRIMARY FOCUS• Proximity to customers, to better serve the industry

• Solutions for next generation networks, ATI Cloud, mobile data, border security, intelligent airports ...

• Growing our key market sectors: • Airlines, Airport, Government, Passenger Management

and Aircraft communications

• Addressing new business segments, for example: • Service Bureau with CANSO

• Onboard connectivity with OnAir

• Building on our success in Brazil, Russia, India, China and new emerging economies

27

“Innovation and service delivery are key to

SITA's growth. The industry demands both

and no one is more committed to delivering

both than SITA.”Arthur Calderwood, Senior Vice President,

Marketing & Sales Operations, SITA


• Evolving our Network Services portfolio

• Investing in key portfolio areas to deliver more

industry efficiencies: next generation networks,

airport solutions, mobility, eAircraft, passenger

services, security…

• Exploiting the ATI Cloud

• Innovating through SITA Lab

“Only SITA is positioned to

understand exactly what airlines,

airports and governments need –

and how to bring them all together.”Rene Azoulai, SVP, Products & Solutions

Business Division, SITA

COMPETITIVE PORTFOLIO:

SHAPING TOMORROW


• Consolidating our leading position in airport infrastructure business

while expanding into new markets, such as Business Intelligence

• Continue to deliver intelligent airports, including new Wi-Fi-based tracking

analytics capability with the associated infrastructure

• Maintain investments in SITA’s leading Airport Operations and

Management Systems , self-service and baggage solutions.

• Transitioning the air transport industry to next generation networking

• Spearheading mobile data communications services for air transport

• Enhancing airport communications, to deliver customer savings and quick

lead times

• Enabling remote offices / outstations to operate more efficiently through

scalable offerings, leveraging the ATI Cloud

• Meeting operational messaging needs for new community data exchanges

• Investigating industry content delivery enabling all players to cost effectively

manage growing data flow requirements, especially at airports

DELIVERING TOMORROW’S

AIR TRANSPORT INFRASTRUCTURE


• Driving e-Aircraft solutions for Electronic Flight Bag & related content

management services, as part of the SITA wide aircraft offering, working with

OnAir

• Maintaining SITA as the leading cockpit data communications provider for

airline operations & air traffic control and introducing new Flight Tracking

capability in 2014

• Further strengthening our secure border intelligence solutions for

governments and the air transport industry

• Harmonizing cooperation between governments and air transport

in relation to passenger information and security

• Moving the focus from information to intelligence with integrated

biometric and biographic data

• Introducing SITA’s next generation PSS, offering neutrality and

flexibility for all PSS customers

• Offering business solutions to support key airline initiatives, such as

customer centricity, ancillary revenue generation /merchandising

and business intelligence

EXPANDING OUR OTHER BUSINESSES TO MEET THE EVOLVING NEEDS OF THE INDUSTRY


WE INNOVATE. TOGETHER

• SITA Lab: Harnessing the power of emerging IT

• Committed resource and funding for the industry’s future

• Investing around 5% of revenue for R&D

• Innovation ecosystem of partners

“By working in partnership

with our customers, SITA

Lab is revolutionizing the

passenger experience.”Jim Peters, CTO, SITA

31

• Beacons

• Wearable computing

• Airport geolocalization

• Social booking & check-in

• API platform for air transport:

developer.sita.aero

• Mobile boarding pass API

• Cabin crew tablets

• iPad kiosks

• Big data, business intelligence and

predictive analytics

• Near Field Communication

VISIONARY

INNOVATORS


http://www.sita.aero/knowledge-innovation/innovation


http://www.youtube.com/playlist?list=PL716111A50899F59F



WE INVEST IN OPERATIONAL

& SERVICE EXCELLENCE

$multi-million investments to evolve

delivery, operations and service capability

for our customers

32

Striving for: • State-of-the-art infrastructure• Optimizing to deliver highest service quality• Improving project management

Satisfied customers*• 98.4% of customers satisfied, very

satisfied or absolutely satisfied • 43.4% Net Promoter Score (NPS) in 2013,

versus 42.2% & 32.6% prior years

*2013 Customer First Feedback Survey


33

SITA Command Centers • Proactive monitoring and management

Next Generation Data Centers (NGDCs)

• State-of-the-art technology supporting

customers’ mission-critical applications

• Click for more about SITA’s Data Center

strategy

Integrated service desks • Streamlined service

• Dedicated support staff

SERVICE & OPERATIONALEXCELLENCEBUSINESS CONTINUITY

WORLD-LEADING

INDUSTRY STANDARDS

WE STRIVE TO EXCEL

33

“We aim to offer peace of mind and value for money

through a flexible customer service model and

industry specialists.”Rob Watkins, Senior Vice President,

SITA Global Services, SITA




http://www.sita.aero/products-solutions/sita-global-services/sita-data-centres








Ensuring we create business value

for the community is integral to our

strategy and day-to-day operations.

• Reducing industry costs

• Collaborating to drive standards, ensure compliance

• Helping industry process transformation

• Innovating through SITA Lab

• Open emerging markets through standards

WE CREATE COMMUNITY

VALUE


http://www.sita.aero/community-partners





35

WE COLLABORATE TO DELIVER

COMMUNITY VALUE


http://www.sita.aero/content/community-solutions

http://www.sita.aero/content/community-solutions

http://www.sita.aero/community-partners/working-for-the-community/industry-standards


http://www.sita.aero/community-partners/working-for-the-community/sita-user-groups

http://www.sita.aero/community-partners/working-for-the-community/sita-user-groups



http://www.sita.aero/content/csr

http://www.sita.aero/content/csr

THOUGHT-LEADERSHIP FOR THE

AIR TRANSPORT COMMUNITY

OUR RENOWNED INDUSTRY SURVEYS, AT THE HUB• Airline IT Trends• Airport IT Trends• Passenger Self-Service• Baggage Report

• Air Transport IT Review - features,

analysis and interviews

• Active sponsor and speaker at

industry events

AIR TRANSPORT IT REVIEW• On web, pdf,

eNews, eBook,iPad and Android


http://www.sita.aero/content/it-trends-hub




http://www.sita.aero/news-events/enewsletters



http://www.sita.aero/air-transport-it-review





WORKING TOGETHERWe collaborate with leading partners to provide leading solutions

Solution partners

Offshore partners

Joint venture partners


WORKING IN THE WIDER COMMUNITY:

CORPORATE SOCIAL RESPONSIBILITY

Being a responsible business makes us a better business

• Our Corporate Social Responsibility (CSR) Strategy focuses on 3 core

areas:

• Integrating CSR practices into our business

• Managing our environmental impact

• Providing value to our communities

• We signed the United Nations Global Compact (UNGC) in 2012 – a

strategic policy initiative for businesses that are committed to aligning their

operations and strategies with ten universally accepted principles in

Human Rights, Labour, Environment and Anti-corruption.

• Our CSR Reports in 2013 and 2014 show how we support the UNGC’s

principles, and uses the internationally recognized Global Reporting

Initiative (GRI) framework.

• It forms the basis for future reports, demonstrates our ongoing

commitment to CSR, and it responds to enquiries from our stakeholders

on SITA’s CSR activity.


http://www.unglobalcompact.org/

http://www.unglobalcompact.org/

CSR IN ACTION

• We have an environmental management

system (EMS) to track our progress, and are

working towards ISO14001 certification

• SITA recognizes ISO 26000 as a reference

document that provides guidance on social

responsibility, and has used ISO 26000 as a

guide to integrate social responsibility into our

values and practices.

• Our volunteering programme has seen staff

taking a paid volunteer day to support

activities in 40 locations around the world.

For more information: www.sita.aero/csr

Twitter: @CSRatSITA

E-mail: [email protected]


VIVA DAYS


42

OUR CAPABILITIES

Transform and upgrade our capabilities

Developing our people,

transforming our skills

• Sales Excellence

• Management &

Leadership Excellence

• Project & Product

Management Capability

“Our vision is to make SITA a great place to work, and a

big part of that is ensuring our people have clear career

paths and opportunities to develop their skills.”Astrid Warren, Senior Vice President, Human Resources, SITA

Employee

Engagement

Talent

Management

Organization

Capability


INDUSTRY RECOGNITIONFOR SITA

SITA BRAND ANNUAL SURVEY 2012

Existing and potential customers saw

improvements in 20 of our 22 brand attributes. SITA's 2012 3rd External Brand Perception Survey

44

A STRONGER

SITA IN THE

MARKETPLACE

The knowledge and

expertise of SITA’s

workforce is a key asset92% +3%

SITA is the leading provider

of communications and IT

solutions to the ATI85% +2%

SITA stands out from

the competition 75% +8%

Feel SITA is performing

‘better’ than a year ago 37% Independent Survey of 2887 Air

Transport Industry contacts in

November 2012


CREATING SUCCESS –

INDUSTRY RECOGNITION

• IT Company of the Year – Air Transport News 2013 Awards

• Aviation IT Service Provider of the Year – Africa (African

Airlines Association) 2013

• Winner: 2013 PMI Atlanta Chapter Project of the Year Award

• Airport IT Solutions Provider of the Year, Frost & Sullivan,

Asia Pacific 2011

• 2011 Global Customer Value Enhancement Award in border

control

• SITA and Malaysia Airlines scoop CAPA IT innovation award

• Best IT Services Provider Emerging

Markets Airports Awards (EMAA)

2010 & 2011 & 2013

• Tnooz THack Gold Medal 2011

• B2B Marketing Awards,

'Best Brand Initiative 2012'

Read about our awards here


http://www.sita.aero/content/industry-recognition-and-awards



LET’S CREATE SUCCESS.

TOGETHER

Our journey to transform continues

To deliver value through:

• Operational and service excellence

• Collaborative innovation

• Community relationships –

transforming processes and

better ways of working together

As a US$2.5bn IT and Solutions Provider to the

air transport industry, by 2020

“Join our evolution…”


BREAK!


OUR SOLUTION LINES: PROFILE

OUR COMMUNICATIONS &

INFRASTRUCTURE BUSINESS

Recent key wins Airports ATC

• AirportConnectNet in

350+ airports

• AirportHub in around

150 airports (180 by end

2013)

• AirportHub Wireless in

>55 airports in 2012 (80

by end 2013)

Air Canada Int’l telecomms

Air FranceDesktop /

Mobile*

Amadeus IPVPN

Emirates Global ISP

EVA

Airways

IPVPN and

AirportHub

GarudaNetwork

Guardian

World BankGlobal

connectivity

• Boeing International

network with SITA

• Airbus WAN with

Orange and SITA

• Eurocontrol &

European ANSPs

with SITA

• African ANSPs

ATC

Aerospace

• 100% of the Top 30

airlines’ International

WAN

• ~25% of the Top 30

airlines’ Domestic

networks

• More than 98%

renewal rates (churn

less than 2%) over

the past 5 years

Airlines

Airports

Airlines

Aerospace

ATC

Recent key wins

*Mobile Device Management:

‘Pilot Pads’.


ATI CLOUDSITA APPS AND ISVS RUNNING IN THE CLOUD

50

ISVs – ATI Cloud-readyTargets and trials

Aircom Server

Online, Electronic

Flight Bag

WorkBridge, Bag,

APCN & regional

airports, PAX

Cloud, Mobile

CrewTablet, vRIG

AirFare Insight,

HRDT, SRDT, HEC

Signed

Government (Timatic,

iBorders)


https://www.parequity.com/www.flightman.com

https://www.parequity.com/www.flightman.com

http://57.66.173.199/tcon/login.aspx

http://57.66.173.199/tcon/login.aspx

OUR AIRPORT BUSINESS

Recent key wins Airports

• CUTE: 345+ airports

worldwide, 40 000

workstations, handling

more than 550 million

passengers a year

• CUSS (Kiosks): 102+

airports worldwide, 2,500+

(dedicated + common use)

delivered

• Self Boarding Gate: Oslo,

Vienna, Zurich,

Angkasa Pura CUTE

Baku Airport Airport MSI

Amsterdam

Schipol CUTE

Inframerica CUTE/CUSS

Miami Int’l

AirportCommon use

Sao Paulo

Airport (GRU)CUTE

• BRS: Deployed in 130+

airports (35 Tier 1), incl.

RFID tags (HKG)

• WorldTracer: 450 airlines

and ground handlers

• Self BagDrop: Brisbane

• Airport Ops Sys: Airport

Mgmt (70+ APs),

Resource Mgmt (70+

APs), Flight Info

Display (120+ APs)

• [email protected]:

Aeroporti di Roma,

Tampa, Sydney, Little

Rock

• CDM: Copenhagen

Recent key wins

Aerospace

Passenger

Processing

Baggage

Management

Operations MgtRecent key wins


OUR PASSENGER BUSINESS

Airports

• 150+ airlines use solutions

from SITA’s Horizon

portfolio

• Reservations: over 120

million passengers

boarded in 2012

• 121 million passengers

checked in by 79 airlines

and 26 million passengers

checked in by 44 ground

handlers in 2012.

• SITA is advanced in

developing a next

generation passenger

management system and

has achieved a major

delivery milestone.

Asian Wings

Airways

Horizon

Passenger

core systems

CarpatairPassenger

services

Mongolian

Airlines

Horizon

Revenue

Management

Ukraine Int’l

Airlines

Passenger

Services

Travel Service

Group (CZ)Horizon

Malaysian

Airlines

Horizon

OneWorld

Alliance

• Over three million

bookings made via SITA’s

E-Commerce solution

• Approx. 90 airlines and

regional distribution

systems use Airfare

Price

• Additional pricing

services include Airfare

RepriceRefund, Horizon

Autobag, Horizon

Service Fees and

Airfare Shop.

Recent key wins

Aerospace

Passenger

Management

E-Commerce

Fares & Pricing

ManagementRecent key wins


• To both Governments &

Airlines:

• 27 governments with

complete SITA systems

and telecoms.

• 100+ airlines using or

connected to SITA’s

border management

solutions.

• 150m+ passengers

handled through SITA’s

government

• Unique experience:

border knowledge since

1996 in preparation for

Sydney Olympics.

OUR GOVERNMENT BUSINESS

Airports

MexicoAdvanced

PAX

Information

Oman - IT

Authority

Visitor Info

System

QatarAdvanced

risk

Saudi Arabia -

Ministry of

Interior

iBorders

UAE - Civil

Aviation

Authority

Advanced

Risk

UK Home

office

iBorders

gateway

• 20+% growth in CAGR

over past 5 years

• 31.6% growth in 2012

Recent key wins Secure Border

IntelligenceHigh growth

businessRecent key wins


OUR AIRCRAFT BUSINESS

Airports

• ACARS data link &

satellite voice via 1

200 VHF stations

worldwide & satellites

• Air Traffic Control

application access

incl. European Single

Sky

• 100+ customers

including: BA/IB,

AF/KL, LH/LX, Virgin

America, Virgin

Australia, SQ,

Westjet, DL, GOL,

TAM

AEN

AirbusPKI

Azul Linhas

Aéreas

Brasileiras

AIRCOM

Emirates AIRCOM

Japan Airlines AIRCOM

Jet AirwaysAIRCOM

Server

Norwegian Air

ShutleSATCOM

UK National Air

Traffic ServicesVDL

• EFB & other system

synchronization with

ground

• EFB 3rd party connectivity

management service

• e-aircraft implementation

Professional Services

• Flight Dispatcher

Interface

• Flight Ops Message

switch

• 70 Customers

including: Virgin

America, Virgin

Australia, SQ, AA, Air

Canada

Recent key wins

Aerospace

AIRCOM

Cockpit Comms

Electronic

Flight Bag

AIRCOM ServerRecent key wins


• First with GSM (Mobile OnAir) &

Wi-Fi (Internet OnAir) services with

authorizations from 94 countries,

and >350 roaming agreements

• Over 50 customers including:

Aeroflot, BA, Emirates, Etihad,

Qatar, Saudia, Singapore

TAM and Hapag Lloyd

First Distribution Partner for both

commercial and business aviation

sectors for both SwiftBroadband and

GX Aviation …

… Inmarsat’s global Ka-band

network that will provide high-

capacity inflight connectivity

ONAIR

Recent key wins

Qatar

Airways

Mobile OnAir and

Internet OnAir

expanding to A350

and A380 fleets

Philippine

Airlines

Mobile OnAir and

Internet OnAir on

A330 and B777

fleets

Saudia

Mobile OnAir and

Internet OnAir

expanding to full

A330 and B777

fleets

Amjet

Executive

First linefit of Mobile

OnAir and Internet

OnAir on Dassault

Falcon 7X

Recent key wins Inmarsat partner Inflight Connectivity

SolutionsRecent key wins

The leading in-flight service provider for commercial airlines,

VIP/business jet operators and the maritime industry


CHAMP CARGOSYSTEMS

Recent key winsAirports

• 80 Cargospot Airline/

Cargo Management

Systems operating in

180+ countries

• 300 Cargospot Handling

facilities operating

worldwide

• Processing ca. 15

million shipments/ year

• Migrated 80+ customers

from legacy systems

180+Contracts signed

in 2012 in total

6New Cargospot

customers

600,000

Additional Traxon

cargoHUB

shipment volume

signed in 2012

6 New customs

implementations

10

New Traxon

cargoWEB+

customers

• Customs & Security:

76 customers, 35

countries, 507 customs

implementations

• Quality: 50% of all C2K

shipments are

monitored by CHAMP

• Paper-Free & Portals:

18 Traxon cargoWEB+

implementations, FHL

capture +60% in 2012

and FFR capture

increased eight-fold in

2012 via cargoWEB+

• Mobility: new leasing

offer for Cargospot

Handheld with SITA/

Motorola

Recent key winsCargo Management

Systems eCargo Suite 2012 wins

• Traxon cargoHUB links

100+ airlines with

3,000+ forwarders and

other supply chain

participants.

• 17 million messages/

month

Connected thinking

for the air cargo

community.

Community Integration

Platform


MORE ABOUT SITA SUBSIDIARIESOnAir – In-flight connectivity over satellite. Founded in 2005,

with the shareholding: SITA 64.64%, Airbus 29.59% and “C”

holders 5.77%. In 2013, OnAir became a fully controlled SITA

subsidiary as SITA acquired the shares from Airbus. OnAir’s

products allow passengers in-flight to use their own mobile

phones, smartphones, tablets and laptops in exactly the same

way as they do on the ground, either through its onboard mobile

phone network or a Wi-Fi hotspot.

CHAMP Cargosystems – cargo solutions. Founded in 2005, with

the following shareholding: SITA 51%, Cargolux 49%. The current

portfolio includes a full suite of cargo, logistics and outsourcing

services. CHAMP Cargosystems also manages the outsourcing

contract for all IT services to Cargolux. Acquired Softair A.G. in

2008, and TRAXON Europe in 2011.

Aviareto – air transport asset registry. Founded in March 2006

as a joint-venture between SITA and the Irish Government. Based

in Dublin, it operates as a registrar for the International Registry of

Mobile Assets for the air transport industry under the auspices of

the International Civil Aviation Organization (ICAO).

Ian Dawkins, CEO

John Johnston, CEO

Rob Cowan, CEO

CEOs: all report to their own company’s board and responsible for

company strategy and management, profit and loss, and

development and delivery of portfolio and/or service offerings


INNOVATION

SITA LAB :

WEARABLE TECHNOLOGY


SITA SELF DROP


BOARDER SECURITY


GEO SPECIFIC CONTENT:


SITA IN ASIA PACIFIC

Each Geography is empowered with a broad set of responsibilities and authorities

One President per Geography reporting directly to CEO, and who is a member of Leadership Team

Asia Pacific

Ilya GutlinGeography

President

Americas

Europe

Middle East,

India and Africa

SINGAPORE: strong presence, as

the HQ location for SITA in the

Asia Pacific Geography

SITA’S FOUR GEOGRAPHIES


ASIA PACIFIC OFFICES

CORPORATE OFFICES

• Singapore (APAC HQ)

• Auckland

• Bangkok

• Beijing

• Dhaka

• Guangzhou

• Hangzhou

• Hanoi

• Hong Kong

• Jakarta

• Kuala Lumpur

• Yangon

• Manila

• Seoul

• Shanghai

• Sydney

• Taipei

• Tokyo


SITA COMMAND CENTER - SINGAPORE

Support Teams

• Proactive Surveillance Management Team

supporting monitoring and incident management

activities

• Support for Server, Network Infrastructure,

Security and Voice

• Support for Baggage and Airport Operations

• Vendor and Change Management

• Major Incident Manager

• Knowledge Management

General

• Command Center dedicated to the Air Transport

Industry (ATI)

• Part of twin SITA Command Center s(SCC)

located in Montreal and Singapore – to provide

"follow-the-sun" operational support to its 2,800

customers world wide

• Perform Event & Incident Management within

Global Operations

• Follow-the-sun (12 hours rotation with Montreal)

with 64 Engineers/Analysts

24 hours a day, 365 days a year our highly-skilled technicians are proactively monitoring

the applications, solutions and infrastructure on which our 2,700 customers depend.

SITA’s Command Centers in Montreal and Singapore are at the nerve center of the global

air transport industry.


ASIA PACIFIC CUSTOMERS

• Korean Air

• Malaysia Airlines

• Singapore Airlines

• Thai Airways

• Qantas

SOME OF OUR CUSTOMERS

Airports

• Beijing Capital Int’l Airport (PEK)

• Brisbane Int’l Airport (BNE)

• Changi Int’l Airport (SIN)

• Kuala Lumpur Int’l Airport (KUL)

• Soekarno-hatta Int’l Airport (CGK)

• Suvarnabhumi Int’l Airport (BKK)

• Sydney Int’l Airport (SYD)

• Taiwan Taoyuan Int’l Airport (TPE)

Airlines

• Air China

• ANA

• Cathay Pacific

• China Eastern

• Garuda Indonesia

Governments / Immigration

• Indonesia

• Australia & New Zealand


ASIA PACIFIC CUSTOMERS:

A SNAPSHOT


http://www.shanghaiairport.com/index.jsp

http://www.shanghaiairport.com/index.jsp

http://www.google.com.sg/imgres?imgurl=http://logok.org/wp-content/uploads/2011/02/Bcia_cah.png&imgrefurl=http://logok.org/cah/&usg=__fIWLplH-0Ni2APBVjMeBuzeEmL8=&h=333&w=300&sz=13&hl=en&start=12&zoom=1&tbnid=ImoIIBclIuMejM:&tbnh=119&tbnw=107&ei=D5JwTaz6KYLrOfHn3MAG&prev=/images?q=bcia+logo&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://www.google.com.sg/imgres?imgurl=http://logok.org/wp-content/uploads/2011/02/Bcia_cah.png&imgrefurl=http://logok.org/cah/&usg=__fIWLplH-0Ni2APBVjMeBuzeEmL8=&h=333&w=300&sz=13&hl=en&start=12&zoom=1&tbnid=ImoIIBclIuMejM:&tbnh=119&tbnw=107&ei=D5JwTaz6KYLrOfHn3MAG&prev=/images?q=bcia+logo&um=1&hl=en&sa=N&tbs=isch:1&um=1&itbs=1

http://biman-airlines.com/

http://biman-airlines.com/

http://www.qantas.com.au/travel/airlines/home/detect-context

http://www.qantas.com.au/travel/airlines/home/detect-context

http://www.dca.gov.mm/DCAT

http://www.dca.gov.mm/DCAT

• Powering the growth in Asian aviation through close collaboration

with our industry partners like IATA and ACI, plus regional associations

across the Asia Pacific geography

• Technology partners:

• Industry Associations and Community Partners:

OUR KEY PARTNERS IN APAC

• Off-Shoring Partners:


http://www.aapairlines.org/

http://www.aapairlines.org/

…delivering business value through

• Operational excellence

• Innovation

• Community relationships

• Highly skilled and committed people

VISION:

Powering growth in

Asian aviation through

delivery of innovative

IT solutions to our

customers with global

standards of

excellence and local

service expertise

OUR VISION & STRATEGY FOR APAC


CREATING SUCCESS –

INDUSTRY RECOGNITION• 2012 Air Transport News (ATN) “IT

Company of the Year”

• Airport IT Solutions Provider of the Year, Frost & Sullivan, Asia Pacific, 2011

• SITA and Malaysia Airlines scoop CAPA IT innovation award

• 2011 Global Customer Value Enhancement Award in border control

• Best IT Services Provider Emerging Markets Airports Awards (EMAA) 2011

• Tnooz THack Gold Medal 2011

Read about the awards here



OUR CUSTOMERS SAY IT BEST“We are always on the lookout for new ways to enhance the airport experience, and we leverage technology

very extensively throughout Changi Airport to facilitate processes and provide passengers with a seamless

travelling experience. SITA is one of the leading players in the air transport industry, and CAG is very

pleased to have SITA as one of its partners in Changi Airport’s innovation journey. “

Mr. Tan Lye Teck, Executive VP, Airport Management, Changi Airport Group

"We have collaborated with SITA for more than 50 years and are pleased to extend our partnership to this

part of our business. SITA's AirportConnect provides us with a platform to manage our applications effectively

across all seven airports.”

Keiichiro Sato, Vice President & Deputy Manager, Japan Airlines

“MAI is about to embark on a major route expansion across the region and it is critical that

this is supported by the most efficient IT systems in order that we meet our passenger

and operational expectations. With its unbeatable industry expertise and record of

demonstrated reliability in Myanmar over the past 10 years, SITA is clearly the

technology partner of choice for MAI.

Si Thu, Managing Director, Myanmar Airways International

“Air China's selection of SITA means that we have the air transport

industry's communications specialist supporting our global

operations. In addition, by moving from our current, legacy network

to SITA's advanced systems we will immediately save 30-40% of

our running costs while also becoming capable to take advantage

of the latest technologies like cloud computing and also full

integration of data, voice and video.“

Li Qiang, General Manager IT, Air China


IN SITA APAC

• SITA staff have been busy fundraising and volunteering in

their local communities, using their paid volunteer day

• Supports SITA’s commitment to the UNGC

More

View CSR at SITA

Twitter: @CSRatSITA

SYDNEY

Packing donated food for

Australia Foodbank to be

distributed to charities. BATAM

Building houses for

Habitat for Humanity

Batam Build

SIEM REAP

Bringing joy to orphans at

Bantey Meanchey

Children’s Home

SIEM REAP

Undertaking

community work

around Siem Reap

SINGAPORE

Fundraising and tree planting activity

to combat climate change HONG KONG

“Duty of Care”

towards Chinese

white dolphins


http://www.youtube.com/watch?v=EJGSBbwWrSg&list=PL4DD26F9E8E1E95B2&feature=plcp

IN SUMMARY

• SITA has a strong history, presence and involvement in APAC

• We plan to continue investing in our people and our technology

base in APAC

• We work closely with industry bodies like IATA and ACI worldwide,

as well as regional associations across our geography

• SITA’s APAC staff are committed to supporting the Community

through CSR activities

• The APAC team aims to bring SITA’s decision-making even closer

to you, and strengthen our ability to provide industry-leading

solutions while delivering excellent customer service

• We collaborate with the industry to ‘Create success. Together’


SITA IN THE MIDDLE EAST, INDIA & AFRICA

SITA’S FOUR ‘GEOGRAPHIES’

• Each Geography is empowered with a broad set of responsibilities and authorities

• One President per Geography, reporting directly to CEO, as a member of the Leadership Team

Americas

Asia-Pacific

Europe

‘”The MEIA Geography has strong authority and a broad

set of responsibilities. You benefit by having local

decision-making and local management of all your SITA

engagements.

Furthermore, as a direct report to SITA’s CEO and a

member of the company’s Senior Leadership Team, I am

your voice at the highest management level within SITA.”

Middle East, India and Africa

Hani El-Assaad

Geography President

7

6| Corporate presentation – MEIA | © SITA 2013

77

OUR CUSTOMERS IN MEIA

7


OUR PRESENCE IN MEIA

78

|

Cor

pora

te

pres

enta

tion

–

MEI

MORE LOCATION FACTS FOR MEIA

• Headquarters – Beirut (Lebanon)

• Regional Hubs – Dubai (UAE), Delhi (India),

Johannesburg (South Africa), Cairo (Egypt), Amman (Jordan)

• 732 Employees – based in 58 countries


plus regional associations across the MEIA Geography

• Strategic Alliances:


OUR KEY PARTNERS IN MEIA

• Knowledge Partner:


79

|

Cor

pora

te

pres

enta

tion

–

MEI



• Innovation



VISION:

To enable profitable

growth and delivery

of innovative IT

solutions to our

customers with a

passionate culture

for excellence

OUR VISION & STRATEGY FOR MEIA

| Corporate presentation – MEIA | © SITA 201380

Best IT Services Provider. Emerging Markets Airports Awards (EMAA) 2013

• Recognizes SITA's 'Intelligent Airport' concept

• EMAA also applauded SITA’s tailored solutions for regional airports and for using integrated IT solutions, which play a crucial role in optimizing airport processes

• Honoring aviation industry players and airports from across the emerging markets of the Middle East, Africa, Indian Subcontinent, Russia, CIS and Baltic States

Aviation IT Services Provider of the Year, AFRAA, 2014

• African Airlines Association award recognizes excellence in service delivery, innovation and competitiveness among the best service providers to the African aviation industry

• SITA was selected because of its community initiatives and consistent support for the African ATI, in addition to providing innovative, cutting-edge technology

Aviation IT Services Provider of the Year, AFRAA, 2013

• African Airlines Association award recognizes SITA for its broad portfolio of solutions for the air transport industry, as well as:

• Collaboration with customers to pilot emerging technologies

• Investment in research and development and innovative solutions for the industry

INDUSTRY RECOGNITION IN MEIA

FIND OUT MORE HERE

AVIATION IT SERVICES PROVIDER OF THE YEAR 2014 – AFRAA

BEST IT SERVICES

PROVIDER, EMERGING

MARKETS AIRPORT

AWARD 2013, 2011, 2010

http://www.sita.aero/about-sita/what-we-do/industry-recognition-and-awards

OUR CUSTOMERS SAY IT BEST

82

We are delighted with the new ICT infrastructure provided by SITA. It allows us to roll out our new

business-critical applications on a consistent, global basis. We can now also improve our customer-

facing operations such as the call center and online booking. This will give our customers more options

when they want to fly with us. Mr. Muhammad Ali AlBakri, VP IT Saudi Arabian Airlines

SITA's sophisticated resource management solution will help Oman Air to optimize all ground

operations and lead to a significant increase in productivity. We will be able to establish new ways of

working while improving aircraft turnaround time with automated work scheduling capability and direct

communication to ground crews using mobile devices. It will help us to validate the effectiveness of

our flight schedules and calculate accurate costs for all our ground operations. The quality of decision

support and operational transparency will also greatly improve our ability to handle any disruptions.

Don Hunter, Oman Air's Chief Officer, Airport Operations

Over the past 10 years, SITA has provided us with reliable, flexible IT

solutions to meet our specific needs. When we started thinking about

further integrating and automating our operations, we knew SITA could

offer the end-to-end systems we needed to support our continuous

passenger growth.

Gökhan Buğday – CEO, Sabiha Gökçen International Airport

Investment Development and Operation Inc

SITA has been a well trusted partner of AAI for a decade

and more and they have contributed significantly in all

other endeavors.

V. Somasundaram, ED ATM, Airport Authority of India


IN SITA MEIA

• SITA staff have been busy

fundraising and volunteering in

their local communities, using

their paid volunteer day

• Activities across Middle East,

India and Africa demonstrate

team and solo efforts in different

communities

• Supports SITA’s commitment

following UNGC signing

83

|

Cor

pora

te

pres

enta

tion

–

MEI

Jordan

Painting school murals with

Madrasatai Initiative

Johannesburg

Provision of new computer lab &

equipment at local school

Dubai

Fundraising at Dubai marathon

for paediatric wheelchairs

Chennai

Donation of

essential foods to

elders’ orphanage

Beirut

Planting Lebanese Cedars

Smile packs donated to BASSMA

CSR IN ACTION AT SITA

Visit volunteering in our region

View CSR at SITA

http://www.sita.aero/about-sita/corporate-social-responsibility-at-sita/corporate-philanthropy/corporate-philanthropy-middle-east-africa


IN SUMMARY

• SITA has a strong history, presence and involvement in MEIA


base in MEIA


as well as regional associations across our geography

• Winners of AFRAA’s ‘Aviation IT Services Provider of the Year’

Award, 2013

• Winners of the 'Best Airport IT Service Provider' at the Emerging

Markets Airports Awards Ceremony two years in a row

• SITA’s MEIA staff are committed to supporting the Community


• The MEIA team aims to bring SITA’s decision-making even closer

to you, and strengthen our ability to provide industry-leading

solutions while delivering excellent customer service


8


SITA IN INDIA

INDIA – HUGE GROWTH POTENTIAL

AIR TRANSPORT INDUSTRY (ATI) MARKET

86

KEY

ECONOMIC

TRENDS

BUOYANT ECONOMYBy 2032, India will be among the THIRD largest economies in the world:

• 8-9% GDP growth• Air transport contributes 0.5% of GDP• Major reforms improving investor sentiment and foreign direct investment

in Aviation, Retail, Insurance and Pension sectors

ATI MARKET

– GROWTH

INDICATORS

NEXT 10 YEARSBy 2020, India will emerge as THIRD largest aviation market globally:

• Passenger: 141m in 2010 to 450m in 2020 (12.3% CAGR)• Cargo: 2.4m tons in 2010 to 6.5m tons in 2020 (10.7% CAGR)• Fleet: 437 to 1,000 sch. aircraft and 2,000 general aviation aircraft• Estimated investment of US$130bn in air transport:

Upgrading and construction of airports

Airport security: US$1.5-2bn

ATC: US$1.5‐2bn

General Aviation: US$4bn

|

SITA

in

Indi

a |

©

SITA IN INDIA, AT-A-GLANCE

87

SITA CUSTOMERS IN INDIA

Countries : 5 Population: 1.27 billion

India - 43 Airports, 5 Airlines and Government

Sri Lanka - 2 Airports and 2 Airlines

Nepal - 1 Airport and 3 Airlines

Bhutan- 1 Airport and 1 Airline

Maldives – Small presence

|

SITA

in

Indi

a |

©

SITA IN SRI LANKA – OVERVIEW

• SITA has a strong local presence in Sri Lanka since 1968

• Provider of portfolio of solutions to Sri Lanka

• Communications and Infrastructure

• Aircraft Communications

• Airport Solutions – local, regional and

global

• 30 year business relationship with SriLankan Airlines

• SriLankan Airlines is SITA SC member

• Represents the South Asia and India Group on the SITA Council

CUSTOMERS INCLUDE:

• Air India

• Druk Air

• Garuda Indonesia

• Sriwijaya

• Lion Air

• Angkasa Pura I and Angkasa Pura II)

Customers in Sri Lanka are : SriLankan

Airways, Mihin Lanka; and Airport and

Aviation Services (Sri Lanka) Limited

COMMITTED TO THE DEVELOPMENT OF

AVIATION IN SRI LANKA

88

|

SITA

in

Indi

a |

©

SITA IN INDIA – AN OVERVIEW

8

9| SITA in India | © SITA 2013

A presence

in Indian

aviation

since 1952

AIRPORTS

Continue broadening SITA’s

airport footprint to benefit

customers.

Move up the value chain from

infrastructure and operational

efficiency solutions …

… to Business Intelligence

integrated offerings

A STRONG TEAM IN INDIA

1,000 people employed with offshore

development & BPO partners

Centre of Excellence at Chennai to

support Passenger Solutions

SOLID RELATIONSHIPS WITH

COMMUNITY AND INDUSTRY

Knowledge member in Ministry of

Civil Aviation Sectoral Innovation

Council

AIRLINES

Contribute to airline growth in

India.

Help network and low cost

airlines by ...

… scaling up our footprint of

Passenger, Communication

and Infrastructure (CIS), and

AIRCOM solutions

GOVERNMENT

Enable the government to meet

its requirement for heightened

security.

Expand offer of Advance

Passenger Information

Solution

(India & Subcontinent)

PARTNERS

Operate a go-to-market

strategy and close

collaboration with tactical

and strategic partners …

… to bring new solutions to

existing customers and in new

marketsStrategic Focus Areas

Application development work

for SITA globally is off -shored

with:

Outsourced global network

ordering and delivery with:

SITA KNOW-HOW IN INDIA

9


Major airlines run their mission

critical applications on our

network globally

Leading provider for Air-to

Ground communication via VHF

for almost all airlines

Airport Hub solution

implemented at all metro airports

in India

Major airlines have outsourced

their:

• Entire desktop refresh and

• Maintenance to SITA

First CUTE installation at

Mumbai. Now 18 sites on SITA

CUTE and 25 sites under

implementation

First Baggage Reconciliation

System at BLR

First Airport Management

System at Mumbai

First CUSS implementation at

Mumbai

Passenger Service System for

Air India

All airlines/ GHAs use our Bag

tracing solutions

APIS information of 70 airlines

being processed at 6 airports for

the government

Over 60 years of successful and proven operations

SITA SOLUTIONS AND CUSTOMERS

IN INDIA

91

|

SITA

in

Indi

a |

©

STRONG RELATIONSHIPS WITH CUSTOMERS

AND PARTNERS

92

|

SITA

in

Indi

a |

©

Offshore partners

http://en.wikipedia.org/wiki/File:Chhatrapati_Shivaji_Airport_Logo.svg

http://en.wikipedia.org/wiki/File:Chhatrapati_Shivaji_Airport_Logo.svg

http://en.wikipedia.org/wiki/File:TIA_Logo.jpg

http://en.wikipedia.org/wiki/File:TIA_Logo.jpg

http://en.wikipedia.org/wiki/File:Indira_Gandhi_International_Airport_Logo.svg

http://en.wikipedia.org/wiki/File:Indira_Gandhi_International_Airport_Logo.svg

http://en.wikipedia.org/wiki/File:Rajiv_Gandhi_International_Airport_Logo.svg

http://en.wikipedia.org/wiki/File:Rajiv_Gandhi_International_Airport_Logo.svg

PIONEERING IN INDIA

9


Strategic Focus Areas

SITA has

pioneered many

technology

initiatives and

‘firsts’

in India

CUSS

• First CUSS kiosks at Mumbai and

Bangalore airports

• Major milestone in Indian Aviation

history

CUTE

• First CUTE delivered in Mumbai in

1998. Now implemented at Chennai,

Cochin, Kolkata and 13 AAI airports

• Implementing at 25 AAI airports

BRS

• India’s first BRS at Bangalore Airport

• Implementing BRS at Mumbai Airport

AMS

• Mumbai airport adopting SITA’s

Airport Management Solution to

benefit airport stakeholders

APIS

• Advance Passenger Information

System services to 70 foreign and

domestic airlines to comply with

Indian Government requirements

COMMS & INFRASTRUCTURE

• All Full Service carriers use SITA’s

network services for international

communications

• Low Cost Carriers operating

internationally prefer SITA’s

connectivity solutions

AIRPORT HUB

• Installed at major Indian airports,

• Enabling key airlines to migrate to

Internet Protocol (IP) from legacy

systems

AIR TRAFFIC |CONTROL (ATC)

• Significant market share in

specialized Air-to- Ground comms via

VHF and Satellite Datalink Services

OUR CUSTOMERS SAY IT BEST

94

SITA has been a well trusted partner of AAI for a decade and more and they have contributed significantly in all other endeavors.

V. Somasundaram, ED ATM, Airport Authority of India

SITA introduced CUTE for the first time at Mumbai in 1998. It was very successful ... the airlines were really impressed with the cutover. SITA has also introduced the BRS, CUSS, AMS and APIS in India.

Gerry D’Lima, AOC Chairman, Mumbai

SITA has been pioneer in understanding the importance of Information Technology in a market like India.

Kapil Kaul, CEO South Asia, CAPA (Centre for Asia Pacific Aviation)

VISION: To enable profitable

growth and delivery

of innovative IT

solutions to our

customers with a

passionate culture

for excellence

OUR VISION AND STRATEGY

FOR INDIA

| SITA in India | © SITA 2013

INDIASustain our leadership in air

transport Infrastructure &

Communications Technology

(ICT) with the committed

SITA India Team

… and drive consistent

profitable growth through

custom value-added

solutions, as a trusted

technology and business

consultant to the industry

95

SITA IN EUROPE, RUSSIA & CIS

CUSTOMERS IN OUR EUROPE GEOGRAPHY

50% of total base

97

|

Cor

pora

te

pres

enta

tion

–

EUR


SITA’S FOUR ‘GEOGRAPHIES’• Each Geography is empowered with a broad set of responsibilities and authorities

• One President per Geography reporting directly to CEO, and who is a member of Leadership Team

Europe

Dave Bakker PRESIDENT,

EUROPE

Asia-Pacific

America

Middle East,

India and Africa

‘”The EUROPE Geography has strong authority and a

broad set of responsibilities. You benefit by having local

decision-making and local management of all your SITA

engagements.

“Furthermore, as a direct report to SITA’s CEO and a

member of the company’s Senior Leadership Team, I am

your voice at the highest management level within SITA.”

98

|

Cor

pora

te

pres

enta

tion

–

EUR



RUSSIA & CIS

EURO CUSTOMERS: A SNAPSHOT

101

|

Cor

pora

te

pres

enta

tion

–

EUR

RUSSIA & CIS CUSTOMERS

102

|

Cor

pora

te

pres

enta

tion

–

EUR

http://www.azal.az/en/

http://www.azal.az/en/

http://en.wikipedia.org/wiki/File:Boryspil_airport_logo.png

http://en.wikipedia.org/wiki/File:Boryspil_airport_logo.png


plus regional associations across the Europe Geography

• Strategic Alliances:


OUR KEY PARTNERS IN EUROPE


103

|

Cor

pora

te

pres

enta

tion

–

EUR



• Innovation



VISION:

To enable profitable

growth and delivery

of innovative IT

solutions to our

customers with a

passionate culture

for excellence

OUR VISION & STRATEGY FOR EUROPE

104

|

Cor

pora

te

pres

enta

tion

–

EUR

OUR EUROPE CUSTOMERS SAY IT BEST

105

“We are delighted to be working with SITA in our major new contract with BAA, and we are confident that

SITA, with their world-leading expertise in telecoms and air transport communications, will make

a key contribution to our success at BAA.”

Greg Hyttenrauch. Head of Business Development , Capgemini Global

“One of our main strategies is to improve our service quality and the passenger travel experience at

Vienna International Airport. This new boarding solution delivered by SITA will substantially contribute

to our objectives.”

Mag. Julian Jäger, COO, Vienna International Airport

“It was vital for Dublin Airport Authority to select a major systems provider which had both the capability in

airport IT as well as the capacity to deliver such an extensive programme. It was

equally important that this provider could work with DAA to integrate the numerous

T2 IT solutions into our campus systems, in line with the DAA IT Strategy.”

Andrew Murphy, Head of IT&T, Dublin Airport Authority

“Our priority lane project based on automatic gate readers by SITA has

created value for all stakeholders.”

Pierre Germain – Commercial and Finance Director,

Genève Aéroport

“Although the airport is well-managed overall, it is hard to

know how much time you will have to spend queuing before

you get to security and therefore what time one should

leave for the airport. Thanks to this new system, I can plan

a a lot more easily and actually leave home feeling more

relaxed.”

Satisfied passenger , Genève Aéroport

|

Cor

pora

te

pres

enta

tion

–

EUR

OUR RUSSIA & CIS CUSTOMERS SAY IT BEST

106

“We are proud to offer world-class services to all the visitors coming to Azerbaijan for the Eurovision Song

Contest. SITA worked closely with us under a tight deadline to get the services in place on time and we are

delighted that we are ready for the busy days ahead.”

Eldar Hajiyev, Executive President, Azerbaijan Airlines

“By working with SITA, the global aviation specialist, and selecting AirportConnect Open we are able to

provide both the airlines and their passengers with fast and efficient check-in at our airport. Because this is

a common-use system, we will also benefit from reduced investment in infrastructure as passengers can

use the kiosks to check in for any airline based here.”

Michael Richter, Executive Director Chief Operations Officer of Northern Capital Gateway, LLC,

Pulkovo Airport’s managing company

“Sochi is proud that as the host of the Olympics in 2014 we also have the 400th

installation of SITA’s common-use technology. Over the years, common use has

been proven to be the ideal way to cater for increased passenger numbers while

allowing airports to welcome new airlines without incurring infrastructural

development costs.”

Sergey Likharev, General Director of Basel Aero

“Almaty International Airport is fully committed to providing our

customers with the best airport technology available. There is

nothing more important to passengers checking in or waiting to

board than to have steady and constant access to real-time flight

status updates. SITA’s Com-Net FIDS solution meets our

needs perfectly.”

Galymzhan Yespayev, CIO of Almaty International Airport

SITA’S VOLUNTEERING (VIVA) ACTIVITY

- EUROPE

• SITA staff have been busy

fundraising and volunteering in their

local communities, using their paid

volunteer day

• Supports SITA’s

commitment to the UNGC

More

View CSR at SITA

Visit volunteering

in Europe

Letterkenny

Supporting students of

all ages with three

education schemes

Malta

SITA Malta staff ride

to success for local

charity L-Istrina

Geneva

SITA staff aid Aigues

Vertes, a community

of people with

disabilities

Frankfurt

Gingerbread and

gluehwein sale raises

funds for Argentinian

children's home

London

Helping youngsters

to build confidence

and skills with the

Challenge Network

Prague

Giving blood to boost

stocks and save lives

107

|

Cor

pora

te

pres

enta

tion

–

EUR


http://www.sita.aero/about-sita/corporate-social-resphttp:/www.sita.aero/about-sita/corporate-social-responsibility-at-sita/corporate-philanthropy/corporate-philanthropy-europe


SITA – PIONEER IN RUSSIA

1989 – First Flights Control System implemented at Aeroflot

1990 – First Departure Control System implemented at Aeroflot

1996 – First Cargo Management System implemented at Aeroflot

1999 – First AIRCOM system implemented at Aeroflot

2005 – First E-ticket implemented at Aerosvit

2005 – First E-booking Passenger System implemented at S7

2006 – First BagManager System implemented in Domodedovo

2006 – First Web Self Check-in System implemented at Transaero

2007 – First AirportConnect Cute platform implemented in

Vnukovo

2011 – First WorkBridge Resource Management System

implemented in Koltsovo airport

2012 – First Self Boarding Gates implemented in Domodedovo

in test mode

108

|

Cor

pora

te

pres

enta

tion

–

EUR

IN SUMMARY

• SITA has a strong history, presence and involvement in

Europe


base in Europe

• We work closely with industry bodies like IATA and ACI

worldwide, as well as regional associations across our

geography

• SITA’s Europe staff are committed to supporting the Community


• The Europe team aims to bring SITA’s decision-making even

closer to you, and strengthen our ability to provide industry-

leading solutions while delivering excellent customer service


109

|

Cor

pora

te

pres

enta

tion

–

EUR

SITA IN THE AMERICAS

SITA’S FOUR ‘GEOGRAPHIES’• Each Geography is empowered with a broad set of responsibilities and authorities

• One President per Geography reporting directly to CEO, and who is a member of Leadership Team

Americas

Paul HoughtonGeography

President

Asia-Pacific

Europe

Middle East,

India and Africa

111 | Corporate presentation | © SITA 2012

ATLANTA: strong presence, as

the base location for SITA in the

Americas Geography



OUR CUSTOMERS IN THE AMERICAS

American Airlines

Los Angeles World Airports

TAM Linhas Aereas

United Airlines

And many more ...

CUSTOMERS WITH GEORGIA TIES

• Delta Air Lines

• UPS

• Southwest

• World Airways

• Hartsfield-Jackson Atlanta International Airport

NORTH AMERICAN CUSTOMERS INCLUDE:

• All major airlines and airports

• GDS: Travelport and Sabre

• Govt: US Customs & Border Protection, TSA

• Air Freight: UPS, FedEx, DHL

• Airline manufacturers: Boeing and Bombardier

• International Organizations: PSI, CARE, UN



OUR PRESENCE IN THE AMERICAS

ATLANTA: GEOGRAPHY HEADQUARTERS, BY THE NUMBERS

•660+ Atlanta employees, $89K average salary

•2 SITA Senior Leadership Team members based in Atlanta

(CTO and Geography President)

•3 of 5 SITA’s Solution Lines are headed from Atlanta

(Airports, Passenger, Aircraft)

•185K square feet of leased office space

American Airlines

Los Angeles World Airports

TAM Linhas Aereas

United Airlines

And many more ...

HEADED IN ATLANTA: SITA’S SOFTWARE

QUALITY ASSURANCE CENTER

MAIN SITA NORTH AMERICAN PRESENCE

•Atlanta, Bohemia, Boston, Burlington, Dallas,

Denver, Los Angeles, Miami, Montreal, San Diego,

Seattle, Toronto, Vancouver, Washington DC

SITA: A STRONG ECONOMIC PARTNER

Air transport industry partner

• Hartsfield–Jackson Atlanta International Airport and airlines

that serve Atlanta are supported by:

• Over 100 SITA self-service kiosks and ...

• Common use technology throughout the Domestic and

International Terminals

Local Travel Industry Partner

• SITA employee travel to/from the Atlanta office in the last 18 months

has generated:

• 4,400 hotel room nights

• $3.2m in air tickets

Technology Research Partner

• Pursuing joint research opportunities with Georgia Tech

• Natural language processing for voice-activated travel searches


SITA: A STRONG GEORGIA

PARTNER 2008-2012One of

Atlanta Business

Chronicle’s

Top 25

Technology Employers

Atlanta Business

Chronicle’s

TOP 25 TECHNOLOGY

EMPLOYERS

2008-2012

meals donated

to the Atlanta

Food Bank

9,400

SITA volunteers for Junior Achievement’s JA in a Day program

• SITA supports numerous industry associations with local

economic development charters

• We are committed to managing our environmental impact in

Atlanta by recognizing ISO 26000 and using an environmental

management system

• SITA supports the local Atlanta community by giving all staff a paid

Volunteer Day





http://www.tagonline.org/

http://www.tagonline.org/

NEXT GENERATION DATA

CENTER PROGRAM ...

A MAJOR INVESTMENT IN

GEORGIA

ATLANTA: AT THE HEART OF SITA’S NEXT

GENERATION DATA CENTER PROGRAM

| Corporate presentation | © SITA 2012117

Global Support Model

Atlanta Montreal London Singapore

Atlanta

Secondary

Atlanta

PrimarySingapore

London

Connectivity

Data Centers

SITA Command Center

First presented to the Board in Dec 2007

To design, implement and acquire the infrastructure

to support and consolidate into SITA’s new Global

Data Center environment

A six year investment program costing around

$68m.

State-of-the-art technology supporting customers’

mission-critical applications, to deliver the highest

levels of air transport industry uptime

Built into new primary production facility for SITA

Data Center operations and infrastructure

Secondary facility in Atlanta refreshed to provide

Development, Quality Assurance, Test and Disaster

Recovery environments

Optional: click here to see a video introduction to

SITA’s Next Generation Data Centers (NGDCs) – a

step closer to zero downtime.

Next Generation Data Center Atlanta

http://www.sita.aero/customer-area/sita-global-services/sita-data-centres

ATLANTA DATA CENTER INVESTMENTS


Cisco Nexus core, 10Gig backbone across Atlanta

Multi-vendor redundant internet dual pathed NexGen network in Atlanta data centers

Over 2500 servers and 200+ TB of storage deployed across Atlanta data centers

4 new Unisys Mainframe in a $50m+ deal in 2012 to be deployed in Atlanta and Suwanee

Refreshed platforms, network and storage

Next Generation Data Center consolidation applications in the new Atlanta data centers

SITA strategic initiatives for Reservation System and Financial systems locating in Atlanta

Level 1 and 2 7x24 staff consolidation in 2011 and 2012 in Atlanta managing data centers globally

Infrastructure engineering and business management functions established in Atlanta in 2011

Investment in tools and processes

Migration of applications to the leased space in the Atlanta QTS Data Center (3rd largest in the world)

New Contract signed for Suwanee data center for Disaster Recovery in February 2012

$5M

$10M

$75M

$30M

$125M

DATA CENTER PROGRAM: BENEFITS FOR

APPLICATIONS IN THE NEW INFRASTRUCTURE


EXPANDING FOR DISASTER RECOVERY IN

2012 AND BEYOND

• Migrating SITA Disaster Recovery

service from PA to Suwanee, GA

• Leverage current SITA/QTS

contract and pricing to obtain DR

space in Suwanee, GA QTS DC

• Leverage high-capacity redundant

QTS network between locations

• Establish DR Capabilities in 2012

• Initial investment of $1+M for

shared infrastructure and

SunGard migration


SunGuard

Philadelphia

Godby

Cumberland

QTS

Metro

QTS

Suwanee

IN SUMMARY

• SITA has an important history in the

Americas

• Atlanta, Georgia, is the main base of

our US operations

• In terms of size and spend, Atlanta

ranks top across the entire SITA

network

• Main offices also in Montreal and Rio,

with other offices throughout the

Americas

• Our intent is to continue to invest in

our people and our technology base in

the Americas


SITA Senior LeadershipCompany Structure

OUR SENIOR LEADERSHIP TEAM

Europe (EURO)

Dave Bakker

CEOFrancesco Violante

Chief Technology Officer

Jim Peters

Corporate Development & CEO Office

David Lavorel

Americas (AMER)

Paul Houghton

Middle East, India & Africa (MEIA)Hani El -Assaad

Asia Pacific (APAC)

Ilya Gutlin

SITA Global ServicesRob Watkins

Marketing & Sales OperationsArthur Calderwood

Corporate & Technology ServicesIan Riddell

FinanceColm O’Higgins

LegalDavid Greaves

Human ResourcesAstrid Warren

Product & Solutions DivisionRene Azoulai

Product & Solutions Business Division

Rene Azoulai


http://www.brandlibrary.sita.aero/pages/view.php?ref=8584&search=bakker&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8584&search=bakker&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8961&search=riddell&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8961&search=riddell&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8576&search=higgins&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8576&search=higgins&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8586&search=greaves&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8586&search=greaves&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8967&search=calderwood&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8967&search=calderwood&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8616&search=azoulai&order_by=relevance&sort=DESC&offset=0&archive=0&k=

http://www.brandlibrary.sita.aero/pages/view.php?ref=8616&search=azoulai&order_by=relevance&sort=DESC&offset=0&archive=0&k=

SITA CORPORATE ORGANIZATION


PSBD PRODUCTS PORTFOLIO

125

The broadest portfolio for air transport:


126

SITA Command Centers • Proactive monitoring and management

Next Generation Data Centers (NGDCs)

• State-of-the-art technology supporting

customers’ mission-critical applications

• Click for more about SITA’s Data Center

strategy

Integrated service desks • Streamlined service

• Dedicated support staff

SERVICE & OPERATIONALEXCELLENCEBUSINESS CONTINUITY

WORLD-LEADING

INDUSTRY STANDARDS

SITA GLOBAL SERVICES (SGS)

126

“We aim to offer peace of mind and value for money

through a flexible customer service model and

industry specialists.”Rob Watkins, Senior Vice President,

SITA Global Services, SITA


END-TO-END SERVICE MANAGEMENT

Call handling

Incident ownership &

management

First time /

remote resolution

Service

requests

SERVICE

OPERATIONS

Alerting &

monitoring

Security

operations

Enterprise

operations

Network

mgmt

Service

restoration

PRO-ACTIVE MONITORING

SERVICE DESK

Business

Change

Board

Your

management

User

SERVICE

MANAGEMENTIncident

mgmtProblem

mgmtService

level

mgmt

Security

mgmt

IT Service

Continuity Reporting

& finance

Availability &

capacity mgmt

Configuration

mgmt

Release mgmt

Change mgmt

Project services

Service

strategy

Applications

and Infrastrucutre

Field

Operation

SITA GLOBAL SERVICES

HOW IT WORKS


TALENT ACQUISITION AT SITA

WOULD YOU LIKE TO

WORK FOR US?


http://www.sita.aero/careers

INTRODUCING THE TA

LEADERSHIP TEAM

David Brett

Director, Global TA

Johnny Wilson

AMER Lead

David Hornicek

EUR Lead

Jonathan Gould

MEIA Lead

Jennifer HoAPAC Lead


TA IMPROVEMENT PROGRAM

Flexible Sourcing

Model

Scalable and flexible model that

integrates sourcing and

administration support into the

existing TA team. Services provided

globally by an external partner

IBM/Kenexa.

Pre-Employment

Screening

Consistent and thorough pre-

employment screening of all new

employees to ensure quality.

Services provided globally by an

external partner HireRight.

Onboarding

Improved onboarding processes

and experience to ensure new

employees are equipped, enabled

and integrated into SITA in the

shortest possible timeframe.

Technology PlatformFit-for-purpose integrated technology to support the successful delivery of solutions.

Process & GuidelinesConsistent, efficient global guidelines and processes that ultimately enhances the end customer experience.


OUR VALUES

LOCAL GEO BENEFITS

FOR NEW HIRES


ONLINE INDUCTION


THANK YOU!

...and QUESTIONS

Sita corporate overview

Business

Transcript of Sita corporate overview

Enghouse - Corporate Presentation Corporate Overview

UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

SITA PXM BU Overview IS

SITA COVER RRR - Welcome to SITA | SITA

Algoritmo Sita, Sita Fast y Sita Swap

Corporate Overview - Company Overview

SITA Quarter one Corporate Performance Report as at 30 June 2015.

Welcome to SITA | SITA