MAKING SEARCH ACTIONABLE

stefan weitz, (@stefanweitz)

mark watkins, (@viking2917)

(the league of ordinary blue and orange logos)

I LIKE 70S ROCK

SEARCH ENGINES ARE STUPID

HOUSTON, WE HAVE A PROBLEM.

Different movies have the same title (up to 19%)

Microsoft Confidential - MSR Interaction & Intent Group

Entries Duplicated title

Netflix 73,089 4,665 6%

Imdb 590,538 110,565 19%

Blockbuster 73,677 3,737 5%

Freebase 96,666 15,944 16%

Journey to the Center of the Earth

2008 Director: Scott Director: WheelerDirector: Brevig

Even the same title and year (4% movie spam)

Movies go by many different names

Freebase Netflix

Moulin Rouge! Moulin Rouge

The Aftermath Zombie Aftermath

Freddy’s Dead: The Final Nightmare A Nightmare on Elm Street 6: Freddy’s

Dead: …

Christiane F. - Wir Kinder vom Bahnhof Zoo Christiane F.: A True Story

THE PROBLEM…

Avatar2009

Avatar2005

Avatar2004

Avatar: The Last Airbender 2005, 06, 07

Avatar1918, Italy

Avatar1941, India

Avatar2003, UK

Avatar2008, Australia

Avatar1964

Tomorrow Never Diesaka Avatar (UK)

HOW TO BE SURE WE GOT THE RIGHT “AVATAR”?

200574 min

200675 min

200570 min

200575 min

Close secondmatch

Fairytopia

v

GRAPH ALGORITHMS HELP A LOT

MAKING SEARCH ACTIONABLE

MAPPING ENTITIES TO ACTIONS

entities services

reserve/register/bookrestaurants Open Table

add to calendarmovies & music Netfilx

share / ‘like’people Facebook & Twitter

watch/listen/buyconsumer products Ebay

buyconcerts Ticketmaster

do/attend/hikehiking trails Kayak

send to GPStaxis Devices (e.g. DVRs)

Object: Hotel

Object: City

Object: Physical Product

QUERY INTERPRETATION

PERSONALIZATION

PERSONALIZATION

FIN