© 2016 SiriusDecisions. All Rights Reserved 1

© 2016 SiriusDecisions. All Rights Reserved 2

2016 Technology Exchange Highlights In its second year, SiriusDecisions 2016 Technology Exchange will focus on how to establish a technology vision, create and execute a technology roadmap, and ensure you’re achieving the best possible ROI on your technology investments. Highlights include:

• 25+ SiriusDecisions Analyst Presentations for sales and marketing technologists to thrive on.

• The Marketplace provides a convenient, all-in-one place for delegates to connect with current partners, as well as see what’s new from leading b-to-b technology and services providers.

• Peer Networking with an elite community of 500+ b-to-b sales and marketing leaders. Nearly 90% of delegates said they would recommend the Technology Exchange to their networks.

Click through to read more about our featured track sessions. >>

© 2016 SiriusDecisions. All Rights Reserved 4

Chief Marketing Officer

The sessions we selected this year for chief marketing officers are intended to provide the insight and clarity leaders need to better select and utilize the right technologies to enable their organizations to increase efficiency, performance and business impact.”

View Jay’s analyst picks

Jay GainesVice President and Group Director

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Chief Sales Officer

Technology budgets continue to be growing area on a chief sales officer’s P&L. Unfortunately, determining if increased investment in or redirected budget to specific existing technologies is needed can be a difficult decision. The following sessions will help a CSO become a better technology decisionmaker by putting a different lens on the sales technology stack to determine what is needed, whether it will drive productivity and which technology types other sales organizations value.”

Mark LevinsonVice President and Group Director

View Mark’s analyst picks

© 2016 SiriusDecisions. All Rights Reserved 6

Demand Marketing Leader

This year, we’re offering a variety of sessions that highlight how technology affects demand creation. We will be looking at marketing automation, account-based and customer lifecycle technologies, analytics, e-commerce, and how to build the right tech stack to support demand creation objectives. Furthermore, there are sessions to help demand creators leverage agile effectively, manage their data and make important technology resourcing decisions.”

Jen HortonSenior Research Director, Demand Creation Strategies

View Jen’s analyst picks

© 2016 SiriusDecisions. All Rights Reserved 7

Digital Marketing Leader

For digital marketing leaders, managing the technology infrastructure required for effective digital marketing is a critical task. The sessions recommended here will provide some valuable insights on technology trends, adoption, new capabilities and management.”

Gil CanareSenior Research Director,Demand Creation Strategies

View Gil’s analyst picks

© 2016 SiriusDecisions. All Rights Reserved 8

Marketing Operations Leader

Marketing operations leaders play a substantial role in helping their organization assess and acquire technology to optimize marketing execution. This year’s Technology Exchange is packed with great new material on technology solutions across marketing, sales and product. Topics of particular interest to marketing operations roles include technology roadmaps, data governance, the lead and opportunity management ecosystem, when to outsource services, and how to build the capabilities-led tech stack.”

Jeff ClarkResearch Director, Marketing Operations Strategies

View Jeff’s analyst picks

© 2016 SiriusDecisions. All Rights Reserved 9

Marketing Technologist

The marketing technologist’s responsibilities include the identification, selection, implementation and evaluation of technologies within the marketing organization. The following sessions provide marketing technologists with insight into technology trends, building roadmaps and maximizing the impact of the tech stack.”

Jacques BeginResearch Director, Technology and Services

View Jacques’s analyst picks

© 2016 SiriusDecisions. All Rights Reserved 10

Sales Operations Leader

These four sessions will help sales operations leaders sort through the proliferation of technologies available to sales organizations, move beyond administrative functions, and focus on delivering value from technology investments to the end user and the business.”

Steve SilverSenior Research Director, Sales Operations Strategies

View Steve’s analyst picks

© 2016 SiriusDecisions. All Rights Reserved 11

Sales TechnologistThe role of sales technologist is no longer reserved for just those IT professionals designated to support sales. It’s expanded to stakeholders and technology decisionmakers from sales leadership, channel sales, sales operations and sales enablement – all of whom are increasingly challenged to identify, select and deploy the sales technology solutions designed to address growing pressure for sales to improve its productivity. The following sessions are specifically intended to help sales technologists navigate the sales technology landscape and make technology decisions that improve sales’ ROI on its technology investments.”

Dana TherrienResearch Director, Sales Operations Strategies

View Dana’s analyst picks

© 2016 SiriusDecisions. All Rights Reserved 12

Technology and Services ProvidersIt is critical for technology and services providers to have visibility into the trends affecting the marketing and sales technology landscape at the highest levels. Finding ways to map offerings and services to these trends will help providers better address customer and prospect needs. These sessions will help technology and services providers understand how trends in their market and adjacent markets will affect customer preferences and selection in the coming years.”

Cheri KeithResearch Analyst, Technology and Services

View Cheri’s analyst picks

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