Siri loves you, but do you love Siri?
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Transcript of Siri loves you, but do you love Siri?
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SIRI loves you,but do you love SIRI?
JIRI SIFTAR
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SIRIBY IPHONE 4S OWNERS
THE USE OF
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iOS5iPhone 4S4 languagesUS full support
661 participants79 countries12 interviews
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USA
Other in Europe
United Kingdom
Other in America
Other in Asia
Australia
Germany
France
China
India
Japan
Other in Africa
Other in Oceania
0 50 100 150 200 250
1
3
3
4
5
10
20
22
29
57
97
137
209
COUNTRIES
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< 14
15-19
20-24
25-29
30-34
35-39
40-49
50-59
60+
0 50 100 150
8
16
67
65
93
104
140
96
12
AGE
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34%
66%
GENDER
MalesFemales
40%
60%
SUPPORTED COUNTRY
SupportedUnsupported
32%
1% 3% 4%61%
USER’S LANGUAGE
EnglishGermanFrenchJapaneseUnsupported
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SUPPORTED ONLYALL COUNTRIES(USA, UK, AUS, GER, FR, JAP)
...OVERALL
(79)
UNSUPPORTED ONLY = 43%
SIRIBY IPHONE 4S OWNERS
THE USE OF
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...BY GENDER
...BY PREVIOUS PHONE
OTHERSMARTPHONE
NOSMARTPHONE
OLDERIPHONE
SUPPORTED ONLYALL COUNTRIES(USA, UK, AUS, GER, FR, JAP)
...OVERALL
(79)
UNSUPPORTED ONLY = 43%
SIRIBY IPHONE 4S OWNERS
THE USE OF
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USE BY AGE
AGE < 20 AGE 20-29 AGE 30-39 AGE 40-49 AGE 50+
TYPING VISION PATIENCE
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0% 25% 50% 75% 100%
< 20
20-29
30-39
40-49
50+ 29%
15%
15%
9%
13%
33%
43%
18%
20%
24%
4%
12%
22%
20%
23%
25%
24%
35%
35%
29%
8%
6%
9%
15%
11%
Everyday A few times a week A few times a month Rarely Never
USE BY AGE
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0% 25% 50% 75% 100%
Reminder
Alarm
Calendar
Web
Weather
Calls
Texts
Music
Maps
Contacts
Notes
Emails 1%
4%
5%
6%
9%
3%
5%
13%
7%
12%
28%
26%
2%
7%
10%
16%
19%
22%
22%
24%
21%
26%
25%
31%
8%
14%
22%
27%
25%
29%
30%
26%
39%
32%
20%
20%
25%
30%
25%
15%
22%
24%
24%
22%
18%
14%
15%
12%
64%
44%
39%
36%
25%
22%
20%
15%
15%
17%
12%
11%
Always Often Sometimes Rarely Never
USE OF FUNCTIONS
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0% 25% 50% 75% 100%
Performance
Usability
Readability 48%
28%
9%
34%
42%
44%
18%
28%
43%
0%
2%
5%
0%
0%
0%
Very good Good OK, could improve Bad Very bad
RATING OF...
0% 25% 50% 75% 100%
Performance
Usability
Readability 47%
23%
11%
30%
38%
26%
21%
35%
51%
2%
3%
11%
0%
1%
0%
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MAIN REASON FOR USING SIRI
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USING SIRI IN PUBLIC FEELS...
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ERRORS ARE CAUSED BY...
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NON-USERS WERE PUT OFF BY...
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WOULD USE SIRI OTHERWISE...
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MOBILE USERS... ...tend to adopt VDIS regardless of possible limitations
MAIN OBSTACLES... ...performance and language issues ...situational context - social issues
APPROPRIATION BY... ...selective use (context/functions) ...adapting language ...flexibility to use previous input method
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Infographics: bit.ly/OAMmMQ
Survey: besirious.com
Email: jiri.siftar @ gmail.com