SIREN

Start real conversations to connect offline

Susie Lee CEO & Co-founder susie@siren.mobi

The Problem How do you connect online to meet in real life? Social media and dating sites aren’t solutions.

•  33% never met anyone in real life. •  42% of women report online harassment. •  96% of men never get a response. •  81% lie with static profiles. •  95% of profiles are inactive.

SIREN

Loneliness has doubled in the last 10 years

2 Source  in  Appendix  

  

  

  

Siren delivers the right online introductions

•  Engage women. •  Create daily content for conversation •  Drive quality with reputation.

How Are We Doing It Right?

SIREN 3

Siren engages women. Everyone wins.

SIREN 5

When women feel comfortable, they connect: Week 1: 42% of women connect with others Week 2: 49% of women connect with others Week 3: 55% of women connect with others

Photo visibility control is socially safer and sends clear signals of interest. Clear signals = less frustration.

SIREN users send CLEAR signals to express interest

SIREN 6

Celebrities ask daily ice-breaker questions. Personality comes through in the right context Offers community feel and one-to-one connections.

SIREN presents FRESH content in group conversations

SIREN 7

QUALITY COMMUNITY

Real User Value

SIREN 4

53%

Female Users

47%

Male Users

FEMALE:MALE 25-50 yrs

ENGAGEMENT

38% Weekly Actives

65% Monthly Retention

REAL CONNECTIONS

10/user Connections

15/user Messages

3/day Sessions

27% Daily Actives

0 Reports of Harassing Messages from Men or Women since Launch

A FEW OF OUR TESTIMONIALS PRESS (100+ and counting)

The Buzz

SIREN 4

65  63  

5   6  

21  24  

15  

30  

%  Response  Rate  for  Men   %  Monthly  Reten1on  

Men receive a 65% response rate and stay twice as long as other sites.

SIREN 11

$125K Prizes, grants $175K Contract $500K Needed Profitable

0  

2000  

4000  

6000  

8000  

0   1   2   3   4   5   6   7   8   9   10   11   12  

Reg

iste

red

Use

rs

Month (2015)

✓  20K requests to join

✓  7K users, by word-of-mouth

User Growth (Seattle) 2015

SIREN 10

Total Market: (US) 112M Adult Singles

$7.1B

Available Market: 71M Single and Looking

$4.7B

Serviceable Market:

12M Singles $1.2B

Siren’s Market: 20% of College-Educated,

Progressive 25-50+ years old

The Opportunity With busy lives, people need online platforms to connect.

SIREN 12

Social Discovery Landscape $2.4B spent on poor options. The market is still untapped. The issues: •  Few conversations and real meetings •  Unwanted responses or no responses •  No online to offline connection

TEDIOUS

SIREN Online introductions

with real-life connections

ENGAGING

REAL CONNECTIONS

NO CONNECTIONS SIREN 13

Source  in  Appendix  

Competitive Value

ü  Unlocks Women’s Engagement – 53:47 female to male ratio. One of the best in this vertical.

ü  Solves Fake / Inactive Profiles: Only site with daily updated profiles. 0 reports of harassment.

ü  Drives Connections: An average of 10 connections per user.

ü  Starts Real Conversations: Average of 15 messages

per user exchanged.

ü  Connects Online to Offline: Partner with local, timely events for people to meet in real life.

SIREN 13

Online communities, consumer behavior data collection

Successful growth paths of companies acquired

.  

$575M, $6.40/user

Exit: Comparable Acquisitions

SIREN 16

$25M, $12.50/user $50M, $14.50/ user $6M, $17.60/user

   

Engagement to Revenue

2013 2014 2015 2016 2017

Alpha 200 Users 4 months

Beta 3000 Users 7 months Prototype

Scaling Platform 6000 Users 3 months

50,000 Users

6 Cities

280,000 Users

Grow user base to 10k Users in Seattle

Subscriptions: $2.4M In-App Advertisement: $145K Market Research: $1.1M

$70K bootstrap $410K, Seattle Only Revenue to Profit Profitable

SIREN 15

J Galen Buckwalter Lead Scientist, eHarmony Data Research, USC Lisa Stone CEO & Co-Founder BlogHer Danielle Strachman Founding member, Thiel Fellowship, Founder 1517 Sarah Novotny, Technical Evangelist NginX Gayle Karen Young CTCO, Wikimedia Isabella Huffington Artist / Creative Advisor

Team: Diverse Expertise Key Advisors

Susie Lee | CEO, Co-founder Vision, community-builder, public relations and business partnerships

Katrina Hess | COO, Co-founder Design, product development, strategic team management and organization

David Golightly | CTO Full-stack coding, architected Zillow’s first iOS app

SIREN 15

The Offer

Raise: • Convertible, 25% discount, preferred

• $500K ($150K closed)

• $3.5M Cap

SIREN 17

SIREN

Thank  you!  Let’s  change  lives  together  SIREN

Susie Lee CEO & Co-founder susie@siren.mobi

Thank you! Let’s change lives together.