SIR JUIE ASE STUDY DRM ROUTE OMPLIANE AND ROADSHOW … Juice Case Study.pdf · called MFG to keep...
Transcript of SIR JUIE ASE STUDY DRM ROUTE OMPLIANE AND ROADSHOW … Juice Case Study.pdf · called MFG to keep...
DELIVERING INNOVATIVE SUPPLY CHAIN CONSULTING AND TECHNOLOGY SOLUTIONS
TO EMERGING MARKETS ACROSS THE GLOBE
SIR JUICE CASE STUDY
DRM ROUTE COMPLIANCE AND ROADSHOW ROUTE OPTIMISATION
Quick Facts
Location
South Africa, Gauteng
Industry
Manufacturing and distribution
of fresh fruit juice and related
products
Service Area
Gauteng, Free state, Limpopo,
North West and Mpumalanga
Vehicles
33 Core Fleet vehicles
Solution
Daily Route Manager &
Roadshow route optimisation
Results
Reduced overloaded vehicles &
balanced loads
Optimized master routes & route
sequencing
Improved execution of planned
routes
Service day assignment of retail
customers
Synopsis
Leading juice manufacturer and beverage distributor, Sir Juice, like
most companies, faced distribution challenges of high costs, lack of
visibility of vehicles and route execution as well as excess wastage of
time and costs relating to vehicle, driver and delivery performance.
VSc seized the opportunity to generate optimised sequenced routing
for deliveries and enabled visibility of these planned routes, creating a
comparison with live route execution in order to maximise visibility
and time & cost savings.
Company
Sir Juice started in 1985 in a small factory in JHB and later formed part
of AVI until it was transformed into a totally independent entity owned
by 3 brothers from KZN and one other partner.
Sir Juice is a manufacturer and distributor of premium fruit juice. Sir
Juice has a variety of products including Pulp, Fruit salad, Iced tee and
Morning dew (a cheaper premium juice), added to these Sir Juice also
distributes 100plus and iCafe
drinks.
Sir Juice supplies most of the top
restaurants, coffee shops and ho-
tels in South Africa. The 3 blend-
ing plants in Durban, JHB and
Cape Town also serve as factory
shops. Sir Juice also supplies
many bottom and top end stores
and retail outlets.
Challenges
Sir Juice used a ERP system called MFG to keep stock, cre-ate orders and route deliveries via predetermined master routes.
These master routes were not optimal in that they resulted in high distribution costs. There was also no visibility to move customers from routes if a route was overloaded or to combine different routes if they were under utilised resulting in both overloading and underutilized routes being executed.
Sir Juice had very little visibility on actual route execution. Drivers could follow any sequence, stop outside of the customer geo-fences and route deviations were common. Overtime and vehicle break-downs was a big concern.
The Solution
The Sir Juice Master routes were optimized using the Roadshow sales and ter-
ritory planner. Least cost routes and sequences were created and used as the
new base for daily planning.
Roadshow route planner was implemented to create the daily distribution
plan. A dedicated VSC resource based at Sir Juice JHB depot applies and
manipulates these routes based on available orders. These least cost routes
are then implemented and sent to the daily route manager for planned vs.
actual measuring.
The Daily Route Manager (DRM), which tracks planned vs. actual, was imple-
mented to monitor and manage deviances in the plan.
Through Roadshow Sir Juice is able to create the least cost distribution plan
and through DRM accurately measure route compliance and execution of the
plan. The DRM outputs are periodically fed back into the routing system en-
suring continuous improvement.
Through comprehensive KPI’s and monthly meetings with Sir Juice improve-
ments are measured and focus areas identified.
The Results
Optimized master routes.
Least cost route sequencing.
Optimized daily routes.
Improved customer service
level to 98%.
Reduced distribution costs.
Improved visibility & execu-
tion of planned routes.
Enabled Accurate reporting.
Increased stops per vehicle.
Reduced overtime, vehicle
usage & overloading.
Minimised manual processes.
Reduced last minute stock en
route changes due to incor-
rect planning.