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1) Introduction

a) The Times group

The Times Group is the largest media services conglomerate in India. It is headed by brothers Samir and Vineet Jain.The company has from eleven publishing centers, fifteen printing centers, fifty-five sales offices, Over 7000 employees, five dailies,  including two of the largest in the country with approx 4.3 million, copies circulated daily, two lead magazines, twenty-nine niche magazines reaching 2468 cities and towns,  thirty-two Radio Stations,  two Television News Channels, one Television Life Style Channel and turnover in excess of USD 700 million.Bennett, Coleman & Co. Limited, is the flagship company of The Times Group, which has a heritage of over 150 years and is one of India’s leading media groups. The activities of The Times Group also include publishing newspapers and magazines, television broadcasting, running internet portals, creating and distributing multimedia products and music publishing and retailing.

b) Times Business Solution Limited

Times Business Solutions Limited (TBSL) is a limited company, wholly owned by Bennett Coleman Company Limited (The Times Group).

TBSL started as a division of BCCL in 2004 with the mission to create an exchange for job seekers and employers on the internet. With the growth of internet attaining rapid speed and being a highly profitable venture, TBSL was born as the "Internet Initiatives" of BCCL. Times Business Solutions (TBS) is the "Life Interactive" arm of the Times Group. TBSL seeks to provide their users with support, assistance, and guidance throughout their life, with the help of interactive media. They do this by providing innovative platforms for internet users across the globe to assist them in every aspect of their lives.

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It has the following Businesses:

Timesjobs – It is the fastest growing and most innovative Indian online recruitment portal, with a mission to reach out to all Indians in the country and abroad and provide them with the best career opportunities available.

Magic Bricks - Times Business Solutions launched MagicBricks.com in August '06, as a platform to bring together buyers and sellers in the real estate industry. Within three months of its launch, it achieved the status of being the No.1 property portal in India.

Simply Marry - With rigorous development and new site functionalities and services, we launched SimplyMarry.com, on December 10, 2006, creating a highly interactive site with intuitive and fast searches, simple registration, and chat processes. The sight was further refined as India's first "Metro-monial" website.

Ads 2 Book - Ads2Book.com assists its users across the globe through the entire process of Creating, Booking & Paying online for their Print Classified Ads, all from the comfort of their desktop.

Smart Hire - Smart Hire is a hiring platform launched by The Times Group as a brand of Times Business Solutions with a focus on providing organizations with end-to-end recruitment solutions.

Peer Power - PeerPower.com leverages power of collaboration by allowing people to create their company and institute profiles collaboratively, as employees and alumni are the best source of information about their companies and institutes respectively. People are creating their web profile and sharing it with their potential clients and employers.

Brix research - Brix Research is a research - based site that provides empirical information on the real estate segment. The objective inputs on real estate segment for researchers, architects, engineers, planners, administrators and most importantly the common person can be tapped under various services offered by Brix Research.

Yo! List - YoList.com is an uncomplicated online-classified portal that caters to netizens across the world, with strong affiliations to India. It is a complete and comprehensive 'online - horizontal' classified site with 23 classified sections and over 40 categories. The site is completely free to register, list and search.

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c) Timesjobs:

In January 2004, TimesJobs.com, the fastest growing and most innovative Indian online recruitment portal, was born with a mission to reach out to all Indians in the country and abroad and provide them with the best career opportunities available. Its focus was to ensure their skills were showcased and matched suitably with the HR requirements of employers from diverse industries, in a timesaving and cost-efficient manner.

TimesJobs.com, had achieved the distinction of becoming India's No.1 recruitment portal in April 2007, with the largest number of active jobseekers and a database of over 10 million candidates with over 20,000 new resumes added every day, which is one of the largest database of active jobseekers in India today. In addition, thousands of better paying jobs available from more than 25,000 TimesJobs.com clients, including blue-chip companies from India and abroad, ensures that the search always yields results.

To leverage the online popularity of TimesJobs.com, TimesJobs.com pioneered the concept of job fairs in India, branded as 'Big Leap Job Fairs', which is a platform for facilitating direct interaction of job-seekers and employers and on-the spot offers. The job fairs, organized by the TimesJobs.com across 30-40 locations, are a great opportunity both for the companies and the job seeker."

TimesJobs.com has its universal online presence to a wide geographic coverage of the nation with over 25 offices. There are over seven hundred TimesJobs.com representatives dedicated to customer response across India, in cities including, Hyderabad, Bangalore, Ahmadabad, Kolkata, Baroda, Mumbai, Lucknow, Chennai, Pune, Cochin, Mangalore and Indore.In February 2006, TimesJobs.com became the first Indian recruitment portal with an international footprint by launching its Gulf portal, ae.timesjobs.com. The Gulf portal is intended as a platform where companies based in Bahrain, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi Arabia and UAE, converge with talent from India to satisfy their HR requirements. Not only that, residents of this region can apply for jobs in Gulf countries and India, through TimesJobs.com.

TimesJobs.com is the only website to tie up with the Indian Armed Forces - the Indian Army and Navy.TimesJobs.com collaborated with the Indian Army Placement Agency (APA) in 2005, to leverage the skills of the retiring army personnel in facilitating their entry into the corporate world.

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2) RESEARCH METHODOLOGY:

a)Project Title:Do a survey to find out the “Recruitment Pattern of different companies in kolkata.”

b)Research Objective: Find out the Recruitment Pattern in Corporate organizations as well as in Placement

Consultancies through the help of a questionnaire made by Timesjobs.com. Finding out the how Online Recruitment works with regard to Timesjobs.com and

what are its services offered. Making cold calling and finding out new prospects, converting prospects into leads

and leads into sales.

c) Research Design Selection:

I have chosen Descriptive studies as my research design because my interest was to find out characteristics of various organization in recruiting employees. I did cross-sectional studies with the sample of elements from a given population. Data on a number of characteristics from sample elements were collected and analyzed.

d) Collection of Data:

Data has been collected in the form of primary and secondary data. Primary data was collected from the cold calling itself and secondary was collected from the newspaper and others.

I have visited various corporate offices and Placement Consultancies in Central Kolkata for 2 months including places like Tea Board, Lal Bazaar Street, Poddar Court, C.R.Avenue, and G.C.Avenue etc. to meets the HR or the concerned person who takes care of Recruitments.

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Activities:

Try to understand various method of Recruitment, their advantages and disadvantages, with focus on online recruitment through Timesjobs.com

Collecting data from various corporate offices and Placement consultancies regarding their recruitment pattern.

After the data has been collected, on the basis of best business judgment, pitching for the appropriate Recruitment solution service & passing it to the Timesjobs sales team who would follow-up them for extracting sales out of it.

f) Limitations of the survey:

Time limitation - time was a limiting factor considering the vastness of the area that was to be covered within the two months time.

Non availability of the concerned person - during the survey period, sometimes, the concerned authorities were unavailable due to randomness of the visits to their office without prior knowledge or information since cold calling was used.

Unsubstantiated information - Often the information gathered by me was provided by other staff members in the absence of concerned person, so there was always a chance that the data may be vague or incorrect.

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3) What is meant by recruitment pattern?

The recruitment patterns imply the way in which a company fulfills their manpower requirement. There are several ways a company can recruit the manpower.The recruitment patterns of the companies are not same; it varies from company to company. Large, medium and small companies have different patterns of recruitment.During my internship I have observed that the large companies prefer to recruit manpower from multiple modes. They often use job portals, consultancies, newspapers and also internal references. Whereas the medium and small companies usually prefer newspapers and internal references for this purpose.

10 most commonly used recruitment modes are given below:-

1) Print 2) Placement Consultants 3) Online Medium 4) Job Fairs 5) Referrals 6) Campus Hiring 7) Radio 8) Television 9) Hoardings 10) Mobile SMS’s

In details:

Print mode: This is the most widely used recruitment mode. Various companies prefer this mode of recruitment for its cost effectiveness, as it can cover wide area and large population.

Placement consultancies: Another most widely used recruitment mode. Many organizations including large and medium size companies depend on these consultancies for getting recruiting solution.

Job Portals: In the era of online network, job portals are also getting high privilege for providing recruitment solutions. Many large-medium size companies and even small firms are also showing interest towards job portals. Job portals are mainly preferred by those companies which recruit employees nationally.

Job fairs: job fairs are also gaining momentum day by day. Various companies are showing their interest in participating job fairs. These types of job fairs are very effective because it is open to the mass job seekers and develops a direct relationship between the job seekers and companies.

References: Many organizations still prefer to recruit their employees from their own reference. They believe that recruitment through internal references is much trustworthy than any other modes.

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Campus hiring: Various companies prefer campus hiring to fill up their posts. Most of the FMCG, Engineering, IT and services company prefers campus recruitment.

4) Why online mode of recruitment?

From the point of view of companies:

Longer Job Visibility Shortened recruitment cycle time Flexible medium – enables Bulk & Niche Hiring Easy manageability of the responses thru latest technology Cost, Effort & Time Effectiveness National Level Branding Wide & Instant Reach – all across the Globe

From the point of view of job seekers:

Largest aggregator of jobs Easy application to jobs through a single click Job Search possible – BOTH – as per various categories & as per a specific

company Regular intimation about the new openings (Job Alerts) Technology provides simple job search tools – Focused Saves the Time & Effort of the jobseeker

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a) Key Players in Online Recruitment Industry

Naukri.com (Started Operations in the Year 1997) Monster.com (Started Operations in 2001) Timesjobs.com (Started Operations in Jan 2004)

Some others:- clickjobs.com shine.com jobstreet.com(Small Level/Regional Players) placementindia.com indianjobs.in

b) Why Timesjobs.com ?

150 million page views per month 2,50,000 unique visitors daily 20,000 + New Resume registrations daily, on a National Level 50 lac + Job applications per month 20,000 + Recruiters across Industries & locations

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Database Strength – 85 Lac+

5) ROLES PLAY BY TIMESJOBS.COM

Timesjobs plays a crucial role in recruitment process. Many job seekers register themselves under Timesjobs portal and upload their CV, which basically helps the Timesjobs for building database. Now companies with their immediate requirement purchase those databases or put an advertisement on the portal for their respective posts. Timesjobs also send mails or SMS’s to the job seekers regarding the openings. By this

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way Timesjobs play his crucial role in placing the job seekers and fulfilling the requirements of the companies.

Advantages to Job Seeker

Faster and easier access – Just one click Job apply Free registration & usage No location bias

Advantages to Recruiters

Cuts down the Cost per Hire Faster hiring process Filtered candidates and no junk CV’s Effective HR communication flow No location bias

a) Various Recruitment Solutions Offered by Timesjobs.com:

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Branding Solutions:

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Job Fairs

Best consultant

Zone

SMS Hiring solution

DATABASE

ACCESS

JOBPOSTINGS

Campus direct

BRANDING SOLUTION

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Company’s Banner or Logo linked to a customized microsite designed and developed by Timesjobs.com

Microsite designed in line with the branding philosophy of the company Industry wise categorized visibility for Employers Microsite with a dedicated URL www.timesjobs.com/<companyname> to recruit

faster through multi media reach including print and online Unlimited premium job postings on Timesjobs Unlimited job alerts to match candidates from timesjobs database Effortless access for jobseekers to apply Quality recruitments High Brand recall among jobseekers

Campus Direct (CD):

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Specific Zone on Times jobs for the Educational & Training Institutes.

Have TWO modules –

a. Admissions ModuleEnables an educational institute to advertise about its courses on Timesjobs.com & generate inquiry from across the country for admission to the courses.

b. Placement ModuleOffer students studying at these educational institutes’ opportunities from across India to get recruited. This is done by uploading the resumes of institute’s students on Timesjobs.com which can hen be accessed by all the 18000+ paid recruiters of Timesjobs.com

Job Posting:

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Common features of all Job Posting Services on Timesjobs.com:

1. UNLIMITED JOB ADVERTISING during the subscription time period.2. 60 days job exposure.3. Job refreshing options (by default – after 45 Days)4. NO LIMIT on Space.5. JOB ALERTS to matching jobseekers from the Database6. Ability to Upload “COMPANY LOGO”7. Auto Draft feature (every 10 mins)8. RESPONSE MANAGEMENT SOFTWARE (EMPOWER)

Job posting is of the following 2 types: Basic and Impact

Basic Job Advertising:

It is the most Primary / entry level job advertising service of Timesjobs.com. Job details displayed in the standard job display format of Timesjobs. These jobs are not visible anywhere on the Home page/ Search page. Can be accessed only through a requisite search done for jobs on the site.(i.e. in

the search mode)

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Impact Job Advertising:

A Premium Job Advertising service. Again, jobs posted are visible only on the Search page (i.e. in the search mode). Main aim is to extend higher level of visibility than a BASIC job.

Impact Job Features:

1. Blinking Icon - jobs highlighted on the Search Page2. Colored Job Display.3. Higher Visibility to Company jobs as compared to jobs posted by other companies4. Quicker responses from All over India

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HIRE XS Database Access:

Ability to access the RESUMES of JOBSEEKERS registered on Timesjobs.com under various industries, locations, functional areas & specializations.

Why Hire XS?

The MOST INSTANT way of recruitment. Ready source of jobseekers Unlike recruitment print ad, through Database Access one can choose and pick

only those profiles which match the company criteria- avoids junk. It can be accessed by multiple users within the same company to search multiple

profiles simultaneously- helps in saving time. RECRUITMENT MANAGEMENT SOFTWARE (EMPOWER) – enables

searching, short-listing, contacting of resumes by click of a mouse. Greatly reduces the cost of hiring. In short, provides convenience of time, cost and effort.

Types of Database :

HireXS FULL- access of both IT & non- IT database, pan India basis. HireXS – REGIONAL- access of both IT & non- IT database, regional basis. HireXS - Non IT- access to non-IT database, pan India basis. HireXS - Non IT- REGIONAL- access to non-IT database, regional basis

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Xpress Hire:

Unlike Bulk SMS service, Xpress Hire allows the Corporate/ Consultant to send SMS to the Timesjob & Non-Timesjob candidates.They can also receive responses against these messages in the SMS Inbox.

Concepts in Xpress Hire –

1) SMS INBOX2) SMS TEMPLATE

Online SMS Hiring Solutions Key benefits:

Send customized SMS to candidates Receive responses in customized SMS Inboxes Online Contact multiple candidates at one go Send SMS to upto 10,000 Non Timesjobs Candidates Highly cost effective

Bulk SMS Service (Reach Out):

A client can also buy Bulk SMS service from Timesjobs. This product works exactly like Targeted E-mailers. Content of the SMS specified

by the client. SMS is sent by Timesjobs Technology Team to the Target Group. Post the SMS campaign, report on the No of SMS’s sent is provided to the client. Per SMS charge. SMS can be sent only to the TJ registered jobseekers.

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Login to empower

Go to XpressHire Dashboard

Create SMS Inbox

Create SMS Template

Send SMS to candidates

Receive SMS responses

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Best Consultant Zone (BCZ) :

For the placement consultants of India, Timesjobs.com offers a Specific & specialized recruitment & visibility Zone – THE BEST CONSULTANT ZONE. Presence of the Zone is on the Home page through a Blinking & Animated Banner inviting candidates & companies alike, to visit it for a solution to their recruitment needs.

Product Deliverables of BCZ:

1. Animated Banner OF BCZ on the Home page, 2. Logo presence in the dedicated page subscribed for, 3. One Page Colored Template (in the look & Feel of BCZ), 4. Unlimited Basic Jobs, 5. EMPOWER software

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Ground Job Fairs (Offline recruitment solution):

“Exclusive Job Fairs/ Walk-ins, Industry Specific & Multi Industry Job Fairs”

Great Branding Opportunity Least Turnaround time to recruit Enhances Brand Equity for the organization Assess, interview and hire on the spot Extensive Advertising campaign across all media

Big Leap Job Fair

A TWO day event organized preferably over weekends, where a set of Companies are brought together at a common venue, to interview the Jobseekers who walk-in to the event, reading the print Ads & the pre-event publicity

Job Fair Statistics:

c) Over 700 Job fairs conducted across the countryd) Approx. 4, 00,000 offers madee) Over 30, 00,000 walk-insf) Industry specific Job fairs for - IT, BPO, Educational Institutes, Training

Institutes, Aviation, Hospitality, Banking, Financial Services, Insurance sector, Retail, FMCG, Automobiles etc.

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6) THE 4 P’s OF TIMESJOBS.COM

Product/Service: Times jobs provides various types of service to their clients.Services like Database, Job posting, Campus direct, SMS Hiring etc. are very well known services of Timesjobs.com.

Promotion: Timesjobs.com is a part of Times of India Group, so naturally it gets full support of media for advertising its services. Job fairs are also organized time to time in different parts of the country which adds to the promotion activities.

Place: TimesJobs.com has its universal online presence to a wide geographic coverage of the nation with over 25 offices. There are over seven hundred TimesJobs.com representatives dedicated to customer response across India, in cities including, Hyderabad, Bangalore, Ahmadabad, Kolkata, Baroda, Mumbai, Lucknow, Chennai, Pune, Cochin, Mangalore and Indore.

Price: The price of services offered by Timesjobs.com is different. The price of Database service is different from job posting service. Even the prices of each individual service are different due to various plans, duration and limitations.

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The structure of pricing of different services is given below: (All in thousand & exclusive of tax@10.3%)

HireEX-Standard Database Services

1M 3M 6M 12M 1 Day 3 Days 7 Days

HireXS Full-National

15 42 82 159 1.5 3 6

HireXS-Full -Regional

7.5 21 42 75 0.75 1.5 3

HireXS - Non IT-National

9 25 49 90 0.90 1.9 3.75

HireXS - Non IT- Regional

5 13 25 45 0.60 1.2 2.25

The Price of job posting service is much lower than the database service. The price of 1 unit basic job posting is 1350/- (exclusive of tax@10.3%), but the price varies with the unit.

Job posting services 1M 3M 12M1 unit - - 13505 units 5400 5700 6750

Timesjobs.com has also introduced some Flexi plan and Add-on service for their respective clients, which are very cost effective.

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7) Timesjobs vs. Competitors:

Nearest competitors Timesjob.comPage view(in

millions) 120 150

New Resumes(000’/day)

15 20

120

150

0

20

40

60

80

100

120

140

160

Page views (in millions)

Nearestcompetitors

Timesjob.com

15

20

0

5

10

15

20

25

New resumes (000'/day)

Nearestcompetitors

Timesjob.com

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Holdings in job advertisement as per various functional area:

(Figures are in thousands)

I have tried to show a comparison among the Timesjobs.com, Naukri.com and Monster.com on the basis of holdings in job advertisement under various functional areas.Functional areas include Finance-taxation-CS, fresh Graduates, HR, Bio Tech-R&D-Scientist, Advertising and IT-Engineers, Manufacturing-Production, Teaching-Education and many more.The above pie chart is showing the total number of job posting to each company. The chart is clearly indicating that Timesjobs.com is far ahead than Monster.com and Naukri.com in job advertisement.

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Comparison between times jobs, naukri and monster:

Timesjobs.com Naukri.com Monster.com

Started in the year 2002 Started in the year 1997 Entered India in the year 2000

Managed by BCCL, No.1 Media House in India

Managed by Info Edge India Pvt Ltd

Managed by Marcel Legrand TMP Worldwide

Strong support by print and Electronic Media

Largest Database and very popular

Not as popular as in USA

Job fairs are organized Job fairs are not organized Job fairs are not organized

Listed companies name on the first page

Listed companies name on the first page

Go through search

It provides a link to campus direct

This facility is not available This facility is not available

Placement Consultancies are available on the front page

Placement Consultancies are not available on the front page

Placement Consultancies are not available on the front page

Link with Times Ascent, Wednesday supplement of Times of India

Not providing any information about print media jobs advertisement

Not providing any information about print media jobs advertisement

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SWOT analysis of Timesjobs.com

As we know that SWOT analysis is a tool for auditing an organization and its environment. It is the strategic planning method used to evaluate the internal and external factors that are favorable and unfavorable to achieve that objective of a company.

Let us evaluate the internal & external factors of Timesjob.com:

Strengths:

Huge market potential – one of the fastest growing E-recruitment markets in the world

Low cost of recruitment Manage response from potential candidate easily Shorter turnaround time in terms of contact & response Head hunt features available for organization Online branding available

Weaknesses:

Lot of junk CV’s accessed Limited internet connectivity Specific profiles shortage Short listing takes time because a lot of junk is accessed CV’s not updated, Database have less of experienced candidates

Opportunities:

Lots of foreign investment is taking pace in India, recruitment is must for these organizations. So there is an opportunity to tab the new entrants from abroad in India

All the existing portals are concentrating on big cities but manufacturing sector containing a big chunk of SME’s(Small and medium enterprises) are still untouched

Growing regional demand Increasing number of BPO’s

Threats:

Growing competition between the E-recruitment portals Local placement agencies in the city Competition from newspaper

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Survey Analysis:

8) Types of Company

In this internship I was allotted for Dalhousie for two months, to do my survey through tele-calling and cold calling. Within these two months I surveyed almost 200 organizations in that particular area. I have divided the various types of organization into 9 head. They are as follows.

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MANUFACTURING SECTOR’S EXISTING MODE OF HIRING

The following chart showing various modes of recruitment used in the Manufacturing sectors:

During my internship I have visited numbers of manufacturing concerns, where recruitment is almost dependent on print media and references. Only those manufacturing concerns that use consultancies and portals are either looks for supervisor or some higher post. Otherwise for general employees and technician they prefer print advertisement i.e. newspaper advertisement & references or own source.

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EXISTING MODE OF HIRING IN SERVICE SECTORS

The following chart showing various modes of recruitment used in the Service sectors:

In case of service sector which basically includes financial companies like private banks, share trading organizations and insurance companies are more interested in their own process of recruitment and own sources. I have visited many Audit firms and share trading concerns where recruitment is totally based their own source. Some of them use print media and consultancies for recruiting back office staffs. Private Banks use their own process of recruitment (campus interview) and sometimes hardly a job portal.

In my territory I have managed to visit a well known share trading organization SMC, which is not only a trading company but it also offer mutual fund services to their customers, where recruitment is totally dependent on job portals and consultancies.

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EXISTING MODE OF HIRING IN IT, ENGINEERING AND BPO SECTORS

The following chart showing various modes of recruitment used in the IT and BPO sectors:

During my internship I have visited few numbers of medium size IT and engineering firm, where recruitment is mostly done through consultancies and references & other sources.But in case of BPO sectors the recruitment is totally done through job portals, print media and consultancies. Out of these three modes of recruitment print media and job portals have equal preference. Most of these BPO sectors are interested in database services as they often recruits bulk employees. But for job advertisement they always prefer newspaper advertisement.

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9) ANALYZATION OF ANNUAL RECRUITMENT AND HIRING COST OF VERIOUS TYPES OF COMPANY

For better understanding of Recruitment patterns of various companies I have presented a Table which describes the Annual requirement of the various companies and the amount spend by those companies for recruitment.

No. of companies

Types of company

Annual recruitment

Amount spend for Hiring

55 Small & medium

Less than 10 1000-5000

15 Large medium 10 – 20 5000-100005 Large 20 – 50 => 1000025 Very small No requirement No cost1 Very large 200 2 lacs.

(The above data are all collected after analyzing the survey sheet)

From the above table it is quite clear that the Annual requirements of the small and medium companies are less than 10 and they can afford at the most 1000-5000/- for their recruitment purpose. So naturally they are more interested in job advertisement in print media or in small active database packages.

On the other hand large medium company’s annual requirement is around 10 to 20 and they can spend 5000-10000/- for fulfilling their needs. So they are more interested in placement consultancies and portals for getting active Database.

Those companies’ recruits in bulk are much more interested in job portals because this is the most cost effective way for bulk recruitment.

During my internship I have visited a very large Investment company which recruits almost 200 peoples annually and they spend Rs.2 lacs. for this purpose. They are using several job portals and placement consultancies for this purpose.

I have also visited some very small companies where recruitment is totally dependent on their own sources, and they are not ready to spend any money for recruitment purpose.

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10) MODES USED BY PLACEMENT CONSULTANCIES

Placement consultancies are the inter connector between the job seekers and the organizations. They also play similar kind of role like job portals do. But they are also interested in job portals for improving and enlarging their database. They often purchase huge databases from these portals and gives advertisement too. Sometimes they give newspaper advertisements also.

Though the consultancies do not recruit manpower directly but they use these modes for their own business. And for job portals they are really big clients.

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11) various modes of recruitment and client’s interest on job portals

During my internship I have observed that in most companies recruitment takes place through Personal & Professional References, except BPO and engineering companies. It has certain reasons, such as:

Low expenditure is involved. To ensure new recruits credentials are good Referred person is considered more reliable.

Newspaper advertisements are also considered to be the second best way of recruitment.

Diagram showing the percentage of organizations have shown interest in job portals.

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12) Findings:

During my internship I have found that most of the organization especially BPO & IT companies, which are planning to recruit bulk employees for their various posts are much interested in job portal rather than newspaper advertisement. The main reason behind this could be the cost and time. Both the BPO and IT companies often requires manpower in regular basis. So they require some fast way of recruiting employees. Job portals are much faster in getting response than newspaper advertisement. Even the cost is also very lower in this kind of recruitment.

Job portal is also considered to be effective in case of head hunting. Many companies especially engineering companies are ready to spend money to hire employees from their respective competitors. As these job portals offer proper database & some head hunt search facility to their clients, it is always preferred to them than a newspaper advertisement.

During the first one month I was asked to do cold calling in the Dalhousie area, where I visited many well known companies, like SMC, TOPAZ, RAYMOND, DURIAN, UJJIVAN and many more.Most of these companies are using either other job portals or placement consultancies for their recruitment purpose. It was quite difficult for me to shift those users from those job portals or placement consultancies to times jobs portal.

But when my mentor asked to do Tele-calling from the newspapers, I found that most of the medium & small companies are using print media for recruitment purpose, although most of them are not satisfied with the print media. So when I offered them to use times job’s job advertisement facility, they accepted my offer as it is much cost effective way of recruitment than the print media.

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So I can conclude that the recruitment patterns of the large companies are mainly dependent on placement consultancies, job portals or on own HR department. On the other hand Recruitment patterns of the small & medium companies are largely dependent on print media or own references.

If I consider Dalhousie as a sample area of Kolkata, then I can conclude that the Recruitment patterns in Kolkata is largely dependent on print media, placement consultancies and own sources, because out of the 200 companies I have surveyed in the Dalhousie area, 70% are small and medium companies.

13) Achievement:

For two months I was given the charge to promote the sales of TIMESJOBS.COM in Kolkata. And I managed to generate almost 30 HOT LEADS in Kolkata out of which I managed to close 8 deals & others were being followed up for conversion when I left TIMESJOBS.COMThis business generated would help in generating further revenues of timesjobs.com as repeat business and also could provide references.

14) Recommendations:

Company should follow up each & every company who is looking for price quotations. If possible mail the required quotations where there is a possibility of sales.

There are many Placement Consultancies located in the outskirts of kolkata, which should also be properly tapped.

The problem of Duplication of CV’s in timesjobs.com should be resolved

Timesjobs.com should provide excellent after sales service to their clients so that repeat usage increases and also through word of mouth their reputation increases and new clients are made.

Naukri.com is a great competitor of timesjobs.com, so to gain maximum market share, timesjobs dept. should set the price with maximum concentration.

15) Conclusion

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Online medium therefore presents the scope for providing holistic solutions. Timesjobs.com has the advantage of visibility through different mediums at the same time. Timesjobs.com not only provides services to large scale companies but also helping medium and small companies for their recruitment process as well as their branding.. My project has allowed me an opportunity to know about effective hiring through a portal like Timesjobs.com, the fastest growing job site in India. It was great learning to work with the Sales team of the company and participate in their sales promotion in Kolkata.

The biggest challenge for the sales team was to eradicate the negative perception of different companies about timesjobs.com. From the last few months, Timesjobs.com has changed a lot because of its marketing campaign on TV, Print, Radio and Internet. Due to the combined efforts of The Times Group, they are able to solve their challenges in an excellent way.

16) Bibliography

Apart from my own experience & knowledge, I have also taken help from these books:

MARKETING MANAGEMENT by Kotler, Keller Koshy and Jha.

MARKETING RESEARCH by G.C.BERI

MARKETING MANAGEMENT (SIM) MBA-204

17) WEBLIOGRAPHY

www.google.com

www.timesjobs.com

www.timesbusinesssolution.com

Naukri.com

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Monster.com

THANK YOU

Annexure 1: Survey Sheet:

Times jobs Customer Contact Card

Date :

 Representative Name :           

Territory / Zone :      

Organization :      

Address :                

Contact Person :      

Designation :      

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Mobile / Phone # :        

E - mail :        

Branches :        

Products / Services :      

Existing Mode of Hiring

Print : Ascent/TT Jobs Etc

Online: Naukri/ Monster,Etc

Consultants: Yes/No Others:

         

Key Profiles :                 

Companies Having Similar Profiles :                 

Annual Requirement :      

Avg. Hiring Cost/Month :      

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Remarks :        

Points :        

         Signature of the Contact Person & Company Seal.

EIM Timesjobs.com