A Presentation

on Summer Internship Project

undergone

Balaji Metal Pvt.Ltd.

On“Market Position of Bath Fitting Companies & Expectation

Towards Architectures and builders ”

Presented By:Bhut Gaurav B.

Enrollment No:- 137730592002

Institute Name:Sunshine Group of Institutions, Faculty of Management, Rajkot

MARKET OVERVIEW Increasing over the past fifteen years, Bath fittings

products in India have evolved from a low involvement functional product to a lifestyle statement.

The demand for bathrooms that combine convenience with technology is rapidly increasing. Builders and homeowners alike are now realizing that a bathroom with built-in wow factor enhances not only the desirability but also the value of property.

Bath fittings industry in India is developing rapidly and there are many national and international players in the industry.

Drivers: – Increasing urbanization– Increase in disposable income – Growth in real estate sector– Growth in hospitality industry– Increasing awareness level among consumers

COMPANY OVERVIEW Balaji Metal industry Is small scale Industry producing

Bath Fittings at Rajkot. It was established in 1990 and production start at

1991. The company mainly focused on Quality. Balaji Metals is an ISO 9001:2001 certified company .

COMPANY AT A GLANCE

Name of company :- Balaji metal

 Regi. Office address :- c/36 golden ind. Estate, At. Pipaliya (pal), Shapar-veraval:-360311 Dist. Rajkot, Gujarat( India)

 Telephone no. :- 02827-2521471

  Main product :- Bathroom fittings product  E-mail :- info@Balajimetal.com  Website :- www.balajimetal.com  Board of directors :- Alpesh m. patel (Director & partner)

Marketing Department Main Customers: Architectures and builders Annual Sales Volume: 89 lack. Competitors: Roca, Sheetal, Mark Channel of Distribution: ONE Level

Production Department o Balaji Manufacture various type of bathroom fitting.

o Balaji metal industry main focus on quality of product.in they

apply three type of inspection . (1) Raw Material Inspection (2) In Process Inspection (3)Final Inspection  

PRODUCT OF THE COMPANY Square collection:-

o Flora Collection:-

PRODUCT OF THE COMPANY Shower Collection:-

Finance Department Balaji used two Sources of Fund Net capital:-5 coroe. (Capital Structure) Turn over:- 1 crore.Secured loansUnsecure loans

Recruitment: Used both internal and external sources

Selection process :

Training:

INTERNAL SOURCES EXTERNAL SOCRCES

Existing Employee AdvertisementEmployee Reference Internet Recruitment

JOB OFFERREFERANCE CHECK

SELECTION INTERVIEW APPLICATION FORM

Balaji metal prefers on the job training

PERSONAL DEPARTMENT

S.O.W.T ANALYSIS

Strengths: Motivated Sales and Service team qualified personnel. Good infrastructural and institutional support for metal

industry.

Weaknesses: During boom period, when the demand increases, the

company some time is not able to give service of timely delivery of goods.

Compare to competitors less promotional offerings.

Opportunity: For national business strong marketing team can be

established. Rapid and continuous growth in the market, so

company will think about expansion.

Threats: Increasing competition in National & International

market. Increasing cost.

CON…

REVIEW OF EXISTING LITERATURE

Peoples’ perception and needs when it comes to bathroom décor have changed. Products like wash basins, WC(water closet) and tiles are now available in wide range of colors and textures, to match overall décor and moods.

-Dilip Kumar, Deputy Managing DirectorGebin Water Management Systems Pvt. Ltd.

The bath fittings and accessories industry is growing at 22% per annum. Growth in this sector is being propelled by increasing urbanization, increase in disposable Income, growth in real estate sector, growth in hospitality industry and improving awareness among the consumers.

-Net scribes (India) Pvt. Ltd.

Nov 27, 2009

OBJECTIVE OF STUDY 1. To know the market position of the company.  2. To know the customers view about the product i.e.

what they are expecting from the company.  3. To get suggestions from the customers for new

products and the modifications and changes that a bath fitting manufacturer should take place. 

4. To know about customers preferences to choose a product i.e. Economical rates, Luxurious models, Quality. Brand name Company, etc.

BUSINESS RESEARCH

BUSINESS RESEARCH Universe of study :- All the listed Architectures and

builders are consider.

Sample of study :- Among the above universe I selected 50 Architectures and builders in Rajkot city..

Data collection :- Data is information on the basis of which study is undertaken main there are two type of data.

(1)Primary Date (2)Secondary Data

Method of collection Date :- (1) Questionnaire Method (2)Telephone Interview Method

HYPOTHESIS Which factor affects you the most in

purchasing decision?

Step 1:- H0:- factor affects Architectures and builders the most in purchasing decision are equally distributed   H1:- factor affects Architectures and builders the most in purchasing decision are not equally distributed

Q.1 WHICH BATHROOM FITTINGS DO YOU PREFER TO INSTALL IN YOUR PROJECT?

Sr. No.

Company Response

1 Balaji 212 Roca 123 Sheetal 084 Mark 035 Aris 066 total 50

Balaji (YOGI)

Roca Sheetal Mark Aris0

5

10

15

20

25

COMPANY PREFERE BY ARCHI-TECTURES

Analysis:- From the above graph we can say that 21 Architects prefer bath fittings of Balaji (yogi),12 prefers Roca, 8 prefers Sheetal,3 prefers Mark and rest of the architects prefers Aris.

Q.2 FROM WHERE YOU PURCHASE THE PRODUCT?

Mode Of Purchase

Response

Dealer 39Direct

Company11

Total 50

Dealer Direct Company05

10152025303540

MODE OF PURCHER BY ARCHITECTURES

Analysis:   From the above graph we can say 39 Architects purchase from Dealers while 11 Architects purchase from Direct Company

Q.3 WHAT IS YOUR EXPECTATION TOWARDS THE COMPANY?

ExpectationTowards Company

Response 

Luxurious Models 15Economic Rates 11

Fast Service 22Others 02Total 50

Luxurious Models; 15

Eco-nom

ic Rates; 11

Fast Service; 22

Others; 2

Analysis:-  From the above graph we can say that 15 Architects Expects Luxurious Models,11 Expects Economic Rates, 22 Expects Fast Service. 

Q.4 WHICH FACTOR AFFECTS YOU THE MOST IN PURCHASING DECISION ?

Factor AnswerPrice 21

Quality 15Design 11

Size 03Total 50

Price; 21

Quality; 15

Design; 11

Size; 3

Analysis:-  Form the above graph we can say that 21 architects say the price of the product affect his purchase decision and 15 say that quality affect they purchase decision 11 say design and 03 says size of the product affect they purchase decision

Q. 5 HOW THE COMPANY CONTACT YOU?

Mode Of Contact ResponseSales Representative 28

Product Catalogue 22Company Visit 5

Total 50

Sales Representa-tive; 28Product Catalogue; 22

Company Visit; 5

Analysis:-   From above chart we can analyze that 28 Architects contacted through Sales Representative of the companies 22 contacted through product catalogue while 5 go for company visits. 

Q.6 DO THERE ANY MEETINGS CONDUCTED BY THE COMPANY FOR NEW PRODUCT LAUNCH OR TO INFORM YOU ABOUT THE PRODUCTS?

Meetings Conducted

by Company

Response 

YES 37

NO 13

TOTAL 50

Chart Title

Analysis:-   From the above graph we can say that 37 person say yes companies conduct meetings to Inform about their activities while 13 say no company not inform.

YES NO05

10152025303540

MEETING CONDUCT BY COMPANY TO INFORM AN

ARCHITECTURES

Axis Title

Q.6.1 DO YOU TAKE PART IN THE MEETINGS?

Take Part InMeetings

Response

YES 28

NO 22

TOTAL 50

Analysis:- Form the above graph we can say that 28 Architects Interested in Company Meetings while 22 Architects do not Interested in any Company Meetings.

YES NO05

1015202530

ARCHITECTURES INTERC-STD IN COMPANY MEETING

Q.7. IF ANY OTHER COMPANY PROVIDES A SAME THINGS AT LOWER RATE THAT CAN AFFECT YOUR DECISION OF PURCHASING?

Architects Divert

Response

YES 32NO 18

TOTAL 50

YES NO05

101520253035

Chart Title

Analysis:-   Form the above graph we can say that 32 Architects divert from their existing brand products if same thing will be provided at lower rate while 18 do not divert 

Q.8. PLEASE RATE YOUR SELECTION. (OUT OF 5)

Factor (1) (2) (3) (4) (5) Total

Company/Brand

05 08 07 12 18 50

Design 08 06 12 14 10 50Quality 05 07 11 13 14 50After sales

Service

03 05 07 16 19 50

Price 01 04 16 19 10 50

1 2 3 4 502468

101214161820

Company/BrandDesignQualityAfter sales ServicePrice

Step 1:- H0:- factor affects Architectures and builders the most in purchasing decision are normally distributed   H1:- factor affects Architectures and builders the most in purchasing decision are not normally distributed

Step 2:- The statistical test being used is Cal = 2

Step-3:- Set the value of alpha = 0.05

Step 4:- Chi-square goodness of fit test is one-tailed because a chi-square of zero indicates perfect agreement between distributions any deviation from zero different occurs in the positive direction only because chi-square is determined by a sum of squared values and can never be negative with three categories in this question (Price,Quality,Design,Size) K=4 the degree of freedom are K-1, so K-1 = 4-1=3.

HYPOTHESIS

The critical chi-square value is = X2 0.05, 3= 7.8147

ResponseObserved frequency

Fo

Expected frequency

Fe

 2

 

 2

Price 21 12.5 72.25 5.78

Quality 15 12.5 6.25 0.5

Design 11 12.5 2.25 0.18

Size 03 12.5 90.25 7.22

Total 50     13.68

Step-5:- Chi-square calculated value

CON…

Cal = 2

= 13.68   Step-7:- Action

Because the observed value of (X2 Calculated) chi-square of 13.68 is hiyer than critical table value 7.8147 

X2cal< x2 tab

So, we reject the null hypothesis

CON…

LIMITATIONS OF THE STUDY In the most cases I got good response from the

respondent but in some of the few cases I did no get the answer properly from the respondents.

All architects has to visit the sites and they have to direct the construction work so they are spending most of their time at the sites so they are less available at office and there is No fixed schedule of them.

We can not conclude about the whole nation from this study because in different states the preferences can be change.

As time spend in future the market of bath fittings will be expanded at that stage it will benituseful.

SUGGESTION Providing superior quality and rates should be

economical. Fast service and launch of new models when it

requires. Building relationships with customers by

correspondence and inviting them on functions and meeting of the new product launch.

Using the media and building brand equity, media like hoardings, TV adds, and radio and other.

CONCLUSION

Balaji metals is the fastest growing metals manufacturing company. Customer survey shows quality of is Balaji metals very good.

Balaji metals has adopted “Change” as a continuous process an its technocrats are flexible enough to adopt any changes in the manufacturing process in the product with a view to giving the real value for money to their customers.