Sip Final Ppt

8/6/2019 Sip Final Ppt

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Presentation

on

Alternate Coverage Model For P&G Products in

The Rural Areas of JharkhandUnder the guidance

of

Mr. Jagannath Mohanty

Presented byVijay Kumar Rai200810648P.G.D.M.

PGDM Summer Internship Presentation-2009

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OBJECTIVES

To find the alternate coverage model of P&G products in ruralarea of Jharkhand.

For finding out the problems which retailers are facing from P&G

Company?

To know that the retailers of rural area are fully aware about the

P&G products.

To know that the retailers are satisfied with products of P&G or

not.


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METHODOLOGY

Design of the Study

Data Collection

Primary Data Secondary Data

Sampling


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Limitations of the Study

Stipulated time assigned to me and concern officers have also less time for

quarries.

Some information was confidential which are not provided to me.

Analysis has been done as per the availability of data.

No proper knowledge of route created problems in reaching the rural areas.

Little co-operation of the some person due to conservative mind andorthodox in nature.

Some of the people were not well educated, so I faced problem ininterviewing them.

Sometimes respondent do not tell the truth.


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COMPANY PROFILE

Introduction

Products


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DATA ANALYSIS

Q. From how many years your store is running?


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Q.2. From how many years you are selling P&G product at your

store?


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Q.3. From where you get knowledge, idea, information aboutP&G products?


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Q.4. From where you get P&G products?


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Q.5. Which P&G product you sold most in a month?


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Q.6. How you feel by selling P&G product?


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Q.7. To whom you think the close competitor of P&G?


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Q.8. Remarks.


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CONCLUSION AND RECOMMENDATIONS

Most People gets idea about P&G products from daily news

paper

Maximum retail shops are running from 4-6 years but maximumretailers are selling P&G products from 2-4 years.

Wholesalers are the main source of getting P&G Products.

Tide and Head & Shoulder are having maximum demand inrural area of Jharkhand

Products of HUL are the major competitor of P&G product.


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Coverage should be enlarged.

Company should look in to the unavailability of the product at some places.

Regular visits should be done by the company people to make the retailersaware about the recent rate of products.

Company should conduct survey & marketing programs periodically.


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Create an awareness camp in rural area for P&G products.

Improve the channel of distribution of P&G products in ruralareas of Jharkhand.

Give an offer to sale to the retailer for convince them to sellthe products of P&G Company.

Spot delivery through company peoples / vans at least oncein a month and give a discount offer to sale to the ruralcustomer for creating awareness among the ruralcustomers.

Companys stockiest required in the locality for easy deliveryof product and to meet customers increasing demand.


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Sip Final Ppt

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