+ INNOVATION + NEWS + COMPETITION + TECHNOLOGY + MUCH MORE

The news magazine of

Issue 27 • 2nd half of 2012

SÁINZ TO SÁINZ WIdeNINg The bOuNdarIeS: Competing means challenging our limits

If you have any news you would like to publish or any suggestions, please e-mail them to: lubricantes@cepsa.com If you would like to make any technical consultations about any of our products or services, send your e-mail to: st.lubes@cepsa.com Website: www.cepsa.com Editorial and publishing: CEPSA Lubricantes, S.A. Marketing Department The following people have contributed to this issue: Alejandro Valcárcel, Alicia Cuervo, Alvaro Macarro, Beatriz Calvo, Beatriz Cervera, Belén Romero, Carlos Sáinz, Carlos Sáinz (junior), Carlos García, César Guarnido, Cristina de los Ríos, Diego Martínez, Eduardo Gómez, Eva Pavón, Francisco Rodríguez, Inmaculada Abadía, Iñaqui Ibarra, Jaime Sastre, Joaquín Calleja, Jorge Gallego, José Antonio Tirado, José Herrero, José Luis Prieto, Laura Cuesta, Luis Mingorance, Luis Nuevo, Luis Zamora, María Jesús Peláez, Marisa Hernández, Marta García de Vitoria, Marta Lugris, Miguel Angel Higuero, Paloma Martínez, Pablo Ureña, Ricardo Mosquera, Stephane Barthelemy, Trinidad Espinosa, Vanessa Cardenosa and Vicente Calero. Many thanks to all of you. Design, coordination and layout: Printing: OFFSETTI Editor: Aurora Lozano Alberto Yagüe Goyo Ybort Half-yearly publication distributed free of charge. Circulation: 8,500 copies in Spanish 2,500 copies in English Legal deposit: 50580

4 CEPSA GROUP • Seventh PROAS Specialised Technical Workshops • Get more Porque Tu Vuelves discount points with Banco Santander • New online features on our website • Success for our recent advertising campaigns • Launch of the Improvement Action Awards • The 2013 Mapamax of the Iberian Peninsula by CEPSA

6 CEPSA LUBRICANTES WORLDWIDE • Russian distributor B&K Oil visits our Malaga and Algeciras plants • Technical training course at Avant Trading and a look at the Eurasian market • CEPSA's star shines at the Bulgarian automobile exhibition in Plovdiv • Too Lans presents CEPSA Lubricantes in Kazajistan • CEPSA at the European Drag Bike trials in Hungary • CEPSA Lubricantes is looking good in Romania thanks to Materom • Growing and providing better services with Unión Técnica Automotriz in Chile • Cenlubsa on the road and expanding CEPSA thanks to Lubricentro Dugos

in Costa Rica • Guatemalan motoring victory for Rodas, sponsored by Importaciones Navarra • Course for Euroil México S.A. aimed at customers and distributors • New agreement with Lubricantes Ibéricos for Bosch in Mexico • Automechanika Shanghai • Automechanika Frankfurt

10 ÓRBITA CEPSA • Committed suppliers • Christmas in our workshops • Promotional activities in workshops and service stations • For motorcycling enthusiasts

11 CSM ENVIRONMENT • Audits: ISO 9001 / ISO TS 16949 / PECAL 2120 • Lubrication Academy Houston 2012

12 FEATURE ARTICLE • Lubricant packaging and shipment processes

14 FIRST PERSON: • Sáinz to Sáinz

An interview with drivers Carlos Sáinz and Carlos Sáinz Jr.

20 PRODUCT • Automobile Lubricantes Catalogue 2012 • Paraffin Waxes • Information on our packaging • Changes to hydraulic oil specifications

24 INNOVATION OUTSIDE OUR COMPANY: • Makro

25 SPECIAL TRAINING • Success of the CEPSA seminar in TENERIFE

26 MARINE LUBRICANTS: • Mobilgard 560 VS

28 COMPETITION • CEPSA drivers take 26 international podiums

30 ECOLOGY AND FOOD CORNER • Green route: La Lonja - Monte Abantos • Charolés stew • Trees with a history: The candelabra tree

32 INTERNET, CLOSE-UP • Twitter: Good things come in small packages...

33 HUMOUR

34 FLASHES

SummaryOleum #27

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editorial

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As you will already have seen, this issue of Oleum magazine still has a very international focus.

During recent months I have had some personal experience of what "Widening the boundaries" really means and I can tell you that it is impossible not to be proud of what we are achieving. I have seen people who live thousands of kilometres away from Spain get excited about our brand, showing that they are committed to our future prospects and thanking us for the opportunity to work with us. This achievement is due to the good work done by the Export Department as well as the efforts of every Department of CLSA.

Without a team behind us to support what we say and to contribute its experience and know-how, our international customers and distributors would not feel so satisfied.

At CEPSA Lubricantes, we know how to think in the long term whilst achieving our short-term objectives. We know how to manage a model we are implementing in our international expansion.Ours is a company with a great brand, a solid strategy and an attractive products, very well connected with just what the area needs, with distributors with first-hand knowledge of the idiosyncrasies of their environs. This is the model we have in Spain with our distributors, as the circumstances in Galicia, Andalusia and Catalonia, for example, are very different.

Our Spanish experience allows us to replicate this wherever we operate. I can assure you that this model works. In short, it's “A great brand adapted locally”. Doesn't that remind you a bit of “Innovating for you”?

I cannot let the opportunity to write this editorial go by without bidding farewell to the big family at CEPSA Lubricantes because, as you already know, since 28 November 2012 I have taken over to the asphalt business, in PROAS.

I have been at CLSA for fifteen years in a number of positions and I can assure you that this time has been unforgettable for me. CLSA has given me the opportunity to grow professionally and I have learned a lot from everyone with whom I have shared this time.

I remember everything that happened at "Gunes", conventions, trips and meetings. I've laughed and I've cried. In short: I've lived. I feel extremely grateful and I have been very happy with you. Thank you.

Lastly, I can tell you that the years have gone by and I am still in love with this magazine. There's no question that this is because it is made with a recipe that uses the best ingredients: affection, work and enthusiasm.

I wish you all the best for the future.

José Luis PrietoManaging Director

of PROAS

The journey continues

The seventh edition of the PrOaS Technical Workshops goes to Zaragoza

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The seventh edition of the PROAS (CEPSA Group company) Technical Workshops on bitumen and asphalt blends took place at the Hotel Palafox in Zaragoza in November.

This session, aimed mainly at road sector technicians, was organised to update and inform trade sector professionals about relevant innovations in asphaltic bitumens, making it a technical forum for knowledge exchange.

The seminars received support from the General Directorate of Roads of the Government of Aragón and were attended by 100 members of the organisation, the Development Department and the area’s leading companies.

The Director General of Roads in Aragón himself, Miguel Ángel Arminio, opened a session during which Félix Edmundo Pérez, professor of Roads at the Universidad Politécnica de Catalunya and other renowned speakers shared information about new technologies and the current regulations governing bitumen and asphalt blends.

The final talk ratified the importance and scope of these seminars to sector professionals.

New features on the CePSa website

The CEPSA website is a close communication channel for users, as shown by three of its numerous services: CEPSA Near You, Cold gives no Warning and Minimum Price.

CEPSA Near You (accessible at www.cepsacercadeti.com) enables users to find the nearest Órbita repair

workshop or butane and propane gas points of sale to any address, serving as a comprehensive directory of featured businesses with their telephone numbers, details of the products and services they offer and the loyalty and payment cards accepted.

The Minimum Pricecommunication shows how to benefit from the minimum guaranteed price and the best quality every time you fill up, locating the service station with the minimum price instantly from the website by downloading the app or reading the attached code.

The motto Cold gives no warning promotes CEPSA Fuel-Oil for Heating:for each fuel order placed, customers are entered into a prize draw to win a break for two people staying at Dubai's most luxurious hotel.

Thanks to an agreement between both companies and as part of the CEPSA-Banco Santander promotion, when users pay at CEPSA stations and DePaso shops (including participating Mini Stops and Minimarkets) with their Banco Santander cards they are awarded “Porque Tu Vuelves” points without having to swipe the “Porque Tu Vuelves” card.

What's more, users belonging to the “Queremos ser tu Banco” (Santander) plan, can receive up to ten times more points.

The details are that Banco Santander clients who do not belong to the “Queremos ser tu Banco” programme receive five discount points for every litre purchased. Those who do belong to the plan get 30 discount points per litre on any day of the week, with the exception

of Wednesdays when they receive 50 discount points per litre. In all cases, Banco Santander cardholders receive two additional discount points per litre purchased at their usual CEPSA stations and 15 points per euro spent on goods in the shop or on services at the station.

To exchange these discount points, cardholders must provide CEPSA with all the data required on the form provided for these purposes, by visiting www.cepsabancosantander.com or at www.santander.es, where users can register in a reserved area of the site www.porquetuvuelves.com to benefit from all the products and services that CEPSA offers its members.

The CEPSA-Banco Santander promotional campaign is valid throughout Spain and until 22 October 2013.

See your discount points grow with Porque Tu Vuelves with banco Santander

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Launch of the Improvement activities awards at the CLSa blending and Packaging Plant in San roque This year the Improvement Activities Awards were awarded to Miguel Ángel Benavente Ruiz, Pedro Cano Galán, Joaquín Mateo Mari, Ricardo Mora Boltadzija, Antonio Mora Muñoz, Fernando Quintero Suárez and Cristóbal Suárez Agüera.

Benavent received first prize for his work "Improvement to the LB-VC Bases and additive distribution line by DDU to Bach tank", while the Unicarbide labelling project by the Cano Galán was the runner up.

A team comprising Mateo, Mora B., Mora M., Quintero and Suárez received the first prize for "Installation of a copper tracer in the Petrolatum paraffin tanker line".

The awards were handed out by Stephane Barthelemy, head of operations and Alicia Cuervo and María Jesús Peláez from the Technical-PASCAL-Innovation Area.

The awards recognise ideas and suggestions for improvement, based on quality and values, and are an incentive for innovation and optimisation of production processes at the blending and packaging plant.

The prizegivings are held every six months for all CEPSA Lubricantes staff and contractors at the plant, with the exception of the manager, in the individual and team categories (maximum of five members). The winner of the individual prize gets 200 euros, with

150 euros for the runner up and a gift for the third prize winner. The first and second prizes for teams are 400 and 300 euros, respectively, with a gift for the third prize.

CEPSA, in collaboration with Anaya Touring, has launched the 2013 edition of its usual MAPAMAX Map of Spain and Portugal. The new printed version pinpoints the location of all CEPSA's service stations as well as speed detection radars to encourage appropriate, responsible, safe driving.

The new free CEPSA app for Apple devices (iPhone, iPod Touch, iPad) and Android, is also very helpful as it can be used to find routes, see traffic incidents, find where you have left your car or to locate CEPSA products and services, and much more.

resounding success from our recent advertising campaigns

Last summer, CEPSA ran a advertising campaign to support our innovative Minimum Price Guaranteed promotion. Because this was a long-term campaign and promotion, five waves of advertising were launched, alternating between the available media.

The message delivered by the advertising campaign was that “Filling up at CEPSA is smart”, and consisted of two ads on national, TDT and themed TV channels, as well as information radio spots and morning chats on the main radio stations. The campaign also received a lot of support in onlineand mobile channels. As well appearing in traditional formats, the campaign got a boost from special promotional activities such as mentions in sports sections and news programmes on a number of TV and radio channels.

The campaign, known as “Más listo que Calisto” or “Más listo que los ratones coloraos”, achieved CEPSA’s best ever results in terms of fame and branding, including the national market advertising media average.

The new 2013 Mapamax of the Iberian Peninsula by CePSa

First Prize: "Improvement to the LB-VC Bases and additive distribution line by DDU to Bach tank"

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C E P S A L U B R I C A N T E S W O R L D W I D E

Russian distributor B&K Oil visits our Malaga and Algeciras plants

Russian distributor CLSA visited the Lubrisur plant in Andalusia after attending a presentation by the CEPSA Group covering CEPSA Lubricantes’ export activities and strategies at the end of the year.

The company's representative Dmitry Budilin,general manager of B&K Oil,was in Malaga for the event with four key clients from the region's market: Evgeny Kovalev, manager of TehMashInter Ltd. (distributor in the Siberian area); Aleksandr Gorburov, general manager and proprietor of TehMashInter Ltd. (distributor in the Siberian area); Ivan Chursin, general manager of KST Ltd. (distributor in the southern Russia area); and Andrey Abryvin, general manager of SpetsOil Ltd. (client of KST).

Álvaro Macarro, export manager of CLSA, and Carlos García, export area manager of CLSA, hosted the event and organised the welcoming committee for the Russian delegation in Malaga.

As well as a guided tour of the blending plant and automated warehouse, and interesting conversations during which the market managers were able to share their impressions, the group was taken on a visit to a renowned Andalusian wine cellar where they had the opportunity to taste some excellent wines.

Technical training course at Avant Trading and assessment of the Eurasian market

During November 2012, representatives of CLSA, lead by head of exports to Asia Inmaculada Abadía, visited Azerbaijan to give technical training to the local Eurasian CEPSA Lubricantes distribution company, Avant Trading. The course was organised for the benefit of the manager of Avant Trading, Mehdi Aghayev, and three members of the company’s sales department.

Avant Trading belongs to a large holding company with interests in numerous market segments including food, construction and the car industry, which has headquarters in several European cities and its main base in London.

Given that Azerbaijan is a country with only nine million inhabitants, but which has crude oil and unrefined gas reserves, the local company is expected to place orders of around 120 metric tons.

The meeting was also a useful opportunity to learn about the demands and needs of this booming market, strategically located between Europe and Asia.

The CEPSA star at the interesting Bulgarian car industry exhibition in Plovdiv

The International Technical Fair (ITF) took place in Plovdiv, Bulgaria, du-ring the last week of September 2012. This was 68th edition of the trade fair, organised by the Association of Car Manufacturers and their Authori-sed Representatives for Bulgaria.

CEPSA Lubricantes was a brilliant success at the {1Plovdiv }Motor Show, which attracted 1,250 exhibitor companies from 43 countries. The show is so interesting that 170 new companies took part in the last edition of the trade fair, 100 of them from outside Bulgaria, with a total of 100,000 visitors. The ITF, which was officially opened by Bulgarian prime minister Boyko Borissov, achieved some excellent commercial figures with respect to the previous year:contacts between companies to develop new businesses were up by 74% and potential targets in Bulgaria rose by 55%.

In the meantime, the Spanish oil company's image looked great on the streets of Bulgaria thanks to the new signs applied to commercial vehicles owned by important local group Didi’94.

Too Lans presents CEPSA Lubricantes as a top quality brand in Kazakhstan

Kazakhstan is a strategic location between Central Asia and Europe. Recognised firm Too Lanshas firmly established CEPSA Lubricantes in the country.

Too Lans is a family firm with renown in the automobile market. Its headquarters are in Almaty, the capital of this Eurasian country. Too Lans distributes filters and products by a number of lubricant brands to a national population of around 17 million.

Senior management at Too Lans intends to raise CEPSA's profile in this country and boost it´s position as a high quality brand, maintaining its operations by placing continuous orders for products.

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C E P S A L U B R I C A N T E S W O R L D W I D E

European Dragbike trials in Hungary

CEPSA Lubricantes makes an appearance at Hungarian Drag Bike competitions, being one of the main sponsors of Kunmadaras Motorsport, whose schedule of events features an important trial in summer, which is also a qualifier for the European Motorcycle Union Championships.

In summer 2012, the Drag Bike race in Kunmadaras, a high-speed elimination ladder competition, attracted riders in 15 categories ranging from 50 cc bikes to the most powerful machines, as well as 13 categories of automobiles.

The most important trial, the penultimate qualifier for the European Drag Bike Championship, was the Super Street bike, which took place in temperatures of more than 30ºC, with some bikes achieving speeds in excess of 310 km/h. The British team managed a hat trick, with wins from Richard Stubbins (Suzuki 1300) and a second place for Graham Balchin (Kawasaki 1300), just weeks after winning the European Cup.

Hungarian Lencsés Donát Dániel (Suzuki 1300) was the best-performing local driver, finishing in ninth position. He was also his country's top rider at the end of the European competition. Three other Hungarian drivers also finished in the top 15 at the Kunmadaras races: Gal, István and Levente.

CEPSA Lubricantes has a good image in Romania through Materom

CEPSA Lubricantes' distributor in Romania, Materom, has carried out countless actions designed to improve CLSA's image in this country

Materom drew up an efficient marketing plan for the second half of 2012, which it presented formally to its sales representatives which clearly show the benefits of its actions. Materom, a prestigious company in Romania, supported not only a strategic plan, but also a number of additional promotional activities, including media support in the magazine Diálogo to spread the word about the excellent qualities of CEPSA Lubricantes.

Some of these campaigns were so successful that stocks of the promoted and advertised products ran out. Materom also uses training courses to support its market plan.

Chilean company Unión Técnica Automotriz aims to grow while improving services

CLSA's distributor in Chile, Unión Técnica Automotriz S.A., did some outstanding work in 2012, growing in the national market and improving its customers services.

Backed by CEPSA to achieve its objectives, Unión Técnica Automotriz S.A. prepared a plan that enabled it go beyond all sales expectations with CEPSA Lubricantes. This plan included training courses to provide in-depth knowledge of the product range and its positioning, an analysis

of the competition, instructions for the sales force in the company and its affiliates and customers, to strengthen the brand and bring it closer to users.

The programme organised by Unión Técnica Automotriz S.A. also made improvements to logistics to optimise CEPSA product distribution to more far-flung branches by acquiring MAN vehicles for transport and advances in warehouse operation, providing more resources, classification and storage capacity.

CEPSA on the road and expanding with Lubricentro Dugos in Costa Rica

Central de Lubricantes S.A., Cenlubsa, which has been established in the country for more than a decade, has raised its profile with the help of a campaign featuring Guatemalan driver José Carlos González, a regular on the podium in trials in his category.

However, since last summer, distributor Cenlubsa has also been driving forward expansion of CLSA products in this Central American country with benchmark organisation Lubricentro Dugos, in the province of Alajuela.

Lubricentro Dugos, managed by Francisco and Jorge Durán, has become a flagship service centre for attracting, identifying and securing the loyalty of end users of CEPSA Lubricantes, with a high monthly turnover of drums. Messrs Durán are working hard to position this star product in their region at their modern service station.

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C E P S A L U B R I C A N T E S W O R L D W I D E

Guatemalan motoring victory goes to Rodas, sponsored by Importaciones Navarra

Guatemala’s champion driver, Juan Pablo Rodas, has added a new title in the TGCA category to his list of triumphs, the 100-kilometre race that ended the 2012 National Championship.

Rodas drives competition vehicles emblazoned with the image of CEPSA Lubricantes thanks to agreement signed that very season between the champion and CLSA's distributor in Guatemala, Importaciones Navarra. The sponsorship action was a success from the very first trial, which Rodas won. He then went on to win the final, and the competition driver's visits to neighbouring countries have had significant impact in the media and social networks.

Course for Euroil México S.A. aimed at customers and distributors

CEPSA prepared a course for Euroil México S.A. de C.V. in autumn, with the objective of reaching end users and potential distributors of the brand in the most southernmost part of North America.

CEPSA Lubricants has been operating in Mexico for more than eight years. This fact, and because Euroil México S.A. de C.V. is convinced that it has the best product on the market, encouraged it to launch an expansion project in August 2012 based on training for the brand's distributors, with a view to taking the product to different regions of the country.

This Mexican distributor offers its customers and business partners high quality, innovative lubricants and automobile maintenance products, which extend the useful life of engines while reducing contaminating emissions and saving fuel. It operates in the motoring, industrial and marine segments, providing CEPSA brand consumers with services and support at competitive prices.

The course was a resounding success and served to show the high quality of the work done by Euroil and CEPSA Lubricantes in Mexico, covering the range of available products and their uses to improve customer satisfaction by offering them the right products for their engines, in accordance with the manufacturers' instructions, for better performance and care for their machines.

New agreement in Mexico with Lubricantes Ibéricos for Bosch after an course delivered by CLSA

In November 2012, the CLSA distributor in Mexico DF, Lubricantes Ibéricos S.A. de C.V. and Robert Bosch México signed an agreement under which CEPSA lubricants would be promoted directly by the Bosch Car Service repair workshop network Licensee José Mújica, representing Bosch Car Service and Diesel Service, officially announced the agreement to the public.

This agreement was reached after the course provided by CLSA for Lubrican-tes Ibéricos which was of great interest to one of the car industry's most presti-gious companies, Bosch.

A U T O M E C H A N I K AAUTOMECHANIKA FRANKFURT

CLSA was at this great European event in Frankfurt.

CEPSA Lubricantes was at leading international motor sector trade fair Automechanika Frankfurt 2012, from 11 to 15 September, to take advantage of this meeting point for the aftermarket sector and a magnificent business opportunity.

The CEPSA stand was manned by a team from the company’s export department, which explained all the company’s products to twelve of its main international distributors and more than 150,000 visitors from over 180 countries.

Among the new products on show in Frankfurt was the CEPSA XTAR range for light vehicles, a state-of-the-art selection of products suitable for all types of motors and emission reduction systems, capable of responding to the needs of cars with high technology engines.

From the XTAR range, the team highlighted the innovative CEPSA XTAR Hybrid 5W20 lubricant, a product especially recommended for hybrid cars equipped with Start / Stop systems and petrol driven cars with fuel saving requirements.

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CePsa freestyle driver Dany Torres, Champion of the Red BullX-Fighters World Tour 2011, created a stir on the stand when he visited to sign autographs and chat to visitors.

CEPSA Lubricantes presents itself to the Chinese market at Automechanika in Shanghai

Renowned trade fair Automechanika Shanghai, which took place from 11 to 14 December, was a magnificent

opportunity for CEPSA to introduce its catalogue to the enormous Chinese market.

The trade fair was held at the New International Expo Centre in Pudong and attracted more than 4,000 exhibitors from 37 countries, with more foreign and Chinese participants than ever before.

CEPSA's constant innovation, international perspective and valuable collaboration from two exceptional allies, Bergé Automoción and APSIS, gave the company an opportunity to take part in this flagship exhibition and to present its range of automobile lubricants.

Bergé Automoción is a subsidiary of Bergé y Cía S.A. and is the main private car importer in the Iberian Peninsula and Latin America. It currently represents a total of 26 brands and is present in six countries in Europe (Spain and Portugal) and Latin America (Chile, Peru, Colombia and Argentina).

APSIS was founded in 2005 by SAIC, China's leading automobile company, and by theNational Center of Supervision and Inspection on Motor Vehicle Products Quality (Shanghai). Its two main lines of business are automobile component distribution and added value service centres (spare parts, components and repairs). In 2011, SAIC Motor produced over four million vehicles, the largest output of any China-based automaker.

To support the promotional activities at the trade fair, APSIS organised a parallel event to present both CLSA and its products to more than 200 guests from the motor vehicle world. The meeting was attended by the general managers of APSIS and SAIC as well as José Luis Prieto -former general manager of CLSA- and José Aramburu, the new general manager of CEPSA Lubricantes.

CEPSA Lubricantes could not have picked better companions for its adventure in Shanghai, which is why it would like to take this opportunity to thank Bergé Automoción, APSIS and SAIC for believing in CLSA's products and experience and for guaranteeing that the commitment and innovation that characterise the brand will be there when it starts out on this new path in 2013.

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A U T O M E C H A N I K ASPECIAL

AUTOMECHANIKA SHANGHAI

COMMITTED SUPPLIERS

Suppliers of CEPSA's Órbita workshops were kept very busy last quarter with satisfaction surveys and work with suppliers such as GTMotive and Legálitas, not to mention special offer campaigns with suppliers such as Jarcar, Rivolta, Bardahl, Coner, Nikitas Kutsurais and Viajes Iltrida Barcino.

New supplier Velyen, part of the Istobal group, also launched an offer in workshops for vehicle lifts and greasing equipment.

Órbita CEPSA organised an in-person advanced diagnostics course (MIT2) with Robert Bosch España for workshops in Madrid and its neighbouring provinces.

CHRISTMAS IN OUR WORKSHOPS

Changing your oil at CEPSA's Órbita workshops has its rewards. Each oil change in December and January entitled customers to a free gift: a 4 GB USB pen drive.

PROMOTION IN WORKSHOPS AND SERVICE STATIONS

Cross-cutting promotions at CEPSA Órbita workshops and CEPSA Service Stations.

During the summer, every client filling up received a discount voucher worth three euros for an oil change. Customers having their cars maintained received a discount card to be exchanged for Óptima fuel when filling up at CEPSA service stations.

FOR MOTORCYLING ENTHUSIASTS

Motorcycling fans who went along to Motoevent, the Off Road Bike Fair, and everyone using the Oasis CEPSA services

on the way to the Grand Prix in Jerez, had an opportunity to benefit from promotions

such as a free pair of nitrile gloves with an oil change at

selected Órbita CEPSA workshops or a FREE CEPSA Motorcheck vehicle diagnosis system with

a scratchcard promotion.

There are more than 400 Órbita CEPSA repair workshops in Spain. They are manned by qualified, continuously trained staff, specialised in diagnosis, lubrication, tyres and mechanics, who offer friendly, personalised service to the customers who use them to repair and maintain their cars, without affecting the manufacturer’s guarantee.

[10] Oleum

Would you like an engine health check?

Órbita CEPSA

Find your Órbita CEPSA workshop with CEPSA MOTORCHECK at www.orbitacepsa.com Órbita CEPSA customer services telephone number: 91 337 76 66

AVAILABLE EXCLUSIVELY AT ÓRBITA CEPSA WORKSHOPS

C S M A R E A

Oleum [11]

C S M A R E A

audITS: ISO 9001 / ISO TS 16949 / PECAL 2120

With regard to ISO 9001:2008 certification on designing, manufacturing and marketing of industrial & automotive lubricants, no non-conformities were detected. A total of seven strengths were identified, as well as 10 opportunities for improvement and four comments.

With regard to PECAL 2120 on production of containers for lubricants, paraffins, aromatic extracts and marine lubricant oils for automobiles or industry for the Ministry of Defence, one minor non-conformity

was detected. Risks associated with the supply of lubricant oils that are not included in the current risk analysis were detected, which does not comply with the reference standard. The auditors highlighted five strengths and seven opportunities for improvement, as well as making eight recommendations.

Finally, with regard to Standard ISO TS 16949:2009, two non-conformities were detected. Firstly, there was no record to show that all the auditors performing internal system management tests

are qualified to inspect ISO TS requirements. Secondly, a product monitoring and measurement operation for the process established in the control plan was identified that does not include a record of the person authorising release of the product to subsequent stages.

All the non-conformities were dealt with immediately. After the audits, the customer services quality certificates are renewed.

The Blending and Packaging plant and Automated Warehouse in San Roque and the Madrid and Las Palmas offices were successfully audited as scheduled in October for renewal of the current CLSA (ISO 9001:2008; ISO TS 16949:2009) and PECAL AQAP Serie 2120 certification. CEPSA would like to thank the staff audited for their help carrying out the inspections.

The rapid changes taking place in the industry during the last decade have forced lubricant manufacturers to adapt to new technologies, reformulating their products to cover the needs of new equipment.

The main causes for these changes have been producers’ demands for turbine oils that perform well in difficult conditions, improvements in technologies for refining lubricant bases and efforts to reformulate in order to differentiate and add value to our products.

As a result of these advances, the technologies used to monitor the condition of oil and control contaminants used in the past have become obsolete. The future of these applications has moved towards ad hoc studies of each client/piece of equipment to enable correct, early diagnosis of whether the equipment is working correctly or not, to avoid maintenance costs and downtime in these applications.

Experts in Chemometrics such as Dave Wooton were at the course. This discipline focuses on application of statistical methods to chemical data, and will be introduced in the Research Centre's Lubrication Laboratory in 2013.

Trinidad Espinosa Castilla, head of the Lubricant Laboratory at the Research Centre, was at the event for CEPSA, with representatives from important sector companies such as Air Liquide, Lubrication Engineers, Lubrication Technologies, Testoil, Thomas Petroleum, Siemens, Shell, Chevron, Petrocanada and Fluitec, all of whom shared their experiences to move forward in this field.

LubrICaTION aCadeMY hOuSTON 2012 Analysis of the latest technologies in formulation and analysis for diagnosis of turbine oils was the objective of the course held in October in Houston.

[12] Oleum

In an earlier issue, we explained the lubricant manufacturing process. Now we are going to take a look at the steps that follow this - packaging and distribution.

The packaging area at the CLSA plant has several filling lines. On the lines for filling one, four and five-litre bottles, the first step in the process is to take the empty containers from pallets and send them along a conveyor belt to the labelling machine (which sticks the right label on each container) before filling each with the correct amount of product. The containers them go to the sealing, weighing and cap detection area. If the weight is incorrect or the cap is not on correctly, the container is removed from the packaging line.

Next, in the carton erector, boxes are weighed to check no bottles are missing. If this happens, the box is separated from the rest.

The boxes are then taken to the palleting robot that puts the right number of boxes on the pallet, which is then taken to the warehouse.

In the case of the 20-litre drums, the containers are filled on the filling line, the lids are put on, and then they are labelled before being loaded onto pallets by a pneumatic manipulator.

The packaging line that handles 1,000 litre containers accounts for 50% of the total tonnage packed at the plant. The process positions the container on top of the line, filling and dispensing the product.

Lubricant packaging and shipment processesfe

atur

e ar

ticle

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The conveyor belt then automatically takes the container to the output section, from where it is sent to the warehouse according to a transfer protocol which ensures it arrives without incident.

The quality controls are very strict. The Refinery's Central Laboratory analyses all the products manufactured. Only products complying with all the specifications can be packaged. The first unit packaged in every batch also undergoes quality control.

Lastly, the dispatch area consists of four automatic loading docks, which control the load by way of a wireless barcode reader that monitors the orders that arrive from SAP via the WiFi network.

Bulk finished product is dispatched by an automatic loader in a totally safe, automated process that takes approximately 20 minutes to fill a tanker.

The warehouse, where all the product is taken before it is sent to the automatic warehouse for dispatch, is a transition tank.

The automatic warehouse is close to the plant and is equipped with the latest storage technology. It has a 4,000-square-metre silo unit which is 20 metres high and has nine loading docks.

The warehouse is fully automatic, reducing the risk of human error and speeding up entry and dispatch of goods and stock control.

There are six pallet lifts that pick up and deposit goods along the 14 loading levels on each of the 12 aisles, for an entry and exit workflow of one pallet per minute.

Lubricant packaging and shipment processes

Descriptive overview of CLSA’s lubricant production plant areas

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When you're not racing, what do you like to do? CS Jr: I'm a real sports fan, but I'm thinking about studying for an Open University degree or taking a business or economics course for the future. Fathers want the best for their sons. Has this had an impact on his training for the circuit, is just another step or have times changed? CS: It's a natural progression. He started kart racing when he was very young and moving to the circuit was a natural step. You need to be 18 to compete in rallies and he's been driving since he was nine, so it was logical for him to race on the circuit. What's more, circuit racing is more popular than rallies in Spain and has coincided with Fernando Alonso's boom. What is the next logical step between kart racing and F1? And if it is to the world rally championship, how will the process change? CS Jr: Start in kart racing, do two or three categories, then go on to initiation and apprenticeship, the way I did with Formula BMW. Try your first championship with Formula Renault 2.0, then make the move to F3, with a car that may not be much more powerful but which is more aerodynamic and complete, and from there find the way into F1, which means GP2 or the World Series or GP3, which I'll probably do next season. If everything goes according to plan and the time is right, your F1 moment will come.

Sáinz to SáinzCompeting means

challenging our limits

From rallies to the circuit via home

THE PRESENT AND FUTURE OF WORLD CAR RACING GO HAND IN HAND IN ONE HOUSE IN MADRID EVERy DAy, THE HOME OF THE SáINz FAMILy.

This unusual situation is the order of the day in the home of Carlos Sáinz, three-time world racing car champion and his pupil Carlos Sáinz Vázquez who is often found behind the wheel of single-seater vehicles.

Sáinz senior, who will be back at Dakar 2013 in a buggy as part of an American team, has won two World Rally Champions and an off-road rally, with an amazing list of triumphs in all the planet’s greatest, most legendary rallies, including the most prestigious of them all, the Dakar.

Mr Sáinz junior, who recently came of age and who now has a licence to drive conventional cars, is meticulously manouevering towards Formula 1. In the same way as the drivers who reach the top on the circuit, Sáinz Vázquez couldn't wait to get into a kart, achieving international success for the first time in late 2007 aged just 13 at the Open MotorLand Aragón. The CEPSA star ended the last season in fifth position in Formula 3 having notched up 14 podiums, six of them wins.

NOTE: To distinguish between the drivers in this interview, we have identified Carlos Sáinz junior as CS Jr and his father as CS.

Let's break the ice!Which is more nerve-racking? The night before an exam or the night before a race? Which is most personally satisfying for you? A good mark at school or a good time on the track? CS Jr: That depends on the exam and on the race. For example, a final exam at college is more nerve-racking than a race. A good race time is more satisfying. Do you prefer tests at school or a test on a single-seater race car? CS Jr: One on the race car, of course. How does a father juggle good or bad report cards with good or bad results on the circuit? CS: It's been quite difficult, because getting your priorities right can be tough. Right from the start, one of the conditions for Carlos being involved in this has been finishing his education. Last year was hard and of course there have been some trials and tribulations. What does Carlos Sáinz want for his son's education and future in general? CS: What any father wants. Above all I want him to be a good person, with principles, to be a good friend, to appreciate his family. Sport is essential, but the rest is even more important.

Scan this code with your smartphone to see the video of the interview

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Oil is essential, because it keeps the mOtOr in wOrking Order.

CS: For rallies, the process would already have changed. I would have started driving in rallies when I turned 18 to get experience. He's the one making the decisions. He wants to try to achieve his dream. Getting into F1 is very, very difficult indeed. The first thing that I told him is that is was an extremely demanding challenge and in all likelihood he would not get there, so he should be ready for that. But goals and dreams are essential in life. I do my best, as a father, to help him make his dreams come true, although I have to trust his judgement, even more so now he is 18 years old. Do you revise stretches of roads and driving strategies as well as Maths and other subjects at school? CS Jr: Actually I don't, although after a race we debrief and my father gives me his opinion on how I took bends, speeds or how to deal with certain situations in the race, but not much more. We spend 10 minutes doing this every weekend, sharing points of view and reaching an agreement. CS: My wife and my daughters are at home with us, too. We only talk about racing when we are alone and look at the main points, what I would call attitude. The after-race analysis. It's a question of asking yourself what you could have done better. Even if you win it's still a good idea. Making a detailed analysis of races is good,

but I think my role is to help him more with his attitude. For the details, he has an engineer and technical resources. Do you feel awed by your father's success or had it spurred you on to do the same? CS Jr: Respect of course, because he has achieved amazing results and is so good. Every time I think about it I am awed. I know that when he tells me something that this isn't just anybody talking to me, it's the world champion, who could have been the four-time or five-time champion. Sáinz rallyman has been loved and admired in at least eight of the big brand teams, and even by his rivals. How have you managed that? How do you transmit that? CS: One of the things I have done throughout my life is to work and have a goal, a challenge, a dream. I never even imagined that I could be the world champion. I look more at the short term. What's important is to have enthusiasm, drive and passion for what you do. You have to

be a very humble sportsperson, focused on the championship you are competing in for that season without looking any further they way they do in F1. You have to try to learn and win in the category you are in, and improve and stay enthusiastic about your goal. If you work seriously, methodically and sacrifice, sooner or later the results will come. I think he's got more than enough talent. What's needed now is consistent work. What would you say to a child who dreams of being a racing driver? CS Jr: I've never thought about that, because I've always been the one getting the advice, not the one giving it. When you start kart racing you have to concentrate on enjoying yourself and put the pressure of the competition to one side; you have to enjoy kart racing. I've always had a good time and enjoyed it. At the time I used to think that instead of being at school I was training on a circuit. I've always been able to climb into a car and enjoy it. The more you enjoy yourself the further you go. What happens when you have to accept the other person's sporting decision, when your advice is not taken? CS: In the end, in my case, it's an easy job. I tell him what I think and reason with him, but he has to take his own decisions. He's the one in the car and it's his job. He's the one overtaking.

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Now he is 18 years old, he obviously has more experience and is better trained. He has to find his own way, be himself and take his own decisions. I will always be there for him as an example and give him my opinion so he can decide for himself. CS Jr: The easiest way is to just accept it and say, “Dad, your're right”, but I like discussing things and asking why. Things look different when it’s you in the car. I enjoy talking about it, not arguing, more and more, and asking why, so that I know. How would you prioritise these three circumstances: being champion of the world, bringing up a child in society and the world of sport and having a son who is champion of the world? CS: First of all is education, a career in sport is a short one and there is a whole life ahead of him, with family and friends. Firstly you need to take care of relationships. Then it’s a case of achieving his goals, because I

achieved mine and, in this respect, I have been able to do everything I set out to do in the sports world. In terms of personal relationships and atmosphere, what do you like best about a camp on the Dakar rally? CS: You realise just how many people experience this challenge, the enthusiasm, that so many people give up so much just be able to be there, so it's a happy place anyway. You hear stories from people who push themselves absolutely to the limit economically, their strength, so many things, it is the essence of effort, of sport, who live to achieve this challenge. The human aspect of effort, which means doing what you set out to do. What do you appreciate most in a paddock today? CS Jr: I'd say having someone you trust (your father for example, or Juanjo Lacalle) who is always there to help. In the paddock you get

on well with everyone, you have a laugh and you share things, but you are all rivals and competitors. My father says that “bite or get bitten”, so you don't have many friends.

“i cOuld have dOne with it. i think there

shOuld be mOre rOad

safety educatiOn in

schOOls”

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The two Sáinz have both worn the colours of CEPSA brand products at decisive moments of their careers. Carlos Sáinz senior when he made his debut in the world rally championship and also his first great raid with Ford and Ertoil and Sáinz junior who was supported as new talent by CEPSA during the last F3 season. Do you ever feel like a driver who represents the brand having received this sponsorship at key moments? CS: There would be no elite competition without sponsorship. The fact that there are brands like CEPSA that invest in motor sports and in Spanish athletes is a luxury. We need sponsors and we need the media to publicise the actions taken by these brands, because with out these brands, sport, particularly motor racing, would be unable to continue. Of course, a driver's image can be associated with a company. In fact, the longer the association between driver and the brand, the closer they are perceived to be, even by the public. How would you explain the role of oil in the optimum performance of a vehicle to motorists? CS: Oil is essential, because it keeps the engine in working order. It is the difference between the car breaking down or not breaking down. Nowadays, technology is evolving, and so are fuels and oils. Competition helps brands to take this research and development to the limit.

Have you had any good or experiences in competitions involving oil? CS Jr: When someone smashes the motor, the track becomes impossible and you can't drive. The yellow and red flags warn you are that you are going to skid. CS: I've had rods and pistons break, but I wouldn't be able to say whether it was because of the oil. What I can say though is that oil helps the engine to work better, perform better and can be the difference between whether it breaks down or not; there's no doubt about it. Can you imagine the streets full of hybrid vehicles in the short term? Can you imagine an important competition with them? CS: Urban mobility with hybrids has a lot to do with it. We are already seeing

certain elements on the racetrack, but this could be more than mere fashion. I'm more worried about the batteries, polluting less with electric models. I am worried, in a world of electric cars, about what will happen to the batteries. If we are careful enough with batteries to put them in containers, I can imagine what will happen when thousands and thousands of cars have to have replacement batteries, but I haven't heard must about that. We should keep it in mind. There are other types of pollutants to consider, which are not so fashionable, which are causing serious damage to our oceans and mountains. Nobody talks about those. They always talk more about cares, which may be way we are not being very precise about this. CS Jr: I'm not attracted to competing in hybrids. I associate races with the sound of a pure combustion engine. I'd rather wait and see, and if it happens in the end it will be because everyone has agreed to it, but personally, I would like the competition to stay the way it is. Would you fit any safety systems from conventional cars to competition vehicles? CS Jr: Almost everything you find in a production model is already in the competition world. Perhaps the only thing missing, but which would be pointless anyway because you are strapped in so securely, would be some type of airbag that might be helpful. They would have to look into it Perhaps the airbag is the only thing. All the rest is already there, to a greater extent and sometimes in duplicate. CS: I don't think so. At F1 and in the World Rally Championship, safety measures have been created that are now used in regular cars. Everything is pretty safe, which doesn't mean that they have stopped developing safety measures, but it's all quite well developed.

“the fact that there are brands like cepsa

that invest in mOtOrspOrts and in spanish athletes is a

luxury.”

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Would you include road safety in daily life and driving courses? CS: Road safety education in schools should be a legal requirement. Everything done to teach children to obey and understand the rules of the road is more than welcome. Road safety is basic and necessary. With regard to driving courses, I don't think there are enough. Knowing how to drive better doesn't mean driving faster, but driving more safely. CS Jr: I could have done with it. I think there should be more road safety taught in schools to deal with dangers on the road. A lot of the time, young people who take their driving tests to become more independent can be reckless, but if you warn and explain things to children, without frightening them, when they reach the age of 18 they will be better informed. Perhaps then, when they reach 18 and the only thing they can think about is getting into a car and driving as soon as possible, they will be ready for it. Which do you think is the best country or city for driving? And why? CS: Generally speaking, northern European countries are better than those in the south. They are more respectful. CS Jr: I was surprised in both Germany and Belgium, but especially Germany. They stick

to the speed limits and everyone drives in the right-hand lane. The left lane is for overtaking only and then they go back to the right. They have good standards, driving is a pleasure and you feel much safer. What is your preferred method of communication at the moment? CS: These days we are all prisoners of our mobile phones. CS Jr: Instant messaging. Can you imagine what it was like to be in the world of competition in the eighties? What would you like to have from those times today? CS Jr: Safety, there's no question. Sáinz senior is very good at racquet sports. Always? Any reason? CS: Motor sports are very demanding and you have to be in very good shape, which is why any sport you do is beneficial. I was lucky to have played a lot of squash between the aged of 16 and 20. It is very hard aerobic exercise, which requires speed, reflexes and coordination. It was very good for me. Now I play paddle and tennis and I recommend all sportspeople and my son to do as much and as many different sports as possible. If you can ski and play football as well as playing tennis and paddle, so much the better. Have you inherited this love of racquet sports? CS Jr: Yes, of course, because sometimes we have a game of paddle or tennis. As my father says, any kind of sport you do is good for you. At the end of the 1985 season, Sáinz senior said in an interview that he dreamed of taking part in what was then the Paris-Dakar some day. Was that your biggest ambition? Do you have any new ones? CS: Well, yes, my dream came true. Nowadays, taking part in the Dakar 2013 with a more adventure-style project as part of the Al-Attiyah team with two very powerful buggies is very different from doing it with a big brand like Volkswagen.

(NOTE: He was the first Spaniard to win the trial in 2010). With a career like your father's, what is your biggest dream for the future? CS Jr: You all know that. Being a Formula 1 driver is my dream and passion, but apart from all that, I am getting more and more interested in the Dakar and I see it as the best adventure to combine with the races. On the other hand, I would also like to compete in the 24 hours of Le Mans and in rallies.... time will tell. Plans or ambitions for 2013? CS: The Dakar. CS Jr: To become part of Red Bull's plans to race in GP3. Lastly, what's your perfect Sunday? Relaxing with your family or on the starting grid? CS Jr: When I was little, my perfect Sunday was competing in kart races at 11, getting home and having lunch with my family and watching the Brazilian F1 GP in the afternoon. CS: When you are passionate about racing, you like to compete, but Sunday with family and friends is fantastic. There's time for everything.

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Automobile Lubricantes Catalogue 2012At the end of July, distributors, regional offices and Atlantic affiliates received the new CEPSA Motor Lubricant Catalogue.

This new, magazine-style catalogue includes the following new products and innovations:

Updating of the ACEAS 2010 quality standards (currently in force).

QR Codes that provide additional information about products that can be accessed using smartphones.

Information about new lubricants for the light vehicle and motorcycle range:

CEPSA XTAR HYBRID 5W20

CEPSA XTAR ECO TECH CRTD C1 5W30

CEPSA XTAR ECO TECH HDi C2 5W30

CEPSA XTAR MEGA TECH DCi C4 5W30

CEPSA MOTO HMEOC 10W30

New image for the CEPSA Moto range.

Space for useful information (titles “Did you know... ?”) about hybrid vehicles, DPF filters, JASO seal and SCR system.

Photographs of CEPSA sponsorships in the motor sports world.

The new catalogue for the car sector also includes a simple, practical insert with summaries of the main product specifications and applications, to give a quick overview of the most important characteristics and quality of these products, which are increasingly numerous and complex.

Naturally, given CEPSA's international mission, this catalogue is available for export markets in Spanish, English and French.

An online version of this catalogue can be downloaded or the app version can be used on the website www.cepsa.com/lubricantes/autocat.html, and in pdf format in the reserved area.

As always, information about our products and formats and their technical sheets are kept permanently up to date on the CEPSA website:

Cover of the product specifications insert

Screenshot of the digital application

P R O D U C T

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New European regulation and food certifications

Paraffin Waxes

USEFUL INNOVATION

Paraffin is wax extracted from petroleum, solid at room temperature, which is used to manufacture numerous products.

The best known of these is candles, although when it is hydrogenated and all harmful substances to humans and animals are removed from paraffin it can be used in the food industry. It is safe in contact with food, and is therefore used to make paraffin coated wrapping paper as well as the rubber base of chewing gum. Paraffin is used on citrus and other fruits to retain moisture, lengthen life and freshness and add shine. It is also used to make pharmaceutical and cosmetic products, both of which are industries with extremely strict regulatory requirements.

On 1 December 2012, the new Regulation (EU) No 231/2012 laying down specifications for food additives came into force, estabishing purity

requirements for food additives.

The new regulation consolidates identity and purity criteria of colorants, sweeteners and additives other than colorants and sweeteners, standards governing the identity and purity of colorants used in food products and identity and purity standards governing food additives other than colorants and sweeteners used in food products, contained in three Royal Decrees, these being Royal Decree 299/2009 of 6 March, 1465/2009 of 18 September and 1455/2009 of 18 September, respectively, in a single text, making them easier to manage.

Given that Cerasur 725 paraffin wax more than meets the new requirements

imposed on E 905 additives, CEPSA Lubricantes S.A. is able to continue to supply this product with absolute guarantees to its European food industry clients.

The company also believes it is very important to draw attention to two new certificates which were obtained for its paraffin waxes during the year.

The first of this is the Hallal certification, food certification for the Muslim religion. Taking into consideration that

Islamic countries have a population of approximately 1,500 million people, this certification makes the oil company a candidate for some very interesting market opportunities.

Likewise, CEPSA Lubricantes S.A. has been awarded the Kosher food certificate for the Jewish religion. Because of the extremely strict conditions for obtaining these certificates, they are held by very few countries in the world, so obtaining them has been a real achievement for the Spanish company.

Seal showing Kosher certification

Hallal certification awarded to CEPSA Lubricantes, S.A.

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P R O D U C T

The main objective is to attract the customer's attention because this is the main communication window with consumers. To do this, it is important that we all know how to clearly identify the information provided on our packaging, whether this is to manage a customer complaint or simply for our own information.

This is the information you will find on our packaging and an explanation of its meaning.

Packaging date and batch number

On the front part of the package, just above the label, you’ll always find a printed mark. The date on which the product was packaged is in the first

six figures (dd/mm/yy). This is followed by the batch number. This code makes packages traceable in the case of an incident, giving information about its place of origin.

Some products for the car market are marked differently. This applies to lubricants for which CEPSA certifies the API quality by way of the so-called API doughnut. As well as the above, the fo-llowing wording is also included: AAC – xxx, which corresponds to the product’s

formula code.

The American Petroleum Institute (API) requires that we apply this measure.

Package manufacturing date.

Our packaging supplier uses a numbered circle and an arrow on the base of the package to identify the date when the bottle was manufactured. The number in the centre is the year, and the month during which it was manufactured is marked by the arrow.

Packaging is the science, the art and the technology of creating packaging and labels for commercial products for distribution, storage and sale.

Information on our packaging Identifying the information

Innovative development of new vehicles

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Several hydraulic pump manufacturers have recently changed the names of their specifications, which do not affect their technical requirements.

Changes to hydraulic oil specifications

Several hydraulic pump manufacturers have recently changed the names of their specifications, which do not affect their technical requirements.

For example, Eaton Vickers has done away with the Eaton Vickers M-2950-S and I-286-S specifications and has unified them in its Eaton Brochure 03-401-2010.

The products affected by this name change are:

CEPSA HIDROSTAR HVLP CEPSA HIDROMAX CEPSA HIDRÁULICO HM CEPSA HIDROSIC HLP CEPSA HIDROTRANS OP 10W20 CEPSA HIDROTRANS OP 68 CEPSA HIDROPOC CEPSA MISTRAL HX CEPSA MISTRAL

Also, after Cincinnati Machine was acquired by the MAG-IAS group, it was decided to change the old Cincinnati Machine P-xx denomination for the new MAG-IAS P-xx name.

In this case, the products affected are: CEPSA HIDROSTAR HVLP CEPSA HIDRÁULICO HM CEPSA MISTRAL HX CEPSA MISTRAL

Lastly, when the Parker Hannifin group acquired manufacturer Denison Hydraulics for its hydraulic pump division, it kept the denomination of approvals such as Denison HF-0, HF-1, HF-2; but has now has added Parker to the name.

This homologiation only applies to the ISO VG 32, 46 and 68 grades, and affects

the following products: CEPSA HIDROSTAR HVLP CEPSA HIDRÁULICO HM CEPSA HIDROSIC HLP CEPSA MISTRAL HX CEPSA MISTRAL

CEPSA Diesel Turbo 15W40Changes to the lubricant formerly known as CEPSA Diesel Turbo SHPD 15w40

Change to the product name. The nomenclature SHPD is deleted from the name, meaning that the product name CEPSA Diesel Turbo SHPD 15W40. no longer exists. However, the product code remains the same: 52210.

Revised product texts. The information about the product on the label has been simplified, and now reads as follows: “Heavy-diesel" THPD (Top High Per-formance Diesel) type engine lubricant. Suitable for Euro IV and earlier engines using gas oil with a sulphur content of up to 0.5%. Exceeds SHPD cleaning and protection levels.

Updated quality levels. The Technical Department has revised the formulation and from now on the product complies with the following levels: · API CH-4 · ACEA E7-08i2 · MB-Approval 228.3 · Mack EO-M Plus · MAN 3275-1 · Volvo VDS-3 · MTU Type 2 · RVI RD-2/RLD-2 · Detroit Diesel 93K215 · Cummins CES 20071/72 · CAT ECF-1-a · ZF TE-ML 04C/07D

API S

ERVICE CH-4SAE15W-40

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Makro's philosophy is in line with CEPSA in that both companies see innovation as crucial to keep their leading position as distributors, in this case of food and non-food products for wholesalers. The company shows its commitment to its customers by conti-nuously introducing innovations and offering a more personalised service adapted to their needs.

Makro was the first company to intro-duce the cash & carry concept to Spain in 1972, a business model designed for the wholesale sales sector to satisfy the requirements of professionals needing to buy everything for their businesses in one place. Makro stood out because it specialised and professionalised its products, targetting an audience in a specific trade sector needing to acquire a wide range of specific products quickly and conveniently, in large quantities and with unbeatable value for money.

Since 2010 it has offered a new sales channel aimed at small and medium-sized hotel and catering businesses: the Delivery channel. Catering firms can now shop efficiently and reduce their logistical and economic costs. With this service, customers receive their orders at their business premises in 24 hours

thanks to a fleet of isothermic trucks. Each client receives advice from a ma-nager who guarantees they choose the most suitable products for their busi-nesses, take advantage of offers and own brand products.

To be closer to these professionals, in 2012 a new, revolutionary type of shop opened. It is smaller, aimed at the catering indus-try and retail food stores, in the centre of Madrid. Yet again, this means savings in time and money.

All these new, successful business mo-dels are the result of both the services and the close contact that Makro has with its customers. New technologies are essential to this. One of these tools is outstanding for the contribution it makes to the Makro philosophy. It is the Customer Recognition system, which

identifies customers from the moment they enter the store. The system tells the head of department that the customer has arrived, what their specific needs are and guarantees they receive personali-sed attention.

Makro has always wanted to stand out by offering the lowest prices in the market. That's why it takes a look at catering firms' basic shopping baskets every fifteen days and uses digital labelling technology to change the prices of the selection quickly and easily so they reach customers quickly.

The new technologies used in this busi-ness model don't stop there. This lea-ding company has SARA, a virtual guide who welcomes visitors and offers a tour around the main sections, providing useful shopping information. At the sto-re in Alcobendas, for example, shopping trolleys are fitted with iPads that read QR codes in the different sections and SARA offers specific information. This means that customers can limit their visits to the sections they are interested in and look for the lowest prices.

In short, Makro has made anticipating customers' needs its hallmark. The com-pany listens to its consumers and finds solutions to their needs, whether these are products, including everything they order in the catalogue, or formats, adapting to restaurants' requirements.

All these advances have enabled the company to obtain one of the 49 Top Employers España certificates, an ac-colade awarded only to companies that achieve the highest standards in Human Resources management. This ranking shows that it has excellent facilities for its employees, because the company's main objective is to create employment. Thanks to this initiative, this year, three centres have managed to create al-most 1,000 direct and indirect jobs. The confidence of Metro Group, its parent company, has made it possible to make invest in new openings and, therefore, create jobs.

TOWARDS USEFUL INNOVATION

MAKRO: innovation at the service of clients

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NEW USES FOR THE WEBSITE

As well as the webiste www.makro.es which helps almost 6,000 trade clients who visit it every day make their businesses more profitable, Makro has launched some very interesting new online services. This is the case of its specific websites that deal with concrete themes, because some products require more detailed information. Then there is the Christmas hamper and basket website, where customers can make online reservations and the page specialising in gin and tonic, which showcases more than 50 types of gin on sale at Makro and gives presentation suggestions and information about this beverage.

Makro also publishes online menus with cost breakdowns, recipes that show caterers the cost per portion for set meals, a la carte menus and tapas, always offering seasonal dishes and the most profitable options.

MAKRO AND CEPSA

The effect of the synergy between both companies translates into an ongoing search for innovative joint activities that represent real value proposals for clients in the number one Cash & Carry business.

CEPSA is the only Premium Lubricant supplier for MAKRO, providing a high quality product and its extensive experience and leadership in the lubricant sector.

Success of the CEPSA Lubricantes seminar in Tenerife, an area where it lit the flame

spec

ial f

or

mu

lati

onJust a couple of kilometres from the

spot where the Spanish oil company started operating in Tenerife 82 years ago, a very successful conference took place at the end of November 2012.

The event took place in the magnificent installations of the Escuela Técnica Superior de Náutica, Máquinas y Radioelectrónica Naval with its excellent audiovisual equipment and was attended by the organisatio’s director, Dr Alexis Dionis, and lecturer Federico Padrón, coordinator of the conference. CEPSA Lubricantes’ head of technical assistance Vicente Calero was responsible for giving this conference, with the help of technician Valentín Fernández.

A very praiseworthy programme, which went on for three hours, held the interest of 217 attendees, among teachers and students.

The seminar began with a film on concepts of tribology and an explanation of what CEPSA has become, which took place in a space for identifying the different types of lubricants used in a vessel, facilitated by an illustration showing the different compartments to lubricate and the most suitable product for each application.

Much of the exhibition looked at technological, operative and maintenance criteria for selecting the most suitable oil for each function. It also dealt with fuel and motor types

in engine lubrication, essential load and gear temperature characteristics, types of pumps and contaminants in hyraulics, among other factors.

However, special emphasis was given to environmentally-themed explanations, such as progressive improvements to fuel quality, especially in the Emission Control Areas (ECA), the introduction of exhaust gas control devices in fast engines and their impact on lubricants and, to conclude, the growing demand for biodegradable fluids and greases in compartments at risk of leaking into the sea, speaker cases, hydraulic systems and some other greased items.

To close the seminar, there was an in-depth explanation of the importance of laboratory testing of the loads on oil in service, not only because of the importance of knowing its remaining life, but also because used oil can give important information for early breakdown detection.

CEPSA Lubricantes would like to express its gratitude for the excellent organisation, dissemination and facilities at the Escuela Técnica Superior de Náutica, Máquinas y Radioelectrónica Naval in Tenerife, particularly to Dr Dionis, Professor Padrón and all the staff at the school for their interest in repeating this successful event in the future.

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M a r i n e l u b r i c a n t s

Cylinder oil for marine diesel engines

Mobilgard 560 VS

Given the challenges of evolving international emissions regulations and changes to engine operating conditions, it was necessary to adapt our cylinder oils, especially for fleets running with varying fuel sulphur levels, giving a single solution to fleets operating in and out of ECAs.

The solution presented is a high-performance marine lubricant designed for crosshead engine cylinders running on heavy diesel, providing protection fuel sulphur levels as low as 0.5% and up to 4%.

This product companies with Wärtsilä, MAN Diesel & Turbo and Mitsubishi Heavy Industries requirements for use in two-stroke marine engines.

After more than 68,000 hours of field tests in more than 40 vessels from all engine manufacturers using variable fuel sulphur levels, the new product achieved excellent piston cleanliness. What's more, at low revolutions and ultra-low cylinder oil feed rate operation conditions, the results showed it helps to minimise scratching caused by friction and wear and tear.

Mobilgard 560 VS is formulated with high-quality heavy neutral base oils and advanced technology additives that fight wear and tear, corrosion and deposits, for cleaner engines and lower emissions.

This new product, which will replace Mobilgard 570 (TBN 70) and Mobilgard L540 (TBN 40) is available in bulk and in drums.

New Mobilgard 560 VS is totally compatible and miscible with Mobilgard 570 and Mobilgard L540, and requires no special storage conditions.

New Mobilgard 560 VS helps to reduce wear and deposits, lengthening the useful life of the engine and guaranteeing optimum reliability. Mobilgard™ 560 VS minimises wear by providing a heavier film of low volatility oil and special load-bearing additives for excellent lubrication.

Mobilgard technology reduces consumption of lubricant and obviates the need to have two oils for cylinder liners. It helps to minimise deposit formation with use of low sulphur (<1%) fuels and is designed to provide protection at fuel sulphur levels as low as 0.5% and up to 4%.

In short, Mobilgard 560 VS can be used with high and low sulphur level residual fuel, in fast and slow speed situations and operate at low feed rates. This means cleaner engines and fewer emissions.

In laboratory bench tests designed to simulate an engine’s operating requirements at high temperatures, Mobilgard 560 VS demonstrated better balanced performance than competitive marine cylinder oils.

ExxonMobil has introduced Mobilgard 560 VS worldwide – a new cylinder oil, specifically designed for use in slow speed marine engines. CEPSA Lubricantes, manufacturer and official distributor of ExxonMobil in Spain, Gibraltar and Portugal, has been supplying the product in these countries since January 2013.

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COMPETITIVE ANALYSISMobilgard 560 VS performs better than the competition

Deposits: Cleanliness

Mobilgard 560 VS

Competitor A

Competitor B

Competitor C

Competitor D

Oxidation: Cleanliness:

Volatility: Component Protection:

Viscosity @ 250ºC: Component Protection:

beTTer

Deposits: potential piston and ring deposits.

Viscosity: oil film thickness retention.

Oxidation: oil quality degradation.

* Volatility: potential product loss

CEPSA drivers take their places on 26 international podiums With seven triumphs in truck, single-seater car and motorcycling trials.

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He ended the F3 season with his Dallara-Volkswagen in fifth position in the FIA European Championship, which he won with compatriot Daniel Juncadella after securing a place on the podium on four occasions: Germany, France, Great Britain and Belgium, where he was victorious. Sáinz junior also completed the F3 EuroSeries in ninth position. His best performance was in Hockenheim and he came second in two of the three races.

The driver from Madrid, who was part of the F1 Carlin Motorsport team comprising Kubica, Rosberg, Sato, Alguersuari and Vettel himself, ended the season having taken part in more than 50 competitions with 14 podiums, six of them wins. Sáinz comes from the world of kart racing, where he took second place in the Spanish championship (2008 and 2009) and Euro-pean subchampion in 2009.

Carlos Sáinz Jr.

COMPETITION

This has been an excellent season for CEPSA, with five high-speed circuit (motocycling, single-seater race cars and trucks) and freestyle motorcycling drivers taking 26 podiums, seven of them wins, for the original CEPSA red star. The victors were Carlos Sáinz junior, Antonio Albacete, Dany Torres and the members of the Motorrad team, Xavi Forés and Román Ramos.

CEPSA driver Antonio Albacete (Man), who was the runner up in the national kart racing championships in 1980, also achieved success on the asphalt circuit.

This driver from Madrid ended the European Truck Racing Championship in second place behind German rival Jochen Hahn, the fourth continental second place for this three-time winner of the European championship.

Albacete was a fixture on 10 podiums at the 2012 event, with four wins (in Italy, France-Nogaro, Russia and the Czech Republic); however, it was not enough to win him the championship again. As Antonio said “I am very satisfied, because it isn’t easy to be subchampion of Europe, but having fought all year for the title and seeing it within reach, losing it was tough”.

Antonio Albacete comes second in the European Truck Racing Championship for the fourth time

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Seville-born Dany Torres (KTM) completed a sixth successful season in the Red Bull X-Fighters championship, coming second at the events in Munich and Madrid.

Dany’s dream to hold onto his 2011 title did not come true. After a difficult start to the season, he finished third in this World championship, which was won by Levi Sherwood from New Zealand with French competitor Thomas Pagès taking second place.

After a world tour that took him to America, Asia, Europe and Oceania, where Dany was ranked in all the trials, the CEPSA rider was feeling good about the battle of the masters at the Palau Sant Jordi in Barcelona where he was up on the podium again, thrilling the audience with his backflip lazyflip, and finishing in second place after the tremendous Pagès.

Dany Torres finished number 3 in the freestyle world

The recognised trajectory of the Moto-rrad team, managed by Manuel Alonso, sponsored by CEPSA stood it in good stead at the 77th Spanish Speed Cham-pionship, the 15th CEV format edition.

Riders Xavi Forés (BMW Motorrad) and Román Ramos (Ariane) achieved 10 top three positions, two of them

wins, in the seven races making up the competition.

Forés, who was champion of Spain in the stock extreme category for two seasons, ended the year with a win on ‘his’ circuit in Cheste, having achieved four, two-three positions (two second places and two thirds), ranking him third in Spain in spite of his absence from the MotorLand Aragón and Albacete trials. Carmelo Mo-rales took the title.

In the same category, Cantabrian rider Alberto López (BMW Motorrad) finished in eighth position, achieving his best re-sult at the inaugural race in Jerez, where he was fourth.

These successes have also made BMW Motorrad Spain’s number two champion-ship brand.

In the moto2 category, the Motorrad Competition Team also became Spanish subchampion thanks to the talents of Cantabrian rider Román Ramos (Ariane), who ended the season with five spots on the podium (two seconds and two thirds), one of them his first vistory in the ‘La Torrecica’ race in Castille-La Mancha. The moto2 champion was Jordi Torres, with five wins.

With these results, CEPSA Lubricantes is grateful for the hard work and efforts of the entire Motorrad CompetitionTeam.

The Motorrad team topped 10 podiums in the national speed competition.

Just six months after Kawasaki España and CEPSA Lubricantes signed their agreement, the first fruits have been harvested, after a splendid campaign by the Spanish speed green team. The green teams dominated the final classification round for the Spanish Speed Championship in Stock Extreme Classes, taking both rider’s and brand titles.

In addition, high levels of participation took the pulse of the Kawasaki Ninja Cup promotional formula, which this year went to Julio David Palao (JadeMo-tor) who clocked up 22 more points than Ignacio Contreras (Extremadura Junior Team) after competing in five races. In the meantime, José Carlos Lobo (Lobo Team) won the Ninja Cup Master 30 beating Jorge Gutiérrez (Palmeto TCM).

The legion of green machines with the red star

QR Code: Watch a spectacular video of Dany Torres in the Red Bull X-Fighters World Championship

ECOLOGY AND FOOD CORNER

GREEN ROUTE: La LONja - MONTE abaNTOs

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One of the most beautiful spots in the mountains to the west of Madrid featu-res a medium to difficult walking route that finishes at the heart of the Monas-tery and Royal Site of San Lorenzo de El Escorial. It takes between three and six hours to complete, depending on the route chosen, which ranges between 11 and 19 km.

You’ll start by skirting the monastery before crossing the Arcos de la Compaña, before turning right along an unmade road that goes up to the Fuente de la Bola (Ball Fountain) and on to the Rome-ral Reservoir.

As well as martins, eagles and Eurasian Griffons among other birds, the road runs through tracks made by wild boar along paths lined by black broom, rock rose, pine trees, the main species found on Mount Abantos and Scots pine, cha-racteristic for its orange bark. But you will also be surrounded by history, as you will see terraces of ground levelled in in the 19th century ready to be plan-ted with pine trees, and, very close by, when you reach the summit of Mount Abantos and the Alto de San Juan, you

will come to a rock wall measuring bet-ween nine and twelve feet in height, and 49 km long, which was commissioned by Felipe II. Close to the Naranjera refuge,

you will be treated to magnificent views of the cross over the Valley of the Fallen and Cuelgamuros.

After the refuge, the road takes you down towards San Lorenzo. Passing the Fuente de las Negras spring and after crossing the Tobar stream, on the left you will see the first of three water stora-ges arches on the way back to La Lonja, the San Juan Arch. These were used to store and to the supply the Monastery and surrounding buildings with water in the times of Felipe II.

The track then joins that coming from the Cervunal Spring, reaching el Puerto de Malagón, where the remains of a snow well are still visible. The Los Gallegos way features a wealth of biodiversity and meets up with the Cordel del Valle. Before long you will reach the Merinera Arch be-fore returning to the Romeral Reservoir. Now in San Lorenzo, you will pass the Romeral Arch just before you reach the starting point.

More information at: www.sanlorenzoturismo.org

MaDRID

Visit the the Monastery and Site of San Lorenzo de El Escorial

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TREEs WITH a HIsTORY: The candelabra tree The candelabra tree is the oldest tree in Madrid, with leafy branches that reach up to the sky in la Villa. It stands in a bed in the Parque del Retiro, where it has been for almost 400 years.

It has a circumference of more than six metres at the base of the trunk and is 40 metres high. It is written that the French hid one of their canons among its branches when they invaded the city... but it’s just a legend.

It was most probably brought here from overseas by Cristopher Columbus on one of his four voyages to America, although there is a possibility that it was Cabeza de Vaca who brought it back from its. The truth is, nobody knows how it arrived here.

It is also known as the “bald cypress”, although it has no relationship at all with the cypress family. It is actually an Ahue-huete (the original Aztec name) or Taxo-dium mucronatum.

It has also been said that wizards shelter under its branches in the dead of night to cast spells and take part in rituals.

Legends aside, at the beginning of the 1990s, some peculiar lines of strangely shaped stones started appearing. The City Council decided to erect some mesh around the trunk to protect the tree from visitors to the park and possible undesirable rituals.

One of the star dishes prepared on the slopes of the symbolic Mount Abantos, the souther-nmost foothills of the Sierra de Guadarrama, is the famous “cocido de Charolés” or Charo-llais broth. However, the local cuisine boasts another hearty dish that is perfect for the cold winter and spring months: Estofado de Charolés or Charollais Stew.

Ingredients. For 4 people:

800 gr. Charollais loin; 8 Tudela artichokes; 8 carrots with leaves; 1 turnip; 1 courgette; 2 cloves of purple garlic; 1 onion; 50 grams of paprika sausage meat; 100 ml extra virgin olive oil; 100 ml de Armangnac; 500 ml white wine; salt and freshly ground black pepper.

Method:

Cut the Charollais loin (Charollais is a highly prized breed of cattle) into medium sized pieces, salt and sear. Set aside.

Peel the artichokes, leaving a little of stalk and set aside.

In the pot where you seared the meat, add the onion, garlic and cubed carrot. Fry until golden.

Add the seared beef, white wine and Ar-mangnac, cook off the alcohol and cover with water. Lastly, add the paprika sausage meat.

About 20 minutes before it is ready, add the Tudela artichokes. The total cooking time is two and a half hours.

Presentation:

Decorate with cooked carrot, turnip and courgette sticks and the artichokes.

César de Augusto Alonso. Head chef at restaurant Charolés, San Lorenzo de El Escorial

CHaROLLaIs sTEW with spring vegetables and armangnac sauce

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On 21 March 2005, at 12.50, Jack Dorsey, an employee of Odeo INC and podcast specialist sent the first-ever tweet. “Configu-ring my twitr”, it read. This was the birth of one of the world’s most successful social media networks: Twitter.

The project was result of the company’s need to compete with the likes of Apple and others in the sector that were stealing the lion’s share of the profits. Reinvent or die, thought Odeo. That is exactly what happened. After a brainstorming session, the opportunity arose to launch a text messaging service bet-ween groups that would allow users to tell people what they were doing at that precise moment. At the end of March, one of the co-founders of the company wrote another message which read, “Oh, this is going to be very addictive”. Was he ever right! Nowadays, more than 500 million people around the world use Twitter.

It is successful because it makes it pos-sible to communicate in a way that lies somewhere between instant messaging, blogging and chats. In fact, it is defined as microblogging. Nowadays, 73% of users tweet several times a day and are real addicts. They do this for numerous reasons. Some use it as a business tool for staying up to date with the news. Others want to know what’s going on in the world, while some use it to share fun things they find on the Internet.

It’s a way of making professional con-tacts or becoming close to people whom you don’t know, but in whom you are interested. Anyone can feel a bit closer to an actor, elite athlete or singer with twitter. In fact Lady Gaga, who has more followers than anybody else in the world, gains new followers at a faster rate than accounts are created.

The network symbolised by the larrybird is a powerful marketing and communications tool, which keeps users up to the minute about everything happening in the world. All messages sent using this free service are stored in the Library of Congress in the United States.

All you need to do to use Twitter is to register as a user and learn what the terms mean. The creators chose the word ‘twitter’ because they liked the definition... “a short burst of in-consequential information” and “chirps from birds”. Users can tailor their profiles to their own preferences. Just choose an

avatar or photo to represent you and decide on some colours and shapes for your account.

Six years after it was created, Twitter has become one of the most widely used methods of communication. These short, quick messages are the keys to the network. This new media has great social and news impact. By 2009 it had become essential to the media and the second-most popular social media network system. Users feel free to share information about their idols and celebrities which is difficult to access. Twitter is now a powerful social X-ray.

TWITTERIn

tern

et c

lose

-up

Good things come in small packages...

The CEPSA Competition Team on Twitter

Twitter is now a powerful social

X-ray.

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HUMOURSpain is different

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• Of all the social networks, Twitter has the most political and journalistic importance. For both it is a symbol of innovation that cannot be allowed to pass us by. • The first general elections in Spain during which Twitter was used, took place in 2011, although in the regional elections of 2009, the service was already used to a small extent. • Twitter allows two directional communication between citizens which is essential both for the electoral process and for our day to day lives. • In the 2011 debate between Rajoy (@marianorajoy) and Rubalcaba (@conrubalcaba), the PP candidate was named on Twitter 500 times every minute, far more often than his socialist rival. • On 11 November 2011, Alfredo Pérez Rubalcaba held a meeting with citizens on Twitter, taking the opportunity to express his feelings and explain his electoral programme. • During the last general elections, there were almost one million mentions on the Internet between October and November and around 2 million tweets between 7 and 20 December. • The current President of the Government was the only candidate in the 2011 electoral campaign with a profile on all four social networks. He had 66,026 Facebook fans. • In Twitter, the leader of the electoral campaign was Rubalcaba, who might not have had as many followers as Rajoy, but he did have more influence, because his senders retweeted more message. • Politicians are not immune to fake Twitter accounts, used by some to mock candidates. Barak Obama has @barakobama with 9,000 followers. José Luis Rodríguez Zapatero has two fake profiles, one in English. Alfredo Pérez Rubalcaba has a fake account with 2,170 followers and Mariano Rajoy has 540 fans.

Twitter and politicsTweet: A 140-character sentence in which a user

shares a thought or text from the Internet. @: is the symbol preceeding the user name. Timeline: Space on the profile where your messages and those of the users you follow appear. Follow: Follow a user, receive his or her tweets and make yours appear in his or her timeline. Unfollow: Stop following a user, his or her tweets and no longer appear on your timeline. Follow Friday (#FF): This consists of a tweet preceeded by @FF in which a user recommends following others. It is called Follow Friday because the custom is to make these recommendations on Fridays. Hash Tag (#): People use the hashtag symbol # before a relevant keyword or phrase in their Tweet to categorise those Tweets and help them show more easily in Twitter Search. Retweet (RT): To retweet is to repost another user's interesting message on the social networking website. This means that although your users many not follow the author, they will be able to read the content of this message. Trending topics (TT) These are the most popular topics tweeted at any given time. They show how important an event or news item is on the social network. TweetUp: A real-life informal meeting organised on the site, whereby people get together in the same place at the same time. Direct Message (DM): This is a way of communicating in private without anybody else seeing your message.

T W I C T I O N A RY#

for AOT

FLASHESXtar Hybrid 5W20 took CEPsa to the awards for Technological Innova-tion in the aftermarket

CEPSA Xtar Hybrid 5W20 5 is a new, 100% synthetic oil manufactured according to the latest technology and which complies with the requirements of the ACEA A1/B1-10, FORD WSS M2C925-B and ACEA A5/B5-10 (level).

Developed for hybrid motors from the main manufacturers such as Toyota (Prius, Prius +, Auris y Yaris), Honda (In-sight y CRZ Hybrid) and Lexus (CT200h y RX450h); Xtar Hybrid 5W20 is specifically designed to contribute to the performance of vehicles that combine thermal and electric propulsion.

The new CEPSA oil for hybrids saves fuel and is more respectful to the environment. It is designed to provide service to low-emission vehicles which, in accordance with the upcoming National Plan to Improve Air Quality Improvement, will be the only vehicles allowed to travel through city centres and other Protected Atmosphere Urban Zones.

The properties of Xtar Hybrid 5W20 is also formulated to reduce wear through state-of-the-art friction modifiers. This minimises energy loss in the engine and means it lasts longer than traditional technologies.

Details, among others, which caused new CEPSA Xtar Hybrid 5W20 a place on the shortlist for the Awards for Technological Innovation in the Aftermarket, repla-cement parts sector, lubricant category. These awards, which are organised to raise the profile of the sector’s most innovative models in the aftermarket industry, were initially selected by an online vote on the website www.autoprofesional.com (the

only OJD audited sector). They were then judged by a jury from different areas of the aftermarket, which evaluated and selected before coming to a decision. The main criteria considered was the innova-tive nature of the products and services entered for the award.

signature of an exclusive agreement between INFINITI and CEPsa Lubricantes at the Research Centre in alcalá de Henares.

Japanese brand INFINITI and CEPSA Lubricantes have signed an exclusive commercial agreement under which the luxury car company will recommend CEPSA products to all its users through sales and aftersales services in Spain.

The agreement was signed at CEPSA’s research centre in Alcalá de Henares in Madrid by the Managing Director of INFINITI, Jorge Belzunce; and the Managing Director of CEPSA Lubricantes José Luis Prieto after touring these 9,000 square metre facilities, 6,600 square metres of which are laboratories and pilot plants.

The agreement between the firms will be valid until 2014 and is a link between two brands that invest in new technologies in the car industry world, such as, for example, hybrid cars.

As Belzunce said, "We are very satisfied with this agreement, which will allow us to offer INFINITI customers a high quality product, suitable for the technological potential of the vehicles we sell and the Premium services we offer".

According to the Managing Director of CEPSA Lubricants, "This agreement is very positive for CEPSA and we are sure that both Infiniti and its customers will benefit from our products, which are produced using advanced technologies and according to high quality standards. We have the best bases for creating our products, which are perfectly suited to a leading brand like INFINITI".

There was a real CEPsa Oasis en route to Cheste.

It was the last date on the world speed calendar, the fourth to take place in Spain, so motorcyclists were particularly pleased to see the CEPSA Oasis in Honrubia.

This rest, service and entertainment area, lit by the CEPSA star, has been provided for the last 16 seasons and made the road to the Circuit de la Comunitat Valenciana Ricardo Tormo a more welcoming place. As well as providing shelter from the relentless down-purs, visitors to the Oasis were able to enjoy

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all the services and activities during a relaxing stop-off on their way to the Grand Prix.

Some refreshing food and drink, a look at the mounts, helmet cleaning, an insurance prize draw and even a physiotherapy service were available at the OASIS, with gifts from CEPSA, the DEPASO shop and the Órbita CEPSA technical assistance offering free services.

MotoEvent Offroad attracted more than 12,000 people with a captivating space courtesy of CEPsa

The third edition of MotoEvent Offroad, the offroad motorcycling trade fair that takes place in Las Rozas de Madrid at the beginning of autumn consolidated an event that, in spite of the adverse weather conditions, still attracted more than 12,500 visitors and enjoyed significant media coverage, including television.

The brightly coloured CEPSA space became the central hub of the exhibition, with non-stop prize draws, awards ceremonies for the competitions held at MotoEvent in which 300 motorcyclists took part, as well as different promotions by the company, featuring CEPSA Moto, Órbita CEPSA, Motorcheck, Mini 1000 and Heating Fuel Oil. One of the highlights of the day was a visit from World Freestyle Champion Dany Torres, who spent time with fans and signed countless autographs.

MotoEvent is an active trade fair for offroad motorcylists, with exhibitions and the opportunity to see 2013 models from the main brands represented in Spain, trial zones and circuits, a beginners track, children’s road safety area and first contact with bikes, exhibitions and an insurance company showroom, travel agents specialising in this segment and offroad schools. This year, for the first time, there was a motorcycle outlet area.

Petronavarra organises an optimal professional session at the Los arcos Circuit.

Petronavarra, S.A. held an interesting professional training and entertainment session in early autumn, aimed at its clients in the mechanical workshop segment.

This CEPSA Lubricantes distributor met its guests at the Circuito de Navarra, in Los Arcos municipal area between Pamplona and Logroño, for a series of successful, dynamic events attended by 50 professionals representing 40 local workships.

The morning began with a presentation of the CEPSA range of lubricants for light vehicles and their uses by José María Gonzalo from the CLSA Technical Assistance Department. This was attended by the Petronavarra management team and sales force as well as CLSA Sales Manager Carlos Giner, head of distributor sales Beatriz Cervera and CLSA’s sales manager for the northern area, Joaquín Calleja.

The initial session analysed the importance of correct use of ACEA criteria for vehicles with different non-contaminating systems (SDR, DPF y EGR), relating this to the XTAR and STAR ranges by CEPSA Lubricantes, as

well as the specific requirements of the main vehicle manufacturers. The new CEPSA Xtar Hybrid 5W20 for hybrids was also presented, as well as the results of the first field tests performed with this product.

The finishing touch to the day was a kart racing competition on the Navarre speed circuit followed by lunch at the Bodega Castillo restaurant in Monjardín.

It was a highly successful meeting, appreciated by all the clients who particularly welcomed the technical session. The organisers would like to encourage other distributors to carry out similar initiatives, which will increase our presence in the repair workshop sector and, at the same time, boost group I sales, especially products with high added value such as CEPSA Xtar.

CLSA would like to publically thank Petronavarra for its hospitality and hard work and to recognise what a successful even this was.

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CEPSA XTAR 5W20 HYBRID

Innovative character!