Singapore smart opportunities webinar 13.3.2017

SINGAPORE – THE FIRST TRULY SMART NATION BY 2025 OVERVIEW OF SINGAPORE AND SMART OPPORTUNITIES WEBINAR 13.3.2017 RIKU MÄKELÄ, COUNSELLOR, INNOVATION AND TRADE AFFAIRS EMBASSY OF FINLAND IN SINGAPORE

SINGAPORE

• An island

• Population same as Finland

• Land area same as Tampere

• GDP/capita double of Finland

• More like a company building its brand than a country

• 1000 Finns

• 140 Finnish companies registered in Singapore

• Most of the foreign companies coordinate their Southeast Asia, Asia or APAC-India operations from Singapore

Team Finland Future Watch Report: Singapore – the First Smart Nation by 2025 2

SMART NATION INITIATIVE

A coordinated effort to use digital solutions to manage upcoming challenges for the country.

Led by programme office under the Prime Minister’s office. Main agencies are

• Government Technology Agency GovTech

• Information and Media Development Authority IMDA

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Singapore wants its companies to provide smart cities to the rest of the world based on its own growing experience.

Future Watch report: Singapore – the First Truly Smart Nation by 2025

OPPORTUNITIES: SMART NATION IN SINGAPORE AND SMART CITIES THROUGH SINGAPORE

• Singapore develops the infrastructure, enables and encourages private sector and directs substantial funding to make the Smart Nation to happen.

• Finnish companies can find future business opportunities from Singapore and tap into bigger opportunities in China, India and Southeast Asia by partnering with Singapore based big players.

• In addition to wide range of needs for ICT solutions for digital infrastructure, different sectors are scouting for technologies for their digital future. Promising sectors for Finnish offering include remote monitoring, waste management, traffic and logistics, healthcare, education and government’s online services.

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ENABLING NETWORKS &

PLATFORMS

CONSTITUENTS, COMMUNITIES AND

ORGANIZATIONS IMDA

APPLICATION CLUSTERS

HDB/JTC (Property/Housing)

Public Utilities Board

Smart Housing (HDB Estates)

Autonomous Transport

FEDERATED API DEVELOPMENT

Singapore Power

Government of Singapore

LTA (Transport)

Singtel • M1 • StarHub • (4th pending )

Universities (e.g. NTU)

Healthcare & Assistive robotics

FinTech

CLOUD SERVICES & INFRASTRUCTURE: Singapore has ~50 data centres and is preferred regional hub

Smart Nation Programme Office (SNPO) STRATEGY Info-communications Media Development Authority (IMDA) PLATFORM Government Technology Agency of Singapore (GovTech) GOVERNMENT A*STAR (and Universities) RESEARCH

MAS (FinTech)

PUB / EMA (Utilities)

SkillsFuture Singapore (Training)

Building and Construction Authority (BCA)

Team Finland Future Watch Report: Singapore – the First Smart Nation by 2025

SURBANA JURONG AND SMART CITIES

• Engineering consulting company, plans, leads projects, operates

• ” Singapore, 25 November 2016 – Surbana Jurong and Microsoft announced today that they have signed a Memorandum of Understanding (MOU) to jointly develop cloud-based Smart City in a Box solutions, while enhancing its suite of applications, in the Asia Pacific region.

• Launched in July 2016, Surbana Jurong’s Smart City in a Box is an integrated set of solutions with a dashboard that allows city officials to load customisable applications (Apps) in four key areas – security, efficiency, sustainability and community. This enables them to track, monitor and manage cities better.”


SURBANA JURONG SMART CITY IN A BOX IN HDB FLATS IN SINGAPORE

• 1 million HDB flats in Singapore (gov supported housing

• 40 000 CCTV cameras, huge number of sensors, millions of free data feeds, etc

• Data comes to monitoring center for storage, analysis and reactions

• Needs:

• Apps for citizens, private service providers, public sector representatives

• Big data analysis algorithms and tools

• basically, anything that could add value


SALES LEADS: TECHNOLOGIES FOR SMART CITY OPERATOR

1) Maintenance Feedback & Inspection

2) Lights management

3) Climatic Modelling

4) Energy Monitoring and management

5) Water Quality monitoring

6) Community Feedback (iTown and Text Mining)

7) Smart Home & community


8) Drowning Early Detection

9) Facial Recognition, Safety & Security Surveillance

10) Intelligent Lock & Hazmat Tracking

11) Smart Traffic monitoring

12) Predictive Asset Maintenance and Monitoring

13) e-Government

OPPORTUNITIES: HEALTHCARE

• 80% of hospitals are public, 80% of clinics are private

• Doubling the number of people over 65 years old int0 900 000 by 2030

• Four new public hospitals by 2030 by MOHH

• 19 new public nursing homes by 2020

• Ministry of Health MOH takes care of regulation

• Ministry of Health Holdings Ppt Ltd MOHH operates the public side with its companies, agencies and healhcare provider organizations


• Big support from both public and private sector for innovation, startups and industry-academia cooperation in health tech and life sciences

OPPORTUNITIES: EDUCATION

• Ministry of Education is working on a national portal to provide all schools access to digital learning contents.

• The plan is to have APIs for third parties to make their eLearning solutions and contents available through this system to teachers and more than 500 000 students in K-12 schools.

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• GEMS, a chain of international schools, is a partner for Suomi Finland 100 Singapore for Education Symposium event in September

OPPORTUNIEIS: FUTURE PORT & MARITIME

• Sales Lead: Scouting group of 10 Singaporean companies will look for technologies to a new semi-automated container depot from Finland in May

• Team Finland maritime/ports day, led by City of Helsinki, in Sept in Singapore 10

• Singapore port will move to a new location in stages in 20 years and will be double the capacity

• Business Opportunity report: Solutions for Singapore’s New Megaport

SALES LEADS: TECHNOLOGIES FOR A PORT

Looking for companies/startups to invest in, for small stake equity.

1) Smart machines and systems: connected network of equipment streaming situational data for enhanced sense making and pre-emptive responses.

2) Pre-emptive health, safety and security management. Integrated analytics-supported HSS management for prevention before mitigation.

3) Sustainable environment: smart systems around energy consumption, recycling and emissions.

4) Integrated and optimized operations: data-driven operations for consistent & sustained high productivity, asset utilization and customer service levels.

5) Automated container handling:

6) Submersible drones

• UAV and underwater drones

• Smart cranes, smart workshops, smart maintenance

• Predictive maintenance, trolley rail imaging systems, vibration monitoring systems

• Automated washing, AGV in workshop for auto parts delivery, semi-auto rut runners for fire charge


OPPORTUNITY: SERVICE DESIGN

• The Singapore government’s Design Masterplan 2025

• The plan is to make enable an innovation-driven economy by changing how we look at design & develop and enhance the design being used to solve business solutions and improve productivity.

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• Business Opportunity: Service Design Opportunities in Singapore

• Design / Service Design / Designing Better Life are theme/s that cut through all b2b events of Finland in Singapore

SALES LEADS: SINGAPOREAN INDUSTRIEL COMPANY LOOKING FOR ENVIRONMENTAL AND CONSTRUCTION SOLUTIONS

Looking for companies to invest in.

1) Environmental services, e.g. relating to oil-and-chemical waste management, waste-to-energy treatment (exclude plasma technology)

• It could be operators of waste management facilities or manufacturer of waste treatment equipment with particular focus on Waste chemical, Oil and water

• For manufacturer, with in house proprietary knowhow.

2) Construction, e.g. relating to Prefabricated Prefinished Volumetric Construction (PPVC), lightweight materials

• Manufacture construction materials (it can be construction chemicals, Dry board/wall, light weight concrete, composite fibre, etc), rather than offering services

• Have own proprietary knowhow

• Products are portable/exportable


ENTERING THE MARKET

• Part of your strategy?

• Enough resources?

• Both proactive and reactive approach

• Geographical area?

• Establishing a company

• Establishing a representative office

• Finding a representative, dealer, manufacturer, e tc

• Fully self-owned or a joint venture?

• Test your value proposition and ideas first


SINGAPORE’S CULTURE AND BUSINESS ENVIRONMENT

5.5M PEOPLE 720 km2 52 YEARS OLD NATION

1.5 FOREIGNERS ENGLISH AGEING POPULATION

DGP/capita 80k USD (PPP) MONEY

COUNTRY OF DOERS

ROUTE AND HUB TO APAC-INDIA VISION+STRATEGY+IMPLEMENTATION

NOT CORRUPTED SOLUTION ORIENTED

PRESS FREEDOM.. GOOD MONEY FOR TANGIBLE BENEFITS OR PRIVILEDGE

AVERSION TO PAYING FOR CONSULTANTS

PUBLIC PROCUREMENT

MULTINATIONAL CORPORATIONS

SMEs STARTUP SCENE

GRANTS AND OTHER HELP EDB & SPRING


SINGAPORE’S STRENTHS AND WEAKNESSES AS A PLACE FOR BUSINESS

STRENTHS

• Ease of setting up a business

• Stable political climate and rule of law

• Huge mobile and online penetration

• Robust financial and technical infrastructure

• Access to foreign investment

• No corruption in a corporation

• Highly sophisticated society

• Highly educated population

• Fast pace of change and development

• Diversity of race, religion and culture


WEAKNESSES

• Shortage of technical talent

• High cost of living

• Shortage of investment past series B stage

• Small local market

OPTIONS FOR THE NEXT STEPS

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Strategy without entrepreneurship is central planning. Entrepreneurship without strategy leads to chaos.

David Collis in Harvard Business Review

1. Advise by Team Finland in Finland and in Singapore

2. Connections to experts and consultants

3. Door opening services

4. NUS Market Access Program through Tekes

5. Business Opportunities (both the published ones and the ones under work)

6. Sales Leads (both the published ones and the ones under work)

7. Suomi Finland 100 Singapore SF100SG joint PR and marketing operation

8. Singaporean delegations and scouting expeditions to Finland

9. Delegation trips to Singapore

10. Events where Team Finland and SF100SG provide special added value for participating Finnish companies


BUSINESS OPPORTUNITIES

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I am more than convinced that we should increase our collaboration at a practical level, especially in areas such as transportation and automatic vehicles, healthcare, safety and education.

Pekka Soini, CEO of Tekes

1. Public Sector Smart Nation Pilots

2. Digitalization of Healthcare Processes

3. eLearning - Access to Singapore Schools

4. Smart Waste Collection Pilots

5. Service Design

Singapore, Feb 17th 2017

Pekka Soini, CEO of Tekes, the Finnish Funding Agency for Innovation in Finland with Jacqueline Poh, Chief Executive of Government Technology Agency Singapore in Suomi Finland 100 Singapore Dialogue series: “Facing common challenges” – Digitalization of a Nation.

SALES LEADS

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On the next trip to Finland, we will be looking for solutions to a future container depot that will be semi-automated.

Leader of a Singaporean business delegation

The following sales leads are under work:

1. Energy Efficient Green Building Pilots

• 30% improvement in energy efficiency

• Looking for technologis for pilots where gov gives 80% grant for building owner for the pilot project

2. Solutions for Semi-Automated Container Depot

• 10 companies in Finland in May looking for technology solutions

3. Data Enabled Services for 1 Million homes – Surbana Jurong HDB flats case

• Currently generating a long list of potential apps, algorithms, etc to start cooperation with Surbana Jurong


SUOMI FINLAND 100 SINGAPORE

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Opportunity for a year long partnership for PR and marketing

Embassy of Finland is one of the partners representing the Team Finland network

Suomi Finland 100 Singapore is a non-profit association to coodinate the cooperation of all activities under the Suomi Finland 100 theme in Singapore in 2017


DELEGATION TRIPS TO AND EVENTS IN SINGAPORE

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Artificial intelligence, robotics, big data, and 3D printing or additive manufacturing, are platform technologies which are going to completely transform the way we live, work, play, mobilize, meet and communicate.

Vivian Balakrishnan Minister for Foreign Affairs

April Ageing and Health: healthcare delegation to Ageing Asia and Finland’s side events

April Maritime Week + Finnish maritime side events

May InnovFest Unbound: Smart Nation week TF Singapore connectiona to event + Finnish innovation and entrepreneurship side events

May CommunicAsia: EU Business Avenues delegation (full) + Finnish ICT side events

Aug Healthcare Devices: EU Business Avenues with Finnish healthcare side events in Singapore and Thailand

Aug in Finland: ASEAN + Australia roadshow in Helsinki 18.8. + Tampere, Oulu Rovaniemi

Sept 18.-22.9. power week: general events SWITCH, InnoVentures and Slush Singapore plus Finnish side events on education, health and maritime

Nov-Dec Finland Fridays on education, health, service design and entrepreneurship


NEXT STEPS

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Do, or do not. There is no try.

Yoda from Star Wars

• Check out the materials that will be shared after the webinar

• Stay up-to-date about Singapore opportunities and events at Team Finland Singapore web page

• Follow what is happening under Suomi Finland 100 Singapore

• Follow the Team Finland www.marketopportunities.fi for all country reports, future watch reports, business opportunities and sales leads collected globally

• For more information and discussions about Singapore and your business. contact your local Team Finland expert and/or Riku in Singapore [email protected]


finland.org.sg/public/default.aspx?nodeid=46711&contentlan=2&culture=en-US






https://www.sf100.sg/

https://www.sf100.sg/

http://www.marketopportunities.fi/

mailto:[email protected]

SINGAPORE – REITTI KAAKKOIS- AASIAAN, KIINAAN JA INTIAAN NEXT: EMAIL [email protected] TO TELL ABOUT YOUR BUSINESS AND YOUR

SINGAPORE INTERESTS & FIX A MEETING TO TALK MORE

mailto:RIKU.MAKELA@FORMIN:FI

Text and photos: Riku Mäkelä Counsellor, Innovation and Trade Embassy of Finland in Singapore [email protected]

Singapore smart opportunities webinar 13.3.2017

Presentations & Public Speaking

Transcript of Singapore smart opportunities webinar 13.3.2017