Singapore Gagan

8/8/2019 Singapore Gagan

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SINGAPORE

CITY BRANDING

PRESENTED BY:

SHISHIR JAIN

VINEET KUMAR

GAGAN SINGH


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HISTORY

Singapore has always been a trade

hub for over a millennia

The Lion city has always had a

tumultuous history, its been occupiedby several different forces. The Britishfinally arrive in 1819.

PRE-COLONIAL


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COLONIAL

SirSir ThomasThomas StamfordStamford RafflesRaffles isis thethe foundingfounding fatherfatherofof modernmodern SingaporeSingapore.. HeHe hadhad thethe visionvision ofof thethe islandislandasas becomingbecoming thethe tradetrade capitalcapital ofof thethe easteast..

MostMost importantly,importantly, hehe mademade Singapore,Singapore, aa forgottenforgottenislandisland ofof 11,,000000 individualsindividuals intointo aa tradetrade capitalcapital bybymakingmaking itit aa TaxTax heavenheaven andand institutinginstituting EnglishEnglishcommoncommon lawlaw..

FromFrom 18001800 toto 19001900 thethe populationpopulation increasedincreased fromfrom

11,,000000 toto 100100,,000000.. MostMost themthem werewere ChineseChinese whowhocamecame toto controlcontrol thethe businessbusiness world,world, whichwhich theythey stillstilldodo.. MalayMalay andand IndiansIndians areare stillstill lessless successfulsuccessfulminoritiesminorities..

SingaporeSingapore becamebecame veryvery popularpopular withwith banksbanks becausebecause

ofof itsits strictstrict commoncommon lawlaw systemsystem.. AndAnd todaytodaySingaporeSingapore isis primarilyprimarily aa financialfinancial servicesservices citycity


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MODERN Singapore eventually became a CrownSingapore eventually became a Crown

ColonyColony

As WWII approached Singapore became theAs WWII approached Singapore became the

site of the worlds two largest Drysite of the worlds two largest Dry--docks anddocks anda key Royal Navy base.a key Royal Navy base.

Singapore is severely damaged by aSingapore is severely damaged by aJapanese siege and eventually falls underJapanese siege and eventually falls underJapanese control.Japanese control.

In 1963 Singapore becomes independentIn 1963 Singapore becomes independentfrom the British Empire and becomes partfrom the British Empire and becomes partof Malaysia, then separates from Malaysia inof Malaysia, then separates from Malaysia in1965.1965.

First President Lee Kwan You attempts toFirst President Lee Kwan You attempts to

create Singaporean Identity.create Singaporean Identity.


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Quick Facts:Quick Facts:

Literacy rate: 91.1% of total population are literateBusiness Hours:

Private offices: weekdays 9 a.m.-5 p.m.; Saturdays 9:00 a.m. - 1:00p.m.

Banks: weekdays 9:30 a.m. -3 p.m.; Saturdays 9:30 a.m. - 1:00 p.m.

Malls: whole week from 10:00 a.m. -10:00 p.m.

Useful Numbers

Police 999

Ambulance 995

Airport Coach Service (AIRBUS) 542-1721 or 542-1732Credit Cards: Visa, Diners Club, Bankard, MasterCard, and

American Express are accepted


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SEGMENTATIONGeography

- A small island

- Southeastern

Asia

-Total land area:628.7 sq. km


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Climate: 137Km north of the equator

wet tropical climate

average annual temperature of

27.2r C (81r F). Northeast monsoon: December-

March

Southwest monsoon: June-

September remember to carry an umbrella with

you


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DEMOGRAPHICSPopulation:

Total population : 4.68

million population is concentrated

on the Southern part

ethnically diverse:

Chinese (75.2%)

Malays (13.6%)

and Indians (8.8%)


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Language:-English

-Mandarin and otherChinese dialects

-Malay

-Tamil

Religion:

-religious freedom

-Buddhism

-Islam

-Hinduism

-Confucianism

-Taoism

-Christianity


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Tourists

Education

Business people

TARGETTING


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POSITIONING Tourism and business hot spot ofTourism and business hot spot of

AsiaAsia

Singapore has been positioned as athriving cosmopolitan city thatsbrimming with diversity, as well asa multiplicity of culture, language,arts and architecture.

Uniquely Singapore was designedto show the rest of the world whatSingapore is really about warm,

enriching and unforgettable.


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Dubai/ Morroco

Malaysia

ThailandLas Vegas

Bangkok

New YorkLondon

Milan

Hong Kong

COMPETITORS


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Medical Tourism In Singapore

World class hospitality and hotel ling

Shopping destinations

Claimed best planned country (tourism)

World class infrastructure

Planning and control of government

Tourism and food festival

Worlds one of the most busiest ports

Worlds fourth largest foreign exchange trading centre

USP


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From a business point of view (companies and

expatriates) the Singapore proposition isunique and compelling:

attractive business incentives

a legal system that is consistent, transparent

and enforceable a mostly corruption-free environment at the

business, judicial and government levels

an educated workforce

a country most centrally located in Asia a county that provides a safe, attractive and

peaceful environment to work and live in, and

a country whose official language is English.


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WEB LINKS

http://www.newasia-

singapore.com/travel_informatio

n/introduction/did_you_know..._

200705301.html

http://www.yoursingapore.com/c

ontent/traveller/en/browse/aboutsingapore/singapore-brand-

story.html


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THE END

Singapore Gagan

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