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Sindh University Campus Larkana Course Outlines BBA Degree Program

Department of Business Administration of 35



Course Outlines of Freshman English-I

Course Details

Course Name: Freshman English

Course Code: BUS 301

Credit Hours: 3 Credit Hours (per week)

Batch & Semester BBA 2020 & 1st Semester

Scheduled Day Wednesday & Thursday

Course Instructor Mr. Tauqeer Ahmed

Email [email protected]

Course Description/Objective

This course provides the students Language skills for effective communication, organizational

communication, the writing process, designing business documents, writing business correspondence,

preparing reports, proposals, manuals and presentation, preparing employment and administrative

messages, business terminology for marketing and trade, communicating with the customer

Learning Outcomes

To further develop students’ skills in reading, writing, speaking and thinking. To develop students

„understanding and appreciation of English language and its use in effective communication and literature.

To develop student understands and appreciation of essay writing, short stories and will develop ability to

evaluate and understand written material.

Course Contents (Plan)

Week 01

Communication in the Workplace

Correctness in Communication, Standards of punctuation

Sentence & fragments, Use of Pronouns, Capitalization

Spellings, Exercises/tests

Week 02

Adaptation and Selection of Words

Language and its adaptation, Effective words Selection, Exercises/tests

Week 03

Construction of Sentences & Paragraphs (Part-I)

Emphasizing adaptation, Short sentence, Effective paragraph design

Exercises/tests

Week 04

Construction of Sentences & Paragraphs (Part-II)

Emphasizing adaptation, Short sentence, Effective paragraph design

Exercises/tests

Week 05

Comprehension

Critical reading, Reading strategies, reading passages

reading and comprehension, Annotation, Outlining, Exercises/tests

Week 06

Effective Writing

Use of positive language, Expressing your point of view

Appropriate Use of pronouns, Role of transitional words; Exercises/tests

Week 07

Written Communication Styles in Business

Argumentative, Descriptive Form

Narrative Form

Comparative Form, Cause & Effect, Exercises/tests

Week 08 Mid Term

Week 09

Précis Writing

Picking out main points, Re-creating Rules., Paragraph Unity,

Coherence, Topic sentences, Exercises/tests

Week 10

Essay Writing

Reflective Essays, Persuasive Essays, Compare-Contrast Essays

Week 11

Report Writing

Writing Pies, Identifying facts and opinions, Exercises/tests

Week 12

Reading Skills

Developing Effective Reading Skills, Book Reading

Research Paper Reading, Case Study, News Paper/Article, Exercises/tests

Week 13

Speaking & Listening Skills

Public Speaking Skills, Persuasive Speeches, Bloopers, Blunders and Common Errors

Week 14 Effective Presentation Skills

Confidence/Eye contact, Body Language/Gestures, Voice Quality/ Tone/Pitch



Week 15

7Cs of Communication

Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy

Correctness

Recommended Text Book

Basic Business Communication Skills for Empowering the Internet Generation, , Lesikar, Flatley, 10th Ed

Reference Books

The St. Martin’s Guide to Writing, AxelRod and Cooper, 7th Edition 2004.

Marks Distribution

Midterm 30 Marks

Final 40 Marks

Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes/Assignments

Course Outlines of Introduction to Computers

Course Details

Course Name: Intro. To Computers




Scheduled Day Tuesday & Wednesday

Course Instructor Mr. Farhan Surhio

Email

Course Description/Objective This course is designed to familiarize students with computer and its various applications. It will also

emphasize the use of computer and technology. Students will learn fundamental concepts of computer

hardware as well as software. This course will cover the theoretical and practical aspects of computers and

will give hands-on experience to students with various computer packages that are useful in any business

environment.

Learning Outcomes

To teach the fundamentals of computers, particularly with respect to personal computer hardware and

software, the World Wide Web, and enterprise computing.

To understand the components of the System Unit, Input and Output, Storage media About computer

security, ethics, and privacy: computer and Internet risks, ethical issues.

To provide knowledge about the appropriate use of technology for the managers.


Week 01

Introducing Computer Systems

Defining The Computer, History of Computers, Individual User and Organizations

Computer’s Role in Society

Week 02

The Components of Computer

Parts of Computer System, Information Processing, Looking at Hardware

Knowing Software, Data and User

Week 03

Interacting with Computer

What is Keyboard and Mouse, Variants of the Mouse, Input and Output Devices

Mobile devices

Week 04

Data Hardware

Monitors, Ergonomics and Monitors, Data Projectors, Sound Systems, Data Printers

Week 05

Lab Activity

Identifying various Hardware, Use of Software & Hardware

Week 06

Data Processing

Difference between Data and Information, Representing Data

Processing Data, Processor Performance, Nature & Types of Processors

Week 07

Storage Devices

Categories of Storage Devices, Magnetic Storage Devices, Optical Storage devices

Week 08 Mid Term

Week 09

Communications and Networks

Common types of Network, Hybrid Network, Structure of Networks

Network Topologies, LAN and Wireless Networks

Week 10

Computer Application 1

MS Office: Word (Lab)

Week 11


MS Office: Excel (Lab)




Week 12 MS Office: Access (Lab)

Week 13 Computer Application 4

MS Office: Power Point (Lab)

Power Point Basics, Enhancing a Presentation, Creating a Slide Show

Week 14 Use of Internet (World Wide Web)

Browsing & Surfing on the Internet, Use of E-mail,Lab Session Week 15 Project Presentations


Introduction to COMPUTERS, Peter Norton, latest edition, McGraw Hill

Marks Distribution

Midterm 30 Marks

Final 40 Marks


Course Outlines of Pakistan Studies

Course Details

Course Name: Pak Studies




Scheduled Day Monday & Tuesday

Course Instructor Ms. Hina Shah

Course Details

Course Name: Pakistan Studies

Course Code: 303



This course is a broad overview of Pakistan studies by focusing on historical perspective, government, politics

and ideological background of Pakistan. This will be further covered by studying the process of governance,

national development, issues arising in the modern age and posing challenges to Pakistan.

Learning Outcomes

At the end of this course, students will be able to make an analysis of current issues in the light of historical

facts, concerning Pakistan. The key learning areas will be the ideology, emergence, culture and foreign policy

of Pakistan.


Week 01

Ideology of Pakistan

Ideological rationale , Two Nation Theory by Sir Syed Ahmed Khan,

Ideology of Pakistan by Allama Muhammad Iqbal , Ideology of Pakistan by Quaid-e-Azam

Muhammad Ali Jinnah

Week 02

The Movement of Pakistan

Aryan Civilization, Muslim advent, Muslim League Foundation, Lucknow Pact

Nehru Report, Jinnah’s 14 Points, Lahore Resolution

Week 03

The Emergence of Pakistan

Uprooting of Muslims, Division of India’s assets, Administrative Problems

Constitutional Problems, Language Controversies, Indian Basin Water Dispute

Week 04

The Islamic System

Objectives Resolution, The Constitution of 1956, The Constitution of 1962

The Constitution of 1973, Islamic Provisions in 1973 constitution

Week 05

The Land of Pakistan

Location and geo-physical features, People and Population, Natural Resources

Agriculture/Industry/Trade

Week 06

Foreign Policy

Determinants of Foreign Policy, Pakistan Foreign Policy and its Phases

Role of Islamic World in Foreign Policy

Week 07

Pakistan Struggle

Muslim Minorities, Role of Punjab, Role of Sind, Role of Baluchistan

Role of KPK (NWFP) , Role of Kashmir in Pakistan Movement

Week 08

Mid Term

Making of Pakistan



Week 09 Role of Ulema and Mashaikh, Role of Writers, Role of Journalists

Role of Students and Women in Pakistan

Week 10

Constitutional Development

Constitutional Crisis in Pakistan, Salient Features of the 1956 constitution

Salient Features of the 1962 constitution, Salient Features of the 1973 constitution

Establishment and Military Role in Pakistan,

Week 11

Society and social structure

Week 12 Culture & Ethnicity in Pakistan

Week 13 Economic institutions and issues

Week 14 Foreign policy of Pakistan and challenges

Week 15 Futuristic outlook of Pakistan


Akbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University Press, 2000

Pakistan Studies by Gul Shahzad Sarwar, Tahir Sons Karachi

Reference Books

S.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical analysis. Karachi: Oxford

University Press, 1993.

Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994

Marks Distribution

Midterm 30 Marks

Final 40 Marks


Course Outlines of Islamic Studies & Ethics

Course Details

Course Name: Islamic Studies & Ethics




Scheduled Day Friday

Course Instructor Mr. Mohammad Ali Shaikh

Email


The course has been designed to shed light on far-reaching concepts of Islamic Teachings and the underlying

purposes of Divine commandments. The main focus has been put on vital beliefs and Basic Demands of Islam

in the light of the Holy Quran and Sunnah of Prophet (saw).

Learning Outcomes

To Know Basic Concepts of Islam regarding his individual and collective life, the basic sources of Islamic

Knowledge and to Differentiate between Islamic System of Life and non-Islamic System of Life.

To enhance the skill of the students for understanding of issues related to faith and religious life


Week 01

Introduction

Deen-e-Islam (system of life)

Week 02

Islamic Knowledge

The sources of Islamic Knowledge, Shariah, Fiqha

Week 03

Quranic Studies

Basic Concepts of Quran

History of Quran , Uloom-ul –Quran

Week 04

Selected Text of Holly Quran

Surah Al-Ihzab (Adab Al-Nabi)

Surah Al-Hashar (Day of Judgement), Surah Al-Saf (Tafakar & Tadabar)

Week 05

Seerat of Holy Prophet (SAW) I

Life Before Prophet Hood, Life in Makkah

Week 06

Seerat of Holy Prophet (SAW) II

Life In Madina, Important Events Lessons of Madina

Week 07

Sunnah of Holy Prophet

Basic Concepts of Hadith

History of Hadith, Kinds of Hadith

Week 08 Mid Term

Islamic Law & Jurisprudence



Week 09 Basic Isamic Laws, Sources of Law & Jurisprudence

Differences in Islamic Laws

Week 10

Islamic Culture & Civilization

Basic Concepts , Historical Development, Characteristics of Islamic Culture & Civilization

Week 11

Islam & Science

Tib-e-Nabvi, Muslims & Science

Quran & Science

Week 12 Islamic and Economics

Islamic Economic System

Wealth Distribution in Islam

Riba v/s Interest

Islamic Banking Concept

Week 13 Political System of Islam

Concept of Sovereignty in Islam

Governing Institutes in Islam

Week 14 Islamic History

Khilaft-e-Rashida

Ummayyads

Abbasids etc.

Week 15 Islam and Society

Concept of Social System

Role of Family

Values/Norms etc.


Hameed ullah Muhammad, „Introduction to Islam.

Introduction to Deen-e-Islam, Dr. Muhammad Hameedullah, null Edition

Marks Distribution

Midterm 30 Marks

Final 40 Marks


Course Outlines of Micro Economics

Course Details

Course Name: Micro Economics




Scheduled Day Monday

Course Instructor Mr. Ayaz Ali Maitlo



Micro Economics is that part of Economics which deals with the study of individual units, such as a person, a

household or a firm. It discuses decision making issues with respect to price changes and market structures.

The economists observe details of an economic unit, or very small segment of the economy under a figurative

microscope. The study of Microeconomics sets the foundation to understand the interconnectivity among

different economic units and how this interaction makes the macroeconomic picture. The main focus of the

study is to thoroughly understand the product and resource markets with major emphasis being on the

nature of demand and supply with reference to individuals and firms, costs of production and profit

maximizing level in all kinds of market structures.

Learning Outcomes

After studying this course the student will be able to understand:

The Economic problem of allocation and distribution of resources.

The factors that determine demand and supply

The concept of elasticity of demand and supply

Analyze the effect of market structure on firm behavior

Analyze efficiency and the role of government in promoting and deterring efficiency

The concept of derived demand for labor and capital

The existence of impact of externalities

Income distribution and “fairness”.


Basic Concepts Of Economics

What is Economics & Why study Economics

Definitions of Economics



Week 01 Microeconomics and Macroeconomics

Big Economic Questions (What? How? When? Where? Who?)

Market, Command, and Mixed Economies

Inputs and Outputs

Production-Possibility Frontier (PPF)

Week 02

Elements of Demand and Supply

The Law of Demand

Demand Curve and Demand Schedule

Shifts in Demand

Supply Curve and Supply Schedule

Shifts in Supply

Equilibrium of Supply and Demand

Effect of a Change in Supply or Demand

Changes in Price and Quantity

Week 03

Understanding Concept of Elasticity

Inelastic and Elastic Demand

Price Elasticity of Demand

Elasticity and Revenue

Price Elasticity of Supply

Factor Substitution Possibilities

Applications of Major Economic Issues

Week 04

Demand and Consumer Behavior

Utility Theory and Consumer Choice

Marginal Utility and the Law of Diminishing Marginal Utility

Derivation of Demand Curves

Substitution Effect and Income Effect

Substitutes and Complements

Consumer Surplus and its Applications

Week 05

Understanding Concept of Production in Business

The Production Function

Total Average and Marginal Product

The Law of Diminishing Returns

Short Run and Long Run

Productivity and the Aggregate Production Function

The Nature of the Business Firm

The scope of Size of the business

Week 06

Costs Analysis

Economic Analysis of Fixed and Variable Cost

Understanding Marginal Cost and Average Cost

Link between production and Costs

Economic Costs in context of Profit & Loss and Balance Sheet

Opportunity Costs

Week 07

Perfect Competition

Behavior of Competitive

Profit Maximization and Perfect Competition

Supply Behavior in Competitive Industries

Short-Run and Long-Run Equilibrium

Special Cases: Constant Cost, Increasing Cost and Diminishing Return

Understanding Economic Efficiency and Equity

Week 08 Mid Term

Week 09

Imperfect Competition

Definitions of Imperfect Competition

Varieties of Imperfect Competition: Monopoly and Oligopoly

Sources of Imperfections

The Concept of Marginal Revenue

Elasticity and Marginal Revenue

Marginal Principal: Let Bygones be Bygones

Week 10

Monopolistic Competition and Oligopoly

Understanding nature of Imperfect Competition

Theories of Imperfect Competition

Price Discrimination

Game Theory and its basic concepts

Economic Costs of Imperfect Competition

Antitrust Law and Economics

Week 11

Factor Markets

Income and Wealth

The nature of Factor Demands

Distribution Theory and Marginal Revenue

The Demand for Factors of Production

Supply of Factors of Production

Determination of Factor Prices



Distribution of National Income

Week 12

Labor Markets

General Wedge Level

Demand for Labor

The Supply of Labor

Wage Differentials

Economic Role of Labor Unions

Effects of Wages and Employment

Understanding and Analyzing Wage Discrimination

Week 13

Land and Natural Resource Markets

Resource Categories

Fixed Land and Rents

Environmental Externalities

Market Inefficiency

Measures to Correct Externalities

Week 14

Capital Markets

Understanding basic concepts of Interest and Capital

Rates of Return and Interest Rates

The Concept of Present Value

Basic Capital Theory

Profits as a Return to Capital

Determinants of Profits

Week 15

Government, Taxation and Expenditure

Government Policy and its tools

Function of the Government

Public-Choice Theory

Govt. Expenditures: Fiscal Federalism

Impact of Culture and Technology

Principles and types of Taxation


Economics , McConnell and Brue. , latest Edition, Mc Graw-Hill.

Economics, Samuelson and Nordhaus, 18th Edition, McGraw-Hill.

Marks Distribution

Midterm 30 Marks

Final 40 Marks


Course Outlines of Business Mathematics

Course Details

Course Name: Business Mathematics




Scheduled Day Thursday & Friday

Course Instructor Mr. GM Sheikh



The main objectives of the course are to enhance students‟ competency in application of mathematical

concepts in solving business management problems and to improve their level of quantitative approach. This

course will include concepts such as such as preliminaries, linear equations, systems of linear equation, linear

functions application, quadratic and polynomial functions, exponential and logarithmic functions, matrix

algebra, differentiation and integration, algebra, quadratic and simultaneous equations.

Learning Outcomes

After completing this course successfully, students will become familiar with various mathematical and

algebraic concepts, equations and formulas. Besides this, drawing of different graphs will give an in-depth

understanding to the students to apply their knowledge to various business situations.


Week 01

Basic Concepts

First Degree Equations in One Variable, Second Degree Equations in One Variable

Inequalities, Absolute Value, Coordinate Systems

Week 02

Linear Equations

Characteristics, Usage and Variables, Graphical Characteristics

Slope-Intercept Form, Equation of Straight Line, Linear Equations Involving two or more



variables

Week 03

Systems of Linear Equation

Two-Variable System of Equation, Gaussian Elimination Method, n-Variable System,

Product Mix Problem

Week 04 Mathematical Functions

Functions, Types of Functions, Graphical Representation of Functions

Week 05

Linear Functions

Linear Cost Function, Linear Revenue Function, Linear Profit Functions, Break-Even Models

Week 06

Quadratic and Polynomial Functions

Quadratic Functions, Applications of Quadratic Functions, Polynomial Functions

Rational Function

Week 07

Exponential and Logarithmic Functions

Characteristics of Exponential Functions, Base-e Function, Conversion to Base-e,

Logarithms, Properties of Logarithms, Solving Logarithmic & Exponential equations,

Logarithmic Functions

Week 08 Mid Term

Week 09

Financial Mathematics

Interest and its Computation, Single Payment Computations, Annuities and Future Value,

Annuities and Present Value, Cost-Benefit Analysis

Week 10

Matrices

Introduction to Matrices, Special Types of Matrices, Matrix Operations, Determinant of

Matrices, Inverse of Matrix

Week 11

Probability Theory

Sets and Sets Operations, Permutations & Combinations, Basic Probability Concepts

Week 12 Probability Distributions

Random Variables, Central Tendency and Variation , Binomial Probability, Normal

Probability

Week 13 Differentiation

Limits, Limits and Continuity, Rate of Change, Rules of Differentiation, Higher-Order

Derivatives

Week 14 Optimization

First Derivative and Concavity, Concavity and its Dimensions, Concept of Maxima and

Minima, Curve Sketching

Week 15 Applications of Optimization

Revenue Applications, Cost applications, Profit Applications, Profit Maximization Approach


Budnick, Mathematics for Business Economics and Social Science

Reference Books

Cheryl Cleaves, Business Maths, Pearson (Latest Edition)

Burton, Shelton, Business Maths using Excel, South-Western Cengage Learning

Marks Distribution

Midterm 30 Marks

Final 40 Marks


………………………………………………………………

………………………………..BBA-II……………………..

Course Outlines of Financial Accounting-II



Course Details

Course Name: Financial Accounting-II

Course Code: 401


Batch & Semester BBA 2K19- 3rd

Semester

Concerned Teacher Mr. GM Shaikh

Scheduled Day Monday



This course is built upon the Financial Accounting Course in the sense that it provides advanced

treatment of basic techniques learned in the first course of Financial Accounting-I. It mainly focuses

upon the company accounts and their understanding in the context of the IAS and companies

ordinance 1984.

Learning Outcomes

After studying this course the student will be able to understand:

The formation of companies and important financial statements of Public Limited companies.

Exposure about company’s Annual Report and notes to the accounts.

The accounting for partnership and non-profit organizations.

The accounting for consolidated statements.

Accounting for leasing and fixed assets.

Week 01

& 02

Accounting for Partnership

(Formation, Profit Distribution, Dissolution)

Accounting for Companies

(The Company, Types of Company, Formation of a Public Limited Co, Classes of

Shares, Ordinary Shares, Preference Shares, Issuance of Shares)

Week 03

Accounting for Issuance of Shares

Week 04

& 05

Company Final Accounts (Preparing Final Accounts, Profit & Loss Account, Appropriation Account, Balance

Sheet, Published Annual Reports)

Week 06

Company Final Accounts (Alteration of Capital, Bonus Shares, Right Issue, Stock Splits)

Week 07

Accounting for Dividends

Week 08

Mid Term

Week 09

Accounting for Bonds and Debentures

Issuance of Bonds and Debentures & Redeemable Capital

Week10

Preparation and Interpretation of Cash Flow

Week 11

& 12

Important IAS and FRS

Inventories IAS-2

Revenue recognition

Research and Development

Intangible Assets

Revaluation of Assets

Impairment of Assets

Post balance sheet events

Week 13

& 14

Analysis of Financial Statements

Ratios

Trend analysis

Common size analysis

Week 15

Accounting for consolidated statements



……………………. …………………………… ……………………

Concerned Teacher: Head of Department Focal Peron

(Financial Accounting) (Business Administration) (Sindh University

Campus, Larkana)

Course Outlines of Laws of Business Taxation

Course Details

Course Name: Laws of Business and Taxation

Course Code: 402


Course Description/Objective The course basically deals with the introduction of those commercial laws which are directly or indirectly

related to Business. It includes a short study of contract law, partnership Act, companies’ ordinance and

Negotiable instrument. The other part will focus on the taxation system as well kinds of taxes in Pakistan

like Sales Tax, Income Tax and Intellectual property rights.

Learning Outcomes To know about the basic concepts of conventional business law. To know about basic aspect of

conventional Business Law. To explain that how such different aspects can be practically applied in the

modern market. Enabling students to determine various hurdles in the way of implementation of such

Laws in the modern market. Easily identifying advantages as well as disadvantages of conventional

Business Law in the business activities.


Week 01 Law of Contract (P-I)

Nature of Contract

Offer and Acceptance

Consideration

Capacity to Contract

Free Consent and Legality of Object

Week 02

Law of Contract (P-II)

Void Agreements

Contingent Contracts

Performance of Contract

Discharge of Contract

Remedies of Breach of Contract

Quasi Contact

Week 03

Special Contracts

Indemnity and Guarantee

Bailment and Pledge


Meigs,Williams, Haka, Bettner: Financial Accounting, Latest Edition, Prentice Hall.

Reference Book

The basis for business decision, Meigs Hakka & Bettner, null Edition, McGrawhill.

Marks Distribution

Midterm 30 Marks (Lectures 01-07)

Final 40 Marks (Lectures 01-15)

Sessional 30 Marks (Attendance 10 Marks, Presentation 10 Marks & Two Quizzes 10 Marks)



Contract of Agency

Week 04

Sale of Goods Act 1930

Sale of Goods

Conditions and Warranties

Transfer of Property

Performance of Contract

Rights of Unpaid Seller

Week 05 Partnership Act 1932

Nature of Partnership

Relations of Partners

Dissolution of Firm

Week 06 Negotiable Instruments Act (P-I)

Negotiable Instruments

Notes, Bills and Cheque

Parties to a Negotiable Instrument

Presentment of a Negotiable Instrument

Week 07 Negotiable Instruments Act (P-II)

Dishonor of Negotiable Instrument

Discharge of Negotiable Instrument

Rules of Evidence, Estoppel & International Law

Hundis

Banker and Customer

Week 08 Mid Term

Week 09

Insurance

Law of Insurance

Life Insurance

Fire Insurance

Marine Insurance

Week 10

Carriage of Goods

Carriage of Goods

Carriage by Sea

Carriage by Air

Week 11

Income Tax Law

Income Tax Ordinance, 2001

Constituents of Income Tax Law

Definitions

Ordinance to Override other Laws

Week 12

Charge of Tax

Tax on Taxable Income

Tax on Dividends

Tax on payments to Non-residents

Tax on Shipping and Air Transport

General Provisions: Section 5, 6 and 7.

Week 13

Head of Income (P-I)

Salaries

Property

Week 14

Head of Income (P-I)

Income from Business

Income from Other Sources

Capital Gains

Week 15 Law of Intellectual Property

Intellectual Property Rights

Patents

Copyrights

Trademarks

Recommended Text Book 1.Mercantile Law by N.D. Kapoor and M.C.Kuchhel, latest edition

2.Income Tax Law of Pakistan, Khawaja Amjad Saeed, Latest edition, oxford press

Reference Book

Bare Acts of Mercantile Law



Course Outlines of HRM

Course Details

Course Name: Introduction to Human Resource

Management

Course Code: 403


Course Description/Objective This course is basically designed to provide students the basic understanding of key HRM functions,

which include HR planning, recruitment & selection, compensation, performance evaluation, and training

& development. This course emphasizes on the understanding of the basic concepts of managing human

resource and their applications in today’s organizations.

Learning Outcomes 1) To understand the important role of HRM in organizational management. 2) To understand the HR

functions and practices and their importance to drive a productive organizational culture. 3) To be able to

link HR strategy with organizational strategy. 4) To understand the strategic role of HR to facilitate

restructuring, downsizing, mergers and acquisitions


Week 01 Introduction to HRM

HRM and Its Scope

Line and Staff Concepts

Line and HR Managers’ Duties

Trends in HRM

Globalization

Leverage and Deregulation

Technological, Demographic and Economic Trends

New Trends in HRM

Week 02

HR Manager’s Role

Importance of Strategic Planning

Fundamentals of Planning

Strategic Management Process

Top Management’s Role in Strategic Planning

Strategic Human Resource Management

Week 03

Job Analysis

Basics of Job Analysis

Steps and Guidelines in Job Analysis

Information Methods

Job Description

Job Identification, Summary and Responsibilities

Job Specifications

Job Analysis: Competency-Based

Week 04

Planning and Recruitment

Recruitment Process

Forecasting Personnel Required

Forecasting Candidates Supply

Effective Recruitment: Yield Pyramid

Internal & External Candidates

Week 05 Testing and Selection

Basic Testing Concepts

Tests of Cognitive Abilities

Motor and Physical Abilities

Achievement Tests

Work Sampling and Simulation

Situational and Video-Based Testing

Employee References



Candidates’ Background and Pre-employment

Week 06 Interviewing Candidates

Basic Types in Interviews

Structured v/s Unstructured

Interview Content Selection

Administering the Interview

Common Errors

Key to Effective Interview

Week 07 Training and Development

Orienting and Training Employees

Orientation Process

Training and Programs

Implementing Training Programs

On-the-Job Training

Off-the-Job Training

Organizational change Programs

Training Effort’s Evaluation

Week 08

Mid Term

Week 09

Performance Management and Appraisal

Basic Appraisal Concepts

Techniques in Appraising Performance

Potential Problems in Appraisal

The Appraisal Interview

Performance Management

Use of IT in Performance Management

HR Application: Mobile Performance Management

Week 10

Coaching, Career Counseling and Talent Management

Coaching Importance and Skills

Active Coaching

Career Management

Employee’s Role in Managing Career

Employer’s Role in Career Management

Employer Life-Cycle

Promotions, Transfers and Retirements

Talent Management Systems

Week 11

Compensation Management

Pay Plans

Determining Pay Rates

Establishing Pay Rates

Managerial v/s Professional Pays

Competency Based Pay

Broadbanding and Comparable Worth

Week 12

Employee Financials and Motivation

Money and Motivation

Individual Incentives and Recognition

Incentives for Sales Staff

Incentives for Managers

Organization wide Incentives

Effective Incentive Programs

Week 13

Employee Health & Safety

Importance of Safety at workplace

Occupational Safety Laws

Causes of Accidents

Preventing Accidents

Workplace Health Hazards

Occupational Security

Week 14

Managing HRM Globally

Internationalization of Businesses

Intercountry Differences

PESTEL Analysis

International Staffing



Offshoring and Staffing Policy

Expatriate Mangers

Training and Maintaining Expatriates

Implementing Global HR System

Week 15 Project Submission and Presentations

Recommended Text Book Human Resource Management,,., G. Dessler,, latest Edition, Pearson.

Reference Book

Luis R. Gomez Mejia, David B. Balkin, Robert L. Cardy Managing Human Resources, latest edit.

Course Outlines of Pakistan Economy

Course Details

Course Name: Pakistan Economy

Course Code: 404


Course Description/Objective The course is designed to develop students’ basic understanding of the different economic scenarios,

policies developed and its impact over the economic growth of Pakistan. The course will cover in detail

the historic perspective of Pakistan economy by referring to its Agriculture, Industrial, Infrastructure,

Public finance and Social sectors. Students are expected to develop analytical skills to comprehend both

Economic Performance and Policy measures shaping Pakistan’s overall economy.

Learning Outcomes After completion of the course, students should be able to analyze firstly, the scope and implications of

different economic policy measures. Secondly, Role played by regulatory authorities in achieving the

economic objectives. Finally, the impact of global economic scenarios over nation’s economy.


Week 01 History of Pakistan Economy

Laying and Foundations

Development Decade

Issues in 1971-77

Military Rules

Structural Adjustments

Economic Overview to-date

Week 02

Macroeconomic Concepts

Growth (GDP & GNP)

Savings

Investments

Public Finance

Foreign Trade

Employment

Income Distribution

Week 03

Agriculture

Agriculture Sector

Historical Account of Agriculture

Phases in Agricultural Growth

Rural Development

Major and Minor Crops



Livestock and Poultry

Forestry and Fisheries

Week 04

Industry and Trade

Exchange Rate

Trade Policy

Trade Policy and Industrialization

Foreign Aid and Private Sector

Management and Performance

Week 05 Manufacturing Sector

Growth and Employment

Corporate Sector

Structural Change

Role of Technology

Impact of SMEs

Mining and Minerals

Projects and Prospectus

Week 06 Balance of Payments

BOP Account

BOP’s Equilibrium and Types

Exchange Depreciation

Devaluation and Tariffs

Import Quotas and Export Duties

BOP of Pakistan

Forex Account

Week 07 Financial Sector

Banks

Central Banking and State Bank

Role of Central Bank

Commercial Bank

Nationalization

Privatization

Insurance & Other Financial Institutions

Money Market and Capital Market

Week 08

Mid Term

Week 09

Resource Mobilization

Fiscal sector

Federal Revenues

Rate of Capital Formation

Foreign Aid and its Forms

Types of Aid

Debt Servicing

Debt Management

Week 10 Health and Education

Health Systems and Problems

Health Economics

Health Facilities

Diseases Cure and Prevention

Education and Economic Development

Educational Structure

Progress in Education

Science and Technology

Week 11

Transport and Communication

Importance of Transport and Comm.

Means of Transportation

Transport system (Routes)

Communication and Networking

Role of Electronic Media

IT and Telecommunication

Week 12

Fiscal and Monetary Policy

Govt. Structure and Taxation

Issues in Public Finance

Local Govt. Revenues

Public and Fiscal Debt



Deficit

Week 13

Structural Adjustments

Development Thinking

Adjustments Loans

Adjustment Programs

Effects of Adjustments

Economic Liberalization

Week 14

Adjustment Programs in Pakistan

History

1988 Program

Fiscal Policy in 1988

Trade and Financial sector

Results of 1988 Program

Trade and BOP

Liberalization and Privatization

World Bank and IMF

Political Economy and Adjustments

Week 15 Social Sector

Planning of Social Sectors

Health and Education

Population

Urbanization

Gender Inequality

Poverty and its Trends

Poverty Alleviation

Recommended Text Book 1. Economy of Pakistan, Khawaja Amjad Saeed, Latest edition.

2.Issue in Pakistan Economy, S. Akbar Zaidi, latest Edition, Oxford Press

Reference Book

Economics of Pakistan, Prof. Nasir Saeed, latest Edition

Course Outlines of Oral Communication

Course Details

Course Name: Oral Communication

Course Code: 405



The Course is designed to introduce the Essentials of Speech Communication to the students. The

course equips the students with the tools required to develop rhetorical prowess for meeting diverse

audience needs. Hence this course focuses on the topic of Public Speaking and the effective delivery

of oral presentations.

Learning Outcomes

On completion of the course, the students should be able to:

Identify the needs of an audience

Develop articulate speeches

Improve vocal delivery and body language

Gain self confidence as speakers/presenters

Use visual aids and graphics

Create coherent presentations

Oral Communication, Effective Communication,



Week

01

Introduction Communication Process and Importance of Public Speaking

Speech Anxiety, Overcoming anxiety

Week

02

Audience Psychology

Understanding Audience Psychology, Speechmaking:

Purpose, Audience Analysis, Subject Investigation

Week

03

Telephonic Conversation Telephone Skills, Dealing with clients/customers/business

associates, Knowing what to say and how to say it

Week

04

Organizing Speech

Speech Organization: Sequencing, Beginning and Ending

Week

05

Listening & Evaluation

Style in the Speech, Kinds of Speeches, Persuasive Speech,

Persuasive Strategies

Week

07

Role Playing Documentary on “Communication” Role Playing

Week

08

Mid Term

Week09

Delivery Voice and Movement in Speaking. Verbal and Non-Verbal

Communication

Week

10

Content Selection Gathering and Analyzing Speech Material: Verbal & Visual

Week

11

Presentation Skills Effective Presentations –Openings and Closings

Week

12

Visual Aids Visual Aids, Designing effective visual Aids, Use of

Graphics & Animations, Considering Space and Topic

Week13 Good Speaker

Entertain the Audience , Positive Use of humor, Time &

Audience Management

Week14 Interview

Planning and Conducting an Interview, Interview and Panel

discussions, Successful Interview Techniques

Week15 Final Project

Debate/Presentation

Recommended Text Book Speech Making: Introduction to Rhetorical Competence, J.Michael Sproule null Edition, Wm.C. Brown

Reference Book

The Quick and Easy Way to Effective Speaking, Dale Carnegie, null Edition, King Wood.

Course Outlines of Principles of Insurance



Course Details

Course Name: Principles of Insurance

Course Code: 406


Course Description/Objective Principles of Insurance are aimed at building basic concepts of Insurance against financial risk as well as

non-financial uncertainties. This course will focus on Insurance as a concept, Insurance Functions,

Insurance Policies, Insurance Types and Insurance Organizations. Overall objective of the course is to

develop preliminary understanding of Insurance and its application in terms of both material-loss and life-

loss subject to environmental hazards of a business operating in particular market.

Learning Outcomes After completion of the course students will equip better understanding of the term Insurance and its uses

in daily life. Students will be able to differentiate different types of risks and associated insurance

policies. Students will also add into their knowledge the role of insurance institutes for both Private and

Public sector organizations.


Week 01 Introduction to Insurance (P-I)

What is Insurance

Condition for Insurance

Importance of Insurance

Insurance Functions

State and Insurance

Consequences for Insurer

Week 02

Introduction to Insurance (P-II)

Insurance in Pakistan

Nationalization

Basics of Insurance

Contracts and Stamp Duty

Week 03

Insurance Institutions (P-I)

Insurance Organizations

Chartered Insurance Institute

Insurance Market

Types of Insurers

Week 04

Insurance Institutions (P-II)

Brokers and Agents

Lloyd’s Structure

Insurance Companies

Insurance Mergers

Week 05 Insurance Types

Life Insurance

Fire Insurance

Marine Insurance

Automobile Insurance

Accident Insurance

Livestock Insurance

Credit and Aviation Insurance

Week 06 Life Insurance Accounting

State Life Insurance

Functions of State Life

Insurance Accounting

Insurance Audit

Week 07 State and Insurance

Insurance Act 1952

Nationalization Order 1972

Acquisitions

Corporations and Life Businesses

Functions of Corporations

Corporation Management

Week 08 Mid Term

Life Insurance (P-I)

Understanding Life Insurance



Week 09 Life Societies & Features

Scope and Types

Assurance Variation

Insurance Options

Week 10 Life Insurance (P-II)

Insurance Calculations

Premiums

Proposal Forms

Policy Structure

Compliance

Week 11

Fire Insurance (P-I)

Background

Fire Policy

Rating

Occupant and Owner Policy

Insurable v/s Not-insurable

Week 12

Fire Insurance (P-II)

Contents of Fire Policy

Fire Protections

Fire Exceptions

Property Relieving

Loss Claims

Week 13

Marine Insurance

Defining Marine Insurance

Importance in Trade

Marine Insurance Act 1906

Protection and Indemnity

Marine Insurance Premium

Week 14

Case Study

Motor Insurance

Incident/Accident Insurance

Financial Insurance

Week 15 Project Report/Presentations

Recommended Text Book Principles of Insurance, Javaid Amin, Allama Iqbal Open University

………………………………BBA-III………………………………………

Course Outlines of Marketing Management

Course Details

Course Name: Marketing Management

Course Code: 501


Course Description/Objective Marketing Management course will develop understanding for executing better marketing decisions based

on market intelligence. This course will introduce students about the rationale and manipulation of

Marketing program in achieving better results in any business environment. Practically marketing

management encompasses activities such as demand creation and stimulation, positioning, product



differentiation, and product and brand management among others. Finally, to develop certain

competencies that enables an analytical and practical approach to the complete spectrum of marketing and

its universal applications.

Learning Outcomes At the end of the course the students should be able to:

Identify and analysis the environmental factors (internal and external) that have implication for

marketing management and will affect the marketing decisions

Critically analyze the elements of the marketing mix of any market offering

Explain the selection of target markets. Differentiate among different marketing environments

Develop competitive strategies that will build lasting positive customer relationships


Week 01 Introduction

Importance of Marketing

Scope of Marketing

Core Marketing Concepts

Company Orientation and Marketplace

New Ps

Marketing Management

Week 02

Marketing Strategies

Customer Value

Value Network

Core Competences

Holistic Marketing

Strategic Planning

SBU Panning

SWOT Analysis

Product Planning

Week 03

Marketing Research

Marketing Information System

Marketing Intelligence

Macroenvironment

Forecasting Demand

Marketing Research Process

Marketing Productivity

Week 04

Creating Customer Value

Building Customer Value

Total Satisfaction

Product and Service Quality

Maximizing Customer Life

Customer Relationships

Database Marketing

Week 05 Consumer Markets

Consumer Behavior

Cultural, Social & Personal Factors

Motivation Theories

Five-Stage Model

Post-purchase Behavior

Behavioral Decision Theory

Week 06 Business Markets

Organizational Buying

Buying Situations

Systems Buying

Buying Process

Procurement Process

Order-Routine Specification

Vertical Coordination

International Markets

Week 07 Market Segments and Targets

Bases of Consumer Segmentation

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavioral Segmentation



Segmenting Business Markets

Market Targeting

Effective Segmentation & Targeting

Week 08 Mid Term

Week 09

Competitive Dynamics

Competitive Strategies

Expanding Demand

Protecting/Increasing Market Share

Market-Challenger

Market-Follower

Market-Nicher

PLC Strategies

Fashion and Fads Lifecycle

Week 10 Brand Positioning

Developing Brand

Establishing Brand Positioning

Optimal Points-of-Difference

Points-of-Parity

Brand Mantras

Brand Positioning

Differentiation Strategies

Week 11

Brand Equity

Role of Brands

Scope of Branding

Brand Equity and Models

Brand Elements

Internal Branding

Brand Communities

Branding Strategy

Week 12

Product Strategy

Product Levels

Product Classifications

Product Differentiation

Service Differentiation

Product Mixes

Product Line Length

Portfolio Pricing

Packaging and Warranties

Week 13

Pricing Strategies

Pricing Environment

Steps in Setting Price

Adapting Price

Price Changes

Price Cuts and Increases

Competitors’ Pricing Strategy

Week 14

Marketing Channels

Managing Channels

Channel Functions and Levels

Channel design

Channel Management

Channel Integration

Channel Conflict Management

E-Commerce and M-Commerce

Week 15 PROMOTIONAL STRATEGIES

Effective advertising programs

Sales promotion and public relations programs

The strategic personal selling process

Strategic sales-force management

Recommended Text Book Marketing Management- A South Asian Perspective, Philip Kotler, Kevin Lane Keller, Abraham Koshy,

Mithileshwa, (Latest) Edition, Pearson Education-Prentice Hall Publication.

Reference Book



William J. Stanton & Charles Futrell, Fundamentals of Marketing, McGraw Hill

Course Outlines of Business Ethics

Course Details

Course Name: Business Ethics

Course Code: 502


Course Description/Objective This course will address fundamental questions of ethical and moral behavior in corporate environment.

Business Ethics will be providing a frame work of basic principles for understanding what is meant by the

term good and right. The course examines corporate culture, corporate governance, stakeholder

responsibility, social responsibility, and the importance of business ethics in excessively globalized

economies.

Learning Outcomes By the end of the course students should be able to:

Describe the meaning and importance of business ethics

Define ethics as a dimension of social responsibility

Define general and Islamic ethical decision making and corporate governance

Define corporate culture and its impact on corporate business practices

Articulate the importance of organizational relationships on ethical business behavior

Converse the reasoning & analytical skills needed to apply ethical concepts to business decisions


Week 01

Introduction to Business

Ethics

Business Ethics (Case), Ethical Decision Making, Personal

Integrity, Social Reasonability, Ethics & Law

Week 02

Ethical Decision Making

Personal and Professional Context, Ethical Decision

Process, Repercussions of Unethical decisions, Ethical

Manager

Week 03

Philosophical Ethics

Utilitarianism, Rights & Duties, Justice & Fairness,

Universalism, Individual Decision Making Models,

Islamic Ethics, Case Study

Week 04

Business and its Internal

Constituencies

Employer/Employee Rights & Duties, Conflict of Interest,

Commercial Extortion, Commercial Bribery, Employee

Theft, Case Study

Week 05 Ethics of Job

Discrimination

Job Discrimination, Affirmative Action, Reverse

Discrimination, Sexual Harassment, Principle of

Comparable Worth, Individual issues in the Workplace,

Case Study

Week 06

Whistle Blowing

Whistle Blowing, Types of Whistle Blowing, Conditions

& Guidelines for Whistle Blowing, Organizational

Policies regarding, Case Study

Week 07 Corporate Culture

Corporate Culture, Culture and Ethics, Compliance and

Value Based Cultures, Ethical Leadership, Ethical and

Effective Leadership, Enforcing Ethical Culture, Case

Week 08 Mid Term

Corporate Social

Responsibility

Social Entrepreneurship (Case), Ethics and Social

Responsibility, Philanthropic Model of CSR, Social Web,



Week 09 Enlightened Self-Interest, Case Study

Week 10 Employer Responsibilities

and Employee Rights

Ethical Issues, Work Environment, Defining Parameters,

Due Process, Downsizing, Health and Safety, Acceptable

Risk, Child Labor, Discrimination, Diversity, Affirmative

Action, Case Study

Week 11 Industrial Espionage

Defining Privacy, Ethical and Legal Sources, Ethical

Implications of Technology, Monitoring and Off-work

Acts, Intellectual Property Rights, Case Study

Week 12 Ethical Marketing

Ethics in Marketing, Product Safety and Liability, Ethical

Advertising and Sales, Ethics and Consumer Autonomy,

Sustainable Marketing, Case Study

Week 13 Ethics and Environment

Environmental Values, Market Approach, Regulatory

Approach, Sustainability Approach, Sustainable Business

and Economy, Case Study

Week 14

Ethical Corporate

Governance

Professional Duties, Conflicts of Interest, Sarbanes-Oxley

Act-2002, Internal Environment, Ethical Board Member,

Insider Trading, Corporate Disclosure, Case Study

Week 15 Project Presentations

Recommended Text Book Business Ethics (Concepts and Cases) Fifth Edition, Manuel G. Velasquez, (Latest) Edition.

Business Ethics, Laura Hartman and Joe Desjardins, (Latest) Edition.

Reference Book Business Ethics, Laura Hartman and Joe Desjardins, (Latest) Edition.

Course Outlines of Financial Management Course Details

Course Name: Financial Management

Course Code: 503


Batch & Semester BBA 2k18 & 5th

Semester

Scheduled Day Tuesday

Course Instructor Mr. GM Shaikh



This course aims at building competence in corporate finance further by extending the coverage in

Business Finance module to include three more finance functions – financial planning and control,

working capital management and financing sources. Students will examine how the financial market

works. Understand accounting income versus cash flows and book values versus market values. Study

the role of interest rate and interpret financial ratios.

Learning Outcomes

By the end of the course students should be able to understand:

Explain and apply concepts relevant to Financial Management like how should a firm

Manage its everyday financial activities

Understand the difference between accounting profits and cash flows

The concept of time value of money

The role of interest rate on the economy

Capital Budgeting process and techniques


Week 01

Introduction

An overview of Financial Management

Firm Objectives and Forms

Functions of Finance

Investment

Financing

Asset Management Decision

Financial Instruments and Ratio Analysis



Week 02

Financial Statement Analysis

Corporate Performance

Profitability

Liquidity

Leverage

Coverage & Activity Ratios

Du-Pont Analysis

Week 03

Valuation Theory

Measuring Return & Risk

Risk Attitudes

Systematic and Unsystematic Risk

CAPM

Beta and SML

Required Rate of Return

Week 04

Time Value and Actuarial Sciences

Simple and Compound Interest

Rule 72

Annuities and Types

Nominal

Periodic

Effective Interest Rates

Amortization of loan

Week 05

Working Capital Management (P-I)

Implications in working capital

Structure & Solvency

Cash Management

Collection and Disbursement

Investment in Marketable Securities

Week 06 Working Capital Management (P-II)

Management of Receivables

Credit Analysis

Collection Policies

Evaluating the Credit Application

Inventory Control and Management

Implications in Inventory Valuation

Week 07

Financial Re-organization

Restructuring of Business

Re-capitalization

Mergers & Acquisition

Liquidation

Week 08

Mid Term

Week 09

Short Term Financing

Objectives

Spontaneous Financing

Negotiated Financing

Secured vs. Unsecured Loans

Week 10

Intermediate & Long Term Financing

Types of Intermediate

Long term Financing

Leasing

Operating lease

Finance lease

Week 11

Capital Budgeting Techniques

Payback Period

NPV and IRR

Profitability Index

MIRR

International Capital Budgeting

Exchange Risk Exposure

International Hedging Techniques

Week 12

Operating & Financial Leverage

Operating leverage

Financial leverage



Total leverage

Week 13

Derivatives and Risk Management

Basic concepts

Types of derivatives

Options, Swaps

Types of Risks

Risk Management

Week 14

Dividend Policy & Capital Structure

Dividend policy

Dividend practices

Capital structures

Week 15 Project Presentations


Fundamentals of Financial Management, Eugene F. Brigham: Joel F. Houston, (latest) Edition.

Reference Book

Fundamentals of Financial Management, James Van Horne and John M. Wachowicz, (latest)

Edition

Marks Distribution

Midterm 30 Marks

Final 40 Marks

Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes

………………. …………………………… ………………………

Concerned Teacher Head of Department Focal Person

Business Administration Sindh University Campus,

Larkano

Course Outlines of DTA

Course Details

Course Name: Decision Theory and Analysis

Course Code: 504



This course builds on the necessary analytical knowledge and practical skills for improving

decision-making processes in business environments. This is achieved by providing a paradigm

based on normative decision theory and a set of prescriptive tools and computational techniques

using state-of-the art software with which a stake holder can systematically analyze a complex

and uncertain decision situation leading to clarity of action.

Learning Outcomes After the completion of this course students will be able to:

Use probability trees to model uncertain events and deal with new information

Perform decision analysis using tools such as decision tree, Bayesian networks or influence

diagrams, including sensitivity and value of information analysis.

Perform decision analysis under various risk attitudes and risk aversions.



Estimate probabilities from experts or data.

Use the Analytic Hierarchy Process for decision making under multiple criteria.


Week

01

Introduction

Introduction, Operation Research Models, OR Model,

Queuing and Simulation

Week

02

Modeling

LP Model –two variable, LP Graphical Solution, LP

Solution with Excel Solver, LP Solution with AMPL, LP

Applications: Investment, Production & Inventory Control

Week

03

Sensitivity Analysis

LP Model – Equation Form, Algebraic Solution, Simplex

Method, Artificial M-Method and Two-Phase Method,

Degeneracy, Alternative Optima, Sensitivity Analysis,

Graphical Sensitivity, Algebraic Sensitivity, Objective

Function, Tora, Solver and Ampl analysis

Week

04

Decision Analysis

Duality & Post-Optimal Analysis, Primal-Dual

Relationships, Matrix Operations, Simplex Tableau, Optimal

Dual Solution,

Economic Interpretation, Dual Simplex Algorithm,

Generalized Algorithm, Post-Optimal Analysis, Feasibility

Week

05 Transportation Model

Transportation Model, Nontraditional Models,

Transportation Algorithm, Determination of Solution,

Iterative Computations, Method of Multipliers, Assignment

Model

Week

06 Network Model

Scope and Definition, Minimal Spanning Tree, Shortest-

Route Problem and Algorithms, Maximum Flow Model,

Enumeration of Cuts, Maximal Flow and LP Formulation,

Critical Path Method (CPM), Time Schedule, PERT

Network

Week

07

Advanced Linear

Programming

Fundamentals of Simplex Method, Simplex Method-

Revised, Bounded Variables Algorithm, Duality, Parametric

LP

Week

08

Mid Term

Week

09

Goal Programming &

Integer Linear

Programming

Goal Programming Algorithms: Weights and Preemptive

Method, Capital Budgeting, Set-Covering Problem, Fixed-

Charge Problem, Either-Or and If-Then Constraints

Week

10 Travelling Salesperson

Problem

TSP Mathematical Model, TSP Algorithms, B&B

Algorithm, Cutting –Plane Algorithm, Local Search

Heuristic, Reversal Heuristic, Metaheuristic: Tabu

Algorithm, Simulated Annealing & Genetic Algorithm

Week

11 Inventory Models

Inventory Model, Role of Demand, Static Economic-Order-

Quantity (EOQ), Price Beaks, Multi-Item EOQ, Dynamic

EOQ Models

Week

12 Basic Probability

Laws of Probability, Random Variables and Probability,

Mean and Variance, Joint random Variables, Binomial,

Poisson, Negative Exponential and Normal Distribution

Week

13 Decision Analysis and Game

Theory

Analytic Hierarchy Process (AHP), Decision Tree, Variants

and Expected Value, Decision & Uncertainty, Game Theory,

Optimal Solution & Zero Sum Games, Mixed Strategy Game

Week

14

Classical Optimization

Theory

Unconstrained Problems: Necessary & Sufficient

Conditions, Newton-Raphson Method, Equality Constraints,

Inequality Constraints- Karush-Kuhn_tucker (KKT)



Week15 Project Presentations


Hamdy A. Taha, Operaions Research, An Introduction, (Latest edition), Pearson

Course Outlines of Managerial Economics

Course Details

Course Name: Managerial Economics

Course Code: 505


Course Description/Objective This course deals with the economic theory and its application in business management. The prime goal

of the course is to make students better decision-makers in a business or institutional context. It covers a

variety of topics such as demand Analysis, Estimation and forecasting, market structure, production and

cost analysis, pricing practices, economic optimization and risk analysis. A sound background of

mathematical and statistical tools will help students to understand the subject at its excellence.

Learning Outcomes By the end of the course students should be able to understand:

The key role of managers in decision making

Analyze firm’s decision making process

The role for the government to play in market economies –

Enable to understand the economic issue

Understand the impact of macroeconomic forces on business performance

Understand functioning of different markets


Week

01

Introduction

Circular Economic Activity, Rationale and Objective,

Maximizing vs. Satisfying, Principal-Agent Problem,

Economic Profit, Market System, Decision Making

Week

02

Basic Concepts

Total, Average and Marginal, Economic Models,

Probability, Statistics of Probability Distribution

Week

03

Demand Theory

Individual Demand, Market Demand, Total & Marginal

Revenue, Price Elasticity, Determinants of Elasticity,

Income Elasticity, Inferior, Necessities & Luxuries

Week

04 Business and Economics

Sources of Data, Expert Opinion, Surveys, Time-Series

Analysis, Barometric Forecasting, Input/output Analysis

Week

05 Production and Costs

Production Theory, Production Function, One Variable

Input, Two Variable Inputs, Economies of Scale and Scope,

Factor Productivity, Estimating Production

Week

06

Cost Theory

Cont Concept, Opportunity Cost, Explicit & Implicit Costs,

Production & Cost, Short-Run Cost Function, Long-Run

Cost Function, Operating Leverage, Est. Cost

Week

07 Market Structure

Distribution Sellers, Distribution Buyers, Product

Differentiation, Entry & Exit, Perfect Competition,

Monopoly



Week

08 Mid Term

Week

09

Monopolistic Competition

and Oligopoly

Monopolistic Competition, Characteristics, Profit-

Maximizing in Short & Long-Run, Oligopoly, Price

Rigidity, Cournot Model, Cartels, Price Leadership, Entry

Barriers

Week

10 Game Theory

Payoff Matix, Nash Equilibrium, Dominated, Maximin

& Mixed Strategies, Game theory & Oligopoly,

Strategic Behavior, Limit Pricing, Price Retaliation

Week

11 Pricing Decision

Pricing Multiple Products, Price Discrimination, Product

Bundling, Peal-Load Pricing, Cost-Plus, Cyclical Pricing.

Pricing Practices

Week

12 Pricing and Employment

Input Pricing, Economic Rent, Wage & Income

Differentials, Labor Unions, Bargaining, Minimum Wage

Laws

Week

13 Risk and Capital

Budgeting

Concept of Risk, Risk-Return Evaluation, Risk Preference,

Risk Management, Insurance, Diversification, Hedging,

decision tree Analysis

Week

14

Capital Budgeting

Shareholder Value, Budgeting Process, Projecting Cash

Flows, Capital Rationing, Profitability Ratio, Cost of

Capital, Cost of Debt and Equity, Mergers and Acquisitions


Recommended Text Book Managerial Economics in a Global Economy, 1- Dominick Salvatore, (Latest) Edition.

Mark Hirschey, “Managerial Economics”, (Latest edition)Thomson: South Western

Reference Book Petersen, Lewis and Jain (latest edition), “Managerial Economics” Pearson: Education

………………….BBA IV………………….

Course Outlines of Operations Management

Course Details

Course Name: Operations Management

Course Code: 601



This course is designed to provide the student with an understanding of the foundations of the

operations function in both manufacturing and services. The course will analyze operations from

both the strategic and operational perspectives and highlight the competitive advantages that

operations can provide for the organization. The goal of the course is to help students become

effective managers in today’s competitive, global environment. The course will examine operations

as a competitive weapon, demand forecasting, supply-chain management, aggregate planning,

inventory systems, just in-time systems and material requirements planning.

Learning Outcomes

By the end of this course it is expected that the student will be able to: Describe operation management areas of responsibility and the contribution of operations.



Use computer analysis to produce a linear regression forecasting model.

Explain the concept of supply-chain management and design of a successful supply chain.

Develop an operational aggregate plan following a chase strategy, level or mixed strategy.

Describe inventory systems for independent demand, the costs and benefits of carrying inventory.

Identify the characteristics of JIT (just-in-time) systems that enable the realization of the JIT.


Week

01

Introduction of Operations

Management

Operations & Supply Chain Management, Nested,

Service & Manufacturing Processes, Core and Support

Processes, Operational Innovation, Competitive

Priorities, Globalization

Week

02

Process Strategy

Process Decisions, Process Structure in Services, Process

Structure in Manufacturing, Customer Involvement, Resource

Flexibility, Capital Intensity, Flexible Automation, Strategic

Fit, Change Strategies, Case Study

Week

03

Process Analysis Introduction, Systematic Approach (6 Steps) for

Analysis, Documentation of Process, Process

Improvement, Work Measurement Techniques,

Performance Evaluation, Process Redesigning,

Managing Processes, Case Study

Week

04

Quality & Performance Introduction, Costs of Quality, Total Quality

Management, Quality & Performance, Six Sigma,

Acceptable Sampling, Statistical Process Control,

Process Capability, ISO Standards, Experiential

Learning: Statistical Process Control

Week

05 Capacity Planning

Planning Long-Term capacity, Capacity Timing &

Sizing, Downsizing Capacity, Expansionist Capacity

Strategy, Systematic Capacity Decisions & Planning

Tools, Case Study

Week

06 Constraint Management

Theory of Constraints, Identifying & Managing

Bottlenecks,

Constraint Management, Drum-Buffer-Rope System,

Line Process, Experiential Learning: Min-Yo Garment

Company

Week

07 Lean Systems

Introduction, Lean Systems Approach, Supply Chain &

Lean Systems, Continuous Improvement, Process

Considerations, Lean System Layouts, Kanban System,

Value Stream Mapping, Operational Benefits, Case

Study

Week08 Mid Term

Week

09

Supply Chain

Supply Chain Designs, Service & Manufacturing Supply

Chain, Inventory & Supply Chains, Supply chain

Performance,

Mass Customization, Outsourcing Processes, Strategic

Implications, Experiential Learning: Sonic Distributors

Week

10 Location

BMW-Location Decisions, Factors affecting Location,

GIS-Location Decisions, Locating Single Facility,

Network of Facilities, Case Study

Week

11 Inventory Management

Inventory Management Overview, Economic Order Quantity,

Inventory Control System, Inventory Management System,

Experiential Learning: Swift Electronic Supply, Inc.

Week

12 Forecasting

Introduction, Demand Patterns, Making Forecasts,

Judgment Methods, CPFR-Planning Performance, Linear

Regression, Time-Series Method, Multiple Techniques,

Case Study



Week

13 Operations Scheduling

Planning & Scheduling, Stages in Ops Planning &

Scheduling,

Managing Demand and Revenue, Sales & Operations Plans,

Inventory Anticipation, Scheduling, Case Study

Week

14 Resource Planning

Introduction, Enterprise Resource Planning, Dependent

Demand, Bill of Materials, Master Production

Scheduling, Inventory Record, Case Study: Flashy

Flashers, Inc.



1. Operations Management, R. Dan Reid & Nada R. Sanders, latest Edition, Wiley.

2. Jay Heizer & Barry Render, Operations Management, Latest Edition, Prentice Hall

Course Outlines of Business Research Methods

Course Details

Course Name: Business Research Methods

Course Code: 602


Course Description/Objective This course is designed to give an overview of the principles and methods of business research:

identification of research question, development of theoretical framework and model, securing the

respondents, making a test investigation, sampling, collecting data, types and errors of collected data,

tabulating and analyzing the information, interpreting the findings and stating the conclusion through a

series of class projects.

Learning Outcomes

By the end of this course it is expected that the student will be able to: Recognize the importance of research as a first step in Business Studies.

Translate basic/applied business issues into appropriate academic research questions.

Understand the links between the issues being investigated and the method of investigation.

Use different software for statistical analysis & interpretation including SPSS, Amos, E-Views

Understand and apply the skills required to design and conduct research studies using qualitative

and/or survey methods.

Acquire the ability to interpret research results and establish the substantive meaning and

implications of the findings for managerial practice.


Week

01

Role of Business Research Scope of Business Research, Basic and Applied

Research, Business Research Value, Need of Business

Research: Time Constraints, Data Available, Decision

Nature & Costs-Benefits

Week

02

Research Process

Decision Making: Certainty, Uncertainty & Ambiguity,

Research Types: Exploratory, Descriptive & Causal Research,

Stages in Research Process, Research Project v/s Program

Week

03

Problem Definition and

Research Proposal

Nature & Importance of Business Problem, Process of

Problem Definition, Research Proposal, Anticipating

Outcomes



Week

04

Exploratory Research

and Qualitative Analysis

Exploratory Research, Diagnosing Situation, Screening

and Discovering Ideas, Experience Surveys & Secondary

Data

Week

05 Secondary Data

Introducing Secondary Data, Advantages &

Disadvantages, Secondary Research Design: Fact

Finding and Model Building, Data Mining, Sources of

Secondary Data

Week

06 Survey Research

Nature of Surveys, Objectives & Advantages of Survey,

Errors: Random, Systematic, Non-response, Bias, Data –

Process, and Administrative Error, Rule of Thumb

Week

07 Basic Methods used in

Survey Research

Media: Human & Electronic Interaction, Personal

Interviews: Advantages & Disadvantages, Telephone

Interviews: Strengths & Weaknesses, Self-Administered

Questionnaires,

Appropriate Design, Pretests, Ethical Issues

Week08 Mid Term

Week

09

Measurement and Scaling

Basic Concepts, Rules of Measurement, Scales Types:

Nominal, Ordinal, Interval & Ratio Scale, Mathematical

and Statistical Analysis, Reliability, Validity &

Sensitivity

Week

10 Sampling

Defining Sampling, Need of Sampling, Sampling

Concepts, Random Sampling & Nonsampling Error,

Nonprobability and Probability Sampling, Appropriate

Sample Design

Week

11 Editing and Coding

Data Analysis Overview, Editing: Field, In-House, Coding,

Pitfalls & Pretesting Edit, Coding: Data Matrix, Code

Construction, Code Scheme, Recoding & Error Checking

Week

12 Univariate Statistics

Stating Hypothesis, Hypothesis Testing, Statistical

Techniques, t-Distribution, Goodness of Fit (Chi-Square)

Week

13 Bivariate Analysis: Tests of

Differences

Appropriate Test of Differences, Cross-Tabulation: Chi-

Square Test, t-Test, z-Test, ANOVA, F-Test

Week

14

Bivariate Analysis:

Measures of Association

Basics, Simple Correlation Coefficient, Regression

Analysis: Least-Square, Regression Line, Statistical

Significance


Recommended Text Book William G. Zikmund, Business Research Methods, Latest Edition, Thomson Learning

Course Outlines of Business Policy

Course Details

Course Name: Business Policy

Course Code: 603





This course builds on the knowledge, theories, skills, and techniques derived from all previous

courses. Analysis and diagnosis of business problems will be applied in order to formulate strategies,

tactics, plans, and policies for the improvement of organizational performance. The prime objective

of this course is to develop a well-defined approach for solving the technical, economic, and human

problems of management.

Learning Outcomes

By the end of this course it is expected that the student will be able to develop good skills for

analyzing and diagnosing any business problems at hand in order to formulate strategies, tactics,

plans, and policies for the improvement of organizational performance.


Week

01

Dynamics of Business and

Economics Introduction, Nature of Business, Economic

Foundations, Ethics & Social Responsibility,

Entrepreneurship in Action

Week

02

Business Ethics and

Social Responsibility

Introduction, Role of Ethics & Social Responsibility, Ethical

Issues, Ethical Decisions, ethical Behavior, Nature & Issues

of Social Responsibility, Entrepreneurship in Action

Week

03

Organizing Business Introduction, Sole Proprietorships: Advantages &

Disadvants. Partnerships: Types, Articles, Pros & Cons,

Corporations, Other Ownerships, Trends in Mergers &

Acquisition

Week

04

SMEs, Entrepreneurship

& Franchising

Introduction, Nature of Entrepreneurship & Small

Business, Advantages & Disadvantages of Small-

Business, Starting a Small-Business, Future of Small-

Business

Week

05 Managing Quality &

Competitiveness

Introduction, Nature & Importance of Management,

Management Functions, Types of Management,

Management Skills and Decision Making

Week

06 Organization,

Teamwork, and

Communication

Introduction, Organizational Culture, Organizational

Structure, Assigning Tasks & Responsibility, Forms of

Organizational Structure, Groups and Teams,

Organizational Communications

Week

07 Workforce Motivation

Introduction, Nature of Human, Motivational

Perspectives, Motivational Theories, Strategies for

Employee Motivation,

Entrepreneurship in Action

Week08 Mid Term

Week

09

Human Resource

Management

Introduction, Nature of HRM, Planning HR, Recruitment

& Selection, Developing & Compensating Workforce,

Managing Unionized Staff, Workforce Diversity

Week

10

Customer-Driven

Marketing

Introduction, Nature of Marketing, Marketing Concept,

Marketing Strategy, Market Research, Buyer Behavior

Week

11

Digital Marketing &

Social Networking

Introduction, Digital Marketing, Benefits of Digital

Communication, Digital Media and Marketing Mix, Types &

Uses of Digital Media

Week

12

Accounting and

Financial Statements

Introduction, Nature of Accounting, Accounting Process,

Financial Statements, Ratio Analysis, Financial Crisis

Impact

Week

13

Money and the Financial

System

Introduction, Money & Financial System, Functions of

Money, Characteristics & Types of Money



Week

14 Financial Management

Introduction, Current Assets & Liabilities, Fixed Assets,

Long- Term Liabilities, Investment Banking & Market

Securities


Recommended Text Book Paperback O. C. Ferrell and Geoffrey Hirt. Business: A Changing World. (Latest) Edition. McGraw-Hill

Reference Book

Dr Pandey and Rastogi, Business Policy, King Books, Educational Publishers, Delhi

Course Outlines of Entrepreneurship

Course Details

Course Name: Entrepreneurship

Course Code: 604



This course of Entrepreneurship has been designed to provide the participants with an overall

understanding of the concept of entrepreneurship and small business management. Participants

will be prepared to start, survive, and succeed in their own businesses. It is hoped that

participation in this course will orient them towards thinking and acting more entrepreneurially

and creatively in the big business ambiance. The course puts a strong emphasis on the

development of a real world, workable, implementable business plan that applies the proper

methods, techniques and skills needed for successfully developing and growing a new venture.

The students must write at a top level, argue the potential of their ideas, and convince investors

that their ideas are worth being born in the market place.

Learning Outcomes

After completing this course participants must be able to:

Develop an idea for a new venture.

Research its potential and understand the risks associated.

Undertake marketing, positioning and customer development.

Prepare an analysis of the financial requirements and build a financial strategy.

Plan for the execution and management of all the relevant functional areas.

Develop a comprehensive business plan for their venture.


Week

01

Entrepreneurship: An

Evolving Concept

Entrepreneurship – A perspective, Emerging Trends:

Internet & E-Commerce, Entrepreneurship opportunities,

Evolution of Entrepreneurship, Myths & approaches to

entrepreneurship

Week

02

Strategic Business Plan Comparative analysis, Entrepreneurship in other

countries, Strategic Objectives, Competitor Analysis,

STP Strategies, Marketing Mix Strategies

Week

03

Entrepreneurial

Perspective

Entrepreneurial Perspective, Dark side of

Entrepreneurship, Entrepreneurial Motivation,

Entrepreneurial perspective - corporate entrepreneurship,

Social entrepreneurship and Ethical entrepreneurship

Week

04

Innovation Opportunity Identification, Entrepreneurial Imagination

and Creativity, Role of Creative Thinking, Arenas in

Which People Are Creative, Innovation & Entrepreneur,

Innovation Process



Week

05 Entrepreneurial Ventures

Pathways to New Ventures for Entrepreneurs, Creating

New Ventures, Acquiring an Established Entrepreneurial

Venture,

Franchising: The Hybrid

Week

06 Legal challenges

Legal Challenges for the Entrepreneurial Venture,

Intellectual Property Protection: Patents, Copyrights

&Trademarks, Sole Proprietorships, Partnerships,

Corporations, Specific Forms of Partnerships and

Corporations, Understanding Bankruptcy

Week

07 Entrepreneurial Plan

The Challenge of New- Venture Start-Ups, Pitfalls in

Selecting New Ventures, Critical Factors for New-

Venture Development, Why New Ventures Fail, The

Evaluation Process

Week08 Mid Term

Week

09

Marketing Challenges

Marketing Concept for Entrepreneurs, Marketing

Research, Inhibitors to Marketing Research, Internet

Marketing, Developing the Marketing Concept,

Developing a Marketing Plan, Pricing Strategies

Week

10 Financial Preparation

Financial Information, Financial Statements, Preparing

Financial Budgets, Pro Forma Statements, Capital

Budgeting, Break-Even Analysis, Ratio Analysis

Week

11 Effective Business Plan

Business Plan, Pitfalls to Avoid in Planning, Benefits of

a Business Plan, Developing a Well- Conceived

Business Plan

Elements of a Business Plan, Updating the Business Plan

Presentation of the Business Plan: The “Pitch”

Week12 Strategic

Entrepreneurial Growth

Strategic Planning, Lack & Value of Strategic Planning,

Managing Entrepreneurial Growth, Venture

Development Stages, Building the Adaptive Firm,

Entrepreneurial Style to a Managerial Approach,

Managing Growing Ventures

Week13 Valuation of Venture

Business Valuation, Acquiring a Venture, Due

Diligence, Analyzing the Business, Establishing a Firm’s

Value, Term Sheets in Venture Valuation, Valuation

Process

Week14 Harvesting the

Entrepreneurial Venture

Harvesting the Venture, The Management Succession

Strategy, Key Factors in Succession



Entrepreneurship – Theory Process Practice, Donald F. Koratko latest, Edition

Entrepreneurship, Robert D., Mathew & Micheal P., Latest edition, McGraw Hill

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