Sinch: Finding your space in the global telecom API market at TADSummit by Daniel Forsman
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Transcript of Sinch: Finding your space in the global telecom API market at TADSummit by Daniel Forsman
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Daniel Forsman – COO
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Confidential and Property © 2014 Sinch
Sinch Facts
• Spinn off from Rebtel
• Founded in Sweden in 2014
• +25M end user base
• +1 billion voice minutes
processed/year
• +40 staff
• Stockholm (HQ) and San Francisco
• Investors: Index Ventures and
Balderton Capital
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APP TO APP CALLING
APP TO PHONE CALLING
APP TO APP MESSAGING
SMS
Calling and messaging in your app
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2007
1 Messaging1 Voice
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2012
10 +
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2014 – communication moving into app, making it contextual
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BUT WHY??
The user obviously already has a phone!
ADDING VOICE AND MESSAGINGTO MOBILE APP
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Mobile vs Desktop
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App categories
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App categories
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Time in appActive Users
Two of the most important metrics for app companies
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Feature fit
SocialDatingTravelMarketplaceGaming
Low investment
Adding communication today is not a big development effort
Communication over data has low recurrent cost
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Financial
Monetization Opportunity
International APP->PSTN
Skype, Rebtel, Viber are all good examples. What’s app are supposedly launching
Managing Cost
International calling • End-user OR enterprise
SAC• FB download cost $2-$5
BI & Analytics
Moving communication in app • Understand user behavior
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WHY?
Increased engagement
Active Users&
Time spent in app
Feature fit
No need to move communication outstide of app
Financial
Monitization&
Managing cost
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Summary
• We see a tremendous demand for in-app communication
• In all catgoriesApp->app – voice & msgApp->phone – voice & msg
• +450M Users on the Sinch platform by end of 2014
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Sinch resources
https://www.sinch.com/docs/
Q&A