RYAN HESSTONISHA MORRIS

SANDRA NASILOWSKIPHIL SAMPONA

Simulation

IntroductionCompanies Using SimulationPhilSimulation Program

What is Simulation

A simulation is the process of creating a model in which the purpose is to control the behavior of a system

Can be used for predictions (i.e. forecast)Simulation can be used to predict the way in

which the system will evolve and respond to its surroundings, so that you can identify any necessary changes that will help make the system perform the way that you want it to.

For example: Dr Greenberg and his flight

Advantages

The main advantage is real world systems (feedback) This allows the designer to determine the

correctness and efficiency of a design before the system is actually constructed.

Simulations permit system designers to study a problem at several different levels of abstraction

Can be used as an effective means for teaching or demonstrating concepts to students.

Disadvantages

Expensive to build a simulation model. Expensive to conduct simulation. Sometimes it is difficult to interpret the simulation

results. Simulation Errors

Oil CompaniesEli Lilly & other drug companies

R&D Costs of symptom variations Plant capacity Shareholder Value Award Program

Employees Employee stock options

Allen Communication

Leading provider of research and analysis for the IT industry

Company Snapshot Company: Leading Independent IT Analyst Company Industry: IT Market Research Learner Population: Sales Representatives Number of Learners: 4,000 (75 locations worldwide)

Client Parameters

Simulation Solution Improve individual/ team efficiencies

Course that engages all audience members (ex. Account Executives, Account Partners, Sales

Specialists, Sales Managers) Needed an end product that could be repurposed at a

later date to train team members who didn’t attend the gathering

Simulation Solution

Needed a simulation approach that would impact learners Allen Communication worked to capture the client’s

culture and attitude in real-world scenarios. Developed a simulation solution that provided depth and

connection required for a sales audience

The Course

Simulation delivered a real-life replication for an 18 month sales cycle. Pauses were provided at key points in the decision

making process, requiring learners to make decisions on next steps that would affect the outcomes of the remainder of the simulation. Learners worked through 20 decisions in teams of five,

competing against other teams for the best “score.”

Metrics

Learning metrics are extremely important Transposed all decisions learners could make into

values, enabling a method of tracking metrics. Each metric was tracked per decision point and at the

selection level and each available answer was assigned a particular weight or rank.

ASPEN Plus

What is ASPEN? A process engineering modeling tool used in design,

optimization, and performance modeling of chemical plants.

How is it used?

Inputs: Chemicals Flow Rates Temperatures Thermodynamic Data on Specialty Chemicals Reactions

ASPEN Flowsheet

Distillation Columns

Mixer

ValvesReactor

Input Stream

Output Stream

What does it tell you?

Outputs Chemicals after reactions Flow Rates of all chemicals (reacted and non-reacted) Temperatures

How is it used for optimization?

Allows you to change different variables while running a single simulation. Ex: Cooling water flow rate

Allows you to simulate to achieve maximum yield in reactions. Ex: Catalyst Flow Rates