SIMS Flyer
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Transcript of SIMS Flyer
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Improve your skills
Join the European Pool of
Experts
Learn how to nd the thinline between social medianetworking and economicinterests of the organization
ECQA Certied
Social Media Networker
PN: 2011-1-ES1_LEO05-35930
This project has been funded with support from the European Commission. This publication
leaet - reects the views solely of the author - the SIMS Project consortium - and theCommission cannot be held responsible for any use which may be made of the information
contained therein.
Local Training organization:
EUROPEAN CERTIFICATION ANDQUALIFICATION ASSOCIATION (ECQA)
The ECQA is a non-prot association, joining institutionsand thousands of professionals from all over Europe andabroad.ECQA provides a world wide unied certication schemafor numerous professions.ECQA brings together experts from the marketand supports the denition and development of theknowledge (Skills Sets) required for professions.ECQA denes and veries quality criteria for Trainingorganizations and Trainers to assure the same level oftraining all over the world. ECQA promotes all certied
professionals.
TECHNICAL PROJECT MANAGEMENT:
Dr. Ricardo Colomo PalaciosUniversity Carlos III of MadridAvenida de la Universidad 2028911 Legans, MadridSpain+34 91 624 59 58www.uc3m.es
European Certifcation and
Qualifcation AssociationPiaristengasse 1, A-3500 Krems , Austria
Tel.: +43 (0)316 815910Fax.: +43 316 815912
www.ecqa.org
All references and list of events are available at:
www.ecqa.org and www.socialmedianetworker.eu
SIMSECQA Social Media Networker
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Overview
The innovation transfer project ECQA Certied Social Media
NetworkerSkills (SIMS) deals with professional qualicationand certication of the modern job role of Social Media
Networker The aim of this project is the transfer of the Social
Media Networker Skills to the industry. This will provide a
technological and methodological strategy for online learning
assessment, recognition, facilitation and qualication for this
new job role.
Enterprise 2.0 represents a new paradigm in which employees
are co-producers of content, knowledge, applications,
and services in the organization. However, this new
collaborative strategy requires the participation of forward-
thinking individuals, who must be socially and technically
knowledgeable and informed in order to exploit these new
ways of social networking. All stakeholders in an organization
can benet from an understanding social media networking
principles and their implementation. However, this is not an
easy task. To correctly facilitate these tools, one must learn
how to leverage them in order to improve marketing, research,communications, customer support, brand reputation,
competitive intelligence, product development, collaboration
and knowledge capture.
Target Groups
Managers of companies/organizations
Media professionals
Information technology practitioners
Marketing professionals
Students of media, marketing, management,
information technology...
Entrepreneurs
Unemployed collectives
Training ProgramUNIT 1: INTRODUCTION
Element 1 Introduction to Social Media
Element 2 Social Media Technologies
UNIT 2: SOCIAL MEDIA SERVICES
Element 1 Social and Business NetworksElement 2 Blogging and Microblogging
Element 3 Content Sharing, Recommendation and
CollaborationUNIT 3: IMPLEMENTATION OF SOCIAL MEDIA SERVICES
Element 1 Planning, Implementing and Monitoring
Communication
Element 2 Enterprise 2.0
Element 3 Marketing and CRM
UNIT 4: SOCIAL MEDIA CHALLENGES
Element 1 Culture of sharing and Online Reputation
Handling
Element 2 Legal and Financial aspects of social media
Element 3Information overload
ECQA Promotion CentersUniversidad Carlos III de Madrid
Av. Universidad 30, 28911, Legans, Madrid, Spain
+34 91 624 59 58
www.uc3m.es, [email protected]
I.S.C.N. GesmbH
Schieszstattgasse 4/24 A-8010 Graz, Austria
+43 316 811198
www.iscn.com, [email protected]
Dennis Gabor College
Mrnk u. 39. H-1119, Budapest, Hungarywww.gdf.hu/english/welcome , [email protected]
Alexander Technological Educational Institute of
Thessaloniki, P.O. Box 141, 57400 Thessaloniki, Greece
+30 2310 791296
www.teithe.gr, [email protected]
Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork, Ireland+353 21 4326 700
www-deis.cit.ie, [email protected]
Training ServicesThe ECQA certied Social Media Networker trainings areoered as
SEMINARS
Providing lectures on training content examples and bestpractices.
E-LEARNING COURSES
Oering the same content as seminars, but with additionalassignments and homework, through the use of an onlinelearning management system.
All trainings are modular, based on learning elements as aminimum unit of modularity.
All ECQA certied trainers and training organizations are trainedto provide the same content for each learning element.
Exam and CertifcationParticipants who attended the training will have the possibility to
apply for a ECQA Certied Social Media Networker certicateissued by the European Certication and QualicationAsssociation.
The certicates are issued for two levels:
- Foundation level, for participants passing the online exam forUNIT.1 and UNIT.2- Advanced level, for participants passing the online exam forUNIT.3 and UNIT.4 and successfully performing an assignment(based on a case study
The exam is carried out electronically, using a central exam pool
of multiple choice questions. For each level the participantshave two hours to complete approximately 50 (foundation) and60 (advanced) questions.
Participants, who pass the exams for the ECQA Certied SocialMedia Networker successfully, will be able to justify their skillswith a Europe-wide, market recognized certicate.
