Sims brand ambassador program

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Business Investment - Gangs of Wasseypur ADARSH S NAIR E-33 2012-14 28 Aug SIMS Amb 2

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Transcript of Sims brand ambassador program

Page 1: Sims brand ambassador program

Business Investment - Gangs of Wasseypur

ADARSH S NAIRE-33

2012-14

28 Aug SIMS Amb 2

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Business Model

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BUSINESS METRICS OF BOLLYWOOD

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BUSINESS METRICS OF BOLLYWOOD

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COMPARITIVE• PRODUCTION COST

– PART 1 - 10 Crores– PART 2 - 19 Crores

• PROMOTION COST– Rs 11 Crores

• MOVIE RATING– 3.5/5

• TARGET MARKET– ADULT ONLY

• NO. OF THEATERS– 1000

ANALYSIS• PRODUCTION COST

– Rs 42 Crores

• PROMOTION COST– Rs 12 Crores

• MOVIE RATING– 4/5

• TARGET MARKET– YOUTH & FAMILY

• NO. OF THEATERS– 1800

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COMPARITIVE• BOX OFFICE COLLECTION

– Rs 27.48 Crores

• DIGITAL PRINTS– 1700

• FOOTFALL OCCUPANCY– 70%

• AWARDS– NO AWARDS (YET)

• LOW PROFILE STAR CAST– MANOJ BAJPAI

ANALYSIS• BOX OFFICE COLLECTION

– Rs 215 Crores• DIGITAL PRINTS

– 3000

• FOOTFALL OCCUPANCY– 90%

• AWARDS– NATIONAL FIL AWARD,7

SCREEN AWARD, IIFA ETC

• HIGH PROFILE STAR CAST• SALMAN KHAN