Simply Smart: Web Writing with Users in Mind
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Simply Smart: Web Writing with Users in Mind Samantha Barry Rebecca Blakiston #edUi_smart
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Presentation for edUi 2013 in Richmond, VA. Presented by Samantha Barry and Rebecca Blakiston, University of Arizona.
Transcript of Simply Smart: Web Writing with Users in Mind
Simply Smart: Web Writing with Users in Mind
Samantha Barry
Rebecca Blakiston
#edUi_smart
How users read on the web
We visit websites for
information.
How much is tuition?
When do I register for classes?
Can I checkout a laptop?
The usability of your web writing is
important.
Users scan information.
Make your content accessible.
Writing for usabilityWriting for usability
Use conversational style.
Use conversational style.
Use conversational style.
Relax.
Relax.
Relax.
Be direct and simple.
Be direct and simple.
Jargon Simple language
Interlibrary loan Borrowing from other libraries
Periodical databases Articles
Pathfinders Research by topic
Databases Finding an article
Library catalog Finding a book
Before
Learn how find print, electronic, and multimedia resources.
After
Before
After
Be trust-worthy.
Organizing copy
Include only what is
necessary.
Before
After
Instructionsmust die.
Use
meaningful headersto create
structure.
Before
After
Use the power of parallelism.
Don’t hide linksin paragraphs of text.
Use links wisely.
Use tables for organizing related content.
Use numbers for steps in a process.
Share your love forweb writing
Give staff guidance.
Requestor talks to provider
Provider talks to Content Manager
Content Manager creates the page
Reviewer edits the page
Publisher launches the page
Ensure consistency.
