Confidential and ProprietaryCopyright © 2013 SimpliVity. All rights reserved

SimpliVity Introduction

Philipp KubalRegional Sales ManagerPhilipp.kubal@simplivity.comTel: 0151-120 55520

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Agenda

Company OverviewThe challenge and market shiftProduct overviewEvolution of HyperconvergenceLive Demo

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Introduction to SimpliVity“SimpliVity’s humble mission is to simplify IT.” – Doron Kempel, Chairman & CEO

Founded in 2009 in Boston, MA 3.5 years of developmentAll code purpose built and “home grown”

Pioneer in Hyperconverged InfrastructureMission: To Simplify ITTotal venture capital funding $276M

$1+ billion valuation in just 23 months shipping product

Premier investors

Hyper Growth in 2014

• 500% year‐over‐year revenue growth 

• Gartner Magic Quadrant Visionary

• 500+ employees worldwide, 270% year‐over‐year growth

• More than 1,500 systems deployed in one year 

• VMWare Elite Partner

• Cisco UCS integrated solution

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SimpliVity’s Vision

Management

Orchestration

HypervisorThe Hyperconverged

Future Is Now

All IT infrastructure below the hypervisor

Deployed Anywhere 

Legacy IT Infrastructure

Storage cachingCloud gatewayWAN optimizationBackup appliance

SSD array

HA shared storage

Storage switch

Servers

Data Protection Apps

OmniStack™& Data Virtualization Platform™

Powered by

Offering 3x TCO Reduction & Increased Operational Efficiency

Will run on x86 Resources

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MomentumFirst Three Years of RevenueCalendar Years

Year 1

Year 2

Year 3

2013: $1.5Bn Valuation at IPO 2008: Acquired by Dell for $1.4Bn

2006: $786MM Valuation at IPO

2010: Acquired by EMC for $2.25Bn

2007: $840MM Valuation at IPO2010: Acquired by HP for

$2.35Bn

2007: $777MM Valuation at IPO2009: Acquired by EMC for $1.8Bn

Simplivity Nimble Storage Isilon Data Domain EqualLogic 3 Par

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The challenge andmarket shift

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The Context for SimpliVity

Data is Exploding

2010 2020

Performance is Lagging

Disk Drive Capacity

Disk Drive Performance

The I/O Gap

Getting Harder to ManageSURVEY OF TOP IT CHALLENGES

ValidatingBackup Success

ValidatingRecovery Success

Optimizing Backup 

Performance

VisualizingInfrastructure

Troubleshooting Backup Failures

New Approaches Needed

21.1%

3.9%Growth in 

Hyperscale Server Storage Growth in 

Traditional Storage

STORAGE GROWTH THROUGH 2012‐2027

2.8 ZB

40 ZBTOTAL DIGITAL UNIVERSE

DISK CAPACITY V. PERFORMANCE

The Data ProblemPerformance Protection Mobility

Capacity Management

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*Source: Wikibon Server SAN Research Project 2014

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SimpliVity’s Market Opportunity is Massive

2014 Total Addressable Market~$107 billion total infrastructure spending

~80% virtualized = $85 billion

SimpliVity’s infrastructure opportunity includes spending in the integrated systems and the legacy infrastructure stack, including storage, compute, network, and data protection elements

ComputeServers: CPU, Memory, 

SSD/HDD

$54Bn

StorageStorage Appliances, Disk Systems, Storage 

Software: Management, Protection

$52Bn

NetworkElements

WAN Optimization 

$1Bn

Hyperconvergence 3.0

Integrated Systems / Convergence 2.0

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Product overview

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RemoteDatacenter

Traditional SharedStorage Array

Traditional SharedStorage Array

Local StorageESXi

VMWindowsWindows

Local StorageESXi

VMVM

VMVM

VM

Local StorageESXi

VMWindowsWindows

Local StorageESXi

VMWindowsWindows

Local StorageESXi

VMWindowsWindows

Local StorageESXi

VM linuxlinuxVM VM VM

WAN Optimization

DeduplicatedDisk Backup Appliance

Cloud Gateway SSD Array

SSD Cache

SSDSSD SSDSSD

SSDSSD SSDSSD

Public Cloud

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RemoteDatacenter

OmniCube

SSDSSD

OmniCubeESXi

Local Storage

SSDSSD

ESXiLocal Storage

ESXiLocal Storage

SSDSSD

ESXi

VM VM VM

VM VM VM

Public Cloud

OmniCubeESXi

VMVM

VMVM

VM

VMVM

VMVM

VM

Traditional SharedStorage Array

SSDSSD

SSD Cache

SSD ArrayCloud Gateway

DeduplicatedDisk Backup Appliance

WAN Optimization

OmniCube

SSDSSD

ESXi

VM VM

VM VMSVT SVTSVT

Traditional SharedStorage Array

SSDSSD SSDSSD

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Legacy Stack

Servers + VMware

Storage switch

HA shared storage

Backup dedupe appliance

WAN optimization

Cloud gateway

SSD array

Storage caching

SimpliVity OmniCubeTM

OmniCube delivers comparable payload, performance, functionality, protection

• 3x lower acquisition cost• 3x less space and power• 3x less labor/management

Data Protection Apps

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SimpliVity’s Data Virtualization Platform

HDD

SSD

DRAM

X86 CPU

DATA VIRTUALIZATION PLATFORM

ESXi

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SimpliVity’s Data Virtualization Platform

HDD

SSD

DRAM

X86 CPU

ESXi

DATA MANAGEMENT LAYER

PRESENTATION LAYER

DATA VIRTUALIZATION PLATFORM

ALL DATA WRITTEN/REGISTERED TO VIRTUALIZATION PLATFORM

ONLY UNIQUE DATA WRITTEN TO HDD

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SimpliVity’s Data Virtualization Platform

DATA MANAGEMENT LAYER

PRESENTATION LAYER

HDD

SSD

DRAM

X86 CPU

ESXi

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SimpliVity’s Data Virtualization Platform

DATA MANAGEMENT LAYER

PRESENTATION LAYER

HDD

SSD

DRAM

X86 CPU

ESXi

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BostonBostonTokyoTokyo

SSDSSD

ESXi

VM VM VMVM SVT

ESXi

SSDSSD

VM VM VMSVT

ESXi

SSDSSD

VM VM VMSVT

TraditionalStorage

SSDSSD

ESXi

SVT

SSDSSD

ESXi

VM SVT

TraditionalStorage

VM VM VMVM

VM VM VM VMVM

VM VMVM

VM VM VM VMVM

VM VM

VM VM VMVM

VM VM VM VMVM

VM VMVM

VM VM VM VMVM

VM VM

VM VM VMVM

VM VM VM VMVM

VM VMVM

VM VM VM VMVM

VM VM

VM VM VMVM

VM VM VM VMVM

VM VMVM

VM VM VM VMVM

VM VM

VM VM VMVM

VM VM VM VMVM

VM VMVM

VM VM VM VMVM

VM VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM Centricity: Backup and Disaster Recovery management

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Stuttgart

Globally Federated Architecture

HDD

SSD

DRAM

X86 CPU

ESXi

DATA MANAGEMENT LAYER

PRESENTATION LAYER

London

HDD

SSD

DRAM

X86 CPU

ESXi

DATA MANAGEMENT LAYER

PRESENTATION LAYER

Local, Full VM Backup Remote Full VM Backup

Fast Application Restore from Full 

VM Backup

Data is de‐duped, compressed and globally optimized.

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Las Vegas

New York

DATA MANAGEMENT LAYER

PRESENTATION LAYER

DATA MANAGEMENT LAYER

PRESENTATION LAYER

Globally Federated Architecture

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Globally Federated Architecture

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Hyperconvergence 3.0

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Evolution of Convergence

Servers + VMware

Storage Switch

HA Shared Storage

SSD Array

Backup Appliance

WAN OptimizationCloud Gateway

Storage Caching

Backup Apps

Legacy Stack Convergence 2.0Partial Convergence

Converge only storage and server

18 MONTHS in development

Convergence 3.0Hyperconvergence

The Best ofBoth Worlds

Hyperconvergeentire stack

43 MONTHS in development  

Convergence 1.0Integrated Systems

8 MONTHS in development

Enterprise Capabilities

1. Data Protection2. Data Efficiency3. Performance4. Global Unified 

Management

Pre‐integrated storage and server

Cloud Economics

1. Low Cost2. x86 Resources3. Scale‐out

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SimpliVity OmniCube Addresses Critical Use Cases

What about yours?

OmniCubeTM

Private‐Public Cloud  / Datacenter ConsolidationPrivate‐Public Cloud  / Datacenter Consolidation

Tier 1 Applications /VDITier 1 Applications /VDI

Data ProtectionData Protection

Remote / Branch OfficeRemote / Branch Office

Test / DevTest / Dev

Data MigrationData Migration

Tech RefreshTech Refresh

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Introduction to OmniCube

* Usable

CN‐2200CPU 8 – 24 cores

Memory* 71‐455 GBCapacity* 5‐10 TB

Size 2RU

CN‐3000CPU 16 ‐ 24 cores

Memory* 128‐412 GBCapacity* 20‐40 TB

Size 2RU

CN‐5000CPU 24 cores

Memory* 267‐395 GBCapacity* 15‐30 TB

Size 2RU

Platform Features: Global Dedupe Compression Optimization High Availability Redundant Power VM MobilityVM‐centric Policy‐based Backup/Recovery/DR, Replication Integrated Management via vCenter 

New

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OmniStack Integrated Solution with Cisco UCSProduct Differentiation

• OmniStackTM Integrated Solution with Cisco UCS C240 M3/M4 Series

• Certified and supported by Simplivity and Cisco

• No OEM, customer buys Cisco UCS C240 M3/M4 server plus SimplivityOmnistack Software and Accelerator card

• Server is configurable based on Simplivity guidelines

• Total Pricing is equivalent to current Omnicube models

• Completely same functionality (Dedupe,Compression,etc...)

• Simple and efficient support chain for customers

NEW

OmniStack

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The Best of Both Worlds

1. Data Protection2. Data Efficiency3. Performance4. Global Federated 

ManagementIntegrated

Systems 1.0

Best of BreedEnterprise Capabilities

1. Low Cost2. Commodity x863. Scale‐out

Convergence2.0

Cloud EconomicsWeb-Scale

HyperConvergence

3.0

The Best of Both Worlds:Cloud Economics with Enterprise Performance, 

Protection and Functionality

SimpliVity

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Fragen