Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
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Transcript of Simple Yet Strategic Ways of Building Your Employer Brand | Webcast
Talent Solutions
Simple Yet Strategic Ways to Build Your Employer Brand
Vibha AdlakhaSolutions Consultant Employer Brand, India
©2012 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
Simple Yet Strategic ways to build your Employer Brand
Concept
Best in class strategies
How to get started today?
TALENT SOLUTIONS
You are NOT alone…
Under Your Control
Employer Brand
Employees
Potential Candidates
Organization
Alumni
TALENT SOLUTIONS
You are NOT alone…
Employer Brand
Employees
Potential Candidates
Organization
Alumni
Social Proof
TALENT SOLUTIONS
Talent Brand
Employees
Potential Candidates
Organization
Alumni
Employer Brand has evolved to become Talent Brand
Generate Influence
TALENT SOLUTIONS
Lower cost per hire by up to 50%.
Reduce employee turnover by up to 28%.
Influence the conversation with candidates. If you don’t, someone else will.
91%of India companies increased or maintained their talentbrand spend in 2012.
3 reasons to invest in your talent brand
The Big Three Network Dynamics
• Who am I as a person
• Ways of sharing life experiences and belonging to a tribe
• Friends based activities
Social Professional
Broadcast
• Who I am as a professional
• Highlighting my experiences and career aspirations
• Professional activities
• This is what I am thinking • My voice to the world• Without any context other than
what I choose
TALENT SOLUTIONS
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
Professionals come to LinkedIn to develop their careers, not just to find jobs
TALENT SOLUTIONS
Heard
Perceived
Acted Upon
Context Matters!
LinkedIn gives you the opportunity to leverage your talent brand to drive desirable actions
23 Million+
Professionals
Professional
Context
Connect/Apply
TALENT SOLUTIONS
Choose your areas of focus and proactively go after your hard-to-fill roles
The talent that matters to your business
The talent that’shard to attract
today (vs peers)
Where it’s important to “go big” (~80%) with your proactive branding efforts
Implement the 80/20 rule
TALENT SOLUTIONS
Steps followed by our Strategic clients
Use data to understand key labor segments
Target with hard-to-find talent
Engage & Influence quality candidates
Empower employees to be ambassadors
1
2
3
4
TALENT SOLUTIONS
Know what are your tough labor segments and follow a proactive approach to address those
1 Understand
TALENT SOLUTIONS
Know what differentiates you in the “war for talent,” and amplify that message
1 Understand
TALENT SOLUTIONS
Gain Insights from your talent pool to determine your content marketing strategy
1 Understand
TALENT SOLUTIONS
Best-in-class only targets qualified talent pools to cut down the noise of applicants
In depth targeting to screen talent pools
Linkedin helps you only engage with the talent you want
2 Target
TALENT SOLUTIONS 31
The impact followers have on recruitment efforts
78%More likely to accept
Recruiter InMail 6xMore likely to view
LinkedIn Career Page
3xMore likely to apply For jobs at companies
they follow
10xMore likely to shareContent distributed by companies they follow
61%More willing to be your
brand ambassador
TALENT SOLUTIONS
One size doesn’t fit all! Customize yourmessage for different labor markets
Linkedin helps you customize your band messaging
3 Influence
TALENT SOLUTIONS
Best-in-class leans on employees to be brand and talent ambassadors
60% increase in referrals in week 1
Reached 159,000 professional
40,000 companies – 25% Sales professionals
350 links shared in
1 day
4 Empower
TALENT SOLUTIONS
Clickthrough rates 20x industry average
BENEFIT FROM PROFILE TRAFFICwith Work With Us ads
Leverage your employees’ network to hire quality talent in a short time
4 Empower
TALENT SOLUTIONS
Five steps to a strong talent brand
STEP 1Get buy-in
STEP 2Listen and learn
talent.linkedin.com
STEP 3Craft your approach
STEP 4Promote and engage
STEP 5Measure and adjust
TALENT SOLUTIONS
Get started today!
38
1. Get in touch with your LinkedIn rep for your talent brand index and talent pool reports ([email protected])
2. Visit career pages of best in class companies from your industry on LinkedIn
3. Become the admin of the page and update your company page banner4. Share and track talent related status updates on LinkedIn5. Encourage your employees to be your brand ambassadors6. Download Employer Brand Playbook http://talent.linkedin.com/employerbrandbook/7. Read interesting case studies on LinkedIn Talent Blog