David ChristopherDirector of Inbound Marketing

Simple Ways to Promote Your Journalism Online

June 2015

@davidmchris

@davidmchris

Publication’s Readership

Interested People

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People Interested In Your Content

Publication’s Readership

Then

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Publication’s Readership

People Interested In Your Content

Now

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Publication’s Readership

Publication’s Social Networks

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Publication’s Readership

Social Sharing

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@davidmchris

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Social Networks

@davidmchris

Journalist’s Social

Networks

Publication’s Readership

Social Sharing

Publication’s Social Networks

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Publication’s Readership

Subject’s Audience

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

@davidmchris

Mention in Facebook Post

@ Mention on Twitter

Turn Sources into Shares

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@davidmchris

Publication’s Readership

Subject’s Audience

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Publication’s Readership

Subject’s Audience

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

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Syndication

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Reference

@davidmchris

Publication’s Readership

Subject’s Audience

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Publication’s Readership

Subject’s Audience

People Searching

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

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Use Google Auto Complete

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@davidmchris

Rank 6th = 3%

Rank 1st = 18%

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CTRL+F = Find

@davidmchris

Publication’s Readership

People Interested In Your Content

Then

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Direct

Search

Social

Referral

Referral

Email

Social

Now

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Diverse Online Traffic Channels for Newspapers

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OKC’s Digital Marketing Conference

Sept 10th & 11th 2015

confluenceconference.org