Simple Strategy
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How to Profit From Your Unique Business Advantage
Simple Strategy
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Geoff McDonald @BookRapper BookRapper.com
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The Book
GeoffMcDonald.com/blog
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The Author
Richard Rumelt
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The BIG Idea
Strategy is not always Strategic
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The Speed RAP
Bad Good
DiagnosisGuidance
Action
FluffyGoals
Hopeful
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Your Challenge : How are you going to profit from it?
What’s your advantage?
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Book Rapper Says...
Timely!
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Good and Bad
GeoffMcDonald.com/blog
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How to Recognize Bad Strategy
Bad
Skips the DetailsFluffy BuzzwordsFocus on ResultsAvoids obstaclesNo DecisionsCovers Real IssueAims to Please
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How to Recognize Good Strategy
Good
Identifies how to winInherent logicAllocates resourcesCoordinates actionWhy, what, howIdentifies leverage
Identifies problem
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Three Reasons for Bad Strategy
Avoidance
Templates
Hopeful
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Bad Strategy
GeoffMcDonald.com/blog
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Four Hallmarks of Bad Strategy to Avoid
Fluff
Goals
BadObjectives
Avoidance
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Strategy For Your Strategy
GeoffMcDonald.com/blog
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How do you get from here to there?
The Point of Strategy
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Rumelt’s Kernel
❶ Diagnose
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Rumelt’s Kernel
❷ Guidelines
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Rumelt’s Kernel
❸ Actions
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What’s going on?
Diagnosis
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What’s our general approach?
Guiding Principles
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What are we going to do about it?
Coordinated Action
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Sources of Power
GeoffMcDonald.com/blog
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Strengths are relative to opportunities
Tipping the Odds
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Making small changes to produce big gains
Using Leverage
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If you could only have one feasible objective...
Proximate Objectives
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What’s the weakest link in your organisation?
Chain Link Systems
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It’s the overall organisation that matters
Using Design
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Focus to create more power applied to the right target
Focus
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Growth is the result of good strategy well executed
Growth
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Four ways to increase your advantage
Using Advantage
Deepen
Increase Isolate
Broaden
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Which waves are you riding?
Using Dynamics
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An organisations greatest threat may be internal
Inertia and Entropy
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Think Strategically
GeoffMcDonald.com/blog
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Test your Strategic Theory in the real world
Science of Strategy
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The one common obstacle is your bias
Use Your Head
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Strong enough to believe, doubtful enough to question
Keep Your Head
DoubtBelief
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More...
GeoffMcDonald.com/blog
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Questions to provoke a strategic response
Strategic Questions
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And, what are you going to do about it?
What’s your advantage?
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Recording available for members at : BookRapper.com
A
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