Practical Social MarketingStrategies for Small Biz & Real Estate

Social Media Tools

Why Social Media Marketing?

• Opens up networks.• Way to distribute our brand message.• Medium to attract prospects.• Allows us to bond with target market.• Helps to keep track of client base.• Facilitates viral word-of-mouth marketing• Allows us to listen to market.• Less expensive than other marketing.

Six Steps for Simple Social Marketing

1. Define your brand.2. Locate your audience.3. Attract audience.4. Captivate attention.5. Bond with audience.6. Convert into clients.

Define Your Brand• Front Man• Overcome Reluctance• Online Identity Profile• Colors, Graphics, Logo• Preferences• Boundaries• Process Commitment• Authenticity

Locate Your Audience

• Social Media Websites• Rosters, Phone Books• People You Meet• Offline Marketing• Cross Marketing• Word of Mouth

Attract Your Audience

• Get their Attention• Appeal to Desires • Stand out from the crowd• Big Bold Moves• Living Large• Shine Like a Star• Social Proof

Captivate Your Audience

Hold the attention of your social media audience by ADDING VALUE with RELEVANT CONTENT that appeals to their hot buttons in an authentic and entertaining way.

Bond with Your Audience• Listen• Respond• Relate• Engage• Respect• Be Authentic• Be Consistent

Convert into Clients

People will go out of their way to do business with people that they like. ~ Zig Ziglar

Connect the dots with…

•Social Media Coaching•Website Design•Search Engine Placement•Lead Generation•Internet Training Products•Blog Training•Speaking Events