@SagittariusMktg

East Kent B2B 4th November 2015Josh Whiten Digital Marketing Director

@JoshWhiten

growth acceleration programs.

digital marketing that drives traffic and creates raving fans.

ecommerce websites and apps that convert more sales.

@SagittariusMktg@JoshWhiten

introduction to simple seo.› Demystify Search Engine Optimisation› Pass on some practical tips› Get more traffic and rank higher› Based on 14 years experience

@SagittariusMktg@JoshWhiten

@SagittariusMktg

what is seo?

@JoshWhiten

@SagittariusMktg

what is seo?• Dark art• Technical• Meta keywords and tags• Lots of links• Google

@JoshWhiten

what actually is seo?

@SagittariusMktg

• An Algorithm of 200 ranking factors• Off Page SEO - sharing• On Page SEO - content• Google

@JoshWhiten

on page seo.

@SagittariusMktg

Understanding how search engines work then helping them understand your website and content.

@JoshWhiten

off page seo

@SagittariusMktg

Making your brand appear more popular online by being shared, linked to and talked about.

@JoshWhiten

@SagittariusMktg

golden rules.›Won’t get ranked if you don’t talk about it›Depth, breadth and uniqueness of content› Search results are dynamic›Quality not quantity of backlinks

@JoshWhiten

seo never ends.

on page considerations.

@SagittariusMktg

• Technical clean bill of health• Linked to target keywords• Answer audience questions• Shareable link bait• Mega pages and silos

@JoshWhiten

@SagittariusMktg

off page opportunities.• Citations/Local• Media/PR• Industry • Authority Sites (.ac, .gov)• Blogs• Social Media

@JoshWhiten

@SagittariusMktg

final thought.Sometimes the best type of SEO can be not ‘doing’ SEO

@JoshWhiten