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Transcript of Simple Marketing Presentation€¦ · .05*7"5*0/ 7r guhvv qlfh dqg nhhs xs zlwk wkh odwhvw wuhqgv...
Introduction
F u l l t i m e g r a d u a t e s t u d e n t a n d
b u s i n e s s o w n e r w i t h a v e r y h e c t i c
s c h e d u l e . L o v e r o f a l l t h i n g s s t y l e a n d
f a s h i o n . E n j o y s s h o p p i n g a n d e x p l o r i n g
n e w f a s h i o n a n d b e a u t y t r e n d s
C H R I S T I N A
A N G E L I C O L A
Influencers
@somethingnavy
@brittanymadux
@samanthabelbel
“I enjoy shopping for the
latest trends on a website
that immediately displays
them.”
Demographic
Graduate Student Fashion Lover Business Owner
I want to Incorporate trends and style into an everyday outfit without having to
travel to a Nordstrom store. I like to have different looks displayed
throughout the website to give me some fashion inspiration.
I like to have options in the instance that I want to adjust a style to make it more
unique and personally tailored.
GoalI always follow my favorite fashion bloggers for updated styles and trends. Most of the
time, they will link any of the pieces they are wearing in their posts.
I frequently check the Nordstrom website to see if there are any appealing new arrivals I receive email updates for promotions and
deals that may be applicable to my shopping needs.
Journey
M O T I V A T I O N
T o d r e s s n i c e a n d k e e p
u p w i t h t h e l a t e s t
t r e n d s i n f a s h i o n
S e t t i n g a s i d e t i m e t o
s h o p a n d e x p l o r e t h e
w e b s i t e
A w e b s i t e t h a t i s
p o o r l y d e s i g n e d
I N H A B I T I N G
F A C T O R S
S i m i l a r w e b s i t e s
o f f e r i n g b e t t e r d e a l s
T R I G G E R S
Devices
Christina uses her IPhone during
work hours to show her clients and
coworkers different clothing items
for the events they may be
attending
When Christina arrives home, she
users her laptop to do some online
shopping and catch up on the latest
arrivals.
Working mothersRecent college graduate
Fashion Major Working women with active social
livesFashion bloggers
Similiar Personas
Employed
Not Employed
Infr
equ
ent
Shop
per
Frequ
ent Sh
opp
er
Recent Grad
Working Women with active social life
Working Mother
Introduction
F u l l t i m e l a w f i r m e m p l o y e e a n d l a w
s t u d e n t w h o e n j o y s i n c o r p o r a t i n g h e r
s e n s e o f f a s h i o n i n t o h e r w o r k a n d
s o c i a l l i f e . W h e n s h e ' s n o t w o r k i n g o r
s t u d y i n g , s h e ' s s h o p p i n g o n l i n e f o r
a d d i t i o n s t o h e r w a r d r o b e .
A M A R A B .
Influencers
@stephsa
@ayda.edi
@aboveyouravg“When it comes to online
shopping, I want it done
quickly and efficiently."
Demographic
Law Student Socials Full-Time Employee
I like to incorporate my every day fashion into my work style.
Though online shopping websites and applications, I would like to keep up with
trends in fashion on the go. I like when websites tailor to the user. I am
a full time worker who has a distinct fashion sense which I wear daily.
GoalI keep up with all of my favorite fashion designers. When I see them wearing an
outfit that I could piece together for work, I head over to the website linked and
purchase the items. When a website is fully functioning and directly linked, it makes it more simple to make my purchases. As a full time law student and worker, I am in need for precision and something that is
timely.
Journey
M O T I V A T I O N
T o i n c o r p o r a t e m y
s e n s e o f f a s h i o n i n t o
m y p r o f e s s i o n a l
f a s h i o n t h r o u g h t i m e l y
a n d p r e c i s e
a p p l i c a t i o n s a n d
w e b s i t e s .
H a v i n g t o s e a r c h f o r
e a c h p i e c e o f a
d e s i r e d o u t f i t .
I N H A B I T I N G
F A C T O R S
F a s h i o n i n f l u e n c e r s
t h a t f i n d c l o t h i n g o n
b e t t e r f u n c t i o n i n g
s i t e s .
T R I G G E R S
Devices
Amara uses her IPhone during work
hours to search for outfits that can
be worn both in and out of the
office.
When Amara arrives home, she uses
her laptop to do more extensive
searches. She prefers a website
layout as opposed to a mobile
layout.
Law Students Single, Full-Time Employees
Working Mothers
Similiar Personas
Employed
Not Employed
Infr
equ
ent
Shop
per
Frequ
ent Sh
opp
er
Law Student
Single Full Time Employee
Working Mother